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Entrepreneurial competency in agriculture: is it a panacea for the problem of farmers' welfare? 农业创业能力:它是解决农民福利问题的灵丹妙药吗?
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-04-07 DOI: 10.1108/jadee-01-2022-0006
Amare Abawa
PurposeAlthough the majority of Ethiopians continue the on-farm and off-farm work, the country still struggles to secure food for its citizens and farmer welfare is very low. To increase farmers' welfare, improving farmers' entrepreneurial competency is believed to be the solution. However, entrepreneurial competencies are diversified, and investigating the most important dimensions specific to the agricultural sector is important. As a result, the objective of this research is to look into important entrepreneurial competencies that could help farmers.Design/methodology/approachTo achieve the objective, survey data, collected from 178 households in North Shoa, Amhara National Regional State, Ethiopia is analyzed through structural equation modeling (SEM).FindingsThe study revealed that of the six entrepreneurs' competencies considered, only two of them (Strategic competency and relationship competency) have a significant association with the welfare of farmers. Moreover, the study revealed that the moderating effect of agricultural extension (taking model and non-model farmers as a group) on the relationship between entrepreneurial competency and farmers' welfare is not significant.Research limitations/implicationsThis study focuses only on six entrepreneurial competencies from which two of them are found significant factors in farmers' welfare. Thus, future research could broaden the scope in terms of looking into additional variables.Originality/valueThe study investigated the moderating effect of the farmers' category as a model and non-model on the relationship between entrepreneurial competency and farmers' welfare, which is the first to discuss the moderation effect.
目的尽管大多数埃塞俄比亚人继续从事农场和非农场工作,但该国仍在努力确保公民的粮食安全,农民福利也很低。为了增加农民的福利,提高农民的创业能力被认为是解决方案。然而,创业能力是多样化的,调查农业部门特有的最重要的方面很重要。因此,本研究的目的是研究可以帮助农民的重要创业能力。设计/方法/方法为了实现这一目标,通过结构方程建模(SEM)分析了从埃塞俄比亚阿姆哈拉国家区域州North Shoa的178户家庭收集的调查数据。研究发现,在考虑的六位企业家的能力中,只有两位(战略能力和关系能力)与农民的福利有显著关联。此外,研究表明,农业推广(以模范农民和非模范农民为群体)对创业能力与农民福利关系的调节作用并不显著。研究局限性/含义本研究仅关注六种创业能力,其中两种能力是影响农民福利的重要因素。因此,未来的研究可以拓宽研究其他变量的范围。原创性/价值本研究考察了农民类别作为一种模式和非模式对创业能力与农民福利关系的调节作用,首次探讨了这种调节作用。
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引用次数: 0
The impact of policy changes on the mustard ecosystem: a multi-stakeholder perspective 政策变化对芥菜生态系统的影响:多方利益相关者的视角
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-04-07 DOI: 10.1108/jadee-12-2022-0270
M. Ray, Avinash Kumar, Samir K. Srivastava
PurposeDespite various consequences for different stakeholders in the mustard ecosystem, India prohibited blending in mustard oil to achieve self-reliance in edible oils and promote consumer health. This paper uncovers the implications of this policy on mustard production, consumption and prices.Design/methodology/approachThis paper deploys system dynamics (SD) to model the mustard ecosystem. SD uses simulation modeling to comprehend the nonlinear behavior of complex systems over time utilizing causal-loop and stock-flow diagrams.FindingsWhile the mustard price does not vary in the short run, it diverges toward a higher side in the long run due to the changed policy mandate. Surprisingly, due to the predominance of market prices, the policy administered minimum support price (MSP) was found to have a limited influence on mustard prices. Hence, the focus should be on supply augmentation through non-price-based measures like disseminating information to enhance the yield rate of seed production and promoting the adoption of efficient technologies with higher oil conversion efficiency.Research limitations/implicationsThe paper allows policymakers to quantitatively evaluate the effectiveness of policy interventions to mitigate the adverse impacts of policy mandate. It presents a reliable roadmap for policymakers to roll out effective policies.Originality/valueThe paper uncovers the system-level impact of policy on stakeholders and examines the effectiveness of MSP.
目的尽管芥末生态系统中的不同利益相关者会受到各种后果,但印度禁止掺入芥末油,以实现食用油的自力更生,并促进消费者健康。本文揭示了这一政策对芥末生产、消费和价格的影响。设计/方法论/方法本文采用系统动力学(SD)对芥菜生态系统进行建模。SD使用仿真建模来理解复杂系统随时间的非线性行为,利用因果回路和库存流图。发现虽然芥末价格在短期内没有变化,但由于政策授权的改变,从长远来看,它会向更高的方向分化。令人惊讶的是,由于市场价格的主导地位,政策管理的最低支持价格(MSP)对芥末价格的影响有限。因此,重点应放在通过非基于价格的措施增加供应上,如传播信息以提高种子产量,并促进采用具有更高石油转化效率的高效技术。研究局限性/含义该论文使决策者能够定量评估政策干预的有效性,以减轻政策授权的不利影响。它为政策制定者推出有效政策提供了可靠的路线图。原创性/价值本文揭示了政策对利益相关者的系统层面影响,并考察了MSP的有效性。
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引用次数: 0
Asymmetric effects of climate variability on food security in Morocco: evidence from the nonlinear ARDL model 气候变化对摩洛哥粮食安全的不对称影响:来自非线性ARDL模型的证据
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-04-04 DOI: 10.1108/jadee-10-2022-0215
Sid'Ahmed Soumbara, Ahmed El Ghini
PurposeThis study aims to examine the asymmetric effects of average temperature (TP) and rainfall (RF) on the Moroccan food security, measured by the food production index (FPI), using annual data from 1961 to 2020.Design/methodology/approachThe study uses the Climate Change and Food Security Framework (CCFS) developed by the Food and Agriculture Organization (FAO) and employs the nonlinear auto-regressive distributed lag (NARDL) model and various econometric techniques to show the effects of climate variability in the short and long-term. It also examines if the impacts on Moroccan food security are asymmetric by analyzing the positive and negative partial sums of mean temperature and rainfall.FindingsThe study shows that RF has a long-term relationship with FPI, with increased RF leading to increased FPI and decreased RF leading to decreased FPI. FPI responds more strongly and persistently to a positive shock in RF than to an adverse shock. The study also identifies an asymmetric relationship between FPI and RF, with increased TP enhancing food output in the long run and a decrease reducing food production in the long run.Research limitations/implicationsThe current study could have some limitations. For instance, there are several other non-climate factors that might potentially impact food security. In particular, CO2 emissions which from the literature is a key variable that represent climate change impact on food security, was not included. The present research has not included those factors mainly because adding more variables to the model reduces the degree of freedom available to estimate the parameters, resulting in inaccurate results.Originality/valueThis paper contributes to the food security literature by utilizing the latest asymmetry methodology to decompose climate changes into their positive and negative trends and examining the contrasting impacts food production.
目的本研究旨在通过粮食生产指数(FPI)来检验平均温度(TP)和降雨量(RF)对摩洛哥粮食安全的不对称影响,使用1961年至2020年的年度数据。设计/方法/方法该研究使用了粮食及农业组织(FAO)开发的气候变化和粮食安全框架(CCFS),并采用非线性自回归分布滞后(NARDL)模型和各种计量经济技术来显示气候变化在短期和长期的影响。它还通过分析平均温度和降雨量的正和负部分总和,考察了对摩洛哥粮食安全的影响是否不对称。研究结果表明,射频与FPI有长期关系,射频增加导致FPI增加,射频减少导致FPI降低。FPI对RF中的阳性电击的反应比对不良电击的反应更强烈、更持久。该研究还确定了FPI和RF之间的不对称关系,从长远来看,TP的增加增加了食物产量,而从长远来看减少了食物产量。研究局限性/含义当前的研究可能存在一些局限性。例如,还有其他几个非气候因素可能会影响粮食安全。特别是,文献中的二氧化碳排放量是代表气候变化对粮食安全影响的一个关键变量,但没有包括在内。目前的研究没有包括这些因素,主要是因为向模型中添加更多的变量会降低可用于估计参数的自由度,导致结果不准确。原创性/价值本文利用最新的不对称方法将气候变化分解为积极和消极趋势,并考察了对粮食生产的对比影响,为粮食安全文献做出了贡献。
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引用次数: 0
Partnership and capacity building in the date sector in Tunisia: the contribution of support organizations 突尼斯日期部门的伙伴关系和能力建设:支助组织的贡献
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-03-28 DOI: 10.1108/jadee-10-2022-0216
L. Rouached, Faten Loukil, Yasmine Boughzala
PurposeThis paper aims to understand how support organizations promote the structuring of the agricultural value chain through partnerships and capacity building of the various links in the chain.Design/methodology/approachThe study is exploratory and qualitative, based on ten semi-structured interviews with the main public support organizations related to the date sector in Tunisia.FindingsThe results showed that the support organizations of the Tunisian date sector do not share the same vision of the priorities to be strengthened to promote the export of dates in Tunisia.Research limitations/implicationsReviewing the coordination mechanisms between the support organizations is important in order to improve the governance of the value chain and to reinforce the capacity of the operators in the date value chain.Originality/valuePublic support organizations are important actors in agricultural value chains as these organizations implement agricultural policies. Assessing these organizations' contribution to capacity building of chain links is an innovative approach to detecting organizational dysfunction in agricultural value chains in developing countries.
本文旨在了解支持组织如何通过合作伙伴关系和农业价值链各环节的能力建设来促进农业价值链的构建。设计/方法/方法本研究是探索性和定性的,基于对突尼斯枣业相关的主要公共支持组织的十次半结构化访谈。调查结果表明,突尼斯枣业的支持组织对促进突尼斯枣出口需要加强的优先事项的看法并不一致。研究局限/启示回顾支持组织之间的协调机制对于改善价值链治理和加强数据价值链中运营商的能力具有重要意义。原创性/价值公共支持组织是农业价值链中的重要参与者,因为这些组织执行农业政策。评估这些组织对产业链能力建设的贡献是发现发展中国家农业价值链组织功能失调的一种创新方法。
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引用次数: 1
COVID-19, livestock supply chains and livelihoods in India: a review of impacts and implications 2019冠状病毒病、印度畜牧业供应链和生计:影响和影响综述
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-03-28 DOI: 10.1108/jadee-01-2023-0015
Gautami Verma, Naresh Singla, Sukhpal Singh
Purpose The global outbreak of COVID-19 and its subsequent varied impacts on different economic activities necessitate to examine its disruptions and impacts on livestock sector in India due to its recently surging potential as an unrivaled alternative to boost farmer’s income.Design/methodology/approachThe studies for review were identified through search in different databases using relevant keywords. Only full text papers written in English language were reviewed. The review was organized and streamlined using Covidence software.FindingsAnalysis of the literature reveals adverse effects of COVID-19 on functioning of input and output stages of livestock supply chains. This has resulted in upstream and downstream economic losses that affect livelihoods of the producers.Research limitations/implicationsScale of unprecedented crisis due to COVID-19 pandemic requires creative policy decisions to make livestock production systems robust, resilient and sustainable. Organized production systems are required to integrate with livestock-tech startups to modernize their supply chains, whereas local supply chains are required to reorient with government’s intervention in terms of developing on-farm production and postproduction processing facilities.Originality/valueAlthough there exist some evidence on COVID-19-related impacts on livestock sector of India, but an integrated review of evidence on COVID-19 related disruptions at all the stages (from input supply to marketing) of livestock supply chains was missing.
目的新冠肺炎的全球爆发及其对不同经济活动的不同影响,需要研究其对印度畜牧业的破坏和影响,因为其最近作为提高农民收入的无与伦比的替代品的潜力激增。设计/方法/方法通过使用相关关键词在不同数据库中搜索来确定待审查的研究。只审查了用英文写成的全文论文。审查是使用Covidence软件组织和精简的。发现文献分析揭示了新冠肺炎对牲畜供应链输入和输出阶段功能的不利影响。这导致了上游和下游的经济损失,影响了生产者的生计。研究限制/影响新冠肺炎大流行造成的前所未有的危机规模需要创造性的政策决策,以使畜牧生产系统稳健、有弹性和可持续。有组织的生产系统需要与畜牧科技初创公司整合,以实现供应链现代化,而当地供应链则需要在政府干预下重新调整方向,发展农场生产和生产后加工设施。创意/价值尽管有一些证据表明新冠肺炎对印度畜牧业的影响,但缺少对牲畜供应链所有阶段(从投入供应到营销)新冠肺炎相关中断的证据进行综合审查。
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引用次数: 0
Individualistic or collectivistic: which consideration motivates purchasing intention of organic foods? A developing country perspective 个人主义还是集体主义:哪一种考虑会激发有机食品的购买意愿?发展中国家视角
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-03-27 DOI: 10.1108/jadee-11-2022-0247
Sajib Chowdhury, Md. Tanvir Ahmed, Fahmida Akter Oni, Tasnim Murad Mamun
PurposeThis paper investigates the impact of individualistic (health) and collectivistic considerations (environmental) on the purchasing intention of organic foods.Design/methodology/approachThe study collected 391 responses from service holders of diversified tiers from Bangladesh. It considers two-step structural equation model (SEM), as well as the Ordinal Logistic regression to analyze the fact.FindingsSEM analysis explores that, both the individualistic and collectivistic considerations affect purchasing intention of organic foods. The regression result finds that income, the number of earning members, occupation, age and BMI are influential determinants of weekly purchasing frequency of organic foods. This research suggests, along with consumer's economic solvency an organized market with dissemination of health and environmental benefits of organic foods acts as a catalyst for purchasing intention of those products.Research limitations/implicationsHowever, there is still scope of investigating intention-behavior gap between the actual purchasing behavior and purchasing intention, which is not addressed in this study.Originality/valueTo understand the perception of comparatively educated and solvent people toward purchasing intention of organic foods, this research is one of the pioneering attempts in the context of an unorganized organic food market.
目的研究个人主义(健康)和集体主义(环境)对有机食品购买意愿的影响。设计/方法/方法该研究收集了来自孟加拉国不同层次服务持有者的391份回复。本文考虑了两步结构方程模型(SEM)和有序逻辑回归来分析这一事实。sem分析发现,个人主义和集体主义的考虑都会影响有机食品的购买意愿。回归结果发现,收入、收入成员数量、职业、年龄和BMI是影响每周有机食品购买频率的决定因素。本研究表明,随着消费者的经济偿付能力,一个有组织的市场,传播有机食品的健康和环境效益是这些产品购买意愿的催化剂。研究局限/启示然而,对于实际购买行为与购买意愿之间的意向-行为差距仍有研究的余地,本研究并未解决这一问题。原创性/价值本研究是在无组织的有机食品市场背景下进行的开创性尝试之一,旨在了解相对受教育程度和有偿付能力的人群对有机食品购买意愿的看法。
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引用次数: 0
Impacts of household norms and trust on organic food purchase behavior under adapted theory of planned behavior 计划行为适应理论下家庭规范和信任对有机食品购买行为的影响
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-03-27 DOI: 10.1108/jadee-10-2022-0218
Tam To Nguyen, Huong Quoc Dang, Tuan Le-Anh
PurposeThis paper proposed an adaptation of the theory of planned behavior (TPB) model to study the factors influencing organic food purchase behavior in an emerging market. This research introduced household norms as an important factor that reflected the influence of household activities and family pressure on individuals to perform organic food purchase behaviors. The role of trust in organic food as a direct and a moderating factor was examined in the proposed framework as well.Design/methodology/approachThe study proposed a model with 10 hypotheses from the literature review. The hypotheses were tested using data collected from 407 organic food customers in Hanoi, Vietnam. The partial least squares structural equation modeling (PLS-SEM) approach was used for analysis.FindingsThe results indicated that household norms played an important role influencing purchase intention and behavior. This research also showed that trust in organic food directly affected purchase intention and played a moderating role on the attitude towards organic food and purchase intention relationship. However, trust in organic food did not show moderating effects on other relationships in the model.Research limitations/implicationsMore context-specific reasons may be incorporated into the research model to better explain consumer purchase behaviors.Originality/valueThe role of household norms and its impact under TPB has not been investigated for organic food purchase behaviors, particularly in emerging markets.
目的本文提出了一种适应计划行为理论(TPB)模型的方法来研究新兴市场中影响有机食品购买行为的因素。本研究引入家庭规范作为一个重要因素,反映了家庭活动和家庭压力对个体进行有机食品购买行为的影响。在拟议的框架中,还审查了信任作为一个直接和调节因素在有机食品中的作用。设计/方法论/方法该研究提出了一个模型,其中包含文献综述中的10个假设。这些假设是使用从越南河内407名有机食品消费者那里收集的数据进行检验的。采用偏最小二乘结构方程建模(PLS-SEM)方法进行分析。结果表明,家庭规范在影响购买意愿和行为方面发挥了重要作用。本研究还表明,对有机食品的信任直接影响购买意愿,并对有机食品态度和购买意愿关系起到调节作用。然而,在模型中,对有机食品的信任并没有对其他关系产生调节作用。研究局限性/含义可以将更多特定于情境的原因纳入研究模型,以更好地解释消费者的购买行为。独创性/价值家庭规范的作用及其在TPB下的影响尚未针对有机食品购买行为进行调查,尤其是在新兴市场。
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引用次数: 2
Women’s employment in rural Senegal: what can we learn from non-farm diversification strategies? 塞内加尔农村妇女就业:我们可以从非农多样化战略中学到什么?
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-03-21 DOI: 10.1108/jadee-01-2022-0019
Thierno M. O. Diallo, A. Mazu, A. Araar, A. Dieye
PurposeAs rural nonfarm activities grow in developing countries, less attention is being paid to the opportunities they may provide for women. The purpose of this study is to examine the gender-differentiated impact of nonfarm diversification strategies in rural Senegal.Design/methodology/approachThis study uses data collected from the Senegalese poverty monitoring survey and employs an instrumental variable (IV) approach and a multinomial endogenous treatment model to investigate the extent to which diversification strategies lead to improved outcomes for rural women and their households.FindingsWhile nonfarm diversification is a male-dominated livelihood strategy, rural women make the most of it, regardless of whether they diversify into low- or high-return nonfarm activities. At the individual level, diversification improves rural women’s well-being through large income-increasing effects and higher empowerment but has no effect on rural men’s well-being. At the household level, the authors find that, when only women diversify, households have lower per capita income but are less likely to be food insecure than when only men or both genders diversify.Research limitations/implicationsThis study is based on cross-sectional data, making it impossible to examine the dynamic effects of nonfarm diversification strategies on well-being outcomes.Originality/valueThis study contributes to the current literature on rural livelihood diversification. While much attention has been paid to the feminization of agriculture, remarkably little is known about the expanding role of rural women in the nonfarm sector.
目的随着发展中国家农村非农活动的增加,人们对它们可能为妇女提供的机会的关注越来越少。本研究的目的是检验塞内加尔农村非农多样化战略的性别差异影响。设计/方法/方法本研究使用从塞内加尔贫困监测调查中收集的数据,并采用工具变量(IV)方法和多项内生治疗模型来调查多样化战略在多大程度上改善了农村妇女及其家庭的结果。发现虽然非农多样化是男性主导的生计策略,但农村妇女充分利用了这一策略,无论她们是从事低回报还是高回报的非农活动。在个人层面,多样化通过巨大的收入增长效应和更高的赋权提高了农村妇女的福祉,但对农村男子的福祉没有影响。在家庭层面,作者发现,与只有男性或两性多样化的情况相比,只有女性多样化的情况下,家庭的人均收入较低,但粮食不安全的可能性较小。研究局限性/含义这项研究基于横断面数据,因此无法检验非农多样化策略对幸福感结果的动态影响。原创性/价值本研究为当前关于农村生计多样化的文献做出了贡献。尽管人们非常关注农业的女性化,但对农村妇女在非农部门日益扩大的作用却知之甚少。
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引用次数: 1
Sustainable intensification practices of fish-rice co-culture in Java, Indonesia: technical, socio-economic and environmental features 印度尼西亚爪哇岛鱼类和水稻联合养殖的可持续集约化做法:技术、社会经济和环境特征
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-03-21 DOI: 10.1108/jadee-09-2022-0208
J. Mariyono
PurposeRice agroecosystems must grow sustainably to meet the increasing demand for food. A fish-rice co-culture was introduced to conserve rice agroecosystems in farming communities. This study aims to assess the technical, socio-economic and environmental outcomes as the pillars of sustainability.Design/methodology/approachThis study employs a mixed qualitative-quantitative approach to assess a sustainable intensification programme's impact on sustainability. Data were collected using group discussions and self-assessment surveys. The study sites cover East Java and West Java provinces.FindingsThis study found that rice-fish co-culture improved the sustainability of the farming system. Farmers applied pest and disease management and partially substituted inorganic fertilisers with organic ones. The outcomes were apparent in the diversity of harvested products. Economically, the rice yield increased, the production costs decreased and the resultant increased income. Environmentally, the fish-rice co-culture was sound because of ecological inputs. The population of natural enemies of pests increased. Socially, fish-rice co-culture was acceptable to the community since there was no conflict with the local governments, local norms and religions and the existing farming practices of other crops.Research limitations/implicationsThis study was based on five groups as case studies, such that the result might not represent the general condition.Originality/valueThe study's methodology was supported by valid economic theories and data directly gathered from farmers.
目的水稻农业生态系统必须可持续发展,以满足日益增长的粮食需求。为了保护农业社区的水稻农业生态系统,引入了鱼类-水稻联合养殖。本研究旨在评估作为可持续性支柱的技术、社会经济和环境成果。设计/方法/方法本研究采用定性-定量混合方法来评估可持续强化计划对可持续性的影响。数据是通过小组讨论和自我评估调查收集的。研究地点包括东爪哇省和西爪哇省。研究发现,稻鱼共育提高了农业系统的可持续性。农民采用病虫害管理,并用有机肥料部分取代无机肥料。收获产品的多样性是显而易见的结果。在经济上,水稻产量增加,生产成本降低,从而增加了收入。在环境方面,由于生态投入,鱼米联合养殖是健全的。害虫天敌数量增加。在社会上,鱼类和水稻的共同养殖是社区可以接受的,因为与地方政府、地方规范和宗教以及其他作物的现有耕作做法没有冲突。研究局限性/含义本研究基于五组作为案例研究,因此结果可能不代表一般情况。原创性/价值该研究的方法得到了有效的经济理论和直接从农民那里收集的数据的支持。
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引用次数: 0
Exploring the agricultural platforms: do complementarity and situational normality ameliorate farmers' trust? 农业平台探索:互补性与情境常态化是否能改善农民信任?
IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY Pub Date : 2023-03-21 DOI: 10.1108/jadee-08-2022-0178
Neeraj Singh, Sanjeev Kapoor
PurposeAlthough Agtech firms have promoted digital platforms for retailing farm supplies (RFS), farmers are sceptical while purchasing them online. As a result, they struggle to generate a sustained demand. Among other approaches, these platforms onboard complementors to become full-stack farming solution providers. Whether platform complementarity can induce farmers' trust remains ambiguous. Literature on network externality theory highlights that complementarity positively affects the perceived value for buyers. The sociotechnical systems literature indicates that perceived value is an antecedent of user trust. In this vein, the authors ask: Does perceived complementarity affect farmers' trust in the RFS platform? Alternatively, the Agtech firms augment the platform's look and feel to make the digital retail setting appear “normal” to farmers. The extant research on the social cognitive theory indicates that a retail setting conforming with the generalised expectancy of buyers harbours their trust. Against this backdrop, the authors ask whether situational normality affects farmers' trust in the RFS platform.Design/methodology/approachThe study is based on a questionnaire survey of 212 Indian farmers using RFS platforms. The data were analysed using structural equation modelling (SEM) analysis.FindingsThis study establishes that platforms' complementarity and situational normality ameliorate farmer trust. The authors also identify the socioeconomic factors shaping the farmers' trust in platforms.Research limitations/implicationsThe present study has taken all RFS together as a single umbrella category, which can be considered a limitation. Also, the study is based on the cross-sectional survey of RFS platform users; the farmers' attitudes are dynamic in nature and evolve over time; however, the temporal factors shaping the farmer attitudes have not been considered in this study.Originality/valueThe study establishes the epistemological relationship between complementarity, situational normality and farmers' trust in agricultural platforms.
目的尽管农业科技公司推广了农产品零售的数字平台,但农民在网上购买时持怀疑态度。因此,他们很难产生持续的需求。在其他方法中,这些平台将成为全栈农业解决方案提供商。平台互补性是否能吸引农民的信任仍然模糊不清。关于网络外部性理论的文献强调,互补性对购买者的感知价值有积极影响。社会技术系统文献表明,感知价值是用户信任的前提。在这种情况下,作者问道:感知到的互补性是否会影响农民对RFS平台的信任?或者,农业科技公司增强了平台的外观和感觉,使数字零售环境对农民来说显得“正常”。现存的社会认知理论研究表明,符合购买者普遍预期的零售环境蕴含着他们的信任。在这种背景下,作者询问情境常态是否会影响农民对RFS平台的信任。设计/方法/方法该研究基于使用RFS平台对212名印度农民进行的问卷调查。使用结构方程建模(SEM)分析对数据进行了分析。研究发现,平台的互补性和情境常态性改善了农民的信任。作者还确定了影响农民对平台信任的社会经济因素。研究局限性/含义本研究将所有RFS作为一个单一的总括类别,这可以被视为一种局限性。此外,该研究基于对RFS平台用户的横断面调查;农民的态度在本质上是动态的,并随着时间的推移而演变;然而,本研究并未考虑影响农民态度的时间因素。原创性/价值本研究建立了互补性、情境常态性和农民对农业平台信任之间的认识论关系。
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引用次数: 2
期刊
Journal of Agribusiness in Developing and Emerging Economies
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