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The antecedents of entrepreneurial intention among women entrepreneurs in India 印度女企业家创业意向的前因
IF 3.1 Q2 BUSINESS Pub Date : 2020-03-09 DOI: 10.1108/apjie-06-2019-0034
Sakshi Chhabra, R. Raghunathan, N. Rao
PurposeThe purpose of this paper is to understand the role of entrepreneurial intention in promoting women entrepreneurship in Indian micro, small and medium enterprises (MSMEs). This study seeks to clarify the construct of entrepreneurial intention and then reports the validation of the entrepreneurial intention instrument.Design/methodology/approachAn instrument has been designed and administered on a sample of 103 respondents across India from women entrepreneurs to understand the entrepreneurial intention by using cluster and snowball sampling. The data has been streamlined and then analyzed using descriptive analysis for validity and reliability checks.FindingsThis research was aimed to determine the constructs of entrepreneurial intention. Through data analysis, it has been observed that the reliability coefficients reveal the adequacy of the sample. The Cronbach’s alpha values for all the items in the instrument were found to be greater than or equal to 0.6. Strong correlations were also found between direct and indirect measures of entrepreneurial intention and hence confirmed that all the measures in the instrument were well constructed. Analysis has also explained the relationship between various constructs of entrepreneurial intention by using Pearson’s correlation coefficients. Strong and positive values of correlation explain the existence of the convergent and discriminant validity of the instrument.Research limitations/implicationsThe research results obtained from the analysis of reliability and validity tests not only provides the establishment of the relationship among the various constructs but also suggests that the model provides a promising potential to measure entrepreneurial intention. This study will contribute to new knowledge of the conditions of women entrepreneurship from different perspectives by developing and validating an analytic model for promoting the women entrepreneurship in MSMEs of India.Practical implicationsFrom a government perspective, this model will help in designing training programmes for promoting women entrepreneurship in India. The obtained result also brings significant implications for practice as well as raises a broad future direction for other researchersOriginality/valueExtended SCCT model has recently suggested an inclusive framework of factors affecting the entrepreneurial intention, there is not much attempt made in research using this theory as background for predicting intention in the context of women entrepreneurship. This paper attempts to fill this gap by formulating a conceptual model for measuring entrepreneurial intention among women entrepreneurs by integrating and adapting the constructs of extended social cognitive career theory model and entrepreneurial potential model.
本文的目的是了解创业意向在促进印度中小微企业(MSMEs)女性创业中的作用。本研究旨在厘清创业意向的建构,并报告创业意向工具的验证。设计/方法/方法设计了一种工具,并对印度各地103名女企业家的样本进行了管理,以通过集群和滚雪球抽样来了解创业意图。数据已被简化,然后使用描述性分析进行有效性和可靠性检查。本研究旨在确定创业意向的构念。通过数据分析发现,信度系数反映了样本的充分性。仪器中所有项目的Cronbach’s alpha值均大于或等于0.6。创业意向的直接和间接测量之间也发现了很强的相关性,因此证实了该工具中的所有测量都是精心构建的。分析还利用Pearson相关系数解释了创业意向各构念之间的关系。强的正相关值解释了该工具的收敛效度和判别效度的存在。研究局限/启示通过信度和效度测试分析得出的研究结果不仅建立了各构念之间的关系,而且表明该模型为衡量创业意向提供了良好的潜力。本研究将通过开发和验证促进印度中小微企业女性创业的分析模型,从不同的角度对女性创业的条件有新的认识。实际意义从政府的角度来看,这一模式将有助于设计促进印度妇女创业的培训方案。本文的研究结果对实践具有重要意义,同时也为其他研究者提出了广阔的未来研究方向。最近,扩展的SCCT模型提出了一个影响创业意向因素的包容性框架,但利用该理论作为背景来预测女性创业意向的研究并不多见。本文试图通过整合和调整扩展社会认知职业理论模型和创业潜力模型的构建,构建一个衡量女性企业家创业意向的概念模型来填补这一空白。
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引用次数: 30
Entrepreneurial framework conditions and business sustainability among the youth and women entrepreneurs 青年和妇女企业家的创业框架条件和业务可持续性
IF 3.1 Q2 BUSINESS Pub Date : 2020-02-03 DOI: 10.1108/apjie-07-2019-0059
Laura A. Orobia, Immaculate Tusiime, Rogers Mwesigwa, Bob Ssekiziyivu
PurposeThis study aims to investigate the relationship between entrepreneurial framework conditions (EFCs) and business sustainability among youth and women entrepreneurs using the institutional theory.Design/methodology/approachThis study is cross-sectional and follows an explanatory research design using 390 youth and women entrepreneurs in Mbarara district (Uganda). A principal factor analysis was conducted to single out the particular constructs of business sustainability and EFC. Inferential analysis was conducted to test the relationships.FindingsFirst, the constructs of business sustainability are stakeholder engagements, people and skills, ecosystem management, market and sales and innovation. Second, the constructs of EFC are education, government program and policies, IT infrastructure, market openness and finance. Finally, finance and IT infrastructure are significant predictors of business sustainability among the youth and women entrepreneurs.Research limitations/implicationsThe examination of EFCs from the perspective of the consumers/beneficiaries can offer reasonable results when compared to the national expert perspective.Originality/valueThis study generates initial evidence on the applicability of EFCs from the perspective of the individuals as opposed to the national experts.
目的运用制度理论探讨青年和女性企业家创业框架条件与企业可持续性的关系。设计/方法/方法本研究是横断面的,并遵循解释性研究设计,使用了乌干达姆巴拉拉地区的390名青年和妇女企业家。主因素分析是进行挑选出业务可持续性和EFC的特殊结构。进行了推论分析来检验关系。首先,业务可持续性的结构是利益相关者参与、人员和技能、生态系统管理、市场和销售以及创新。其次,教育、政府计划和政策、信息技术基础设施、市场开放和金融是构建EFC的基本要素。最后,金融和IT基础设施是青年和女性企业家的业务可持续性的重要预测因素。研究局限/意义与国家专家的观点相比,从消费者/受益者的角度对金融产品进行审查可以提供合理的结果。原创性/价值本研究从个人而不是国家专家的角度对EFCs的适用性提出了初步证据。
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引用次数: 36
Who is more entrepreneurial? A comparative study of vocational and academic students 谁更有创业精神?高职与专科学生的比较研究
IF 3.1 Q2 BUSINESS Pub Date : 2020-01-10 DOI: 10.1108/apjie-06-2019-0047
A. Bhattacharyya, Narottam Kumar
PurposeResearch in the context of an individual’s choice of an entrepreneurial career has looked at effect of perceived self-efficacy (PSE), personality characteristics (PC) and subjective norms on entrepreneurial intentions (EIs). In contrast, the purpose of this paper is to compare these constructs across a vocational student (VC) group and an academic group (AC), in a supportive entrepreneurial ecosystem. It also includes PC of the individuals as a variable.Design/methodology/approachThe analysis is based on a quantitative method followed by a qualitative approach to gain more insights in the study domain. It includes administration of a survey questionnaire and a round of unstructured interviews with select students.FindingsTheorizing that there would be significant differences in PSE, PC and EIs between the two groups, the study demonstrates that for all the three variables, individuals opting for a vocational course exhibit significant difference as compared to an academic group. The results are significant when controlled for family business background and gender.Originality/valueThis paper has contributed to the academic literature in the entrepreneurship domain by differentiating the choice of an academic course prior to taking up a career in entrepreneurship and how it impacts entrepreneurial orientations. These interrelationships can further be extended into the domain of social media and networks, to draw interesting insights pertaining to how students get influenced by the social media in their choice of entrepreneurial career.
目的研究个体创业职业选择背景下的自我效能感(PSE)、人格特征(PC)和主观规范对创业意向(ei)的影响。相比之下,本文的目的是比较支持性创业生态系统中职业学生(VC)群体和学术群体(AC)的这些结构。它还包括个人的PC作为一个变量。设计/方法论/方法分析基于定量方法,然后是定性方法,以在研究领域获得更多见解。它包括一份调查问卷的管理和对选定学生的一轮非结构化访谈。研究结果:假设两组学生在PSE、PC和ei方面存在显著差异,研究表明,对于所有这三个变量,选择职业课程的学生与选择学术课程的学生相比表现出显著差异。当对家族企业背景和性别进行控制时,结果是显著的。原创性/价值这篇论文对创业领域的学术文献做出了贡献,它区分了在从事创业职业之前的学术课程选择,以及它如何影响创业方向。这些相互关系可以进一步扩展到社交媒体和网络领域,以得出有关学生在选择创业职业时如何受到社交媒体影响的有趣见解。
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引用次数: 5
Dynamics in rural entrepreneurship – the role of knowledge acquisition, entrepreneurial orientation, and emotional intelligence in network reliance and performance relationship 农村创业动态——知识获取、创业导向和情绪智力在网络依赖和绩效关系中的作用
IF 3.1 Q2 BUSINESS Pub Date : 2019-09-02 DOI: 10.1108/apjie-03-2019-0021
Thomas Bilaliib Udimal, Zhuang Jincai, Isaac Akolgo Gumah
PurposeSocial network and being a part of an established business network helps in the acquisition of resources. The purpose of this study specifically looked at the mechanisms through which network reliance (NR) influences the entrepreneurial performance (PERF) among rural farmer entrepreneurs in China.Design/methodology/approachThe paper looks at the economic sociology perspective of social networks. A total of 450 rural farmer entrepreneurs were interviewed for the study. The study introduces emotional intelligence (EI) and entrepreneurial orientation (EO) into the relationship between NR, knowledge acquisition (KA) and entrepreneurial PERF.FindingsThe result shows that KA partially and positively mediates the relationship between NR and entrepreneurial PERF. EO is shown to moderate the relationship between KA and entrepreneurial PERF apart from its direct effect on entrepreneurial PERF. The EI of rural farmer entrepreneurs has a direct and significant effect on KA but does not moderate the relationship between NR and KA.Originality/valueThis study provides a new direction for extension education to rural farmer entrepreneurs. Knowledge building capacity programmes for rural farmer entrepreneurs should be an area of priority for extension education. Building the social capital and entrepreneurial capacities of rural farmer should be a new area of focus for policymakers. These measures will go a long to improving the capabilities of rural farmer entrepreneurs, which will, in turn, impact positively on their PERF.
目的社交网络和成为已建立的商业网络的一部分有助于获取资源。本研究的目的是专门研究网络依赖(NR)影响中国农村农民企业家创业绩效(PERF)的机制。设计/方法/方法本文从社会网络的经济社会学角度出发。本研究共采访了450名农村企业家。本研究将情绪智力(EI)和创业取向(EO)引入NR、知识获取(KA)和创业绩效之间的关系中。EO除了对创业绩效有直接影响外,还调节了KA与创业绩效的关系。农村农民创业者的EI对KA有直接显著的影响,但不调节NR与KA的关系。农村农民企业家的知识建设能力方案应当是推广教育的一个优先领域。建设农村农民的社会资本和创业能力应该成为决策者关注的一个新领域。这些措施将大大有助于提高农村农民企业家的能力,而这反过来又将对他们的PERF产生积极影响。
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引用次数: 11
Which Google keywords influence entrepreneurs? Empirical evidence from Vietnam 哪些谷歌关键词会影响企业家?来自越南的经验证据
IF 3.1 Q2 BUSINESS Pub Date : 2019-09-02 DOI: 10.1108/apjie-11-2018-0063
T. Huynh
PurposeThis paper aims to shed light on an impact of Google keywords on the number of new businesses (and an amount of capital registered) in Vietnam, the Southeast Asian country, after the year of an entrepreneur, 2016.Design/methodology/approachThis study uses a rich set of quantitative techniques from VAR Granger and threshold regression. The whole sample period covers the data (keywords, number of new businesses, an amount of capital invested to register) from the first week of 2016 to October 2018, which includes 144 observations in total.FindingsThe findings suggest that the relationship between Google does not persist in the long run. There is a short-run shock, might cause a change to the frequency of the other keywords rather than the number of firms (or an amount of capital). However, under the number of firms’ threshold, keywords have the both positive and negative impacts on entrepreneurs whereas a higher threshold of capital, keywords show their roles to predict an amount of money for registering firms.Practical implicationsThe Vietnamese Government and executives are advised to consider the Google keywords “entrepreneur” (in Vietnamese) and “start-up”, which cause a decline in entrepreneurial movements. In addition, the current period is going to inverse from the previous one in terms of the number of firms and an amount of capital. Finally, there are two critical thresholds: 1,602 companies and 35,010m VND for the keywords' influence.Originality/valueThis study contributes empirical evidence of technological change and entrepreneurship and contributes to the existing literature by discussing how this relationship under the threshold.
本文旨在揭示谷歌关键词对东南亚国家越南2016年企业家年之后新企业数量(和注册资本金额)的影响。设计/方法/方法本研究使用了VAR格兰杰和阈值回归等丰富的定量技术。整个样本周期涵盖了2016年第一周至2018年10月的数据(关键词、新增企业数量、投入注册资金),共144个观测值。研究结果表明,从长远来看,bbb和0之间的关系并不会持续下去。有一个短期的冲击,可能会导致改变频率的其他关键字,而不是公司的数量(或资本数额)。然而,在企业数量阈值下,关键词对企业家有正向和负向的影响,而在较高的资本阈值下,关键词对企业注册资金的预测作用显现出来。实际影响建议越南政府和行政人员考虑b谷歌关键词“企业家”(越南语)和“创业”,这导致创业活动的减少。此外,当前时期的企业数量和资金量与前一时期成反比。最后,关键词的影响力有两个临界阈值:1602家公司和35010万越南盾。原创性/价值本研究提供了技术变革和企业家精神的经验证据,并通过讨论这种关系在阈值下如何对现有文献做出贡献。
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引用次数: 14
Antecedents of entrepreneurial intentions amongst business students in a tertiary institution 高等院校商科学生创业意向的前因
IF 3.1 Q2 BUSINESS Pub Date : 2019-09-02 DOI: 10.1108/APJIE-06-2018-0037
Joseph Evans Agolla, Gladness L. Monametsi, Petty Phera
PurposeThe purpose of this paper is to examine the antecedents of entrepreneurial intentions amongst open and distance learning students during employment crisis. To achieve the purpose of this study, Ajzen’s theory of planned behaviour (TPB) was applied and empirically tested on the sample population.Design/methodology/approachData were taken from a sample of university students pursuing business-related courses in Open and Distance Learning mode. Self-reported questionnaires were handed to a total of 500 students to complete and return. Returned and usable questionnaires numbered 245 in total, giving a return rate of 49 per cent. Descriptive statistics and regression analyses were utilised to analyse data. Structural equation modelling incorporated into SPSS was used to assess the structural model.FindingsThe key finding reveal that Ajzen’s TPB can partially be applied in determining entrepreneurial intentions in the developing economy. The study results also revealed that perceived behavioural control, personal attitude and subjective norm (SN) explained 62.5 per cent of variations in entrepreneurial intention, which surpasses many other studies conducted previously.Research limitations/implicationsPresent study relied on cross-sectional data using quantitative design, therefore limiting the full understanding of the causal relationship between variables.Originality/valueThe study developed a conceptual framework based on literature that was empirically tested, which adds to existing ones, thereby extending the literature in the field. Moreover, the study managed to incorporate SN as an intervening variable, which has rarely been done.
目的本研究的目的是检视在就业危机期间开放与远程教育学生创业意向的前因。为了达到本研究的目的,运用Ajzen的计划行为理论(TPB)对样本人群进行实证检验。设计/方法/方法数据来自于在开放和远程学习模式下攻读商科相关课程的大学生样本。自行填写的调查问卷被交给500名学生填写并上交。回收和可用的问卷总数为245份,回收率为49%。使用描述性统计和回归分析来分析数据。结构方程模型纳入SPSS进行评估。主要发现表明,Ajzen的TPB可以部分应用于确定发展中经济体的创业意图。研究结果还显示,感知行为控制、个人态度和主观规范(SN)解释了62.5%的创业意向变化,这超过了之前进行的许多其他研究。研究局限性/启示目前的研究依赖于使用定量设计的横截面数据,因此限制了对变量之间因果关系的充分理解。原创性/价值本研究在经过实证检验的文献基础上建立了一个概念框架,这是对现有文献的补充,从而扩展了该领域的文献。此外,本研究设法将SN作为一个干预变量,这是很少做的。
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引用次数: 22
Marketing and entrepreneurial success in emerging markets: the nexus 新兴市场的市场营销与创业成功:关系
IF 3.1 Q2 BUSINESS Pub Date : 2019-09-02 DOI: 10.1108/apjie-12-2018-0072
R. K. Dzogbenuku, S. Keelson
PurposeThis paper aims to examine the interconnection between marketing and entrepreneurship among small and medium scale enterprises in emerging markets.Design/methodology/approachQuantitative data were obtained from 113 micro, small and medium scale enterprises (SME) into services, manufacturing and agriculture selected conveniently within the Tema metropolis, a harbour city in Ghana; however, purposive sampling was used to choose owners and managers as respondents pre-occupied with marketing and entrepreneurial roles. These voluntary informants have operated between 4 and 9 years.FindingsThe study reveals a significant relationship between five dimensions of the study including market orientation and entrepreneurial success; customer orientation and entrepreneurial success; competitor orientation and entrepreneurial success; intelligence generation; and entrepreneurial success, including information dissemination and entrepreneurial success.Research limitations/implicationsBlending marketing with entrepreneurial initiatives has the propensity to accelerate success for wealth and job creation for national development especially in emerging markets where poverty and under development abounds. Adoption of basic marketing principles enables local entrepreneurs to become vehicles for social re-engineering and for rapid socio-economic growth, which ultimately affects lives at the local level. The study was limited to opinion of SME managers and owners of a harbour city.Practical implicationsApplication of basic marketing principles influences entrepreneurial success in emerging markets (EMs) highlighting opinions of managers and owners of SMEs strategy warranting attention of stakeholders. Thus, the study validates theoretical model of how prudent marketing and entrepreneurial attitude contributes entrepreneurial success. It also provides a new perspective on marketing principles and success in emerging markets.Social implicationsConsciously incorporating basic marketing principles into operations of MSMEs will impact performances; hence, social lives of entrepreneurs will be affected positively.Originality/valueThis study being among the few in sub-Saharan Africa highlights how application of marketing principles to entrepreneurial operations is a vital role in growing local MSMEs unto the world stage. Therefore, blending basic marketing principles with entrepreneurial initiatives will accelerate wealth and job creation and national development to achieve the world's sustainable development goals aimed at reducing poverty.
本文旨在研究新兴市场中小企业的营销与创业之间的联系。设计/方法/方法从加纳港口城市特马(Tema)的113家微型、小型和中型企业(SME)中获得定量数据,这些企业被方便地选择为服务业、制造业和农业;然而,有目的的抽样是用来选择业主和经理作为受访者专注于营销和创业角色。这些自愿举报人已经工作了4至9年。研究发现:市场导向与创业成功之间存在显著的关系;顾客导向与创业成功竞争对手导向与创业成功情报的一代;而创业成功,包括信息传播和创业成功。研究局限/启示将市场营销与创业计划相结合,有加速财富和就业机会创造的趋势,有利于国家发展,特别是在贫穷和欠发达的新兴市场。采用基本的销售原则使地方企业家能够成为社会再造和社会经济快速增长的工具,这最终影响到地方一级的生活。这项研究仅限于一个海港城市的中小企业经理和业主的意见。实践启示基本营销原则的应用影响新兴市场(EMs)的创业成功,突出了中小企业战略的管理者和所有者的意见,需要引起利益相关者的注意。因此,本研究验证了谨慎营销和创业态度对创业成功的影响的理论模型。它还为新兴市场的营销原则和成功提供了新的视角。社会意义有意识地将基本营销原则纳入中小微企业的运营将影响绩效;因此,企业家的社会生活将受到积极的影响。原创性/价值这项研究是撒哈拉以南非洲为数不多的研究之一,它强调了如何将营销原则应用于创业运作,在将当地中小微企业发展到世界舞台上发挥至关重要的作用。因此,将基本的营销原则与企业行动相结合将加速创造财富和就业机会以及国家发展,以实现旨在减少贫困的世界可持续发展目标。
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引用次数: 14
Challenges or survival instinct of Tibetan entrepreneurs 西藏企业家的生存本能与挑战
IF 3.1 Q2 BUSINESS Pub Date : 2019-09-02 DOI: 10.1108/apjie-11-2018-0069
R. Vedapradha, H. Ravi
PurposeThe purpose of this study is to explore the financial sources and evaluate the credit facilities available to Tibetan entrepreneurs especially residing in the vicinity of the Karnataka district, India. The most significant problem is that lending rates are extremely high and there is a lack of professional skill to manage their operations. Availability of financial support is still a major barrier for established and potential Tibetan entrepreneurs in the growth of their enterprises.Design/methodology/approachA sample size of 115 respondents, belonging to the urban and rural districts of Karnataka were interviewed to collect the information as primary data. Correlation analysis, cluster analysis, one-way ANOVA and percent test have been applied for statistical analysis. The interest rate, bank loan, credit, savings, friends and relatives, corporate, retained profits and trade credit are the variables used for the research.FindingsPersonal savings, bank credit and bank loans are the most important variables reflecting the credit activities and are clustered having a total of 3.710. Corporate, trade credit and retained profits form minimal sources of credit having a total of 1.194. Hence, there is an important relationship between the variables and the credit facilities availed by the entrepreneurs.Originality/valueThe research emphasis on their credit facility, financial growth, availability of capital are some of the challenges encountered by the entrepreneurs hindering the growth of the new business. Hence the researcher has focused on understanding and exploring the various challenges faced by these entrepreneurs.
目的本研究的目的是探索金融来源,并评估居住在印度卡纳塔克邦地区附近的西藏企业家可获得的信贷。最重要的问题是贷款利率极高,而且缺乏管理其运营的专业技能。资金支持的可用性仍然是西藏老牌和潜在企业家发展企业的主要障碍。设计/方法/方法对卡纳塔克邦城市和农村地区的115名受访者进行了访谈,以收集信息作为主要数据。采用相关分析、聚类分析、单因素方差分析和百分比检验等方法进行统计分析。利率、银行贷款、信贷、储蓄、亲友、企业、留存利润和贸易信贷是用于研究的变量。发现个人储蓄、银行信贷和银行贷款是反映信贷活动的最重要变量,共有3.710个变量。公司、贸易信贷和留存利润构成了总额为1.194的最低信贷来源。因此,变量与企业家利用的信贷便利之间存在着重要的关系。原创性/价值研究强调他们的信贷额度、金融增长、资本可用性是阻碍新业务发展的企业家遇到的一些挑战。因此,研究人员专注于理解和探索这些企业家面临的各种挑战。
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引用次数: 1
Brand image and consumer satisfaction towards Islamic travel packages 伊斯兰旅游套餐的品牌形象和消费者满意度
IF 3.1 Q2 BUSINESS Pub Date : 2019-09-02 DOI: 10.1108/apjie-02-2019-0007
N. Nawi, A. Mamun, N. Nasir, A. Abdullah, Wan Zumusni Wan Mustapha
PurposeThis study aims to examine the factors affecting brand image and consumer satisfaction towards Islamic travel package in Malaysia.Design/methodology/approachThis study used a cross-sectional design and quantitative method in examining the factors affecting the brand image and consumer satisfaction on Islamic travel package. This study has chosen Google form as a platform to collect the data.FindingsThe findings revealed that product quality, Islamic physical attribute and Islamic belief have a significant positive effect on brand image and consumer satisfaction. The findings confirmed that product quality, Islamic physical attribute and Islamic beliefs are the crucial tools for brand image that leads to the satisfaction of Muslim consumers on the Islamic travel package.Originality/valueThis paper addresses understudied aspects of brand image and consumer satisfaction towards Islamic travel package in Malaysia. It provided useful insights into the product quality, Islamic physical attribute and Islamic belief on brand image and consumer satisfaction towards Islamic travel packages. Tourism companies should improve and update their package based on the religious perspective to attract Muslim consumers.
目的本研究旨在探讨影响马来西亚伊斯兰旅行包品牌形象和消费者满意度的因素。本研究选择谷歌表单作为数据采集平台。研究结果显示,产品质量、伊斯兰物理属性和伊斯兰信仰对品牌形象和消费者满意度有显著的正向影响。研究结果证实,产品质量、伊斯兰身体属性和伊斯兰信仰是塑造品牌形象的关键工具,这些因素会使穆斯林消费者对伊斯兰旅行套餐感到满意。创意/价值本文探讨了马来西亚伊斯兰旅游套餐在品牌形象和消费者满意度方面研究不足的问题。它对产品质量、伊斯兰物理属性和伊斯兰对品牌形象的信仰以及消费者对伊斯兰旅行套餐的满意度提供了有用的见解。旅游公司应该从宗教角度改进和更新其套餐,以吸引穆斯林消费者。
{"title":"Brand image and consumer satisfaction towards Islamic travel packages","authors":"N. Nawi, A. Mamun, N. Nasir, A. Abdullah, Wan Zumusni Wan Mustapha","doi":"10.1108/apjie-02-2019-0007","DOIUrl":"https://doi.org/10.1108/apjie-02-2019-0007","url":null,"abstract":"PurposeThis study aims to examine the factors affecting brand image and consumer satisfaction towards Islamic travel package in Malaysia.Design/methodology/approachThis study used a cross-sectional design and quantitative method in examining the factors affecting the brand image and consumer satisfaction on Islamic travel package. This study has chosen Google form as a platform to collect the data.FindingsThe findings revealed that product quality, Islamic physical attribute and Islamic belief have a significant positive effect on brand image and consumer satisfaction. The findings confirmed that product quality, Islamic physical attribute and Islamic beliefs are the crucial tools for brand image that leads to the satisfaction of Muslim consumers on the Islamic travel package.Originality/valueThis paper addresses understudied aspects of brand image and consumer satisfaction towards Islamic travel package in Malaysia. It provided useful insights into the product quality, Islamic physical attribute and Islamic belief on brand image and consumer satisfaction towards Islamic travel packages. Tourism companies should improve and update their package based on the religious perspective to attract Muslim consumers.","PeriodicalId":45219,"journal":{"name":"Asia Pacific Journal of Innovation and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2019-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/apjie-02-2019-0007","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49649864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 24
Factors affecting the performance of Indonesian special food SMEs in entrepreneurial orientation in East Java 影响印尼特色食品中小企业在东爪哇创业导向方面表现的因素
IF 3.1 Q2 BUSINESS Pub Date : 2019-09-02 DOI: 10.1108/apjie-09-2018-0053
B. Hutahayan
PurposeThis study aims to examine comprehensively the factors determining the performance of small and medium enterprises (SMEs) producing Indonesian special food in East Java.Design/methodology/approachThis study is quantitative and qualitative. Primary data was collected from entrepreneurs in East Java, those producing Indonesian special food. Secondary data was obtained from the literature, literature study, journals, Central Bureau of Statistics and the office of industry, trade, cooperatives and SMEs in East Java. Areas selected for this study were Surabaya, Madiun, Malang, Pasuruan, Lamongan and Banyuwangi. The population was small and medium entrepreneurs producing Indonesian special food in the selected cities. Based on the PLS sampling rule, the number of samples in each research area was 50, with total of 300 respondents (50 × 6). The methods of collecting primary data were interviews and questionnaire. Data analysis was done using GSCA.FindingsThe study firstly found the significant influence of entrepreneurial orientation on business strategies of SMEs producing Indonesian special food in East Java. SME managers have a high entrepreneurial orientation. Secondly, it found a significant influence of entrepreneurial orientation on business performance of SMEs producing Indonesian special food in East Java. Thirdly, the study found that government policy is not a moderating variable. Additionally, business strategies have a significant influence on the performance of SMEs producing Indonesian special food in East Java. Finally, dynamics of the environment and business strategy have a significant influence on the performance of manufacturing industry in South Sulawesi.Originality/valueTo know the effect of entrepreneurial orientation, environmental dynamism, consisting of uncertainty of environment and intensity of competition, and business strategies toward business performance. Considering the findings of the previous studies, the authors would like to re-examine the effect of entrepreneurial orientation on business performance, which also compares the findings of previous studies, especially, the one by Lee and Tsang (2003) on SMEs in Singapore.
目的本研究旨在全面考察影响东爪哇生产印尼特色食品的中小企业(SME)绩效的因素。设计/方法/方法本研究是定量和定性的。主要数据是从东爪哇的企业家那里收集的,他们生产印尼特色食品。二级数据来自文献、文献研究、期刊、中央统计局和东爪哇工业、贸易、合作社和中小企业办公室。本研究选择的地区包括泗水、马迪翁、马朗、帕苏鲁安、拉蒙甘和班尤万吉。人口是在选定城市生产印度尼西亚特色食品的中小型企业家。根据PLS抽样规则,每个研究区域的样本数量为50,共有300名受访者(50×6)。收集原始数据的方法是访谈和问卷调查。数据分析采用GSC进行。研究首次发现创业导向对东爪哇生产印尼特色食品的中小企业的经营策略有显著影响。中小企业管理者具有高度的创业导向。其次,研究发现创业导向对东爪哇生产印尼特色食品的中小企业的经营业绩有显著影响。第三,研究发现政府政策不是一个调节变量。此外,商业战略对东爪哇生产印尼特色食品的中小企业的业绩也有重大影响。最后,环境动态和商业战略对南苏拉威西制造业的绩效有显著影响。Originality/value了解创业导向、环境动态(包括环境的不确定性和竞争强度)以及商业战略对企业绩效的影响。考虑到以往的研究结果,作者希望重新审视创业导向对企业绩效的影响,并将以往的研究,特别是Lee和Tsang(2003)对新加坡中小企业的研究结果进行比较。
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引用次数: 27
期刊
Asia Pacific Journal of Innovation and Entrepreneurship
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