Pub Date : 2021-03-30DOI: 10.21742/IJSBT.2021.9.1.04
C. Goddard, Cristopher Aschemann-Witzel
Based on the theory of brand ecology and evolutionary economics, this paper constructs a model of the transition path of brand niche and clarifies the driving mechanism of the transition of brand niche from the perspective of consumer cognition, that is, brand entrepreneurs under the leading role of heterogeneous human capital Bring out the innovative spirit of brand entrepreneurs through the three elements of property rights, system, and culture, and follow satisfactory decisions to search for consumer cognition to form value co-creation (value niche). Relying on the mobile phone industry, a consumer cognitive niche system has been constructed and the importance of various factors affecting the industry niche has been identified. Specifically, the mobile phone brand niche system is composed of 12 factors at the product level, brand level, and industry level. Among them, the key factors mainly include "quality perception, performance perception, functional innovation, brand reputation, and technological change." The high factor weight is a key factor that affects consumer brand perception and a key indicator that determines the transition of the ecological niche. Taking the Apple mobile phone as a specific case, the niche at each time point was measured and the niche transition was proved to be a historical process, and the comprehensive evaluation scores of the niche of 6 mobile phones were calculated and ranked. The results of the study show that the overall trend is rising first and then stabilizing.
{"title":"A Leap Forward Path Model of Niche Based on Brand Ecological Theory","authors":"C. Goddard, Cristopher Aschemann-Witzel","doi":"10.21742/IJSBT.2021.9.1.04","DOIUrl":"https://doi.org/10.21742/IJSBT.2021.9.1.04","url":null,"abstract":"Based on the theory of brand ecology and evolutionary economics, this paper constructs a model of the transition path of brand niche and clarifies the driving mechanism of the transition of brand niche from the perspective of consumer cognition, that is, brand entrepreneurs under the leading role of heterogeneous human capital Bring out the innovative spirit of brand entrepreneurs through the three elements of property rights, system, and culture, and follow satisfactory decisions to search for consumer cognition to form value co-creation (value niche). Relying on the mobile phone industry, a consumer cognitive niche system has been constructed and the importance of various factors affecting the industry niche has been identified. Specifically, the mobile phone brand niche system is composed of 12 factors at the product level, brand level, and industry level. Among them, the key factors mainly include \"quality perception, performance perception, functional innovation, brand reputation, and technological change.\" The high factor weight is a key factor that affects consumer brand perception and a key indicator that determines the transition of the ecological niche. Taking the Apple mobile phone as a specific case, the niche at each time point was measured and the niche transition was proved to be a historical process, and the comprehensive evaluation scores of the niche of 6 mobile phones were calculated and ranked. The results of the study show that the overall trend is rising first and then stabilizing.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"13 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133077141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-30DOI: 10.21742/IJSBT.2021.9.1.03
Eugenio Gibbert, Roberto Cavalletti
Based on the theoretical foundation of empirical research on online consumer trust, this paper establishes a mathematical model of trust transmission between channels. Consider that a manufacturer sells products offline through an independent retailer, while the manufacturer expands offline products to direct online channels, and establishes trust transmission between offline and online channels to achieve channel synergy. In channel pricing, the full price theory of the channel is used to establish a model to study the issue of trust transmission between channels. Based on the different perceived risks of online and offline consumers, the issue of trust transmission and pricing between channels is studied. Taking the online consumer trust of channel expansion as the object, constructing the consumer utility function under the influence of perceived risk and the degree of online trust, and establishing the Stackelberg game model. The relationship between channel pricing and online trust level and the main determinants of trust transmission between channels are discussed. The research results show that the increase in online trust leads to a decrease in offline pricing, a decrease in offline demand, and an increase in online demand, and the profits of manufacturers increase while the profits of retailers decrease. Also, manufacturers' efforts to transmit trust in online channels decrease with the increase in offline product performance fluctuations, decrease with the increase in trust transmission cost coefficient, and increase with the increase in offline and online cost gaps.
{"title":"Research on Consumer Risk Perception and Trust Transmission between Channels","authors":"Eugenio Gibbert, Roberto Cavalletti","doi":"10.21742/IJSBT.2021.9.1.03","DOIUrl":"https://doi.org/10.21742/IJSBT.2021.9.1.03","url":null,"abstract":"Based on the theoretical foundation of empirical research on online consumer trust, this paper establishes a mathematical model of trust transmission between channels. Consider that a manufacturer sells products offline through an independent retailer, while the manufacturer expands offline products to direct online channels, and establishes trust transmission between offline and online channels to achieve channel synergy. In channel pricing, the full price theory of the channel is used to establish a model to study the issue of trust transmission between channels. Based on the different perceived risks of online and offline consumers, the issue of trust transmission and pricing between channels is studied. Taking the online consumer trust of channel expansion as the object, constructing the consumer utility function under the influence of perceived risk and the degree of online trust, and establishing the Stackelberg game model. The relationship between channel pricing and online trust level and the main determinants of trust transmission between channels are discussed. The research results show that the increase in online trust leads to a decrease in offline pricing, a decrease in offline demand, and an increase in online demand, and the profits of manufacturers increase while the profits of retailers decrease. Also, manufacturers' efforts to transmit trust in online channels decrease with the increase in offline product performance fluctuations, decrease with the increase in trust transmission cost coefficient, and increase with the increase in offline and online cost gaps.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121772336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-30DOI: 10.21742/IJSBT.2021.9.1.01
Tomasz Wasiuk, F. Lim
Business IT alignment has consistently been ranked at the top of the most important topics from the perspective of business executives. Over the years, many models and IT management frameworks have been proposed to address this issue. The purpose of this study was to develop comprehensive understanding of business IT alignment phenomena based on live experiences of IT leaders working in FMCG companies based in the UK. To achieve the goal of the study, a descriptive phenomenological method was employed. Live experiences of eleven participants from FMCG companies were used as the primary source of data. Phenomenological analysis of the data obtained from interviews revealed twenty-two sub-themes grouped into four main themes. Four main themes identified during the study are: leading topics, IT trends, IT management frameworks influencing business IT alignment and future improvement. The leading topics theme gathers current most important areas being discussed between senior IT and business leaders. The IT trend’s theme points to all technological trends that draw the attention of companies. In particular, three categories were discovered: technologies to automate and optimize, digital technologies, and disruptive technologies. The IT management framework theme tackles all frameworks contributing to business IT alignment. The logical chain of sequence could be observed due to speed of changes and customers moving to online channels (leading topics), and because digital technologies are spreading (IT trends) supported by organizational changes (IT management frameworks). The last theme aggregates recommendations for improvement in business IT alignment based on participants’ suggestions.
{"title":"Factors Influencing Business IT Alignment","authors":"Tomasz Wasiuk, F. Lim","doi":"10.21742/IJSBT.2021.9.1.01","DOIUrl":"https://doi.org/10.21742/IJSBT.2021.9.1.01","url":null,"abstract":"Business IT alignment has consistently been ranked at the top of the most important topics from the perspective of business executives. Over the years, many models and IT management frameworks have been proposed to address this issue. The purpose of this study was to develop comprehensive understanding of business IT alignment phenomena based on live experiences of IT leaders working in FMCG companies based in the UK. To achieve the goal of the study, a descriptive phenomenological method was employed. Live experiences of eleven participants from FMCG companies were used as the primary source of data. Phenomenological analysis of the data obtained from interviews revealed twenty-two sub-themes grouped into four main themes. Four main themes identified during the study are: leading topics, IT trends, IT management frameworks influencing business IT alignment and future improvement. The leading topics theme gathers current most important areas being discussed between senior IT and business leaders. The IT trend’s theme points to all technological trends that draw the attention of companies. In particular, three categories were discovered: technologies to automate and optimize, digital technologies, and disruptive technologies. The IT management framework theme tackles all frameworks contributing to business IT alignment. The logical chain of sequence could be observed due to speed of changes and customers moving to online channels (leading topics), and because digital technologies are spreading (IT trends) supported by organizational changes (IT management frameworks). The last theme aggregates recommendations for improvement in business IT alignment based on participants’ suggestions.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129143864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-30DOI: 10.21742/IJSBT.2020.8.2.04
Zihao Jin, Chaekwan Lim
This study aims to verify the structural relationship between service quality, system characteristics, customer trust, customer satisfaction, and continuous use intention of mobile payment service for Chinese people with experience in using mobile payment service. The results of the empirical analyses, it is confirmed that the service quality and systemic characteristics of the mobile payment service have a significant effect on the customer's trust. Also, it is structurally confirmed that customer trust and perceived risk have a significant effect on customer satisfaction. Furthermore, customer satisfaction also has a significant effect on customer’s intention of continuous use. However, it is confirmed that the systemic characteristics of the mobile payment service do not affect the perceived risk.
{"title":"A Study on the Influencing Factors of Customer Satisfaction and Continuous Use Intention in Mobile Payment Service","authors":"Zihao Jin, Chaekwan Lim","doi":"10.21742/IJSBT.2020.8.2.04","DOIUrl":"https://doi.org/10.21742/IJSBT.2020.8.2.04","url":null,"abstract":"This study aims to verify the structural relationship between service quality, system characteristics, customer trust, customer satisfaction, and continuous use intention of mobile payment service for Chinese people with experience in using mobile payment service. The results of the empirical analyses, it is confirmed that the service quality and systemic characteristics of the mobile payment service have a significant effect on the customer's trust. Also, it is structurally confirmed that customer trust and perceived risk have a significant effect on customer satisfaction. Furthermore, customer satisfaction also has a significant effect on customer’s intention of continuous use. However, it is confirmed that the systemic characteristics of the mobile payment service do not affect the perceived risk.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127110977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-30DOI: 10.21742/IJSBT.2020.8.2.02
Young-Moon Kim, Heejun Lee, Sela Lim
This study explored the correlation of K pharmaceutical company's Staff for job characteristics and job satisfaction to confirm the mediation model and path of job ethics and job engagement. To this end, data were collected from 366 survey results conducted by 370. The survey consisted of, the job characteristics scale and job satisfaction scale, job ethics scale, and job engagement scale. Bootstrapping methods were used by the author to verify the average and standard deviation of variables, and to create the mediation model of how job characteristics relate to job satisfaction, job ethics, and job engagement. To verify the average and standard deviation of variables and mediation model of how job characteristics to job satisfaction through, job ethics and job engagement the author used bootstrapping methods. For the research result, this study presented descriptive statics for each variable of respondents' and conducted correlation analysis among job characteristics to job satisfaction through job ethics and job engagement (β=.046, C.I[.021~.075]). And job characteristics to job satisfaction through job ethics (β=.000, C.I[-.039~.042]). And job characteristics to job satisfaction through job engagement (β=.185, C.I[.126~.249]) And job characteristics to job satisfaction (β=.221, C.I[.147~-.294]). Furthermore, the pathway model showed significant relationships among job characteristics, job satisfaction, job ethics, and job engagement. The mediation analysis revealed that there were meaningful correlations among job characteristics, job, job satisfaction, job ethics, and job engagement in pharmaceutical company's staff. 1
{"title":"Influence of Job Characteristics on Job Satisfaction - Mediation Effect of Job Ethics and Job Engagement","authors":"Young-Moon Kim, Heejun Lee, Sela Lim","doi":"10.21742/IJSBT.2020.8.2.02","DOIUrl":"https://doi.org/10.21742/IJSBT.2020.8.2.02","url":null,"abstract":"This study explored the correlation of K pharmaceutical company's Staff for job characteristics and job satisfaction to confirm the mediation model and path of job ethics and job engagement. To this end, data were collected from 366 survey results conducted by 370. The survey consisted of, the job characteristics scale and job satisfaction scale, job ethics scale, and job engagement scale. Bootstrapping methods were used by the author to verify the average and standard deviation of variables, and to create the mediation model of how job characteristics relate to job satisfaction, job ethics, and job engagement. To verify the average and standard deviation of variables and mediation model of how job characteristics to job satisfaction through, job ethics and job engagement the author used bootstrapping methods. For the research result, this study presented descriptive statics for each variable of respondents' and conducted correlation analysis among job characteristics to job satisfaction through job ethics and job engagement (β=.046, C.I[.021~.075]). And job characteristics to job satisfaction through job ethics (β=.000, C.I[-.039~.042]). And job characteristics to job satisfaction through job engagement (β=.185, C.I[.126~.249]) And job characteristics to job satisfaction (β=.221, C.I[.147~-.294]). Furthermore, the pathway model showed significant relationships among job characteristics, job satisfaction, job ethics, and job engagement. The mediation analysis revealed that there were meaningful correlations among job characteristics, job, job satisfaction, job ethics, and job engagement in pharmaceutical company's staff. 1","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114601193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-30DOI: 10.21742/IJSBT.2020.8.2.03
Hewei Tian, Youngsook Lee
At present, there are some researches on the satisfaction and loyalty of fashion shopping app, but it is not clear whether the characteristics of fashion shopping app has an impact on satisfaction and loyalty. Therefore, this paper attempts to explore the effects of the characteristics of fashion shopping app on satisfaction and loyalty. Degree of influence. The research objects of this study are the post-00 generation groups in China’s first and second-tier cities. The first and second-tier cities are economically developed cities in China, and their consumption status can reflect China’s consumption trends. The post-00 generation group is the main force of consumption in China now and even in the next 20 years. The research method of this paper is conducted in the form of questionnaire survey. A total of 350 questionnaires were collected from February 10, 2020 to February 18, 2020. Untrustworthy questionnaires were excluded. Finally, 342 questionnaires were used for SPSS data analysis. Based on SPSS data analysis and AMOS verification, it is finally concluded that the characteristics of the fashion shopping app have a positive impact on satisfaction and loyalty. 1
{"title":"Research on the Influence of Fashion Shopping App Characteristics on Satisfaction and Loyalty: Focusing on the Adjustment Effect of Fashion Involvement","authors":"Hewei Tian, Youngsook Lee","doi":"10.21742/IJSBT.2020.8.2.03","DOIUrl":"https://doi.org/10.21742/IJSBT.2020.8.2.03","url":null,"abstract":"At present, there are some researches on the satisfaction and loyalty of fashion shopping app, but it is not clear whether the characteristics of fashion shopping app has an impact on satisfaction and loyalty. Therefore, this paper attempts to explore the effects of the characteristics of fashion shopping app on satisfaction and loyalty. Degree of influence. The research objects of this study are the post-00 generation groups in China’s first and second-tier cities. The first and second-tier cities are economically developed cities in China, and their consumption status can reflect China’s consumption trends. The post-00 generation group is the main force of consumption in China now and even in the next 20 years. The research method of this paper is conducted in the form of questionnaire survey. A total of 350 questionnaires were collected from February 10, 2020 to February 18, 2020. Untrustworthy questionnaires were excluded. Finally, 342 questionnaires were used for SPSS data analysis. Based on SPSS data analysis and AMOS verification, it is finally concluded that the characteristics of the fashion shopping app have a positive impact on satisfaction and loyalty. 1","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133232887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-30DOI: 10.21742/ijsbt.2020.8.2.05
Chia-Chi Chen, T. Lin
Driven by the climax of the Internet, online shopping has brought people into a new shopping era and has also brought new impacts to enterprises. To improve the market competitiveness of enterprises, enterprises need to continuously mine customer behavior information. In the mining process, due to the high amount of customer behavior characteristics, the existing behavior mining processing has problems such as low acceleration and high error rate. Feature extraction customer behavior mining algorithm, this algorithm estimates the non-customer behavior and customer behavior in online shopping, iterates many times until convergence, and obtains the best mining result corresponding to the regression line and variance feature parameters, and completes the customer behavior mining. The simulation test proves that the proposed algorithm can improve the precision and recall rate, ensure the reliability and stability of customer behavior mining, and has certain use-value in practical applications.
{"title":"Customer Online Shopping Feature Extraction based on Data Mining Algorithm","authors":"Chia-Chi Chen, T. Lin","doi":"10.21742/ijsbt.2020.8.2.05","DOIUrl":"https://doi.org/10.21742/ijsbt.2020.8.2.05","url":null,"abstract":"Driven by the climax of the Internet, online shopping has brought people into a new shopping era and has also brought new impacts to enterprises. To improve the market competitiveness of enterprises, enterprises need to continuously mine customer behavior information. In the mining process, due to the high amount of customer behavior characteristics, the existing behavior mining processing has problems such as low acceleration and high error rate. Feature extraction customer behavior mining algorithm, this algorithm estimates the non-customer behavior and customer behavior in online shopping, iterates many times until convergence, and obtains the best mining result corresponding to the regression line and variance feature parameters, and completes the customer behavior mining. The simulation test proves that the proposed algorithm can improve the precision and recall rate, ensure the reliability and stability of customer behavior mining, and has certain use-value in practical applications.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"47 31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115163291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-30DOI: 10.21742/IJSBT.2020.8.2.01
G. Kim, Hwa-yeol Choi
This study conducted “literature research” and “qualitative analysis”, focusing on the activation of surfboards and the research and suggestions of marine leisure tourism industry among marine leisure sports. In order to produce results, a total of five people are selected as participants in the competition and interviewed by marine sports officials. The collected data is analyzed using the Nvivo 2 program to produce activation the following results. First, there is always a danger of accidents as Dragon Boat, Banana Boat, Yacht, Surfing, etc. are active in one beach, so there is a need to secure safety by dividing Jungmok by considering the characteristics of seven beaches owned by Busan or implementing a routine system for each event. Second, marine sports events were found to be only at simple experience rather than actual activation due to their exorbitant participation costs or insufficient equipment loans. Therefore, it is necessary to support easy-to-access sports such as surfing boards, which are simple and relatively inexpensive, and it is also thought to be a more effective development of marine sports if the research of marine sports on gender and the study of marine sports, which can be shown by age, are carried out more intensely.
{"title":"Research on Marine, Leisure, and Tourism Activation Plans through Surfboard Competitions-Busan Haeundae-Gu Beach Combing Surfing Festival","authors":"G. Kim, Hwa-yeol Choi","doi":"10.21742/IJSBT.2020.8.2.01","DOIUrl":"https://doi.org/10.21742/IJSBT.2020.8.2.01","url":null,"abstract":"This study conducted “literature research” and “qualitative analysis”, focusing on the activation of surfboards and the research and suggestions of marine leisure tourism industry among marine leisure sports. In order to produce results, a total of five people are selected as participants in the competition and interviewed by marine sports officials. The collected data is analyzed using the Nvivo 2 program to produce activation the following results. First, there is always a danger of accidents as Dragon Boat, Banana Boat, Yacht, Surfing, etc. are active in one beach, so there is a need to secure safety by dividing Jungmok by considering the characteristics of seven beaches owned by Busan or implementing a routine system for each event. Second, marine sports events were found to be only at simple experience rather than actual activation due to their exorbitant participation costs or insufficient equipment loans. Therefore, it is necessary to support easy-to-access sports such as surfing boards, which are simple and relatively inexpensive, and it is also thought to be a more effective development of marine sports if the research of marine sports on gender and the study of marine sports, which can be shown by age, are carried out more intensely.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125244873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-30DOI: 10.21742/ijsbt.2020.8.1.01
Seungmin Lee
Recently, domestic and foreign studies on the unmanned order payment system of the restaurant industry, which are rapidly growing recently, are insufficient. Therefore, there is a lack of understanding of users' perception of unmanned order settlement system. The purpose of this study is to investigate the effect of user experience factors of unmanned order payment service of fast food restaurant on satisfaction . Through this study, we can understand the psychology and behavior of users who use unmanned order settlement service and prepare a strategic foundation that can be used in various industries.
{"title":"A Study on User Experience of Unmanned Payment Kiosk System in Fast Food Restaurants","authors":"Seungmin Lee","doi":"10.21742/ijsbt.2020.8.1.01","DOIUrl":"https://doi.org/10.21742/ijsbt.2020.8.1.01","url":null,"abstract":"Recently, domestic and foreign studies on the unmanned order payment system of the restaurant industry, which are rapidly growing recently, are insufficient. Therefore, there is a lack of understanding of users' perception of unmanned order settlement system. The purpose of this study is to investigate the effect of user experience factors of unmanned order payment service of fast food restaurant on satisfaction . Through this study, we can understand the psychology and behavior of users who use unmanned order settlement service and prepare a strategic foundation that can be used in various industries.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123299442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-03-30DOI: 10.21742/ijsbt.2020.8.1.03
B. Yan, Yunyi Mo
The rapid development of mobile e-commerce has led to the spread of online word-of-mouth reputation and its impact more significantly than in the past, and profoundly affect consumer behavior. From the perspective of cognitive theory, this study builds a theoretical model and explores the relationship between consumer perceived value, online word-of-mouth, and behavioral intention. Empirical research finds that consumer functional value and emotional value is significantly positively related to reconstruction intentions. online word-of-mouth can positively regulate this relationship, and this relationship will be strengthened with the increase in the strength of online word-of-mouth. Consumer functional value and emotional value is significantly positively related to the communication intention. online word-of-mouth can positively regulate this relationship, and this relationship will be strengthened with the increase of the online word-of-mouth.
{"title":"The Relationship of Consumer Perceived Value, Online Word-of-Mouth and Behavioral Intention in Mobile E-commerce","authors":"B. Yan, Yunyi Mo","doi":"10.21742/ijsbt.2020.8.1.03","DOIUrl":"https://doi.org/10.21742/ijsbt.2020.8.1.03","url":null,"abstract":"The rapid development of mobile e-commerce has led to the spread of online word-of-mouth reputation and its impact more significantly than in the past, and profoundly affect consumer behavior. From the perspective of cognitive theory, this study builds a theoretical model and explores the relationship between consumer perceived value, online word-of-mouth, and behavioral intention. Empirical research finds that consumer functional value and emotional value is significantly positively related to reconstruction intentions. online word-of-mouth can positively regulate this relationship, and this relationship will be strengthened with the increase in the strength of online word-of-mouth. Consumer functional value and emotional value is significantly positively related to the communication intention. online word-of-mouth can positively regulate this relationship, and this relationship will be strengthened with the increase of the online word-of-mouth.","PeriodicalId":448069,"journal":{"name":"International Journal of Smart Business and Technology","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116321733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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