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The informal role of marketing control systems 营销控制系统的非正式作用
Q1 Economics, Econometrics and Finance Pub Date : 2023-11-09 DOI: 10.1108/ejmbe-12-2022-0363
Paola Andrea Ortiz-Rendon, Jose Luis Munuera-Aleman, Luz Alexandra Montoya Restrepo
Purpose The implementation of control systems allows marketing managers to improve operational decisions and organizational results. This paper aims to identify the relationship between control combinations and organizational results and analyze the relationships between the variables attributed to the marketing managers and with marketing control combinations. Decisions involving marketing control combine formal and informal mechanisms and generate control systems that have a favorable relationship with organizational results. Design/methodology/approach The paper is based on 301 cross-sectional surveys among marketing managers. The classification procedure based on metric distance was implemented to identify the marketing control combinations. A hierarchical cluster analysis was carried out with perceptions about formal and informal control, to validate the control combination classifications. Finally, a discriminant analysis and ANOVA test were carried out for exploring factors associated with the managers. The data analysis was supported by IBM SPSS Statistics 24 software. Findings The authors found evidence that, when managers perceive high-control systems, the perception of non-financial and financial results is always better, but the presence of high-clan control also returns optimal results. In addition, the manager's satisfaction levels and work motivation are higher with high control systems than with other control systems. Originality/value This study contributes to the existing knowledge by providing a broader empirical basis to extend conceptual frameworks about marketing control combinations that emerge in practice.
控制系统的实施使营销经理能够改进经营决策和组织结果。本文旨在识别控制组合与组织结果之间的关系,并分析归因于营销管理者的变量与营销控制组合之间的关系。涉及营销控制的决策结合了正式和非正式的机制,并产生了与组织结果有良好关系的控制系统。设计/方法/方法本文是基于301个市场营销经理的横断面调查。采用基于度量距离的分类方法对营销控制组合进行识别。对正式控制和非正式控制进行了层次聚类分析,以验证控制组合分类。最后,通过判别分析和方差分析来探索与管理者相关的因素。数据分析采用IBM SPSS Statistics 24软件。作者发现证据表明,当管理者感知高控制系统时,对非财务和财务结果的感知总是更好,但高家族控制的存在也会带来最优结果。此外,与其他控制系统相比,高控制系统管理人员的满意度和工作动机更高。独创性/价值本研究通过提供更广泛的经验基础来扩展实践中出现的营销控制组合的概念框架,从而对现有知识做出了贡献。
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引用次数: 0
The role of engagement and knowledge-sharing in the high-performance work systems–innovative behaviour relationship 参与和知识共享在高性能工作系统-创新行为关系中的作用
Q1 Economics, Econometrics and Finance Pub Date : 2023-10-30 DOI: 10.1108/ejmbe-07-2022-0206
Naiara Escribá-Carda, Teresa Canet-Giner, Francisco Balbastre-Benavent
Purpose This paper aims to examine two indirect mechanisms through which employees' perceptions of high-performance work systems (HPWS) foster employees' innovative behaviour (IB). Particularly, this study analyses the sequential mediating role of work engagement and knowledge-sharing in this relationship at the individual level. Design/methodology/approach Using researchers and professors working at a Spanish state university as an empirical sample and applying partial least squares structural equation modelling (PLS-SEM), the authors test hypotheses regarding the impact of the indirect and sequential effect of engagement and knowledge-sharing on the relationship between employees' perceptions of HPWS and IB. Findings Findings indicate the existence of a sequential mediating effect of work engagement and knowledge-sharing. The authors' results suggest that the existence of engagement is necessary for the influence of HPWS on IB to become effective. Social implications The authors' results also highlighted the importance of suitable design and implementation for HPWS so that employees feel motivated and dedicated to their work. Originality/value The authors' findings contribute to the understanding of the mechanisms by which HPWS enhance employees' IB, and the results are especially salient in advancing the theoretical understanding of how HPWS, engagement and knowledge-sharing are relevant variables for IB.
本文旨在研究员工对高效能工作系统(HPWS)的认知促进员工创新行为(IB)的两种间接机制。特别地,本研究在个体层面上分析了工作投入和知识共享在这一关系中的顺序中介作用。设计/方法/方法以西班牙一所州立大学的研究人员和教授为经验样本,应用偏最小二乘结构方程模型(PLS-SEM),研究结果表明,工作敬业度和知识共享存在序贯中介效应。研究结果表明,工作敬业度和知识共享存在序贯中介效应。作者的研究结果表明,接触的存在是HPWS对IB产生有效影响的必要条件。作者的研究结果还强调了HPWS的适当设计和实施的重要性,这样员工才能感到动力和专注于他们的工作。作者的研究结果有助于理解高绩效服务提高员工IB的机制,其结果在推进对高绩效服务、敬业度和知识共享如何成为IB相关变量的理论理解方面尤为突出。
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引用次数: 0
The impact of economic policy uncertainty on stock types while considering the economic cycle. A quantile regression approach 在考虑经济周期的情况下,经济政策不确定性对股票类型的影响。分位数回归方法
Q1 Economics, Econometrics and Finance Pub Date : 2023-10-13 DOI: 10.1108/ejmbe-12-2022-0365
Jessica Paule-Vianez, Carmen Orden-Cruz, Camilo Prado-Román, Raúl Gómez-Martínez
Purpose This study aims to analyse the effects of Economic Policy Uncertainty (EPU) on the return of growth/value and small/large-cap stocks during expansionary and recessionary periods across a conditional distribution. Design/methodology/approach The authors selected a sample covering the period between 01/1995–05/2021. Quantile regressions were applied to the EPU and Russell indices. Business cycles were established following the NBER. Findings The results show that EPU has a negative effect on stocks with the intensity of the effect depending on the stock's profile. Small-cap and growth stocks were found to be most sensitive to EPU, especially during recessions. The negative effect is moderated by the economic cycle but is progressively diluted at the lower tail of the stock return distribution. Practical implications The findings shed more light on investment strategies for growth/value investors that pursue opportunities arising from a changing economic cycle. Originality/value This study makes the following contributions: (1) explores the impact of EPU on the return of different stocks across a conditional distribution, and (2) provides evidence on how the economic cycle influences EPU impact on growth/value stocks and small/large stocks.
本研究旨在分析经济政策不确定性(EPU)在扩张期和衰退期对成长型/价值型和小盘/大盘股回报的影响。作者选取了1995年1月至2021年5月期间的样本。分位数回归应用于EPU和罗素指数。经济周期是根据NBER建立的。研究结果表明,EPU对股票存在负向影响,且影响程度随股票概况的不同而不同。小盘股和成长型股票对EPU最为敏感,尤其是在经济衰退期间。这种负面影响被经济周期所缓和,但在股票收益分布的下尾部逐渐被稀释。研究结果为追求经济周期变化带来的机会的成长型/价值型投资者的投资策略提供了更多启示。本研究的贡献如下:(1)探讨了EPU对条件分布下不同股票收益的影响;(2)提供了经济周期如何影响EPU对成长型/价值型股票和小型/大型股票的影响的证据。
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引用次数: 0
Key policy mechanisms supporting the University–Industry collaboration in the Danube region: case study of academic HPC centres and SMEs 支持多瑙河地区大学-产业合作的关键政策机制:学术高性能计算中心和中小企业的案例研究
Q1 Economics, Econometrics and Finance Pub Date : 2023-10-03 DOI: 10.1108/ejmbe-09-2022-0283
Tamara Besednjak Valič, Janez Kolar, Urša Lamut, Alenka Pandiloska Jurak
Purpose This paper aims to explore the key anchors of the National Innovation System shaping the nature of collaboration between academic high-performance computing centres (academic HPC centres) and small- to medium-sized enterprises (SMEs) working in the automotive and electronics sectors of the Danube region. With two main research questions, it discusses the importance of knowledge transfer and technology transfer for collaboration between University and Industry (U-I collaboration) in three groups of developmentally distinct countries: competitively advanced, competitively intermediate and competitively lagging. As main anchors of the innovation system, stable legal environment, exciting innovation policies and strong R&D funding are recognised. Design/methodology/approach A qualitative empirical study in 14 Danube region countries included 92 focus group participants, expert representatives of academic HPC centres and SMEs. The data were audio recorded, transcribed and analysed. Findings The findings show the main prerequisites of the framework conditions for efficient U-I collaboration evolve through a goal-oriented National Innovation Policy and developed and functioning legal environment supporting labour market and intellectual property (IP) protection and enforcement. Additionally, skilled people are needed to be able to operate with HPC, where it seems all the countries lack such skilled workforce. In competitively lagging countries, the high levels of brain drain exhibit strong impact to U-I collaboration. Research limitations/implications Research into relationships between academic HPC centres and SMEs conducted was qualitative; therefore, limitations in terms of generalisation arise from it. On the other hand, the research is promising in terms of offering the guidance for policy makers who can use the findings when delivering innovation policy mix, adjusted to developmental level of own innovation ecosystem. Originality/value The study is among the pioneering work in U-I collaboration between academic HPC centres and SMEs from automotive and electronics industries in the Danube region. The research addresses the dynamics of collaboration and offers policy implications to strengthen the particular U-I collaboration.
本文旨在探讨国家创新系统的关键锚点,形成学术高性能计算中心(学术高性能计算中心)与在多瑙河地区汽车和电子部门工作的中小型企业(sme)之间的合作性质。通过两个主要的研究问题,它讨论了知识转移和技术转移对于大学与工业之间合作(U-I合作)在三组发展不同的国家中的重要性:竞争性先进,竞争性中间和竞争性落后。作为创新体系的主要支柱,稳定的法律环境、激动人心的创新政策和强大的研发资金得到了认可。在14个多瑙河区域国家进行的定性实证研究包括92个焦点小组参与者、学术HPC中心的专家代表和中小企业。这些数据被录音、转录和分析。研究结果表明,通过以目标为导向的国家创新政策以及支持劳动力市场和知识产权保护和执法的成熟和有效的法律环境,有效开展U-I合作的框架条件的主要先决条件不断发展。此外,需要有技能的人来操作HPC,而似乎所有国家都缺乏这样的熟练劳动力。在竞争落后的国家,高水平的人才流失对大学与大学之间的合作表现出强烈的影响。对学术高性能计算中心与中小企业之间关系的研究是定性的;因此,泛化方面的局限性由此产生。另一方面,研究结果对决策者在制定适应自身创新生态系统发展水平的创新政策组合提供了指导意义。该研究是U-I高性能计算学术中心与多瑙河地区汽车和电子行业中小企业合作的开创性工作之一。该研究探讨了合作的动态,并提供了加强特定的U-I合作的政策含义。
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引用次数: 0
Impact of social media influencers on consumers' well-being and purchase intention: a TikTok perspective 社交媒体网红对消费者幸福感和购买意愿的影响:TikTok视角
Q1 Economics, Econometrics and Finance Pub Date : 2023-09-18 DOI: 10.1108/ejmbe-08-2022-0270
Raja Ahmed Jamil, Urba Qayyum, Syed Ramiz ul Hassan, Tariq Iqbal Khan
Purpose Extending the elaboration likelihood model (ELM), this study investigates the impact of social media influencers (SMI) on consumer well-being (CW) as well as the influence of CW on purchase intention. Design/methodology/approach A between-subjects experiment (macro- vs mega-influencer) was conducted to assess the proposed hypotheses. A total of 190 consumers participated in the experiment, and SmartPLS 3.3 was used for multigroup analyses. Findings Overall, argument quality (AQ), source's credibility (SC) and influencer's kindness positively predict CW, and CW predicts purchase intention. It was also found that SC is more important when information comes from a mega-influencer, whilst kindness is essential for a macro-influencer. Practical implications The results of this study imply that CW should be an essential component of influencer marketing strategy. Marketing managers should hire credible and kind influencers who can produce quality arguments. Additionally, the selection of SMI (macro- vs mega-influencer) should be aligned with the marketing objective and type of persuasion required. Originality/value This is one of the early attempts to extend ELM by introducing influencer kindness as a peripheral cue. Moreover, the study offers novelty by examining the effects of influencer characteristics (AQ, SC and kindness) on CW and comparing these effects across macro- and mega-influencers.
目的扩展阐述似然模型(ELM),探讨社交媒体影响者(SMI)对消费者幸福感的影响,以及消费者幸福感对购买意愿的影响。设计/方法/方法进行了一项受试者之间的实验(宏观与超级影响者)来评估所提出的假设。共有190名消费者参与实验,使用SmartPLS 3.3进行多组分析。总体而言,论点质量(AQ)、信息源可信度(SC)和网红善意正向预测口碑,口碑预测购买意愿。研究还发现,当信息来自超级影响者时,SC更重要,而对于宏观影响者来说,善良是必不可少的。实践启示本研究的结果表明,口碑营销应该是网红营销策略的重要组成部分。营销经理应该雇佣可信、友善的有影响力的人,他们可以提出有质量的论点。此外,SMI(宏观影响者vs超级影响者)的选择应该与营销目标和所需的说服类型保持一致。这是通过引入影响者善意作为外围线索来扩展ELM的早期尝试之一。此外,该研究通过考察影响者特征(AQ、SC和kindness)对CW的影响,并比较宏观和超级影响者的影响,提供了新颖之处。
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引用次数: 0
Looking at the darker side of the mirror: the impact of CEO's narcissism on corporate social irresponsibility 看镜子的阴暗面:CEO的自恋对企业社会不负责任的影响
Q1 Economics, Econometrics and Finance Pub Date : 2023-09-15 DOI: 10.1108/ejmbe-09-2022-0289
Marta Riera, María Iborra
Purpose The aim of this article is to highlight the major part played by executives in the escalation of corporate social irresponsibility (CSI). Based on the upper echelons theory, the authors developed a model which shows the essential role of CEOs in explaining CSI. The authors proposed that the key personality traits of CEOs—narcissism—, as well as their power, could explain the degree of CSI. Design/methodology/approach Due to the significant methodological challenges when investigating CSI, the authors explored a novel method for measuring CSI in order to assess the degree of irresponsible behaviors. The authors build a CSI scale based on the perceptions of key informants, i.e. experts with diverse professional backgrounds. The authors apply CSI scale in a sample of 84 Spanish companies that were involved in CSI. Findings The results of the authors’ empirical study show the positive and significant influence of CEO narcissism and CEO power on the degree of CSI. Research limitations/implications On the one hand, corporate irresponsibility scandals have relevant social consequences and practical implications. On the other hand, narcissism is a natural feature of managers in top positions that is increasing in societies. Practical implications The authors’ findings may help CEOs, TMTs and corporate boards to acknowledge potential sources of CSI decreasing its likelihood through counterbalancing CEO's power and considering the dark side of narcissism. Social implications On the one hand, corporate scandals have relevant social and practical implications. On the other hand, narcissism is a natural feature of managers in top positions that is increasing in societies. Originality/value In this paper, the authors highlight the role of CEOs characteristics and their firms as the key actors for explaining and understanding the degree of CSI.
本文的目的是强调高管在企业社会不负责任(CSI)升级中所起的主要作用。基于上层梯队理论,作者建立了一个模型,该模型显示了ceo在解释CSI中的重要作用。作者提出,首席执行官的关键人格特征——自恋——以及他们的权力,可以解释CSI的程度。设计/方法/方法由于在调查CSI时存在重大的方法挑战,作者探索了一种测量CSI的新方法,以评估不负责任行为的程度。作者根据关键举报人(即具有不同专业背景的专家)的看法构建了CSI量表。本文采用CSI量表对参与CSI的84家西班牙企业进行了抽样分析。实证研究结果显示,CEO自恋和CEO权力对企业犯罪现场满意度有显著的正向影响。研究局限/启示一方面,企业不负责任丑闻具有相关的社会后果和现实意义。另一方面,自恋是高层管理者的一种自然特征,这种特征在社会中越来越多。作者的发现可能有助于CEO、高管和公司董事会认识到CSI的潜在来源,通过平衡CEO的权力和考虑自恋的阴暗面来降低CSI的可能性。一方面,公司丑闻具有相关的社会和现实意义。另一方面,自恋是高层管理者的一种自然特征,这种特征在社会中越来越多。在本文中,作者强调了ceo特征及其公司作为解释和理解CSI程度的关键行动者的作用。
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引用次数: 0
How to carry out organisational debriefing for team learning 如何为团队学习进行组织汇报
IF 4.5 Q1 Economics, Econometrics and Finance Pub Date : 2023-09-01 DOI: 10.1108/ejmbe-08-2022-0264
Melany Hebles, Concepción Yániz-Álvarez-de-Eulate, L. Villardón-Gallego
PurposeThe debriefing is a procedure based on intra-team feedback, which has frequently been applied in university formation in health but has been less used in business. The aim of this research is to analyse best practices in the actual implementation of debriefing in organisations, based on criteria the guidelines for carrying out each stage established in the procedure.Design/methodology/approachTo achieve these goals, working teams from different organisations carried out 19 group-debriefing sessions on an authentic work problem. These sessions were observed and analysed following a qualitative approach.FindingsAfter observing a debriefing session in 19 organisations, four categories related to its implementation have been identified: Self-analysis, information, planning and orientation of the development of the team.Research limitations/implicationsIt is important to mention some limitations to this work. The major limitation was the lack of published literature related to the debriefing in the area of organisational management. The qualitative and exploratory nature of the study limits the generalisation of the results.Practical implicationsThe research has practical implications as the characterisation and description of each phase favours the transfer to implement the debriefing technique adequately in different types of organisations.Social implicationsIt has been observed that all forms of debriefing have a common purpose in learning and, team and employee development, due to the powerful transferability and usefulness of debriefing in different contexts. Therefore, knowing the correct use of debriefing is a breakthrough in this area. In addition, including this type of practice will not just facilitate a better performance, it will also help teams to learn to work in a team from their own experiences.Originality/valueIt has been characterised by the process of debriefing from the correct implementation of each phase through the analysis of the narratives that arise in the debriefing sessions carried out.
目的汇报是一种基于团队内部反馈的程序,在健康方面经常应用于大学组建,但在商业方面应用较少。本研究的目的是根据程序中制定的执行每个阶段的标准和指南,分析组织实际执行汇报的最佳实践。设计/方法/方法为了实现这些目标,来自不同组织的工作团队就一个真实的工作问题进行了19次小组汇报。按照定性方法对这些会议进行了观察和分析。发现在观察了19个组织的汇报会议后,确定了与实施相关的四类:自我分析、信息、团队发展的规划和方向。研究的局限性/含义提到这项工作的一些局限性很重要。主要限制是缺乏与组织管理领域汇报相关的已发表文献。该研究的定性和探索性限制了结果的推广。实际意义该研究具有实际意义,因为每个阶段的特征和描述有利于在不同类型的组织中充分实施汇报技术。社会含义据观察,由于汇报在不同背景下具有强大的可转移性和有用性,所有形式的汇报在学习、团队和员工发展中都有共同的目的。因此,了解汇报的正确使用是这方面的一个突破。此外,包括这种类型的练习不仅有助于提高表现,还将帮助团队从自己的经验中学习团队合作。独创性/价值它的特点是从每个阶段的正确实施到对汇报会议中出现的叙述进行分析的汇报过程。
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引用次数: 0
Customer engagement and loyalty: the moderating role of involvement 客户参与度和忠诚度:参与度的调节作用
IF 4.5 Q1 Economics, Econometrics and Finance Pub Date : 2023-07-21 DOI: 10.1108/ejmbe-03-2022-0074
Jesica Yanet Perez Benegas, Marina Zanfardini
PurposeThe purposes of the present study were to analyse: (1) if there is a hierarchical relationship between cognitive dimension (attention) and emotional dimension (enthusiasm); (2) to what extent the cognitive and emotional dimensions of the customer engagement (CE) affect loyalty to consumer brands in traditional settings and in social media; and (3) if involvement moderates the relationships between cognitive and emotional dimensions of CE and between each CE dimension and the two kinds of loyalties (offline and social media).Design/methodology/approach The authors applied structural equation model on a sample of 272 passengers of main airlines operating the domestic Argentinian market in 2018. The authors also used multigroup analysis to combine involvement as a moderator variable.Findings Cognitive dimensions of engagement (attention) had a direct and positive effect on the emotional engagement (measured by enthusiasm). Capturing the attention of passengers is key to maintaining their loyalty both in offline and online environments, especially if they are lowly involved with brands.Research limitations/implications The present study suggests and tests a model for the consequences of CE as a multidimensional construct in a specific service context.Originality/value Following the attitude formation approach and the hierarchy of effect of advertising theory, this study researched the dynamic of relationship between cognitive and emotional dimensions of CE. The results contribute on the line of considering CE as a process, including stages that consumers go through until they achieve the engagement with the brand. The results offer evidence of the specific impact of each CE dimension on loyalty at two environments (offline and social media).
本研究的目的是分析:(1)认知维度(注意力)和情感维度(热情)之间是否存在层次关系;(2)传统情境和社交媒体情境下,消费者参与的认知维度和情感维度对消费者品牌忠诚度的影响程度;(3)涉入是否会调节交际行为的认知维度和情感维度之间的关系,以及每个交际行为维度与两种忠诚(线下和社交媒体)之间的关系。作者将结构方程模型应用于2018年运营阿根廷国内市场的主要航空公司的272名乘客样本。作者还使用多组分析将参与作为调节变量。参与的认知维度(注意力)对情感投入(以热情衡量)有直接的积极影响。无论在线下还是线上,吸引乘客的注意力都是保持他们忠诚度的关键,尤其是当他们与品牌关系较浅时。研究局限/启示本研究提出并测试了一个模型,用于在特定的服务环境中作为多维结构的服务体验的后果。本研究以态度形成理论和广告效应层次理论为基础,研究了创造性行为的认知维度和情感维度之间的动态关系。结果有助于将CE视为一个过程,包括消费者在实现与品牌的接触之前所经历的阶段。研究结果提供了在两种环境下(线下和社交媒体),每个CE维度对忠诚度的具体影响的证据。
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引用次数: 0
Tracking the literature on strategic alliances in the biotechnology industry: insights from a bibliometric approach over the last 30 years 追踪生物技术行业战略联盟的文献:过去30年文献计量方法的见解
IF 4.5 Q1 Economics, Econometrics and Finance Pub Date : 2023-07-18 DOI: 10.1108/ejmbe-07-2022-0215
Marisol Carvajal-Camperos, P. Almodóvar
PurposeThe purpose of this study is to identify papers that have produced the most significant impact on research on strategic alliances in the biotechnology industry. The authors attempt to illustrate the thematic evolution of its intellectual structure through 616 papers published between 1992 and 2021.Design/methodology/approachThe present research methodology relies on three distinct techniques, implemented using SciMat software: (1) bibliometric techniques, (2) scientific map analysis and (3) content analysis of research documents from the Web of Science (WoS). In this manner, the authors analyse the intellectual structure of the field of strategic alliances in the biotechnology industry, tracking its evolution over a period of three decades.FindingsThe study emphasises the relevance of “innovation” as a key theme and identifies several potential areas for future research, which could serve as a foundation for further investigations.Originality/valueThis study represents a novel contribution to the literature as it is the first to use the SciMat tool to analyse strategic alliances in the biotechnology industry. This research reveals that while strategic alliances have been assessed extensively across various industries, some topics, such as the types and formation of alliances, have not been specifically studied in the biotechnology industry. These areas as well as the barriers and variables influencing the formation of alliances offer promising avenues for future research in this field.
目的本研究的目的是确定对生物技术行业战略联盟研究产生最重大影响的论文。作者试图通过1992年至2021年间发表的616篇论文来说明其知识结构的主题演变。设计/方法/方法目前的研究方法依赖于三种不同的技术,使用SciMat软件实现:(1)文献计量技术,(2)科学地图分析和(3)来自科学网(WoS)的研究文献的内容分析。通过这种方式,作者分析了生物技术行业战略联盟领域的知识结构,跟踪了其三十年来的演变。发现该研究强调了“创新”作为一个关键主题的相关性,并确定了未来研究的几个潜在领域,这些领域可以作为进一步调查的基础。原创性/价值这项研究是对文献的一项新贡献,因为它是第一次使用SciMat工具分析生物技术行业的战略联盟。这项研究表明,虽然战略联盟在各个行业都得到了广泛的评估,但生物技术行业尚未对一些主题进行专门研究,如联盟的类型和形成。这些领域以及影响联盟形成的障碍和变量为该领域的未来研究提供了有希望的途径。
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引用次数: 0
What drives consumers to use P2P payment systems? An analytical approach based on the stimulus–organism–response (S-O-R) model 是什么驱使消费者使用P2P支付系统?基于刺激-生物-反应(S-O-R)模型的分析方法
IF 4.5 Q1 Economics, Econometrics and Finance Pub Date : 2023-07-13 DOI: 10.1108/ejmbe-12-2022-0374
A. Irimia-Diéguez, F. Liébana-Cabanillas, A. Blanco-Oliver, Juan Lara-Rubio
PurposeTraditional payment systems based on cash and bank cards are being replaced by new innovative formats. This research analyzes the success factors in the adoption by customers of Bizum, a peer-to-peer (P2P) mobile payment system widely used in Spain. This study proposes a theoretical framework based on the Stimulus–Organism–Response (S-O-R) model and includes the analysis of the moderating effect of perceived risk and the mediating effect of perceived trust.Design/methodology/approachTo achieve the proposed objectives, an online questionnaire was administered to 701 Spanish smartphone users, potential users of the proposed P2P payment systems.FindingsThe results show that perceived usefulness is the most important predictor of intention to use. Additionally, a medium predictive relevance performance of the proposed model is found.Originality/valueThis research contributes to a more holistic understanding of the adoption of P2P payment systems and provides new business opportunities that companies can exploit through the use of this technology.
目的基于现金和银行卡的传统支付系统正在被新的创新形式所取代。本研究分析了在西班牙广泛使用的点对点(P2P)移动支付系统Bizum的客户采用的成功因素。本研究提出了一个基于刺激-有机体-反应(S-O-R)模型的理论框架,分析了感知风险的调节作用和感知信任的中介作用。设计/方法/方法为了实现所提出的目标,对701名西班牙智能手机用户进行了在线问卷调查,他们是所提议的P2P支付系统的潜在用户。研究结果表明,感知有用性是使用意图最重要的预测因素。此外,发现该模型具有中等的预测相关性性能。原创性/价值本研究有助于更全面地理解P2P支付系统的采用,并提供了新的商业机会,公司可以通过使用这项技术来开发。
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引用次数: 3
期刊
European Journal of Management and Business Economics
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