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Journal of Computer Security最新文献

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"A Study on the Continuous Use Intention of Local Currency - Focusing on Consumers in Daejeon" “本地货币持续使用意愿研究——以大田地区消费者为例”
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-28 DOI: 10.35736/JCS.32.1.6
Kim Minjung, An, Minseon, Jeong, Yeonju, Choi, Inhwa
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引用次数: 0
The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service 通过PT Pelita航空公司的品牌形象研究企业品牌重塑对购买意愿的影响
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-28 DOI: 10.29244/JCS.6.1.40-61
Dinda Maisya Nastiti, Nadya Syavaranti, A. E. Aruman
PT Pelita Air Service or PT PAS is a subsidiary of PT Pertamina (Persero) in aviation. In 2018, PT PAS changed its company logo. It is one of the corporate re-branding strategies that aimed to create a good brand image to increase the various services' purchase intention. This study aims to determine the effect of corporate re-branding on purchase intention through the brand image of PT PAS. This study used a quantitative associative approach with the survey method. Based on the sampling method, namely purposive sampling, the survey was performed on 97 respondents who knew about PT PAS. The results showed a direct and significant impact between corporate re-branding on purchase intention through the brand image of PT PAS with 0.375. Meanwhile, the direct effect of corporate re-branding on purchase intention is -0.083. Brand image becomes a mediator between corporate re-branding in increasing its influence on purchase intention. This research is expected to be a reference for PT PAS in evaluating its corporate re-branding strategy to form a better brand image and subsequently increase purchase intention for the services it offers.
PT Pelita Air Service或PT PAS是PT Pertamina (Persero)航空公司的子公司。2018年,PT PAS更换了公司标志。这是企业品牌重塑策略之一,旨在塑造良好的品牌形象,增加各种服务的购买意愿。本研究旨在通过PT PAS的品牌形象来确定企业品牌重塑对购买意愿的影响。本研究采用定量关联方法结合调查方法。采用有目的抽样的抽样方法,对97名了解PT PAS的受访者进行调查。结果显示,通过PT PAS的品牌形象,企业品牌重塑对购买意愿有直接且显著的影响,影响值为0.375。同时,企业品牌重塑对购买意愿的直接影响为-0.083。品牌形象在企业品牌重塑对购买意愿的影响中起到中介作用。本研究旨在为PT PAS评估其企业品牌重塑策略提供参考,以形成更好的品牌形象,从而提高其所提供服务的购买意愿。
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引用次数: 2
Perception on Acceptability of Nigerian Females on Beaded Jewellery Empowerment for Entrepreneurial Development 关于尼日利亚妇女对珠饰赋予创业发展权力的可接受性的看法
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-28 DOI: 10.29244/JCS.6.1.20-39
T. Adebisi, Oluwafeyikemi Edith Bashorun, Shakirat Odunayo Abdulkadir, Banke Adebola Adepoju
The study investigates the perception of acceptability of Nigerian females on beaded jewellery empowerment for entrepreneurial development. Four research questions with two null hypotheses were formulated and tested. Descriptive research of a survey type was adopted. 70 female students from fine and applied arts and 70 female adults from Ilorin metropolis, Nigeria were used. Proportional sampling technique was used to select the 140 participants. A self-structured questionnaire with six sections was used to seek information from them. Data collected were analyzed using frequency and percentage while the hypotheses were tested using chi-square at 0.05 level of significance. Based on the findings, the participants perceived that: beads are the major materials used, the skill might occupy a female’s time and generate income. Profits realized can be substantial for the producers and sellers. The six self -samples were accepted based on colour, design, texture and shape. It can be concluded that the skill might be acquired, used to curb female idleness and unemployment. Among the recommendations stated are: bead crafts should be included in the curriculum at all levels of study, and more aware of its acceptance on mass media and fashion shows for love of beads concerning culture, value and significance.
该研究调查了尼日利亚女性对珠饰赋予创业发展的可接受性的看法。四个研究问题与两个零假设制定和检验。采用调查式的描述性研究。研究对象为来自尼日利亚伊洛林市美术与应用艺术系的70名女学生和70名成年女性。采用比例抽样方法,选取140名参与者。我们使用了一份包含六个部分的自结构化问卷来获取他们的信息。收集的数据采用频率和百分比进行分析,假设采用卡方检验,显著性水平为0.05。根据调查结果,参与者认为:珠子是使用的主要材料,这项技能可能占用女性的时间并产生收入。实现的利润对生产者和销售者来说都是可观的。根据颜色、设计、纹理和形状,6个自我样品被接受。可以得出结论,这种技能是可以获得的,用来遏制女性的懒惰和失业。其中提出的建议包括:应将珠工艺纳入各级学习课程,并从文化,价值和意义上更多地了解大众媒体和时尚秀对珠的接受程度。
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引用次数: 0
STUDENTS' RECEPTION OF COVID-19 NEWS ON CNN INDONESIA "GOOD MORNING" PROGRAM 学生们在CNN印度尼西亚“早上好”节目中接受新冠肺炎新闻
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-28 DOI: 10.36782/JCS.V10I2.2104
S. Rachma, Nur Kholisoh
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引用次数: 0
"Comparative Analysis of Age Effect, Period Effect, and Cohort Effect through Time Series Data Analysis - Focus on Changes in Consumer Perception of Corporate Social Responsibility" 《基于时间序列数据分析的年龄效应、时期效应和队列效应的比较分析——以消费者对企业社会责任认知的变化为中心》
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-28 DOI: 10.35736/JCS.32.1.3
Hyewon Lee, Kim, Rando
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引用次数: 1
"Effects of Hostility and Social Influence on Attitude toward Japanese Products and Purchase Intention: A comparative Study of Implicit Attitude and Explicit Attitude" 敌意和社会影响对日本产品态度和购买意愿的影响:内隐态度和外显态度的比较研究
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-28 DOI: 10.35736/JCS.32.1.4
Jonghum Kim
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引用次数: 0
"How to Mitigate Consumer’s Stigmatization on Technological Risk: Focusing on the Communication Effect of the Emotional Appeal for GMO" “如何减轻消费者对技术风险的污名化:以转基因生物情感诉求的传播效果为中心”
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-28 DOI: 10.35736/JCS.32.1.5
Sah Jeeyeon, Yeo,Jungsung
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引用次数: 0
Anti- aging therapy in sexual dysfunctions 性功能障碍的抗衰老治疗
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-11 DOI: 10.37072/JCS.2020.04.03
A. Petroianu, Valentin Nitescu
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引用次数: 0
Prostate cancer and microbiome- Review 前列腺癌与微生物组综述
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-11 DOI: 10.37072/JCS.2020.04.02
M. Cojocaru
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引用次数: 0
Analyzers’ pathology caused by the process of biological involution (senescence) – the cause of the sexual decline of the elderly 分析者的病理过程引起的生物老化(衰老)-老年人性衰退的原因
IF 1.2 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2021-02-11 DOI: 10.37072/JCS.2020.04.01
Vasile Nitescu
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引用次数: 0
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Journal of Computer Security
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