Pub Date : 2021-03-31DOI: 10.14696/JCS.2021.03.21.1.188
C. Yun, Seong-Sim Won
{"title":"A Study on the Characteristics of Reporting during the Management Crisis of Local Media ：Focusing on the Reporting Attitude in the Jeju Newspaper in regards of Regional Development Issues, Owner-related Projects, Budget","authors":"C. Yun, Seong-Sim Won","doi":"10.14696/JCS.2021.03.21.1.188","DOIUrl":"https://doi.org/10.14696/JCS.2021.03.21.1.188","url":null,"abstract":"","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"1 1","pages":"188-233"},"PeriodicalIF":1.2,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77632142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-31DOI: 10.14696/JCS.2021.03.21.1.234
Jinhua Shao, Sang-Khee Lee
{"title":"A Comparative Study on the Influence of Korean-Chinese Adolescents’ Motivation to Use Tiktok on Satisfaction and Intention to Continuous","authors":"Jinhua Shao, Sang-Khee Lee","doi":"10.14696/JCS.2021.03.21.1.234","DOIUrl":"https://doi.org/10.14696/JCS.2021.03.21.1.234","url":null,"abstract":"","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"35 1","pages":"234-268"},"PeriodicalIF":1.2,"publicationDate":"2021-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87377448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of YOLO Disposition on Consumer Impulsivity and Self-Control","authors":"Nan-hee Jeong, Se-Bum Park, Ahn, Dong Kyun","doi":"10.35736/JCS.32.1.1","DOIUrl":"https://doi.org/10.35736/JCS.32.1.1","url":null,"abstract":"","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"72 1","pages":"1-24"},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83221132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"\"A Study on How to Induce Eco-friendly Consumer Behavior by Applying Message Framing\"","authors":"Halpern Im, Injoo Seo","doi":"10.35736/JCS.32.1.7","DOIUrl":"https://doi.org/10.35736/JCS.32.1.7","url":null,"abstract":"","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"29 1","pages":"145-166"},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76756795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"BATTLE FOR COVID-19 GLOBAL NARRATIVES: The Tanzanian Online Discourse on Millard Ayo's Instagram","authors":"Kwizela Aristide Basebya","doi":"10.36782/JCS.V10I2.2080","DOIUrl":"https://doi.org/10.36782/JCS.V10I2.2080","url":null,"abstract":"","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"12 1","pages":""},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85926197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In 2018, Telkomsel's core business shifted its main services from Telephone and SMS services to Data and Digital services, since a declining trend of revenue starting 2014. However, telephone service still contributed 28.4% to the revenue and was the second largest, while SMS gave 4.1%. This research predicts voice package buyers using predictive analytics to identify customer profiles and significant variables to form appropriate target customer segmentation. Logistic regression was used to predict customers who would buy voice packages using 15 input variables. Next, analytics was done by dividing the data into 70% training data sets and 30% testing data obtained from customer voice package user data. The model accuracy gained 97.2%, and the top seven significant variables were formed. Then five clusters of customer segmentation were formed based on top significant variables using the K-Means clustering technique. Based on the results of the prediction model and clustering, behavioral targeting was conducted to provide targeted gimmick products based on five segmentations formed, and then it was divided into two main target customers by considering the similarity of behaviors based on revenue voice, minutes of voice usage, voice transactions, day of voice usage and data payload, thus it was more targeted.
{"title":"Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales","authors":"Billy Goenandar, Maya Ariyanti","doi":"10.29244/JCS.6.1.1-19","DOIUrl":"https://doi.org/10.29244/JCS.6.1.1-19","url":null,"abstract":"In 2018, Telkomsel's core business shifted its main services from Telephone and SMS services to Data and Digital services, since a declining trend of revenue starting 2014. However, telephone service still contributed 28.4% to the revenue and was the second largest, while SMS gave 4.1%. This research predicts voice package buyers using predictive analytics to identify customer profiles and significant variables to form appropriate target customer segmentation. Logistic regression was used to predict customers who would buy voice packages using 15 input variables. Next, analytics was done by dividing the data into 70% training data sets and 30% testing data obtained from customer voice package user data. The model accuracy gained 97.2%, and the top seven significant variables were formed. Then five clusters of customer segmentation were formed based on top significant variables using the K-Means clustering technique. Based on the results of the prediction model and clustering, behavioral targeting was conducted to provide targeted gimmick products based on five segmentations formed, and then it was divided into two main target customers by considering the similarity of behaviors based on revenue voice, minutes of voice usage, voice transactions, day of voice usage and data payload, thus it was more targeted.","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"1 1","pages":"1-19"},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86325938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.
{"title":"Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars","authors":"Ricky Humisar, U. Suhud, Unggul Purwohedi","doi":"10.29244/JCS.6.1.62-76","DOIUrl":"https://doi.org/10.29244/JCS.6.1.62-76","url":null,"abstract":"This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"53 1","pages":"62-76"},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84169295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"\"The Effects of Emojis Used in Smartphone Push Notifications on Consumers’ Responses: Focused on the Mediating Effects of Affective Arousal\"","authors":"D. Ahn, Kangjun Choi","doi":"10.35736/JCS.32.1.8","DOIUrl":"https://doi.org/10.35736/JCS.32.1.8","url":null,"abstract":"","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"11 1","pages":"167-186"},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84178220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer characteristics, sales promotion, and knowledge on impulsive buying. The study used a cross-sectional study design, which was conducted from December 2019 to January 2020. In this study, respondents were 145 Shopee users who made purchases in the last three months selected purposively. Data were collected by filling out an online questionnaire. The results showed that the length of education was related to sales promotion and knowledge, while income and promotion were related to impulsive buying. Meanwhile, a factor that has a positive effect on impulsive buying is sales promotion. Unplanned online purchases are most often made in the middle of the month, and promotions are the most influential in purchasing decisions.
{"title":"The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers","authors":"Tasneem Al Mutanafisa, Retnaningsih","doi":"10.29244/JCS.6.1.77-91","DOIUrl":"https://doi.org/10.29244/JCS.6.1.77-91","url":null,"abstract":"Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer characteristics, sales promotion, and knowledge on impulsive buying. The study used a cross-sectional study design, which was conducted from December 2019 to January 2020. In this study, respondents were 145 Shopee users who made purchases in the last three months selected purposively. Data were collected by filling out an online questionnaire. The results showed that the length of education was related to sales promotion and knowledge, while income and promotion were related to impulsive buying. Meanwhile, a factor that has a positive effect on impulsive buying is sales promotion. Unplanned online purchases are most often made in the middle of the month, and promotions are the most influential in purchasing decisions.","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":"107 1","pages":"77-91"},"PeriodicalIF":1.2,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80796930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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