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The branding power of social media influencers: an interactive marketing approach 社交媒体影响力的品牌塑造力:互动营销方法
IF 3 Q2 BUSINESS Pub Date : 2024-07-23 DOI: 10.1080/23311975.2024.2380807
Aditi Rajput, Aradhana Gandhi
This study investigates the impact of homophily, influencer social presence, and influencer physical attractiveness on affinity in the beauty and fashion industry through influencer marketing. Trus...
本研究通过影响者营销,探讨了同质性、影响者的社会存在和影响者的外貌吸引力对美容与时尚行业亲和力的影响。这些因素...
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引用次数: 0
Too much of a good thing? The concave impact of corruption on firm performance 好事太多?腐败对企业绩效的凹面影响
IF 3 Q2 BUSINESS Pub Date : 2024-07-23 DOI: 10.1080/23311975.2024.2378916
Diogo Lourenço, Jorge Cerdeira
We investigate whether the impact of corruption on firm-level performance exhibits a concave pattern. We measured corruption using a continuous variable of firm-level bribe payments from the World ...
我们研究了腐败对企业绩效的影响是否呈现出一种凹陷模式。我们使用《世界经济和社会概览》(World...
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引用次数: 0
Unveiling the psychological mechanisms behind sports celebrity social media endorsements 揭示体育明星社交媒体代言背后的心理机制
IF 3 Q2 BUSINESS Pub Date : 2024-07-22 DOI: 10.1080/23311975.2024.2376771
Dina El-Shihy
This study aims to examine the influence of sports celebrities’ personalities as social media endorsers on customers’ purchasing intentions, considering the mediating role of perceived product qual...
本研究旨在探讨体育名人作为社交媒体代言人对消费者购买意向的影响,同时考虑到感知产品品质的中介作用。
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引用次数: 0
The crucial role of e-logistic service quality to integrated theories to predict continuance intention on fresh produce e-commerce 电子物流服务质量对综合理论预测生鲜农产品电子商务持续意向的关键作用
IF 3 Q2 BUSINESS Pub Date : 2024-07-22 DOI: 10.1080/23311975.2024.2379569
Terrylina A. Monoarfa, Ujang Sumarwan, Arif Imam Suroso, Ririn Wulandari
This research aims to comprehensively understand the determinants influencing customers’ adoption of fresh produce e-commerce services by integrating the expectation-confirmation theory of the tech...
本研究的目的是通过整合期望-确认技术理论,全面了解影响客户采用生鲜农产品电子商务服务的决定因素。
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引用次数: 0
Long-term effect of the form of payment in Spanish mergers and acquisitions: an event study 西班牙并购中支付形式的长期影响:一项事件研究
IF 3 Q2 BUSINESS Pub Date : 2024-07-22 DOI: 10.1080/23311975.2024.2374878
Jesús Reglero, Teresa Corzo Santamaría, Rocío Saénz-Diez
This paper explores the methods of payments for companies engaged in mergers or acquisitions, focusing on the Spanish market from 2007 to 2019, specifically on transformative transactions. We use a...
本文以 2007 年至 2019 年的西班牙市场为重点,探讨了参与兼并或收购的公司的付款方式,特别是转型交易。我们使用...
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引用次数: 0
Strengthening the accuracy and visibility of supply chain management data in the coffee industry 加强咖啡行业供应链管理数据的准确性和可见性
IF 3 Q2 BUSINESS Pub Date : 2024-07-22 DOI: 10.1080/23311975.2024.2380811
Anton Mulyono Azis, Maya Irjayanti
The visibility and accuracy of information have emerged as two vital factors in global supply chains, because of the inadequacy of real-time data throughout the coffee supply chain in Indonesia. Th...
由于印尼整个咖啡供应链中的实时数据不足,信息的可见性和准确性已成为全球供应链中的两个重要因素。这...
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引用次数: 0
Enhancing employee resilience through Eastern spirituality and Western scientific mindfulness 通过东方的精神信仰和西方的科学正念增强员工的复原力
IF 3 Q2 BUSINESS Pub Date : 2024-07-22 DOI: 10.1080/23311975.2024.2377766
Siriwut Buranapin, Wiphawan Limphaibool, Nittaya Jariangprasert, Kemakorn Chaiprasit
Employee resilience is closely linked to well-being, happiness, and workplace performance. Many studies have suggested a connection between mindfulness and employee resilience. However, a notable d...
员工的复原力与幸福感、快乐和工作表现密切相关。许多研究表明,正念与员工复原力之间存在联系。然而,一个值得注意的问题是...
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引用次数: 0
Unlocking work-life balance: the impact of participative leadership on reducing emotional exhaustion 打破工作与生活的平衡:参与式领导对减少情感疲惫的影响
IF 3 Q2 BUSINESS Pub Date : 2024-07-22 DOI: 10.1080/23311975.2024.2372456
Tauseef Rasheq Ahad, Nasreen Khan, Anusuyah Subbarao, H. M. Mahfuzur Rahman
Amid unprecedented challenges in Malaysia’s economy and labour markets, there is a growing inclination among workers to resign in pursuit of a more balanced work-life equilibrium. This shift indica...
在马来西亚经济和劳动力市场面临前所未有挑战的情况下,越来越多的工人倾向于辞职,以追求更平衡的工作与生活平衡。这种转变表明了...
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引用次数: 0
Assessing the determinant factors affecting green entrepreneurial intention among female entrepreneurs in Indonesia 评估影响印度尼西亚女企业家绿色创业意向的决定性因素
IF 3 Q2 BUSINESS Pub Date : 2024-07-22 DOI: 10.1080/23311975.2024.2378919
Ninik Sri Rahayu
Women have been identified as critical actors for sustainable entrepreneurship. This study aims to assess women’s ecopreneur intentions by employing the theory of planned behavior. Survey data was ...
妇女已被确定为可持续创业的关键参与者。本研究旨在运用计划行为理论评估妇女的生态创业意向。调查数据 ...
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引用次数: 0
An empirical assessment of online shopping behavior among Saudi college students: applying SEM 沙特大学生网上购物行为的实证评估:应用 SEM
IF 3 Q2 BUSINESS Pub Date : 2024-07-18 DOI: 10.1080/23311975.2024.2377374
Syed Khusro Chishty, Sonia Sayari
In such a volatile environment, it is difficult to understand customer behavior, especially in online market scenarios, and understanding this area is critical for developing online retailers’ stra...
在这种多变的环境中,很难理解客户的行为,尤其是在在线市场场景中,而理解这一领域对于发展在线零售商的应变能力至关重要。
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引用次数: 0
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