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Strategic Change-Briefings in Entrepreneurial Finance最新文献

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Investigating consumers' brand desirability for upcycled luxury brands 调查消费者对升级再造奢侈品牌的品牌渴望度
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-08-15 DOI: 10.1002/jsc.2523
I. Phau, Olamide Akintimehin, Sean Lee
This paper investigates consumers' values on attitude and brand desirability for upcycled luxury designer shirts. Consumer values in the present study's context consist of terminal and instrumental values. Findings show that terminal values do not strongly influence the attitude towards the Burberry previous collection shirts nor brand desirability for the Burberry leftover fabric shirts and the Burberry previous collection shirts compared to Burberry generic shirts. Instrumental values do not strongly influence the attitude towards the Burberry leftover fabric shirts. Still, a stronger influence on brand desirability for the Burberry previous collection shirts than Burberry generic shirts. Managerial and strategic implications should focus on instrumental values to evoke favorable luxury brand desirability.
本文调查了消费者对名牌衬衫的态度和品牌可取性的价值观。本研究情境下的消费者价值包括终端价值和工具价值。研究结果表明,终端价值并没有强烈影响人们对Burberry之前系列衬衫的态度,也没有强烈影响Burberry剩余面料衬衫和Burberry之前系列衬衫相对于Burberry通用衬衫的品牌可取性。工具价值并没有强烈影响人们对Burberry剩余面料衬衫的态度。尽管如此,巴宝莉之前的系列衬衫对品牌吸引力的影响比巴宝莉普通衬衫更大。管理和战略影响应该集中在工具价值,以唤起有利的奢侈品牌的可取性。
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引用次数: 1
Luxury, entrepreneurship, and innovation, part II 奢侈品,企业家精神和创新,第二部分
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-08-12 DOI: 10.1002/jsc.2518
G. Atwal, K. Heine
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引用次数: 0
Bargaining our emotions: Exploring the lived experience of purchasing luxury fashion counterfeit 讨价还价我们的情感:探索购买奢侈时尚赝品的生活体验
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-08-12 DOI: 10.1002/jsc.2521
Aurore Bardey, Rose Turner, Patrice Piccardi
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引用次数: 1
The fine line between localization and cultural appropriation in personal luxury goods: An exploratory study 个人奢侈品本土化与文化挪用之间的界限:一项探索性研究
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-08-09 DOI: 10.1002/jsc.2519
Gabriella Lojacono
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引用次数: 0
Antecedents of intentions to crowdfund luxury brands and projects: Evidence from French consumers 众筹奢侈品牌和项目意向的先决条件:来自法国消费者的证据
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-08-09 DOI: 10.1002/jsc.2520
Douglas Bryson, G. Atwal, R. Crespi
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引用次数: 0
How fine wine producers can make the best of counterfeiting 优质葡萄酒生产商如何才能最大限度地利用造假
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-08-09 DOI: 10.1002/jsc.2522
G. Grolleau, Juliette Evon, Yi Qian
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引用次数: 1
Minority groups in entrepreneurship 少数民族创业
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-07-01 DOI: 10.1002/jsc.2517
C. Marques, Vítor Braga, J. Ferreira, H. Smith
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引用次数: 1
Ethnic entrepreneurship: A bibliometric review and future research agenda 民族创业:文献计量回顾与未来研究议程
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-05-30 DOI: 10.1002/jsc.2516
José Afonso Guerra Fernandes, C. Marques, Rui Silva, H. Martins
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引用次数: 2
Senior and technology entrepreneurship: An analysis for OECD countries 老年人和技术创业:对经合组织国家的分析
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-05-22 DOI: 10.1002/jsc.2514
Sara Fernández‐López, David Rodeiro‐Pazos, Guillermo Andrés Zapata-Huamaní, María Jesús Rodríguez‐Gulías
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引用次数: 1
The entrepreneurial orientation of LGBT Brazilian start‐ups: Context and antecedents 巴西LGBT创业者的创业导向:背景和前因
IF 2.8 Q2 Economics, Econometrics and Finance Pub Date : 2022-05-19 DOI: 10.1002/jsc.2512
André L. Cavalcanti, J. Ferreira
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引用次数: 1
期刊
Strategic Change-Briefings in Entrepreneurial Finance
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