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A multi-level perspective of the value congruence mechanisms underlying transformational leadership and cooperative voice 变革型领导和合作声音背后的价值一致机制的多层次视角
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-25 DOI: 10.1108/bjm-06-2022-0213
Jun Yu Li, Xiaoming Liu, Jeffery D. Houghton, Li Li, W. Zou
PurposeTransformational leadership (TFL) has been identified by a number of studies as a positive force for business success. However, few studies have explicitly examined its influence on the cooperative employment relationship, such as frontline employees' voice in the workplace. Thus, this study conducts an empirical analysis of dual-level (i.e. group-focused and individual-focused) TFL and its effect on frontline employees' cooperative voice.Design/methodology/approachThis empirical study is based on data from a survey of 468 full-time frontline workers from 38 hotels in China.FindingsThe empirical results revealed that both individual-level and group-level TFL are significantly associated with frontline employees' cooperative voice. Person–Organization value congruence and Person–Supervisor value congruence both act as mediators in the linkage between group-level TFL and employees' cooperative voice behaviors. The partial mediating role of Demand–Ability congruence on the relationship between individual-level TFL and cooperative voice is also established.Originality/valueFirst, this study investigates the dual-level effects of TFL on the cooperative voice behavior of frontline employees. Second, this study explores whether three dimensions of value congruence mediate the influence of TFL on the voice behaviors of employees.
目的转变型领导(TFL)已被许多研究确定为商业成功的积极力量。然而,很少有研究明确考察其对合作就业关系的影响,例如一线员工在工作场所的声音。因此,本研究对双重层面(即以群体为中心和以个人为中心)的全要素生产率及其对一线员工合作话语权的影响进行了实证分析。设计/方法/方法本实证研究基于对中国38家酒店468名全职一线员工的调查数据。个人-组织价值一致性和个人-主管价值一致性都是团队层面TFL与员工合作声音行为之间联系的中介。需求-能力一致性在个体层面TFL与合作声音关系中的部分中介作用也得到了确立。独创性/价值首先,本研究考察了全要素生产率对一线员工合作发声行为的双重影响。其次,本研究探讨了价值一致性的三个维度是否介导了TFL对员工声音行为的影响。
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引用次数: 0
Comparative effects of relational mechanisms and formal contracts on alliance success 关系机制与正式合同对联盟成功的比较效应
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-25 DOI: 10.1108/bjm-05-2022-0196
Linwei Li, Gang Wang, Mi Che, Yunlong Pei
PurposeThe research is aimed at investigating how relational mechanisms and formal contracts affect alliance success under constructive and destructive conflict.Design/methodology/approachWhile relational mechanisms and formal contracts are widely used in strategic alliances to manage a variety of issues among partners, recent research has indicated that effects of these governance mechanisms may change in distinct contexts. Adopting the lens of new institutional economics, this study provides insights on the comparative and interactive effects of relational mechanisms and formal contracts on alliance success, and the differential contingency effects of two types of inter-partner conflict, i.e. constructive and destructive conflict, on the above relationships. The authors use hierarchical multivariate regression analyses through a survey dataset of 392 alliance firms in China with the approach of two key informants.FindingsThe empirical results confirm that relational mechanisms have a stronger positive effect on alliance success than formal contracts and these two governance mechanisms complement each other in driving alliance success. When facing a high level of constructive conflict, partner firms rely to a greater extent on relational mechanisms than on formal contracts to achieve alliance success. When a high level of destructive conflict exists, partner firms depend more heavily on formal contracts than on relational mechanisms to achieve alliance success. Moreover, the complementary effect of the two governance mechanisms is much stronger when partner firms face high constructive conflict than when they face high destructive conflict.Originality/valueThis study discloses the comparative and interactive effects of relational mechanisms and formal contracts on alliance success in distinct contexts by identifying the moderating roles of constructive and destructive conflict.
目的探讨建设性冲突和破坏性冲突下关系机制和正式契约对联盟成功的影响。虽然关系机制和正式契约在战略联盟中被广泛用于管理合作伙伴之间的各种问题,但最近的研究表明,这些治理机制的效果可能会在不同的背景下发生变化。本文采用新制度经济学的视角,探讨了关系机制和正式契约对联盟成功的比较效应和互动效应,以及两种类型的伙伴间冲突(建设性冲突和破坏性冲突)对联盟成功的差异权变效应。作者通过对中国392家联盟企业的调查数据集,采用两个关键信息提供者的方法,使用分层多元回归分析。实证结果证实,关系机制对联盟成功的正向作用强于正式契约,且两种治理机制在推动联盟成功方面相辅相成。当面临高水平的建设性冲突时,合作伙伴企业在更大程度上依赖关系机制而不是正式合同来实现联盟的成功。当存在高水平的破坏性冲突时,合作伙伴企业更依赖于正式合同而不是关系机制来实现联盟的成功。此外,两种治理机制的互补效应在合伙制企业面临高度建设性冲突时比合伙制企业面临高度破坏性冲突时更强。创新/价值本研究通过确定建设性冲突和破坏性冲突的调节作用,揭示了关系机制和正式契约在不同情境下对联盟成功的比较效应和交互效应。
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引用次数: 0
Fostering three types of green behavior through green HRM in the energy sector: the conditional role of environmental managerial support 通过能源部门的绿色人力资源管理培养三种类型的绿色行为:环境管理支持的条件作用
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-25 DOI: 10.1108/bjm-03-2023-0089
Katarzyna Piwowar‐Sulej, A. Austen, Qaisar Iqbal
PurposeDrawing on the social exchange theory (SET) and the self-determination theory (SDT), the present study aims to examine the impact of green human resource management (GHRM) on three types of employee green behavior (EGB) – green in-role, innovative and extra-role – in the presence of environmental managerial support (EMS) as a conditional factor.Design/methodology/approachThe research model was verified based on data from 419 respondents employed in companies operating in the energy sector in Poland (Europe’s “coal heartland”). PLS-SEM was used in the statistical analyses.FindingsThis study shows that GHRM positively impacts three types of EGB. EMS positively moderates the relationships of GHRM with both green extra-role behaviors and innovative work behaviors; however, EMS does not play a moderating role in the relationship between GHRM and green in-role behaviors.Originality/valueThis study, being one of a kind, enriches the literature by exploring the conditional role of EMS on the integrated relationship of GHRM practices with in-role, extra-role and innovative behaviors and offers evidence from the rarely examined energy sector, which plays a vital role in the transformation of nations toward sustainable development.
目的利用社会交换理论(SET)和自我决定理论(SDT),研究在环境管理支持(EMS)作为条件因素存在的情况下,绿色人力资源管理(GHRM)对角色内绿色、创新绿色和角色外绿色三种员工绿色行为的影响。设计/方法/方法该研究模型基于来自波兰(欧洲“煤炭中心”)能源部门公司的419名受访者的数据进行验证。采用PLS-SEM进行统计分析。本研究显示GHRM对三种类型的EGB有正向影响。EMS正向调节GHRM与绿色角色外行为和创新工作行为的关系;环境管理对GHRM与绿色角色内行为的关系没有调节作用。独创性/价值本研究通过探索环境管理对GHRM实践与角色内行为、角色外行为和创新行为的整合关系的条件作用,丰富了文献,并提供了很少被研究的能源部门的证据,而能源部门在国家向可持续发展的转型中起着至关重要的作用。
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引用次数: 1
Consumer self-construal modulates the relevance of E-tail socialness 消费者自我建构调节了电子零售社交性的相关性
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-19 DOI: 10.1108/bjm-10-2022-0397
Muhammad Aljukhadar, S. Sénécal
PurposeThe growth in social content such as video facilitates consumer exposure to social information at e-tail settings. Research has recommended enhancing the e-store socialness. Focusing on focal consumer outcomes (flow and purchase intentions), the current research delineates a boundary condition, proposing that e-tail socialness improves outcomes when the consumer interdependent self, rather than the independent self, is activated.Design/methodology/approachThe experimental approach is employed to test the research thesis. Two experiments (N1 = 303 Females 42.4%; N2 = 387 Females 51.4%) that used different manipulation for socialness and sample frames (USA and Canadian) are performed. Analysis of variance was applied.FindingsThe results generally support the research thesis, suggesting that e-tail socialness enhances consumer flow and purchase intentions when the interdependent self is activated. The effect, however, is marginal for segments with high brand preference.Practical implicationsAs more information increase overload and reduce decision quality, e-tail practitioners should focus on providing social information predominately for consumers whose interdependent self is activated. This recommendation is particularly relevant for segments with low brand preference.Originality/valueSo far, studies recommend enhancing the e-store socialness, or increasing the social volume, to achieve better outcomes. Such research stream is giving rise to the “social is better in e-tail” conventional wisdom. The current work contributes by delineating a boundary condition based on consumer self-construal. This work suggests that the use of online socialness is fruitful predominantly for interdependent consumers.
目的视频等社交内容的增长促进了消费者在电子零售环境中接触社交信息。研究建议加强电子商店的社会性。当前的研究聚焦于焦点消费者结果(流量和购买意愿),划定了一个边界条件,提出当消费者相互依赖的自我而不是独立的自我被激活时,电子零售社会性会改善结果。设计/方法/方法采用实验方法来检验研究论文。进行了两个实验(N1=303名女性42.4%;N2=387名女性51.4%),这两个实验使用了不同的社交操作和样本框架(美国和加拿大)。采用方差分析。研究结果总体上支持了研究论文,表明当相互依存的自我被激活时,电子零售的社会性会增强消费者的流量和购买意愿。然而,对于品牌偏好较高的细分市场来说,这种影响是微不足道的。实际含义随着更多的信息增加了过载并降低了决策质量,电子零售从业者应该专注于主要为那些相互依赖的自我被激活的消费者提供社会信息。这一建议尤其适用于品牌偏好较低的细分市场。创意/价值到目前为止,研究建议增强电子商店的社交性,或增加社交量,以获得更好的结果。这样的研究流正在催生“电子零售中的社交更美好”的传统智慧。当前的工作通过基于消费者自我建构来描绘边界条件来做出贡献。这项工作表明,网络社交的使用主要对相互依赖的消费者来说是富有成效的。
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引用次数: 0
Crowdfunding in times of crisis – the interplay of uncertainty and backers' well-being in small business rescue campaigns 危机时期的众筹——小企业救助活动中不确定性和支持者福祉的相互作用
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-18 DOI: 10.1108/bjm-11-2022-0416
Kalanit Efrat, Shaked Gilboa, A. Wald
PurposeThe economic crisis triggered by the COVID-19 pandemic seriously jeopardized small businesses. To survive, many small businesses turned to their networks by launching crowdfunding “rescue” campaigns, which were very successful in eliciting both funding and community support. This study aims to explain this success from the backers' perspective by addressing support intentions in uncertain times. The authors examine backers' paradoxical behavior by investigating the influence of ambiguity aversion (individual uncertainty), business-level uncertainty and environmental uncertainty on backers' intentions to support small businesses and the interaction of uncertainty with backers' well-being.Design/methodology/approachSurvey data from 230 backers of small business rescue campaigns were analyzed using structural equation modeling.FindingsThe findings indicate that ambiguity aversion negatively dominates backers' support intentions. However, under the mediating effect of well-being, business-level and environmental uncertainties positively impact backers' intentions, whereas ambiguity aversion becomes non-significant.Originality/valueUncertainties are supposed to have a negative influence on individual well-being. By contrast, this study shows that backers' well-being is influenced by the context of the crowdfunding campaign. Uncertain conditions can provide value in addition to the benefits gained by backers from supporting crowdfunding campaigns.
目的新冠肺炎疫情引发的经济危机严重危害了小企业。为了生存,许多小企业通过发起众筹“救援”活动来求助于他们的网络,这些活动在获得资金和社区支持方面非常成功。本研究旨在通过解决不确定时期的支持意向,从支持者的角度解释这一成功。作者通过调查歧义厌恶(个体不确定性)的影响来检验支持者的悖论行为,商业层面的不确定性和环境不确定性对支持者支持小企业的意图以及不确定性与支持者幸福感的相互作用。设计/方法/方法使用结构方程模型分析了230名小企业救援活动支持者的调查数据。研究结果表明,歧义厌恶对支持者的支持意图具有负向支配作用。然而,在幸福感的中介作用下,商业水平和环境的不确定性对支持者的意图产生了积极影响,而模糊厌恶则变得不显著。原始性/价值不确定性被认为对个人幸福感产生了负面影响。相比之下,这项研究表明,支持者的幸福感受到众筹活动背景的影响。除了支持者通过支持众筹活动获得的好处外,不确定的条件还可以带来价值。
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引用次数: 2
The effect of discriminatory culture against women and hierarchical culture on work–family conflict: the mediating role of sexual harassment 歧视女性文化与等级文化对工作家庭冲突的影响:性骚扰的中介作用
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-14 DOI: 10.1108/bjm-11-2022-0410
C. Park, Sunyoung Park, S. Jo
PurposeThis study aimed to examine the relationships among discriminary culture against women, hierarchical culture, sexual harassment and work–family conflict in the workplace.Design/methodology/approachData were collected from female employees in South Korea. Structural equation modeling was employed to analyze 202 responses obtained through a self-report survey.FindingsThe findings indicate that (a) discriminatory culture against women and a hierarchical culture were positively related to sexual harassment, and (b) sexual harassment positively affected work–family conflict. Additionally, both a discriminatory culture against women and a hierarchical culture had indirect effects on work–family conflict, which were mediated by sexual harassment.Originality/valueThis study can help researchers better understand the relationship between organizational culture and the work experience of female employees by examining the mechanisms that influence their work–family conflict.
目的本研究旨在探讨职场歧视女性文化、等级文化、性骚扰与工作家庭冲突的关系。设计/方法/方法数据收集自韩国的女性员工。采用结构方程模型对202份自我报告问卷进行分析。研究结果表明:(1)对女性的歧视文化和等级文化与性骚扰呈正相关;(2)性骚扰对工作-家庭冲突有正向影响。此外,对妇女的歧视文化和等级文化对工作家庭冲突都有间接影响,而工作家庭冲突是由性骚扰介导的。原创性/价值观本研究通过考察影响女性员工工作-家庭冲突的机制,可以帮助研究者更好地理解组织文化与女性员工工作体验之间的关系。
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引用次数: 0
Packaging-free practices in food retail: the impact on customer loyalty 食品零售中的无包装实践:对顾客忠诚度的影响
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-11 DOI: 10.1108/bjm-10-2022-0386
Belém Barbosa, Alireza Shabani shojaei, Hugo Miranda
PurposeThis study analyzes the impact of packaging-free practices in food retail stores, particularly supermarkets, on customer loyalty.Design/methodology/approachBased on the literature on the impacts of sustainable practices and corporate social responsibility (CSR) policies on consumer behavior, this study defined a set of seven hypotheses that were tested using data collected from 447 consumers that regularly buy food products at supermarkets. The data were subjected to structural equation modeling using SmartPLS.FindingsThis study confirmed that packaging-free practices positively influence brand image, brand trust, satisfaction and customer loyalty. The expected positive impacts of brand image and satisfaction on customer loyalty were also confirmed. However, the expected impact of brand trust on customer loyalty was not confirmed.Practical implicationsThis article demonstrates how a competitive sector can reap benefits from implementing sustainable practices in the operational domain, particularly by offering packaging-free products at the point of purchase. Thus, as recommended, general retail stores (e.g. supermarkets) gradually increase the stores' offering of packaging-free food products, as this practice has been shown to have positive impacts not only on brand image, but also on customer satisfaction and loyalty.Originality/valueThis study extends the literature on the effects of sustainable practices on customer loyalty, by focusing on a specific practice. Furthermore, this study contributes to the advancement of research on packaging-free practices in retail by developing a research framework and providing evidence on the direct and indirect effects of this specific practice on customer loyalty.
目的本研究分析了食品零售店,特别是超市的无包装做法对顾客忠诚度的影响。设计/方法/方法基于可持续实践和企业社会责任政策对消费者行为影响的文献,本研究定义了一组七个假设,并使用从447名经常在超市购买食品的消费者收集的数据进行了测试。使用SmartPLS.Findings对数据进行结构方程建模。该研究证实,无包装实践对品牌形象、品牌信任、满意度和客户忠诚度有积极影响。品牌形象和满意度对客户忠诚度的预期积极影响也得到了证实。然而,品牌信任对客户忠诚度的预期影响并未得到证实。实际意义本文展示了一个有竞争力的部门如何从运营领域实施可持续做法中获益,特别是通过在购买点提供免包装产品。因此,正如建议的那样,普通零售店(如超市)逐渐增加商店提供的无包装食品,因为这种做法不仅对品牌形象有积极影响,而且对客户满意度和忠诚度也有积极影响。独创性/价值本研究通过关注特定实践,扩展了可持续实践对客户忠诚度影响的文献。此外,本研究通过开发一个研究框架并提供证据证明这种特定做法对客户忠诚度的直接和间接影响,有助于推进零售业无包装做法的研究。
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引用次数: 1
Implicit measures in leadership categorization theory: the case for using cognitive mapping and verbal protocols to study cross-categorization phenomena 领导分类理论中的内隐测量:使用认知映射和言语协议研究交叉分类现象
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-05 DOI: 10.1108/bjm-03-2023-0104
Safoora Pitsi, J. Billsberry, M. Barrett
PurposeThis paper contributes to leadership categorization theory by advocating a new method to surface people's implicit leadership theories. The purpose of this new approach is to simultaneously capture individual difference in how they conceptualize leadership but within a common framework to allow for comparison of within- and between-person effects.Design/methodology/approachThe authors conduct a narrative review of the implicit leadership theory, leadership categorization theory, cognitive mapping and verbal protocol literature with the purpose of surfacing a research method that will overcome the problems of over-simplification and over-individualization in existing methods.FindingsThe authors argue that using a combination of cognitive mapping and verbal protocols can capture the idiosyncrasies of individual lay theories of leadership while retaining the ability to compare people's responses through a common framework. The authors provide an example of how this method can be used to elicit people's perceptions of one aspect of implicit leadership theories, intelligence.Research limitations/implicationsThis new method will provide a methodology to test the subset propositions advocated by leadership categorization theory. These include the idea that subordinate level implicit leadership theories contain a subset of attributes found in the basic-level implicit leadership theories, that there is attribute integrity in superordinate implicit leadership theories through the levels, and the idea that people define leadership differently depending on the context they are observing.Originality/valueWhereas previous approaches to surfacing people's implicit leadership theories either heavily constrain their responses with a predetermined generic suite of attributes or are totally open-ended and idiosyncratic, the authors advocate an approach that combines the best of both.
目的本文提出了一种新的方法来揭示人们的隐性领导理论,为领导分类理论做出了贡献。这种新方法的目的是同时捕捉个人在如何概念化领导力方面的差异,但要在一个共同的框架内,以便比较人与人之间的影响。设计/方法论/方法作者对内隐领导理论、领导分类理论、认知映射和言语协议文献进行了叙述性综述,目的是提出一种研究方法,以克服现有方法中过度简化和过度个性化的问题。发现作者认为,使用认知映射和言语协议的结合可以捕捉个人领导理论的特质,同时保留通过共同框架比较人们反应的能力。作者提供了一个例子,说明如何使用这种方法来引出人们对隐性领导理论的一个方面——智力的看法。研究局限性/含义这一新方法将为检验领导分类理论所倡导的子集命题提供一种方法论。其中包括下级隐性领导理论包含基层隐性领导理论中的一个子集属性,上级隐性领导理论在各个层面上都具有属性完整性,以及人们根据所观察的环境对领导的定义不同。独创性/价值尽管以前提出人们隐性领导理论的方法要么用一套预先确定的通用属性严重限制他们的反应,要么完全开放和独特,但作者提倡一种将两者最佳结合的方法。
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引用次数: 0
An investigation of the impact of sustainability drivers and transformative mediators on green buying behavior in the US and Brazil 美国和巴西可持续发展驱动因素和变革中介对绿色购买行为影响的调查
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-07-05 DOI: 10.1108/bjm-10-2022-0377
S. S. Graça, V. P. Kharé
PurposeThis study compares the impact of three drivers of sustainability behavior (perceived quality, social influences, and online education) and three transformative mediators (price value, attitude, and environmental knowledge) in influencing green buying behavior in a developed versus a developing country.Design/methodology/approachData was collected through a self-administered online survey in the United States (n = 195) and in Brazil (n = 209). The hypothesized model was tested using structural equation modeling software. Multi-group analysis was conducted to compare the impact of drivers and mediators on consumers' intention and willingness to buy green products and services between the two country groups.FindingsThe direct effects of price value, attitude, online education, and environmental knowledge, together with the indirect effects of perceived quality, social influence, and online education explain a significant amount of variation in driving consumer sustainability behavior in both countries. Differences between countries indicate that cultural and country's level of economic development moderate some relationships in the model. Affordable prices and social influences are stronger in Brazil.Practical implicationsOrganizations must educate consumers on relevant socio-ecological issues and communicate the positive aspects of their sustainable offerings as a proactive way to change consumers' attitude toward sustainability behavior, while recognizing the influence of family and friends in collectivist societies and price value in emerging markets.Originality/valueThis study is unique in drawing from three theories of green buying behavior and for empirically demonstrating the importance of distinct drivers and mediators under the context of countries in different stages of economic development (developed and developing). It provides a more global perspective on the topic and highlights the influential power of the key transformative mediators in the model.
目的本研究比较了发达国家和发展中国家可持续性行为的三个驱动因素(感知质量、社会影响和在线教育)和三个变革性中介因素(价格价值、态度和环境知识)对绿色购买行为的影响。设计/方法/方法数据是通过美国(n = 195)和巴西(n = 209)的自我管理在线调查收集的。采用结构方程建模软件对假设模型进行检验。通过多组分析比较驱动因素和中介因素对两国消费者购买绿色产品和服务意愿的影响。价格价值、态度、在线教育和环境知识的直接影响,以及感知质量、社会影响和在线教育的间接影响,解释了两国在推动消费者可持续行为方面的显著差异。国家之间的差异表明,文化和国家的经济发展水平调节了模型中的某些关系。可承受的价格和社会影响在巴西更强。实际意义组织必须对消费者进行相关社会生态问题的教育,并传达其可持续产品的积极方面,作为改变消费者对可持续行为态度的积极方式,同时认识到家庭和朋友在集体主义社会中的影响以及新兴市场中的价格价值。原创性/价值本研究的独特之处在于借鉴了绿色购买行为的三种理论,并实证地证明了在不同经济发展阶段(发达国家和发展中国家)的背景下,不同驱动因素和中介因素的重要性。它为该主题提供了更全面的视角,并突出了模型中关键变革中介的影响力。
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引用次数: 0
Stereotypes, same-sex struggles, and sustainable shopping: intrasexual competition mediates sex differences in green consumption values 刻板印象、同性斗争和可持续购物:性内竞争调解绿色消费价值观的性别差异
IF 3.1 4区 管理学 Q3 MANAGEMENT Pub Date : 2023-06-29 DOI: 10.1108/bjm-10-2022-0379
T. Otterbring
PurposeThe present study aimed to investigate whether male consumers report weaker green consumption values than their female counterparts, and whether such a presumed sex difference, at least in part, can be explained by different levels of intrasexual competition. In other words, the study tested the notion that intrasexual competition acts as a psychological mechanism explaining why male (vs female) consumers are sometimes less prone to prefer and purchase sustainable goods, with their higher tendency to compete with same-sex rivals making them less likely to engage in green consumption.Design/methodology/approachThe study was based on a large cross-sectional survey, in which a final sample of 1,382 participants (823 female and 559 male) provided complete responses on well-validated scales measuring intrasexual competition and green consumption values. The large sample size implies that even small effect sizes could be detected with high statistical power. The data were analyzed using a series of Mann–Whitney U tests to compare the responses made by male and female participants. Subsequently, multiple linear regressions as well as regression-based mediation and moderation analyses were performed with control variables added to show robustness of the results, test the proposed chain of events, and demonstrate generalizability.FindingsMale (vs female) participants expressed significantly higher levels of intrasexual competition both generally and on the two subdimensions corresponding to superiority striving and inferiority irritation. Further, they were slightly less inclined to express green consumption values. Importantly, the sex difference in green consumption values was mediated by inferiority irritation as well as the entire intrasexual competition scale but not by superiority striving. Thus, men's inferiority irritation, in particular, and their more pronounced propensity to compete with same-sex rivals, in general, drove them away from green consumption, whereas women's weaker willingness to compete with same-sex rivals instead increased their inclination of “going green.”Originality/valueDrawing on findings from the domains of competitiveness and gender stereotypes, the current research demonstrates a novel mechanism through which green consumption responses can be understood. Specifically, this study provides empirical evidence for the mediating role of intrasexual competition, especially regarding the more negatively charged subdimension of inferiority irritation, in explaining why male and female consumers may differ in terms of their green consumption values. The present research also contributes to the literature by questioning the unidimensional structure of the intrasexual competition scale and showing that the negative (vs positive) subdimension of this scale is more influential in explaining sex-differentiated patterns in consumers' green consumption values, thereby supporting the notion that “bad is stronger than good.”
目的本研究旨在调查男性消费者是否比女性消费者报告的绿色消费价值观较弱,以及这种假定的性别差异是否可以至少部分解释为不同程度的性内竞争。换言之,这项研究检验了一种观点,即性内竞争是一种心理机制,可以解释为什么男性(与女性)消费者有时不太倾向于选择和购买可持续商品,而他们更倾向于与同性竞争对手竞争,这使他们不太可能参与绿色消费。设计/方法/方法该研究基于一项大规模的横断面调查,其中1382名参与者(823名女性和559名男性)的最终样本在经过验证的衡量性内竞争和绿色消费价值的量表上提供了完整的回答。大的样本量意味着即使是小的效应量也可以用高的统计能力来检测。使用一系列Mann-Whitney U测试对数据进行分析,以比较男性和女性参与者的反应。随后,进行了多重线性回归以及基于回归的中介和调节分析,并添加了控制变量,以显示结果的稳健性,测试所提出的事件链,并证明其可推广性。研究结果男性(与女性相比)参与者在总体上以及在与争强好胜和自卑刺激相对应的两个子维度上表现出明显更高的性内竞争水平。此外,他们不太倾向于表达绿色消费价值观。重要的是,绿色消费价值观的性别差异是由自卑刺激和整个性内竞争量表介导的,而不是由追求优越感介导的。因此,尤其是男性的自卑感,以及他们与同性竞争对手更明显的竞争倾向,使他们远离了绿色消费,而女性与同性竞争的意愿较弱,反而增加了他们“走向绿色”的倾向,目前的研究证明了一种新的机制,通过它可以理解绿色消费的反应。具体而言,这项研究为性内竞争的中介作用提供了经验证据,特别是关于自卑刺激这一更负电荷的子维度,解释了为什么男性和女性消费者在绿色消费价值观方面可能存在差异。本研究还通过质疑性内竞争量表的一维结构对文献做出了贡献,并表明该量表的负(与正)亚维度在解释消费者绿色消费价值观中的性别差异模式方面更具影响力,从而支持“坏比好强”的观点
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引用次数: 1
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Baltic Journal of Management
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