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The internationalization performance of Indonesian SMEs during COVID-19 pandemic: exploring a mediation model 新冠肺炎疫情期间印尼中小企业的国际化表现:中介模式探索
IF 3.1 Q2 BUSINESS Pub Date : 2023-06-23 DOI: 10.1108/ribs-04-2023-0030
G. Anggadwita, N. Indarti, P. Sinha, H. Manik
PurposeSmall and medium enterprises (SMEs) in emerging economies face significant challenges in formulating effective strategies to enter international markets, particularly amid uncertain conditions such as the COVID-19 pandemic. Consequently, there is a pressing need to examine the performance of these SMEs and evaluate their internationalization process. This study aims to examine the effects of international entrepreneurial orientation on the internationalization performance of SMEs and the mediating effects of organizational dynamic capability and organizational culture in Indonesia.Design/methodology/approachThis study used a quantitative method with a survey approach by distributing questionnaires to 206 SMEs in Indonesia that have implemented internationalization practices. Partial least squares-structural equation modeling (PLS-SEM) was used to predict and estimate relationships.FindingsThis study finds that one of the SMEs’ strategies to encounter the new normal era of COVID-19 is to improve their internationalization performance, especially by actively participating in international markets. The empirical results show that organizational dynamic capabilities and organizational culture are proven to fully mediate the relationship between international entrepreneurial orientation and the internationalization performance of SMEs. Meanwhile, international entrepreneurial orientation does not directly affect SMEs’ internationalization performance. This study confirms the mediating role of organizational dynamic capabilities and organizational culture in dynamic capabilities theory and their relevance to internationalization.Originality/valueThis study provides valuable insights and encourages owner-managers and policy-makers in emerging economies, particularly Indonesia, to develop organizational dynamic capabilities and organizational culture that align with the demands of internationalization.
目的新兴经济体的中小企业在制定进入国际市场的有效战略方面面临重大挑战,特别是在新冠肺炎疫情等不确定的情况下。因此,迫切需要审查这些中小企业的业绩并评估其国际化进程。本研究旨在考察国际创业取向对印尼中小企业国际化绩效的影响,以及组织动态能力和组织文化的中介作用实施国际化实践。偏最小二乘结构方程建模(PLS-SEM)用于预测和估计关系。研究发现,中小企业应对新冠肺炎新常态的策略之一是提高国际化绩效,尤其是积极参与国际市场。实证结果表明,组织动力能力和组织文化能够充分中介中小企业国际化创业取向与国际化绩效之间的关系。同时,国际化创业取向并不直接影响中小企业的国际化绩效。本研究证实了组织动态能力和组织文化在动态能力理论中的中介作用及其与国际化的相关性。独创性/价值这项研究提供了有价值的见解,并鼓励新兴经济体,特别是印度尼西亚的所有者管理者和决策者发展符合国际化需求的组织动态能力和组织文化。
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引用次数: 0
Interplay of cross-country distance with cross-border M&A performance: an institutional perspective 跨国距离与跨国并购绩效的相互作用:一个制度视角
IF 3.1 Q2 BUSINESS Pub Date : 2023-06-05 DOI: 10.1108/ribs-11-2022-0100
S. Kukreja, G. Maheshwari, Archana Singh
PurposeThis study aims to examine the impact of home–host country distance on the cross-border mergers and acquisitions performance.Design/methodology/approachThe results of this study are based on a final sample of 483 completed cross-border deals involving BRICS nation acquirers and targets spread across a set of 27 nations. While controlling for prior experience, among other factors, the impact of nine institutional distance dimensions on deal performance is examined. Cumulative abnormal returns calculated over the select event windows are used as a measure of deal performance.FindingsThe results of this study validate the explanatory power of cross-country distance and exhibit that financial and cultural distance exert a negative influence on deal performance, whereas political and global connectedness distance positively impacts performance. Interestingly, geographic distance is not found to be related to performance outcomes.Research limitations/implicationsThe results of this study caution against possible aggregation of the cross-country distance measure and point towards the need to acknowledge and analyse the multi-dimensional nature of distance.Practical implicationsThe results of this study are expected to aid managers in devising internationalisation strategies and target selection, maximising their performance and shareholder wealth.Originality/valueThis study contributes to the knowledge of internationalisation and cross-country distance. It presents as one of the first to investigate the impact of institutional distance on deal performance using a substantially large multi-country emerging market data set.
目的本研究旨在检验母国-东道国距离对跨境并购绩效的影响。设计/方法/方法本研究的结果基于483笔已完成的跨境交易的最终样本,这些交易涉及金砖国家的收购方和分布在27个国家的目标。在控制先前经验等因素的同时,考察了九个制度距离维度对交易绩效的影响。在选择事件窗口中计算的累计异常回报被用作交易绩效的衡量标准。研究结果验证了跨国距离的解释力,并表明金融和文化距离对交易绩效产生负面影响,而政治和全球联系距离对绩效产生积极影响。有趣的是,没有发现地理距离与绩效结果相关。研究局限性/含义本研究的结果提醒人们不要将跨国距离测量进行汇总,并指出需要承认和分析距离的多维性质。实际含义本研究的结果有望帮助管理者制定国际化战略和目标选择,最大限度地提高业绩和股东财富。原创性/价值本研究有助于了解国际化和跨国距离。它是第一个使用大量多国新兴市场数据集调查机构距离对交易绩效影响的报告之一。
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引用次数: 0
A literature review on CEE firms’ internationalization: success measurement, achievement and outcomes 中东欧企业国际化研究综述:成功测度、成就与结果
IF 3.1 Q2 BUSINESS Pub Date : 2023-05-19 DOI: 10.1108/ribs-06-2022-0061
Tiia Vissak
PurposeThis paper aims to give an overview of the literature on Central and Eastern European (CEE) firms’ successful internationalization: different authors’ understanding of success, and, thereafter, these firms’ internationalization processes, external factors, internal motivators and actions that affect successful internationalizers’ initial and subsequent foreign activities, and, finally, internationalization outcomes.Design/methodology/approachThis is a systematic-narrative hybrid literature review paper that focuses on CEE firms’ successful internationalization.FindingsThis paper concludes that CEE firms’ “success” is understood and measured differently, successful internationalizers can experience various internationalization paths, they are affected by a large number of external impact factors, internal motivators or actions and their internationalization outcomes vary considerably. Thus, there is no “ideal” type of successful internationalization: as different CEE firms can be called “successful”, they also follow different trajectories to achieve success.Originality/valueTo the best of the author’s knowledge, this is the first literature review paper that gives an overview on how success has been defined in studies about CEE firms’ internationalization, if some types of internationalizers have been considered more successful and if there are any important CEE-specific contextual factors or not.
本文旨在概述有关中欧和东欧(CEE)企业成功国际化的文献:不同作者对成功的理解,以及这些企业的国际化过程、外部因素、内部激励因素和影响成功的国际化者最初和随后的海外活动的行动,以及最终的国际化结果。设计/方法/方法这是一篇系统叙述混合的文献综述论文,主要关注中东欧企业成功的国际化。研究发现:中东欧企业对“成功”的理解和衡量存在差异,成功的国际化企业可以经历多种国际化路径,受到大量外部影响因素、内部激励因素或行动的影响,国际化结果差异较大。因此,没有“理想”类型的成功国际化:不同的中东欧企业可以被称为“成功”,它们也遵循不同的轨迹来实现成功。原创性/价值据作者所知,这是第一篇文献综述论文,概述了在中东欧企业国际化研究中如何定义成功,是否某些类型的国际化者被认为更成功,以及是否存在任何重要的中东欧特定背景因素。
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引用次数: 1
Modeling the dynamics of firms’ international and product market diversification strategy: the case of U.S. firms’ response to late 20th century globalization 企业国际化和产品市场多元化战略的动态建模:以美国企业对20世纪后期全球化的反应为例
IF 3.1 Q2 BUSINESS Pub Date : 2023-05-18 DOI: 10.1108/ribs-11-2022-0106
H. P. Bowen, L. Sleuwaegen
PurposeThis paper aims to derive and estimate a theory-based empirical specification that models a firm’s choices of its international diversification (ID) and product diversification (PD) and how they evolve over time in response to shocks that alter the relative cost and relative profitability of ID and PD.Design/methodology/approachWe use longitudinal data on U.S. manufacturing firms from 1984 to 1999, a period of intense shocks associated with rapid globalization, to estimate a dynamic panel data Tobit model that permits lags in a firm’s adjustment to its optimal mix of ID and PD over time.FindingsWe find strong support for the theoretical framework underlying our empirical specifications and posited dynamics, with full adjustment estimated to require, on average, 1.5 years, a finding with implications for the time spacing of observations in empirical studies of ID and PD to avoid biased inferences. Among the globalization shocks during the time period studied, our results indicate that global competitive pressures and efficiency gains from global supply integration to be the more important factors driving U.S. firms toward greater ID relative to PD. Augmentation of firms’ organizational (managerial) and physical capital resources is also found to be important for supporting an expansion of ID relative to PD. Technological resource augmentation is instead found to favor expansion of PD relative to ID.Originality/valueOur empirical specification is novel. It readily incorporates an often ignored but necessary theoretical condition that defines a firm’s optimal choices of its ID and PD, and it allows observed choices at a point in time to deviate from their optimal values.
本文旨在推导和估计一个基于理论的实证规范,该规范模拟了企业对其国际多元化(ID)和产品多元化(PD)的选择,以及它们如何随着时间的推移而演变,以应对改变ID和PD的相对成本和相对盈利能力的冲击。设计/方法/方法我们使用1984年至1999年美国制造公司的纵向数据,这是一个与快速全球化相关的强烈冲击时期,以估计一个动态面板数据Tobit模型,该模型允许公司随着时间的推移调整其最佳ID和PD组合的滞后。研究结果:我们发现强有力的理论框架支持我们的经验规范和假设的动态,完全调整估计平均需要1.5年,这一发现意味着在ID和PD的实证研究中观察的时间间隔,以避免有偏见的推论。在研究期间的全球化冲击中,我们的研究结果表明,全球竞争压力和全球供应整合带来的效率收益是推动美国公司相对于PD更大的ID的更重要因素。企业的组织(管理)和物质资本资源的增加也被发现对支持相对于PD的ID扩展很重要。相反,技术资源的增加有利于PD的扩展,而不是ID。原创性/价值我们的经验规范是新颖的。它很容易包含一个经常被忽视但必要的理论条件,该条件定义了公司的ID和PD的最佳选择,并且它允许在某个时间点观察到的选择偏离其最优值。
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引用次数: 0
The impact of institutional quality on country-level variations in foreign equity shares in transition economies 制度质量对转型经济体外国股本在国家层面变化的影响
IF 3.1 Q2 BUSINESS Pub Date : 2023-04-07 DOI: 10.1108/ribs-11-2022-0104
B. Krasniqi, N. Williams, Iraj Hashi, Fisnik Reçica, E. Lubishtani, Li̇ri̇don Kryeziu
PurposeThis paper aims to examine the influence of formal and informal institutional quality on country-level variations in foreign equity shares in transition economies (TEs).Design/methodology/approachDrawing on institutional theory and transaction cost theory, this paper examines the influence of formal and informal institutional quality on country-level variations in foreign equity shares in TEs. The authors use a two-step empirical strategy, identifying clusters of explanatory variables and running generalized least squares random effect estimations to test for the influence of explanatory and control variables on foreign equity shares.FindingsForeign equity share is positively affected by informal institutions and negatively by formal institutions. However, when control for stage of transition we find that the the presence of informal institutions in more rapidly or advanced transforming economies negatively influences foreign equity shares. Complex infrastructure discourages foreign equity shareholdings, and foreign companies use informal practices to overcome unfavourable host country conditions. Government size has a negative effect, and gross domestic product per capita positively affects foreign equity shares.Research limitations/implicationsThe study is the new groundwork for the re-enactment of a fruitful discussion on foreign equity. The study has practical implications for managers, too – managers of foreign-owned firms operating in weakly installed institutional environments should carefully analyse the entry strategies because of the high presence of informal institutions. Furthermore, managers could understand the various facilitation roles of informal institutions in any firm internationalisation effort to arrive at optimal ownership holdings for better internationalisation performance. Although the study is based on a sample of transition countries, the findings have implications for other emerging economies’ contexts sharing similar institutional settings.Originality/valueThis study provides a unique empirical investigation and evidence based on country-level indicators on the effect of formal and informal institutions on foreign equity shares holdings in TEs, reinforcing the importance of impacts of both the formal and informal dimensions on ownership decisions of foreign investors.
本文旨在研究正式和非正式制度质量对转型经济体(TEs)外资股权国家层面变化的影响。基于制度理论和交易成本理论,本文考察了正式和非正式制度质量对外商投资银行外资股权国家水平变化的影响。作者采用两步经验策略,确定解释变量簇,并运行广义最小二乘随机效应估计,以检验解释变量和控制变量对外资股权的影响。研究发现:外资股权比例受到非正式制度的积极影响,而受到正式制度的消极影响。然而,当控制转型阶段时,我们发现在更快或更先进的转型经济体中,非正式制度的存在对外资股权产生了负面影响。复杂的基础设施阻碍了外国股权,外国公司利用非正式做法克服东道国的不利条件。政府规模有负面影响,人均国内生产总值(gdp)对外资股权有积极影响。研究的局限性/意义本研究为重新开展富有成果的外资股权讨论奠定了新的基础。这项研究对管理人员也有实际意义——在制度环境薄弱的外资企业的管理人员应该仔细分析进入战略,因为非正式制度的存在程度很高。此外,管理者可以理解在任何企业国际化努力中,非正式机构的各种促进作用,以达到最佳的所有权持有,以获得更好的国际化绩效。尽管这项研究是基于转型国家的样本,但研究结果对其他拥有类似制度背景的新兴经济体具有启示意义。原创性/价值本研究基于国家级指标对正式和非正式制度对外商投资企业股权持有的影响进行了独特的实证调查和证据,强调了正式和非正式两个维度对外国投资者所有权决策的影响的重要性。
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引用次数: 0
Sectoral and institutional characteristics of acquirers and targets: a dyadic approach to deal completion 收购方和目标的部门和制度特征:交易完成的二元方法
IF 3.1 Q2 BUSINESS Pub Date : 2023-03-07 DOI: 10.1108/ribs-08-2022-0074
Rimi Zakaria, Eylem Ersal Kiziler
PurposeThis study takes a dyadic approach to explaining merger and acquisition (M&A) deal outcomes. Acknowledging the socio-cognitive (e.g. intangible and macro-environmental) idiosyncrasies, the authors theorize that some acquirer–target dyads have a superior ability to complete complex relational transactions in an M&A deal. Specifically, deals are successful when an acquirer and a target: are similar considering their sectoral characteristics, have contextually-informed deal-making competencies, and are familiar with one another given their sectoral and institutional features.Design/methodology/approachThis study uses logistic regression analysis to examine how sectoral and institutional characteristics in the acquiring and target company dyads relate to the likelihood of merger and acquisition deal completion.FindingsAnalyzing a sample of 37,560 M&A deals, the authors find empirical evidence in support of the dyadic to deal completion. The authors find that sectoral similarity and institutional familiarity in an M&A dyad can predict the likelihood of deal completion. Specifically, service multinational acquirers are more competent than their manufacturing counterparts in general, and in same-sector and same-country deals in particular. In contrast, service sector acquirers also are at a relative disadvantage vis-à-vis their manufacturing counterparts in cross-national deals.Research limitations/implicationsConsidering the theoretical and managerial implications, the authors identify new avenues for future research on service and manufacturing M&A dyads that can deepen the knowledge of inter-firm transaction processes.Originality/valueFirst, the authors draw on the socio-cognitive, behavioral, and relational models to explain M&A deal process in both domestic and cross-border settings. Drawing on service vis-à-vis manufacturing sector business models, the authors predict deal completion. Second, the authors propose that familiarity between the acquiring and target companies in the form of sectoral and cross-national factors becomes pivotal to the inter-firm processes. Finally, the authors empirically demonstrate how inter-firm dynamics in a dyad can pose complex deal-making challenges, which make some acquirers especially susceptible to contextual shocks.
目的本研究采用二元方法来解释并购交易结果。承认社会认知(如无形和宏观环境)特质,作者认为,一些收购方-目标二人组在并购交易中完成复杂关系交易的能力更强。具体而言,当收购方和目标方:考虑到其行业特征,双方相似,具有知情的交易能力,并且鉴于其行业和机构特征,彼此熟悉时,交易才是成功的。设计/方法论/方法本研究使用逻辑回归分析来检验收购和目标公司二人组中的部门和制度特征如何与并购交易完成的可能性相关。通过对37560笔并购交易的样本分析,作者发现了支持交易完成二元性的实证证据。作者发现,并购二元中的部门相似性和机构熟悉度可以预测交易完成的可能性。具体而言,服务业跨国收购方通常比制造业同行更有能力,尤其是在同一行业和同一国家的交易中。相比之下,在跨国交易中,服务业收购方相对于制造业同行也处于相对劣势。研究局限性/含义考虑到理论和管理含义,作者确定了未来研究服务业和制造业并购二元的新途径,这些途径可以加深对企业间交易过程的了解。原创性/价值首先,作者利用社会认知、行为和关系模型来解释国内和跨境环境中的并购交易过程。根据服务业相对于制造业的商业模式,作者预测了交易的完成情况。其次,作者提出,收购公司和目标公司之间以部门和跨国因素的形式的熟悉程度对公司间流程至关重要。最后,作者实证证明了二人组中的公司间动态如何会带来复杂的交易挑战,这使得一些收购方特别容易受到背景冲击的影响。
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引用次数: 0
Do contingencies matter between organizational capabilities and SME export performance? 组织能力和中小企业出口绩效之间的偶然性是否重要?
IF 3.1 Q2 BUSINESS Pub Date : 2023-03-01 DOI: 10.1108/ribs-12-2021-0163
H. Cho, B. Jin, D. Shin
PurposeDrawing on the resource-based view and contingency theory, this study aims to investigate the effects of organizational capabilities – technology capability and marketing capability – on small- and medium-sized enterprises’ (SMEs’) export performance and the moderating roles of contingent factors in this relationship in the context of a highly competitive export-oriented economy.Design/methodology/approachThe research framework was tested using a three-way stepwise hierarchical multiple regression analysis with data gathered from 531 Korean international SMEs.FindingsIn addition to the direct effects of two types of organizational capabilities on export performance, the results show that both capabilities were critical when the export market was competitive, and marketing capability was more important when exporting with a brand name and targeting a developing country.Originality/valueThis study further extends the literature on SMEs’ internationalization in the context of highly competitive export-driven markets and highlights the importance of strategically allocating SMEs’ capabilities to reap optimal export performance by considering dynamic contingencies.
摘要目的运用资源基础理论和权变理论,探讨在高度竞争的外向型经济背景下,组织能力(技术能力和营销能力)对中小企业出口绩效的影响,以及权变因素在这一关系中的调节作用。设计/方法/方法采用三向逐步分层多元回归分析对研究框架进行了检验,数据来自531家韩国国际中小企业。除了两种类型的组织能力对出口绩效的直接影响外,研究结果表明,当出口市场竞争激烈时,两种能力都至关重要,而当以品牌出口并以发展中国家为目标时,营销能力更为重要。本研究进一步扩展了在高度竞争的出口驱动型市场背景下中小企业国际化的文献,并强调了通过考虑动态偶然性,战略性地配置中小企业的能力以获得最佳出口绩效的重要性。
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引用次数: 1
Guest editorial: Dynamic capabilities and international business research: managerial and financial perspectives 嘉宾评论:动态能力和国际商业研究:管理和金融视角
IF 3.1 Q2 BUSINESS Pub Date : 2023-01-25 DOI: 10.1108/ribs-01-2023-179
E. Battisti, M. Christofi
[...]the need for research insights to develop and enhance various DCs to overcome these negative consequences is of great importance. [...]this special issue sought contributions that helped in a better understanding of the DCs concept in the global business landscape. [...]the contribution by Abdelzaher and Ramadan "Dynamic capabilities and FDI in conflict zones: the role of diversification and stock management capabilities” reveals that companies with superior international geographical diversification capabilities and those with superior local stock management capability are more probable to launch subsidiaries in high ongoing conflict zones.
[…]需要研究见解来开发和增强各种DC,以克服这些负面后果,这一点非常重要。[…]本期特刊寻求有助于更好地理解DC在全球商业格局中的概念的贡献。[…]Abdelzaher和Ramadan“冲突地区的动态能力和外国直接投资:多元化和股票管理能力的作用”的贡献表明,具有卓越国际地理多元化能力的公司和具有卓越当地股票管理能力,更有可能在高持续冲突地区设立子公司。
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引用次数: 0
Entrepreneurial mindset and SME internationalization in Uganda: the mediating role of international networking 乌干达的创业心态与中小企业国际化:国际网络的中介作用
IF 3.1 Q2 BUSINESS Pub Date : 2023-01-24 DOI: 10.1108/ribs-11-2021-0149
G. Ahimbisibwe, Muhammed Ngoma, Annet K. Nabatanzi-Muyimba, L. Kabagambe
PurposeThe purpose of this paper is to investigate the mediating role of international networking in the relationship between entrepreneurial mindset and small- and medium-sized enterprise (SME) internationalization using evidence from exporting SMEs in Uganda.Design/methodology/approachThis study adopted a cross-sectional research design. Data were collected through a questionnaire survey of 206 exporting SMEs that are members of the Uganda Export Promotions Board. Data was analysed using SPSS and SmartPLS.FindingsThe study established that international networking mediates the relationship between entrepreneurial mindset and SME internationalization. This suggests that international networking is a conduit through which entrepreneurial mindset relates to SME internationalization.Research limitations/implicationsThis study was conducted within the particular national context of Uganda. Replication of this research within other settings is needed to cross-validate the present findings. The study reveals that the entrepreneurial proclivity of managers and owners of exporting SMEs in Uganda can be enhanced through establishing networks in foreign markets to realize international expansion. SMEs should therefore initiate, build and strengthen partner relationships in foreign markets for successful international expansion.Practical implicationsThe study reveals that the entrepreneurial proclivity of managers and owners of exporting SMEs in Uganda can be enhanced through establishing networks in foreign markets to realize international expansion. SMEs in Uganda should, therefore, strive to support entrepreneurial-oriented individuals to initiate and establish foreign market partnerships for successful international expansion.Originality/valueTo the best of the authors’ knowledge, this is the first study to investigate the mediating role of international networking in the relationship between entrepreneurial mindset and SME internationalization from a developing country of Uganda.
目的利用乌干达出口中小企业的证据,研究国际网络在创业心态与中小企业国际化关系中的中介作用。设计/方法/方法本研究采用横断面研究设计。数据是通过对乌干达出口促进委员会成员206家出口中小企业的问卷调查收集的。使用SPSS和SmartPLS.对数据进行分析。研究发现,国际网络在创业心态和中小企业国际化之间起着中介作用。这表明,国际网络是创业心态与中小企业国际化相关的一个渠道。研究局限性/含义本研究是在乌干达的特定国家背景下进行的。需要在其他环境中复制这项研究,以交叉验证当前的发现。研究表明,乌干达出口中小企业的管理者和所有者的创业倾向可以通过在外国市场建立网络来实现国际扩张。因此,中小企业应在外国市场建立、建立和加强伙伴关系,以成功实现国际扩张。实际意义研究表明,乌干达出口中小企业的管理者和所有者的创业倾向可以通过在外国市场建立网络来实现国际扩张。因此,乌干达的中小企业应努力支持以创业为导向的个人发起并建立外国市场伙伴关系,以实现成功的国际扩张。原创性/价值据作者所知,这是第一项调查乌干达发展中国家国际网络在创业心态和中小企业国际化之间关系中的中介作用的研究。
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引用次数: 3
Drivers and outcomes of sustainable export marketing strategies in international environments 国际环境下可持续出口营销策略的驱动因素和结果
IF 3.1 Q2 BUSINESS Pub Date : 2023-01-12 DOI: 10.1108/ribs-05-2022-0056
Graça Miranda Silva, Álvaro Dias, Ana Cadima Lisboa, Filipa Pereira Silva
PurposeThis study aims to investigate the relationship between market-oriented environmental sustainability (MES) and green export-related resources and capabilities, analyzes the impact of these resources and capabilities on the eco-friendly export marketing strategy and assess the influence of such strategy on export performance.Design/methodology/approachThis study uses survey data from 241 manufacturing export firms analyzed through partial least squares structural equation modeling.FindingsThe results show a positive influence of MES on green export-related resources and capabilities. Further, while green export-related capabilities directly affect eco-friendly export marketing strategy, resources only influence it indirectly through capabilities. The results also show that the adoption of an eco-friendly export marketing strategy contributes to firm’s export performance.Originality/valueThis study makes an important contribution to sustainability and exporting literature by evaluating the behavior of firms in terms of MES and eco-friendly export marketing strategy.
目的研究市场导向的环境可持续性(MES)与绿色出口相关资源和能力之间的关系,分析这些资源和能力对绿色出口营销策略的影响,并评估绿色出口营销策略对出口绩效的影响。本研究采用偏最小二乘结构方程模型对241家制造业出口企业的调查数据进行分析。结果表明,市场经济体系对绿色出口相关资源和能力具有正向影响。此外,绿色出口相关能力直接影响环保出口营销策略,而资源仅通过能力间接影响环保出口营销策略。结果还表明,采用环保的出口营销策略有助于企业的出口绩效。原创性/价值本研究通过评估企业在MES和生态友好型出口营销策略方面的行为,对可持续性和出口文献做出了重要贡献。
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引用次数: 3
期刊
Review of International Business and Strategy
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