Pub Date : 2023-11-14DOI: 10.1080/13032917.2023.2280014
Mehdi Hajilo, Siavash Imeni Gheshlagh, Mahshid Mohammadian, Ali Iskender
ABSTRACTTravel agencies play a pivotal role in supporting tourists and fostering employment. This study examined the policies and strategies of travel agency managers in the context of the COVID-19 pandemic and their attitudes towards government policies as external business facilitators. Data were collected from 191 travel agency managers and analysed using SPSS software. The results indicate that, instead of implementing innovative approaches, managers primarily resorted to straightforward solutions such as downsizing employees, closing businesses, and cutting wages. Furthermore, the findings concerning government support, policies, and performance, as assessed by travel agency managers, demonstrate government inadequacies in financial, socio-cultural, and IT domains. Our findings have implications for tourism managers, decision-makers, and governments concerned with the future prosperity of tourism businesses.KEYWORDS: Tourism businessesCOVID-19 pandemictravel agency managersgovernment policiesIran Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsMehdi HajiloMehdi Hajilou is a Research Associate at the University of South Carolina, specializing in sustainable tourism, tourism analytics, and tourism geographies.Siavash Imeni GheshlaghSiavash Imeni Gheshlagh is an Assistant Professor at the University of Science and Culture, specializing in tourism management and sustainable tourism.Mahshid MohammadianMahshid Mohammadian holds a master’s degree in tourism management and has extensive experience in the hospitality and travel agencies industry.Ali IskenderAli Iskender is an adjunct faculty at Western Carolina University, specializing in technology and sustainability in tourism and hospitality studies.
摘要旅行社在支持旅游者和促进就业方面起着举足轻重的作用。本研究考察了旅行社经理在COVID-19大流行背景下的政策和策略,以及他们对政府政策作为外部业务促进因素的态度。收集了191家旅行社经理的数据,并使用SPSS软件进行分析。结果表明,管理者们没有采用创新的方法,而是主要采取直接的解决方案,如裁员、关闭企业和削减工资。此外,由旅行社经理评估的关于政府支持、政策和绩效的调查结果表明,政府在财政、社会文化和IT领域存在不足。我们的研究结果对关注旅游业未来繁荣的旅游管理者、决策者和政府具有启示意义。关键词:旅游企业covid -19大流行旅行社经理政府政策伊朗披露声明作者未报告潜在利益冲突。作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:作者简介:Siavash Imeni Gheshlagh是科学文化大学的助理教授,专攻旅游管理和可持续旅游。Mahshid Mohammadian拥有旅游管理硕士学位,并在酒店和旅行社行业拥有丰富的经验。Ali Iskender是西卡罗莱纳大学的兼职教师,专门研究旅游和酒店业的技术和可持续发展。
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Pub Date : 2023-11-13DOI: 10.1080/13032917.2023.2277369
Lotta Braunerhielm, Linda Ryan Bengtsson
With the rapidly emerging development of technology-mediated tourism experiences and place-based digital services for visitors, there is a lack of awareness regarding the spatial implications of technological implementations. Based on a participatory action research method applied in this study on five research-based destination development projects in Sweden, we propose a spatially sensible approach when developing enhanced experiences for visitors through digital technology. This paper is motivated by the emerging criticism of how media technology is shaping and reshaping spaces. Drawing on the theoretical underpinnings of the growing field of geomedia studies, we propose “geomedia sensibility” as a way to offer a sensible approach in the co-creation of digital experiences at destinations.
{"title":"Geomedia sensibility in media technologies","authors":"Lotta Braunerhielm, Linda Ryan Bengtsson","doi":"10.1080/13032917.2023.2277369","DOIUrl":"https://doi.org/10.1080/13032917.2023.2277369","url":null,"abstract":"With the rapidly emerging development of technology-mediated tourism experiences and place-based digital services for visitors, there is a lack of awareness regarding the spatial implications of technological implementations. Based on a participatory action research method applied in this study on five research-based destination development projects in Sweden, we propose a spatially sensible approach when developing enhanced experiences for visitors through digital technology. This paper is motivated by the emerging criticism of how media technology is shaping and reshaping spaces. Drawing on the theoretical underpinnings of the growing field of geomedia studies, we propose “geomedia sensibility” as a way to offer a sensible approach in the co-creation of digital experiences at destinations.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136347624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-30DOI: 10.37227/ithj-2023-09-896
{"title":"Investigating Customer Acceptance of iPads in Restaurants","authors":"","doi":"10.37227/ithj-2023-09-896","DOIUrl":"https://doi.org/10.37227/ithj-2023-09-896","url":null,"abstract":"","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136102669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-10DOI: 10.1080/13032917.2023.2262490
Sakiru Adebola Solarin
Click to increase image sizeClick to decrease image size Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. Austria, Netherlands, Germany, Belgium, Canada, Italy, Spain, Finland, United Kingdom, and United States.Additional informationNotes on contributorsSakiru Adebola SolarinSakiru Adebola Solarin is a professor at the Faculty of Business, Multimedia University, Malaysia. His research interests include tourism economics, tourism development and green tourism.
{"title":"Multiculturalism promotion, fiscal decentralization, and tourism demand: evidence from a new quantile regression approach","authors":"Sakiru Adebola Solarin","doi":"10.1080/13032917.2023.2262490","DOIUrl":"https://doi.org/10.1080/13032917.2023.2262490","url":null,"abstract":"Click to increase image sizeClick to decrease image size Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. Austria, Netherlands, Germany, Belgium, Canada, Italy, Spain, Finland, United Kingdom, and United States.Additional informationNotes on contributorsSakiru Adebola SolarinSakiru Adebola Solarin is a professor at the Faculty of Business, Multimedia University, Malaysia. His research interests include tourism economics, tourism development and green tourism.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136352941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-06DOI: 10.1080/13032917.2023.2265760
Arzyana Sunkar, Lenny Yusrini, Hiram Ting, Aaron Tham
Click to increase image sizeClick to decrease image size Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsArzyana SunkarArzyana Sunkar has affiliations with the Department of Forest Resources Conservation, and the Tropical Biodiversity Conservation Study Program at IPB University, Indonesia. Her research interests are in ecotourism and community-based resource management.Lenny YusriniMs. Lenny Yusrini is a Ph.D. Scholar in Ecotourism and Environmental Services Management at IPB University, and an Assistant Professor at Universitas Asa Indonesia. Her research interests are in ecotourism management, sustainable tourism, interpretation planning, and biodiversity conservation.Hiram TingHiram Ting is affiliated with the Faculty of Hospitality and Tourism Management, UCSI University, Malaysia. He is also the Chairman of the Sarawak Research Society (SRS), and on the UNWTO Panel of Tourism Experts. Being the Managing Editor of the Asian Journal of Business Research and Young Consumers, Hiram has been actively involved in multidisciplinary behavioural research and consultancy projects, featuring responsible and sustainable tourism, among others.Aaron ThamAaron Tham is affiliated with the School of Business and Creative Industries, University of the Sunshine Coast, Australia. He is also an active transcultural researcher, with primary interests in the area of emerging technologies and event legacies. Aaron is the Immediate Past Vice President and Conference Chair of the Travel and Tourism Research Association Asia Pacific Chapter. He also serves as the Managing Editor for the International Journal of Hospitality and Tourism Administration.
{"title":"The third International Conference on Responsible Tourism and Hospitality","authors":"Arzyana Sunkar, Lenny Yusrini, Hiram Ting, Aaron Tham","doi":"10.1080/13032917.2023.2265760","DOIUrl":"https://doi.org/10.1080/13032917.2023.2265760","url":null,"abstract":"Click to increase image sizeClick to decrease image size Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsArzyana SunkarArzyana Sunkar has affiliations with the Department of Forest Resources Conservation, and the Tropical Biodiversity Conservation Study Program at IPB University, Indonesia. Her research interests are in ecotourism and community-based resource management.Lenny YusriniMs. Lenny Yusrini is a Ph.D. Scholar in Ecotourism and Environmental Services Management at IPB University, and an Assistant Professor at Universitas Asa Indonesia. Her research interests are in ecotourism management, sustainable tourism, interpretation planning, and biodiversity conservation.Hiram TingHiram Ting is affiliated with the Faculty of Hospitality and Tourism Management, UCSI University, Malaysia. He is also the Chairman of the Sarawak Research Society (SRS), and on the UNWTO Panel of Tourism Experts. Being the Managing Editor of the Asian Journal of Business Research and Young Consumers, Hiram has been actively involved in multidisciplinary behavioural research and consultancy projects, featuring responsible and sustainable tourism, among others.Aaron ThamAaron Tham is affiliated with the School of Business and Creative Industries, University of the Sunshine Coast, Australia. He is also an active transcultural researcher, with primary interests in the area of emerging technologies and event legacies. Aaron is the Immediate Past Vice President and Conference Chair of the Travel and Tourism Research Association Asia Pacific Chapter. He also serves as the Managing Editor for the International Journal of Hospitality and Tourism Administration.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134943651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-05DOI: 10.1080/13032917.2023.2264305
Inmaculada Diaz-Soria, Asunción Blanco-Romero
ABSTRACTHow to redefine tourism development from a holistic regional perspective? On Costa Brava (Spain), known as a sun and beach destination, alternative strategies are being explored to strengthen territorial resilience through the promotion of existing products, such as music festivals. A mixed methods research based on the qualitative analysis of interviews with key informants and the quantitative analysis of a battery of indicators will provide the necessary information to analyse the potential of these festivals in a context where the dependence towards tourism and the nature of the tourism model itself are being contested. Lessons learnt from last decade might contribute to a more adequate tourism development in the future.KEYWORDS: Adaptive cycleclusterfestivalsresiliencesystemic analysis AcknowledgementsWe would like to thank the reviewers for their thoughtful comments which have greatly contributed to improve our paper.This work was supported by the MCIN-AEI/10.13039/501100011033 under Grant PID2020-114186RB-C21 and Grant CSO2016-74861-R.Disclosure statementThe authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.Notes1. The collected data belongs to a project granted in 2016 by the Spanish Research Agency, prior to the current ethics protocols that require written consent from participants. The informants gave oral consent as was required at the time in Spain. All the data obtained from the informants has been anonymized and only their professional profile has been used to identify the answers quoted in this paper.Additional informationFundingThe work was supported by the Ministerio de Ciencia e Innovación [PID2020-114186RB-C21]; Ministerio de Ciencia e Innovación [CSO2016-74861-R].Notes on contributorsInmaculada Diaz-SoriaInmaculada Diaz-Soria is a geographer and lecturer at the Department of Geography and at the Tourism School at Universitat Autònoma de Barcelona (Spain). She is a member of the TUDISTAR research group (Tourism and socio-territorial dynamics) in which she has participated in several research projects. Her research and teaching interests include a critical perspective in tourism, proximity and localization, tourism in the socioecological transition, nature and culture, territorial planning and gender issues.Asunción Blanco-RomeroAsunción Blanco-Romero is a geographer and tenured professor at the Department of Geography at Universitat Autònoma de Barcelona (Spain). She is a member of the TUDISTAR research group (Tourism and socio-territorial dynamics) in which she has participated in several research projects. She has been president of the “Tourism, leisure and recreation” working group of the Spanish Geography Association. She is also the editor or the scientific journal DAG (Documents d’Anàlisi Geogràfica). Her research and teaching interests include resilience tourism and local development, globalization
如何从区域整体视角重新定义旅游发展?在布拉瓦海岸(西班牙),被称为阳光和海滩的目的地,正在探索通过推广现有产品(如音乐节)来增强领土弹性的替代战略。基于对关键线人访谈的定性分析和对一系列指标的定量分析的混合方法研究将提供必要的信息,以便在对旅游业的依赖和旅游业模式本身的性质受到质疑的背景下分析这些节日的潜力。过去十年的经验教训可能有助于今后更充分地发展旅游业。关键词:自适应循环,集群,节日,弹性,系统分析感谢审稿人的周到意见,对本文的改进做出了很大的贡献。项目资助:MCIN-AEI/10.13039/501100011033,项目资助:PID2020-114186RB-C21和CSO2016-74861-R。披露声明作者声明,他们没有已知的竞争经济利益或个人关系,可能会影响本文所报道的工作。收集的数据属于西班牙研究机构于2016年批准的一个项目,在目前的伦理协议之前,需要参与者的书面同意。举报人按照当时西班牙的要求口头表示同意。从举报人那里获得的所有数据都是匿名的,只有他们的专业资料被用来识别本文引用的答案。这项工作得到了科学部长Innovación [PID2020-114186RB-C21]的支持;科学部长Innovación [CSO2016-74861-R]。作者简介:马库拉达·迪亚兹-索利亚马库拉达·迪亚兹-索利亚是西班牙巴塞罗那大学Autònoma地理系和旅游学院的地理学家和讲师。她是TUDISTAR研究小组(旅游和社会-领土动态)的成员,她参与了几个研究项目。她的研究和教学兴趣包括旅游的批判性视角、邻近性和本地化、社会生态转型中的旅游、自然与文化、领土规划和性别问题。Asunción Blanco-RomeroAsunción布兰科-罗梅罗是西班牙Autònoma巴塞罗那大学地理系的地理学家和终身教授。她是TUDISTAR研究小组(旅游和社会-领土动态)的成员,她参与了几个研究项目。她曾担任西班牙地理协会“旅游、休闲和娱乐”工作组主席。她还是科学期刊DAG (Documents d 'Anàlisi Geogràfica)的编辑。她的研究和教学兴趣包括弹性旅游和地方发展,全球化和可持续发展战略,领土规划,合作发展中的地理和性别问题,以及旅游研究的批判性视角。
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Pub Date : 2023-09-30DOI: 10.21298/ijthr.2023.9.37.7.185
Jae-Han Min, Kyung-Hee Kim, Hye-Young Lee
자연에서의 건강증진과 심신회복을 주목적으로 하는 농촌 치유관광은 풍부한 자연과 농촌다움의 정서를 지니고 있다. 농촌 치유관광 사업 운영자가 농촌이라는 환경을 어떻게 인식하고 자원을 활용하는지는 지속가능한 농촌 치유관광 개발에 중요하다. 본 연구에서는 치유마을 운영자들이 인식하는 ‘농촌성’과 활용자원 유형을 분석하고자 한다. 연구결과, 치유마을 운영자들의 농촌성에 대한 인식은 ‘우수한 자연환경’, ‘고향에 대한 향수’, ‘마을주민의 푸근한 정’, ‘도시에서 볼 수 없는 여유로움,’ 그리고 ‘농촌성 경험’으로 유형화되었다. 치유관광에 활용할 수 있는 농촌자원은 자연자원, 역사자원, 시설자원, 관광자원, 공동체 활동 자원으로 유형화되었다. 분석 결과는 농촌이 단순히 풍부한 자연환경만이 아닌 편안함, 농촌의 정서와 보살핌, 심신안정 등의 기능이 있는 또 다른 매력적인 자원으로서의 활용 가능성이 있음을 시사하고 있다. 또한 치유마을이 경쟁력있는 치유공간으로 자리매김하기 위해서는 치유적 요소를 가진 마을자원이 고유한 치유의 가치를 창출할 수 있도록 효과적인 자원 활용 전략이 필요하다.
{"title":"The analysis of recognition of rurality and use of rural resources for operators of rural healing tourism","authors":"Jae-Han Min, Kyung-Hee Kim, Hye-Young Lee","doi":"10.21298/ijthr.2023.9.37.7.185","DOIUrl":"https://doi.org/10.21298/ijthr.2023.9.37.7.185","url":null,"abstract":"자연에서의 건강증진과 심신회복을 주목적으로 하는 농촌 치유관광은 풍부한 자연과 농촌다움의 정서를 지니고 있다. 농촌 치유관광 사업 운영자가 농촌이라는 환경을 어떻게 인식하고 자원을 활용하는지는 지속가능한 농촌 치유관광 개발에 중요하다. 본 연구에서는 치유마을 운영자들이 인식하는 ‘농촌성’과 활용자원 유형을 분석하고자 한다. 연구결과, 치유마을 운영자들의 농촌성에 대한 인식은 ‘우수한 자연환경’, ‘고향에 대한 향수’, ‘마을주민의 푸근한 정’, ‘도시에서 볼 수 없는 여유로움,’ 그리고 ‘농촌성 경험’으로 유형화되었다. 치유관광에 활용할 수 있는 농촌자원은 자연자원, 역사자원, 시설자원, 관광자원, 공동체 활동 자원으로 유형화되었다. 분석 결과는 농촌이 단순히 풍부한 자연환경만이 아닌 편안함, 농촌의 정서와 보살핌, 심신안정 등의 기능이 있는 또 다른 매력적인 자원으로서의 활용 가능성이 있음을 시사하고 있다. 또한 치유마을이 경쟁력있는 치유공간으로 자리매김하기 위해서는 치유적 요소를 가진 마을자원이 고유한 치유의 가치를 창출할 수 있도록 효과적인 자원 활용 전략이 필요하다.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135126809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.21298/ijthr.2023.9.37.7.129
Seung-hun Lee
본 연구의 목적은 최근 교육분야에서 혁신적 이슈가 되고 있는 생성형 AI를 활용한 문제중심학습의 디지털 리터러시 인식과 학습경험 및 성과를 진단하고자 하였다. 이를 위해 스마트관광 과목 수강생을 대상으로 성찰일지 분석을 통한 질적연구와 설문조사를 통한 양적연구를 병행하는 혼합연구로 진행되었으며 주요 연구결과는 다음과 같다. 첫째, 질적분석 결과 생성형 AI를 활용한 문제중심학습은 학습자의 디지털 리터러시 향상의 긍정적인 학습경험으로 작용하였으며 과제의 유형과 단계별로 활용 정도가 다른 것으로 나타났다. 둘째, IPA 분석결과 생성형 AI를 활용한 문제중심 학습의 디지털 리터러시의 요소 중 메타인지와 비판적 사고역량에 비해 문제해결력과 정보기술 활용 역량을 중심으로 개선이 필요한 것으로 나타났다. 셋째, 전반적으로 학습자의 ARCS 지각이 높은 것으로 나타나 생성형 AI를 활용한 문제중심학습 교수법은 학습동기 향상에 긍정적이라고 판단되었다. 본 연구의 결과는 아직 탐색적인 연구단계인 생성형 AI를 활용한 교수법의 효율적인 개발 및 운영을 위한 전략방향의 참조원으로서 기여할 것으로 기대된다.
{"title":"A study on learners’ digital literacy perceptions and performance diagnosis of problem-based learning using generative AI: Focusing on smart tourism students","authors":"Seung-hun Lee","doi":"10.21298/ijthr.2023.9.37.7.129","DOIUrl":"https://doi.org/10.21298/ijthr.2023.9.37.7.129","url":null,"abstract":"본 연구의 목적은 최근 교육분야에서 혁신적 이슈가 되고 있는 생성형 AI를 활용한 문제중심학습의 디지털 리터러시 인식과 학습경험 및 성과를 진단하고자 하였다. 이를 위해 스마트관광 과목 수강생을 대상으로 성찰일지 분석을 통한 질적연구와 설문조사를 통한 양적연구를 병행하는 혼합연구로 진행되었으며 주요 연구결과는 다음과 같다. 첫째, 질적분석 결과 생성형 AI를 활용한 문제중심학습은 학습자의 디지털 리터러시 향상의 긍정적인 학습경험으로 작용하였으며 과제의 유형과 단계별로 활용 정도가 다른 것으로 나타났다. 둘째, IPA 분석결과 생성형 AI를 활용한 문제중심 학습의 디지털 리터러시의 요소 중 메타인지와 비판적 사고역량에 비해 문제해결력과 정보기술 활용 역량을 중심으로 개선이 필요한 것으로 나타났다. 셋째, 전반적으로 학습자의 ARCS 지각이 높은 것으로 나타나 생성형 AI를 활용한 문제중심학습 교수법은 학습동기 향상에 긍정적이라고 판단되었다. 본 연구의 결과는 아직 탐색적인 연구단계인 생성형 AI를 활용한 교수법의 효율적인 개발 및 운영을 위한 전략방향의 참조원으로서 기여할 것으로 기대된다.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135126442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.21298/ijthr.2023.9.37.7.79
Nari Jung
유튜브는 최근 빠르게 성장하는 플랫폼으로 이용이 급증하고 있으며 유튜브 관광 콘텐츠는 단순한 지식 전달을 넘어 효과적인 관광 마케팅 수단으로 주목받고 있다. 본 연구는 유튜브 관광 콘텐츠 이용자의 개인적 특성이 실재감과 지속이용의도에 미치는 영향을 검증하고 의미 있는 결과를 바탕으로 실무적 시사점을 제시하기 위하여 실시되었다. 이를 위하여 2023년 5월 11일부터 5월 19일까지 유튜브 관광 콘텐츠를 시청한 경험이 있는 이용자를 대상으로 설문조사를 실시하였다. 이를 통하여 총 202부를 수집하였으며 SPSS와 AMOS를 사용하여 실증 분석하였다. 분석한 결과 첫째, 유튜브 관광 콘텐츠 이용자의 개인적 특성 중 개인혁신성이 실재감에 유의한 영향을 미치는 것으로 나타났다. 둘째, 유튜브 관광 콘텐츠 이용자가 경험한 실재감이 지속이용의도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 개인혁신성과 지속이용의도 간에 실재감이 완전매개효과를 가지는 것으로 나타났다. 본 연구에서는 연구 결과를 바탕으로 관광 마케팅으로써 유튜브 관광 콘텐츠를 효과적으로 이용할 수 있도록 학술적 시사점과 실무적 시사점을 제시하였다.
{"title":"The effects of personal characteristics of YouTube tourism content users on presence and continuous intention to use","authors":"Nari Jung","doi":"10.21298/ijthr.2023.9.37.7.79","DOIUrl":"https://doi.org/10.21298/ijthr.2023.9.37.7.79","url":null,"abstract":"유튜브는 최근 빠르게 성장하는 플랫폼으로 이용이 급증하고 있으며 유튜브 관광 콘텐츠는 단순한 지식 전달을 넘어 효과적인 관광 마케팅 수단으로 주목받고 있다. 본 연구는 유튜브 관광 콘텐츠 이용자의 개인적 특성이 실재감과 지속이용의도에 미치는 영향을 검증하고 의미 있는 결과를 바탕으로 실무적 시사점을 제시하기 위하여 실시되었다. 이를 위하여 2023년 5월 11일부터 5월 19일까지 유튜브 관광 콘텐츠를 시청한 경험이 있는 이용자를 대상으로 설문조사를 실시하였다. 이를 통하여 총 202부를 수집하였으며 SPSS와 AMOS를 사용하여 실증 분석하였다. 분석한 결과 첫째, 유튜브 관광 콘텐츠 이용자의 개인적 특성 중 개인혁신성이 실재감에 유의한 영향을 미치는 것으로 나타났다. 둘째, 유튜브 관광 콘텐츠 이용자가 경험한 실재감이 지속이용의도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로, 개인혁신성과 지속이용의도 간에 실재감이 완전매개효과를 가지는 것으로 나타났다. 본 연구에서는 연구 결과를 바탕으로 관광 마케팅으로써 유튜브 관광 콘텐츠를 효과적으로 이용할 수 있도록 학술적 시사점과 실무적 시사점을 제시하였다.","PeriodicalId":47331,"journal":{"name":"Anatolia-International Journal of Tourism and Hospitality Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135126452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}