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Anxieties and ironies of marketing a higher education: toward a rooted reflexivity with Ulrich Beck 高等教育营销的焦虑与讽刺:与乌尔里希·贝克一起走向根深蒂固的反身性
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-10-27 DOI: 10.1080/15456870.2022.2138887
David Impellizzeri
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引用次数: 0
Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications 亚里士多德会见在线拥护者——古代哲学对现代营销传播的影响
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-10-27 DOI: 10.1080/15456870.2022.2138389
Walter von Mettenheim, Klaus-Peter Wiedmann
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引用次数: 0
The vanishing arcade redemption token: intermediate digitization and commercialization of local gaming exonumia 消失的街机兑换代币:本地游戏的中间数字化和商业化
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-10-11 DOI: 10.1080/15456870.2023.2132503
Michael C. Zalot
ABSTRACT This article examines vintage arcade redemption tokens, circulating from approximately the mid-20th century through the early 2010s as a communicative local exchange medium. The tokens are described in composition, color, and marking as representative of a particular local establishment, where, in combination with tickets and receipts, they facilitated exchange of players’ money into often nominal prizes, generating profit for the amusement arcade owner. Such tokens represented symbolic and social interaction with specific arcades, who created their own privately issued redemption currency, not freely convertible to cash. Sensory experience, including sight, feel, and sound of the tokens, was part of gameplay and exchange experience. These ephemera reflected an atemporal relationship with a particular place, extended by five types of symbols (nautical, amusement, local branding, nationalist, and general gaming), and imagined windfalls. Metal redemption tokens have largely been replaced with digital redemption systems, including ticket-based systems, newer plastic chips, and prize cards; location-specific symbols have been replaced with images from popular copyrighted media properties. The article serves to document the use, experience, and eventual retirement of these tokens, particularly in New Jersey, and calls for their cataloging and preservation as cultural objects. Exonumia may be studied as communicative media through a media archeology approach, as newer redemption items reference copyrighted media properties.
本文研究了从20世纪中期到2010年代初作为一种交流的本地交换媒介而流行的老式街机兑换代币。这些代币的组成、颜色和标记都代表着一个特定的当地机构,在那里,它们与门票和收据结合在一起,促进了玩家的钱兑换成通常是名义上的奖品,为游乐场老板创造利润。这些代币代表了与特定街机的象征性和社交互动,这些街机创造了自己的私人发行的兑换货币,不能自由兑换成现金。感官体验,包括视觉、感觉和声音,是游戏玩法和交换体验的一部分。这些短暂的事物反映了与特定地点的非时间性关系,由五种类型的符号(航海、娱乐、地方品牌、民族主义和一般游戏)和想象中的意外之财扩展。金属兑换代币已在很大程度上被数字兑换系统所取代,包括基于门票的系统、更新的塑料芯片和奖品卡;特定地点的符号已被来自受版权保护的流行媒体资产的图像所取代。本文记录了这些代币的使用、经验和最终退役,特别是在新泽西州,并呼吁将它们作为文物进行编目和保存。《Exonumia》可以通过媒体考古学的方法作为传播媒体进行研究,因为更新的救赎道具参考了受版权保护的媒体属性。
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引用次数: 0
News frames and differences in their application according to the author’s beliefs. Polish conservative vs. liberal press on the protests against tightening the abortion law 根据作者的信仰,新闻框架及其应用的差异。波兰保守派与自由派媒体对反对收紧堕胎法的抗议
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-10-05 DOI: 10.1080/15456870.2022.2130315
Rafał Siekiera, Przemysław Szews
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引用次数: 0
Identity disruption and the observing-narrating self in Stanley Hayami’s internment diary 史坦利·早亚米拘留日记中的身份瓦解与自我观察叙述
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-09-30 DOI: 10.1080/15456870.2023.2130316
Roger C. Aden, Anna V. Wilhelm
ABSTRACT Among the tens of thousands of young Japanese Americans imprisoned in internment camps during World War II, teenager Stanley Hayami decided to chronicle his thoughts and experiences in a diary. Hayami’s diary provides both a fascinating glimpse into the everyday experiences of teenage internees and, as we argue, an opportunity to learn more about how the process of journaling can reveal the profound and complex challenges involved in re-constructing an identity disrupted by a heightened recognition of one’s marked, racialized body and the phenomenological displacement of the self in time and space. Integrating theoretical work in narrative, diaries, and multi-modal identity, we illustrate how Hayami used his diary to observe and narrate his self-identity during internment.
二战期间,成千上万的年轻日裔美国人被关押在拘留营中,少年斯坦利·早见决定用日记记录自己的想法和经历。Hayami的日记为青少年被拘留者的日常经历提供了一个迷人的一瞥,正如我们所争论的那样,这是一个机会,可以更多地了解日记的过程如何揭示涉及重建身份的深刻而复杂的挑战,这种身份被一个人对标记的,种族化的身体的高度认识和现象学上的自我在时间和空间上的位移所破坏。结合叙事、日记和多模态身份的理论工作,我们说明Hayami如何在拘留期间使用日记来观察和叙述他的自我身份。
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引用次数: 0
Emotion, attachment, representation, and loss: a comparative study on what it means for objects to “spark joy” 情感、依恋、表征与损失:物件“激发快乐”意义的比较研究
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-09-30 DOI: 10.1080/15456870.2022.2128355
Kirara Nagatsuka, V. Manusov
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引用次数: 0
“Distorted mirror”? 20 years of elders’ images in Time magazine advertising “扭曲的镜子”?20年来《时代》杂志广告中的老年人形象
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-09-21 DOI: 10.1080/15456870.2022.2117814
H. Ji, Anne L. Cooper
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引用次数: 0
Toward a communication theory of coping: COVID-19 and the MotherScholar 走向应对的沟通理论:COVID-19与母亲学者
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-09-16 DOI: 10.1080/15456870.2022.2123919
S. LeBlanc, Elizabeth Spradley, Heather K. Olson Beal, Lauren E. Burrow, Chrissy J. Cross
ABSTRACT MotherScholars are women, mothers, and academics that intentionally blend these identities as an act of resistance to the academic institutions that often devalue and under support their respective maternal and professional roles. As MotherScholars, we experienced dramatic shifts during the onset and persistence of COVID-19 that precipitated in a re-imagining of MotherScholar coping. This collaborative autoethnographic study employs a modification of interactive interviewing to produce a verbal text of COVID-19 MotherScholar analyzed thematically. A discourse of MotherScholar coping and resiliency clustered in thematic stages: acknowledging a triggering event, triaging (adjusting the current situation), prioritizing (adjusting more as circumstances continue to change), misdiagnosing (using dark communication, such as guilt and questioning sense of self), and surviving (realization that life goes on).
母亲学者是女性、母亲和学者,她们有意将这些身份融合在一起,以抵制经常贬低和不支持她们各自的母亲和职业角色的学术机构。作为“妈妈学者”,我们在COVID-19的发病和持续期间经历了巨大的转变,这促使我们重新想象“妈妈学者”的应对方式。这项协作性的自我民族志研究采用了对互动访谈的修改,以产生对COVID-19母亲学者进行主题分析的口头文本。MotherScholar关于应对和恢复能力的论述集中在几个主题阶段:承认触发事件、分类(调整当前情况)、确定优先级(随着环境的不断变化而调整)、误诊(使用黑暗的沟通,如内疚和质疑自我意识)和生存(意识到生活还在继续)。
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引用次数: 0
The impact of casual gameplay on health attitudes and behaviors: examining persuasion in a branded game about nutrition through narrative, gameplay, and flow 休闲游戏玩法对健康态度和行为的影响:通过叙述、游戏玩法和心流分析品牌游戏中关于营养的说服力
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-09-13 DOI: 10.1080/15456870.2022.2123485
B. Sherrick
ABSTRACT This project tests the ability of narrative and gameplay to persuade in a casual health game, through two experimental studies. Study 1 (N = 212) explores how independently manipulated narrative and gameplay factors can persuade people to have healthier attitudes and behavioral intentions; Study 2 (N = 353) also investigates how narrative and gameplay (difficulty) factors might improve attitudes and behavioral intentions toward an in-game brand. Both studies consider the role of flow, an immersive and inherently rewarding psychological state, as potential mediators between game factors and persuasive outcomes. In both studies, results show improvement in both attitudes and behavioral intentions toward health and the brand; however, the cause of those changes is not clear, as the manipulated narrative and gameplay factors do not influence the persuasive outcomes, and the mediating variable flow influences the persuasive outcomes inconsistently.
本项目通过两项实验研究来测试一款休闲健康类游戏的叙事和玩法说服能力。研究1 (N = 212)探讨了独立操纵的叙述和玩法因素如何说服人们拥有更健康的态度和行为意图;研究2 (N = 353)还调查了叙述和游戏玩法(难度)因素如何改善玩家对游戏内品牌的态度和行为意图。这两项研究都认为心流(一种沉浸式的内在奖励心理状态)是游戏因素和说服结果之间的潜在中介。在这两项研究中,结果都显示了对健康和品牌的态度和行为意图的改善;然而,这些变化的原因尚不清楚,因为被操纵的叙述和玩法因素并不影响说服结果,中介变量流对说服结果的影响并不一致。
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引用次数: 0
Of media and mediums: illusion and the roots of virtual reality in Victorian era science, social change and Spiritualism 媒介和媒介:维多利亚时代科学、社会变革和唯心论的幻觉和虚拟现实的根源
IF 1.4 Q3 COMMUNICATION Pub Date : 2022-09-02 DOI: 10.1080/15456870.2022.2118964
J. Pavlik, S. Regret Iyer
ABSTRACT Drawing upon historical archives and through the lens of the experiential media theoretical framework, this paper presents findings that reveal the confluence of factors from the Victorian Era (VE) that laid the foundation for contemporary virtual reality (VR). Prior research has identified the stereoscope as a key technology from the 19th century as a precursor to VR. But this investigation finds that the foundations of 21st-century VR lie much deeper and wider in VE technology, science, social movements, and the development of illusion.
摘要:本文借鉴历史档案,通过体验媒体理论框架的视角,揭示了维多利亚时代(VE)因素的融合,为当代虚拟现实(VR)奠定了基础。先前的研究已经确定立体镜是19世纪的一项关键技术,是VR的前身。但这项调查发现,21世纪虚拟现实的基础在虚拟现实技术、科学、社会运动和幻觉的发展中更加深入和广泛。
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引用次数: 1
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Atlantic Journal of Communication
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