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An application of factor analysis to assess the influences of digital marketing on the brand building 运用因子分析法评估数字营销对品牌建设的影响
Pub Date : 2023-09-29 DOI: 10.24042/jlss.v1i2.17157
Khanda Gharib Aziz, Rebin Rafiq, Hokar Muhamad
This study highlights how digital marketing has made people know more about brands and promote brands in the market through technology. The study focuses on the effects of digital marketing on the branding of a specific product, the Apple brand (iPhone). With a special focus on the factors that make the iPhone brand more popular than other brands. The purpose of this study is to investigate the concept of digital marketing and examine the effects of digital marketing on brand creation, as well as to investigate the factors that make Apple's mobile phones more popular than other brands. This study helps to identify the relationship between digital marketing and brand building in the Kurdistan Region. Through quantitative research methodology, judicial sampling was used to collect data from 184 respondents, the study targeted people who use iPhones. The scope of this study was conducted in Halabja, Sulaimani and Erbil through questionnaire forms in South Iraqi Kurdistan. The findings show that digital advertising is a significant factor in differentiating the iPhone brand, increasing brand awareness and enhancing familiarity with product variety. The study suggests that businesses should incorporate digital marketing strategies into their marketing mix to build their brands effectively.
这项研究强调了数字营销如何让人们更多地了解品牌,并通过技术在市场上推广品牌。该研究的重点是数字营销对特定产品品牌的影响,即苹果品牌(iPhone)。特别关注iPhone品牌比其他品牌更受欢迎的因素。本研究的目的是调查数字营销的概念,研究数字营销对品牌创造的影响,以及调查使苹果手机比其他品牌更受欢迎的因素。本研究有助于识别库尔德斯坦地区数字营销与品牌建设之间的关系。通过定量研究方法,采用司法抽样的方法收集184名受访者的数据,研究对象是使用iphone的人群。本研究的范围是通过伊拉克南部库尔德斯坦的问卷调查形式在哈拉布贾、苏莱曼尼和埃尔比勒进行的。研究结果表明,数字广告是区分iPhone品牌、提高品牌知名度和提高产品多样性熟悉度的重要因素。该研究建议,企业应将数字营销策略纳入其营销组合,以有效地建立品牌。
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引用次数: 0
Analyzing Context Clues in Novel Based on Bauman's Theoretical Framework 基于鲍曼理论框架的小说语境线索分析
Pub Date : 2023-09-29 DOI: 10.24042/jlss.v1i2.18335
Almadani Durotul Laily
Context clues are valuable tools employed by authors to assist readers in comprehending unfamiliar or complex vocabulary. These clues, whether intentionally or inadvertently provided, facilitate the reader's understanding and interpretation of the word in question. Drawing upon Bauman's theoretical framework, the present study sought to investigate the diverse contextual cues utilized by the author within the literary work entitled "Jet Black and the Ninja Wind." The primary objective of this investigation was to gain a comprehensive understanding of the semantic nuances associated with unfamiliar lexical items employed in the literary work "Jet Black and the Ninja Wind." Additionally, this study aimed to identify and analyze the predominant types of contextual cues prominently present within the book above. In this study, a descriptive qualitative approach was utilized by the researcher. The data collection method employed in this study involved the utilization of documentation as a means to gather relevant information. The human instrument, the researcher herself, was utilized as the primary instrument in this research endeavor. The data analysis process in this study consisted of three distinct stages: data condensing, data displaying, and conclusion drawing. Investigator triangulation was also employed in this study to corroborate and substantiate the findings derived from the comprehensive analysis of the collected data. After conducting an extensive examination of Jet Black and the Ninja Wind, 56 unfamiliar terms were identified. These terms were subsequently categorized into four distinct groups, taking into consideration contextual clues that suggested each group possessed a particular semantic significance. The categorization of context hint types encompasses inference/general cues, synonym/restatement clues, antonym/contrast clues, and definition/explanation clues. In the literary work entitled "Jet Black and the Ninja Wind," the author predominantly utilized various types of context clues, including but not limited to synonym/restatement clues, inference/general hint clues, definition/explanation clues, and antonym/contrast clues.
语境线索是作者用来帮助读者理解不熟悉或复杂词汇的重要工具。这些线索,无论是有意还是无意提供的,都有助于读者理解和解释问题中的单词。借鉴鲍曼的理论框架,本研究试图调查作者在文学作品《黑衣与忍者风》中使用的各种语境线索。本研究的主要目的是全面了解文学作品《黑衣与忍者风》中与不熟悉词汇相关的语义细微差别。此外,本研究旨在识别和分析上述书中突出存在的主要类型的上下文线索。在本研究中,研究人员采用了描述性定性方法。本研究采用的数据收集方法是利用文献作为收集相关信息的手段。在这项研究中,人类的工具,即研究人员本人,被用作主要的工具。本研究的数据分析过程包括三个不同的阶段:数据浓缩、数据显示和得出结论。在本研究中,研究者三角测量法也被用于证实和证实从收集数据的综合分析中得出的发现。在对《黑色喷气机》和《忍者风》进行了广泛的检查后,我们发现了56个不熟悉的术语。这些术语随后被分为四个不同的组,考虑到上下文线索,表明每组都具有特定的语义意义。上下文提示类型的分类包括推理/一般线索、同义词/重述线索、反义词/对比线索和定义/解释线索。在《黑衣与忍者风》这部文学作品中,作者主要运用了各种类型的语境线索,包括但不限于同义词/重述线索、推理/一般暗示线索、定义/解释线索、反义词/对比线索。
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引用次数: 0
Analyzing the Suitability of English Reading Materials: The Correlation between the Readability Level and Narrative Reading Comprehension 英语阅读材料的适宜性分析:可读性水平与叙事阅读理解的关系
Pub Date : 2023-09-29 DOI: 10.24042/jlss.v1i2.18334
Adelia Rizca Kuswoyo
The observed low reading proficiency among Indonesian students can be attributed to several variables, such as the level of readability or the degree of text difficulty. The comprehension of the suitability of texts for students was of utmost importance for English teachers. The correlational research methodology was employed in this study to ascertain the presence or absence of a statistically significant relationship between student reading comprehension and the outcome variable under investigation. The participants of this study consisted of tenth-grade students from SMA Gajah Mada and SMAN 7 Bandar Lampung, who were selected to participate in the research project conducted throughout the 2020-2021 academic year. To acquire pertinent data regarding the reading comprehension abilities of pupils, an assessment specifically designed to evaluate reading comprehension was administered. A total of 12 narrative reading materials were identified in this study, sourced from three different textbooks: the Pathway to English Textbook published by Erlangga, the Talk Active Textbook authored by Yudhistira, and the Bahasa Inggris Textbook developed by the Ministry of Education and Culture. The researcher evaluated text readability using the Flesch Reading Ease Formula, with the subsequent classification of the readability level based on the Common European Framework of Reference for Languages (CEFR) Level. The results of this study revealed a statistically significant positive correlation (r = 0.9054). A selection of six narrative reading materials, deemed suitable for tenth-grade students, was made accessible.
观察到的印尼学生的低阅读熟练程度可以归因于几个变量,如可读性水平或文本难度程度。对于英语教师来说,理解文本对学生的适用性是至关重要的。本研究采用相关研究方法,以确定学生阅读理解与调查结果变量之间是否存在统计学上显著的关系。本研究的参与者包括来自SMA加加马达和sman7楠榜市的十年级学生,他们被选中参加整个2020-2021学年的研究项目。为了获得小学生阅读理解能力的相关数据,我们进行了一项专门设计的评估阅读理解能力的评估。本研究共选取了12种叙事阅读材料,分别来自三种不同的教材:Erlangga出版的《通往英语的道路》教材、Yudhistira出版的《谈话活动教材》和教育部开发的《马来文教材》。研究者使用Flesch Reading Ease Formula评估文本的可读性,随后根据欧洲语言共同参考框架(Common European Framework of Reference for Languages, CEFR)等级对可读性进行分类。本研究结果显示具有统计学意义的正相关(r = 0.9054)。六种叙事阅读材料的选择,被认为适合十年级的学生,是可访问的。
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引用次数: 0
Determining Moral Value in Movies: An Analysis of the Movie “Onward” 电影中道德价值的确定——对电影《向前》的分析
Pub Date : 2023-09-29 DOI: 10.24042/jlss.v1i2.18336
Putri Qurota Ayuni
Recent trends indicate a discernible decrease in the perceived significance of education, particularly among the adolescent and student demographic. The observed phenomenon can be attributed to a potential lack of parental emphasis on cultivating educational values in their offspring during early developmental stages, particularly in the contemporary era. The acquisition of knowledge through the guidance of teachers primarily centers on the assimilation of academic content, with limited attention given to examining potential moral decline among educators. The mitigation of this issue necessitates the active involvement of educators. Educators necessitate a medium that possesses the capacity to facilitate the instruction of various subjects, all the while ensuring that it imparts educational worth to the students. One of the forms of media that has gained significant popularity and cultural influence is the medium of film, commonly referred to as movies. The present study aims to explore and analyze the moral value embedded within the animated film titled "Onward." The data collection methods employed by the researcher encompassed both descriptive and qualitative approaches. The present study encompasses a three-step data analysis process: data condensation, data display, and conclusions verification. The researcher ultimately employed investigator triangulation to corroborate and substantiate the findings derived from the comprehensive analysis of the collected data. The research subject under investigation pertains to a cinematic production titled "Onward," which Dan Scanlan and C.S. Anderson co-directed. The researcher has identified various moral values depicted in the movie, including honesty, bravery, self-confidence, unselfishness, respect, love, and kindness. Through the examination and analysis of moral values, it is anticipated that cultivating virtuous qualities will contribute to developing a commendable character in a child. This process entails consistent endeavor, perseverance towards attaining personal goals, and unwavering affection and devotion towards one's familial unit.
最近的趋势表明,人们对教育重要性的认识明显下降,特别是在青少年和学生群体中。观察到的现象可以归因于父母在子女早期发育阶段,特别是在当代,可能缺乏对培养教育价值的重视。通过教师的指导获取知识主要集中在学术内容的同化上,很少关注教育工作者潜在的道德衰退。缓解这一问题需要教育工作者的积极参与。教育工作者需要一种能够促进各种学科教学的媒介,同时确保它向学生传授教育价值。其中一种形式的媒体已经获得了显著的知名度和文化影响是电影的媒介,通常被称为电影。本研究旨在探讨和分析动画电影《向前》所蕴含的道德价值。研究人员采用的数据收集方法包括描述性和定性两种方法。本研究包含三个步骤的数据分析过程:数据浓缩、数据显示和结论验证。研究人员最终采用调查员三角测量法来证实和证实从收集数据的综合分析中得出的发现。被调查的研究对象与丹·斯坎兰和c·s·安德森联合执导的电影《向前》有关。研究人员确定了电影中描绘的各种道德价值观,包括诚实、勇敢、自信、无私、尊重、爱、善良。通过对道德价值观的考察和分析,可以预见,培养良好的品质将有助于培养孩子值得称赞的品格。这个过程需要持续的努力,为实现个人目标而坚持不懈,以及对家庭单位坚定不移的感情和奉献。
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引用次数: 0
Enhancing Speaking Ability Through Pop-Up Card: Its Effects on Students’ Speaking Proficiency 通过弹出式卡片提高口语能力:对学生口语水平的影响
Pub Date : 2023-09-29 DOI: 10.24042/jlss.v1i2.18331
Kristianingsih Kristianingsih
The primary aim of this study is to assess the efficacy of employing pop-up card media to enhance students' speaking proficiency during the initial semester of eighth grade at SMPN 2 Gadingrejo in the 2020/2021 academic year. In this study, the researcher employed a quasi-experimental design consisting of two distinct classes: experimental and control classes. The experimental group received instruction utilizing pop-up cards, whereas the control group received instruction utilizing textbooks. Each class was administered the identical pre-test and post-test. The investigator employed an oral examination as a means of data collection for the research. The research sample consisted of eighth-grade students from SMPN 2 Gadingrejo. The research samples comprised two classes, VIII 1 and VIII 2, with 62 students. The experimental class consisted of 30 students, while the control class had 32 students. The researcher analyzed the data using an independent sample t-test. The analysis results indicated that the utilization of pop-up card media positively impacted the speaking ability of students at SMP N 2 Gadingrejo during the academic year 2020/2021. The data analysis conducted using SPSS yielded a significance value (Sig) of 0.000 and an alpha level (α) of 0.05. The acceptance of Ha is indicated by the p-value of 0.000 is less than the significance level of 0.05. Hence, the utilization of pop-up card media demonstrated efficacy in enhancing the speaking proficiency of eighth-grade students at SMPN 2 Gadingrejo during the first semester of the 2020/2021 academic year. The findings also indicated that pop-up card media could be a viable alternative for instructing speaking skills.
本研究的主要目的是评估在2020/2021学年,在Gadingrejo的SMPN 2小学八年级上学期,使用弹出式卡片媒体提高学生口语能力的效果。在本研究中,研究者采用了准实验设计,包括两个不同的班级:实验班和控制班。实验组使用弹出式卡片进行教学,对照组使用教科书进行教学。每个班级进行相同的前测和后测。研究者采用口头检查作为研究数据收集的一种手段。研究样本包括来自SMPN 2 Gadingrejo的八年级学生。研究样本包括VIII 1和VIII 2两个班,共有62名学生。实验班有30名学生,对照组有32名学生。研究人员使用独立样本t检验分析数据。分析结果表明,弹出式卡片媒体的使用对加丁格雷霍中学2020/2021学年学生的口语能力有正向影响。使用SPSS进行数据分析,显著性值(Sig)为0.000,α水平(α)为0.05。对Ha的接受程度用p值0.000表示,p值小于0.05的显著性水平。因此,在2020/2021学年的第一学期,使用弹出式卡片媒体在提高SMPN 2 Gadingrejo八年级学生的口语水平方面表现出了有效性。研究结果还表明,弹出式卡片媒体可能是指导口语技能的可行选择。
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引用次数: 0
An Analysis of Pronunciation in Word Stress Towards Students of Sixth Semester of English Education at UIN Raden Intan Lampung 南榜大学第六学期英语教学中单词重音的发音分析
Pub Date : 2023-09-29 DOI: 10.24042/jlss.v1i2.18925
Nuflihin Surya Adam, Agus Hidayat, Muhammad Ridho Kholid
Stress placement in English words is conduct with complicated rules. Hence, assigning stress correctly in English words is still a challenge for learners. This research explored the production of English word stress by 23 students of the sixth semester at Islam State University Raden Intan Bandar Lampung. This research used a qualitative approach, and the data were recorded by giving a task to pronounce 15 words. PRAAT software was utilized to analyze the recordings, including measuring the pitch, intensity, and duration as indicators. The result illustrated that the students word stress pronunciation was avarage. Almost all the students were able to distinguish the placement of stress correctly, with a percentage of 82% on two syllables, 51% on three syllables, and 67% on four syllables. Mother tongue influence, local accent and lack of exposure in utilized word stress also contribute the problem
英语单词的重音位置是有复杂规则的行为。因此,正确分配英语单词的重音对学习者来说仍然是一个挑战。本研究探讨了伊斯兰州立大学第六学期23名学生的英语单词重音的产生。这项研究采用了定性方法,并通过分配15个单词的发音任务来记录数据。使用PRAAT软件对录音进行分析,以测量音高、强度、持续时间为指标。结果表明,学生的单词重音发音一般。几乎所有的学生都能正确区分重音的位置,两个音节的比例为82%,三个音节的比例为51%,四个音节的比例为67%。母语的影响、地方口音的影响以及对所使用的单词重音缺乏了解也是造成这个问题的原因
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引用次数: 0
Developing Basic English Module for Junior High School to Promote Students’ Cognitive Development 开发初中基础英语模块促进学生认知发展
Pub Date : 2023-09-29 DOI: 10.24042/jlss.v1i2.18333
Ahmad Fadil Agya, Meisuri Meisuri
A module is a supplementary tool for existing teaching materials, allowing students to engage in independent learning by exploring the concepts presented within the module. This approach can enhance students' competence and foster their enthusiasm for the subject. The research aims to ascertain the English material requirements of seventh-grade students at SMPN 4 Bandar Lampung and create a comprehensive English curriculum for this grade level at the abovementioned school. The ADDIE model was utilized to achieve the stated objectives. The need analysis was carried out before the creation of the material. Based on the expert judgment of the material, it has been determined that the average score (X) is 3.6. The score is classified as good due to its placement within the 3.5 < X < 3.75 interval. However, there are two aspects that experts believe require further improvement. These aspects include enhancing the accessibility of the module's materials for students to comprehend and ensuring that the illustrations align with the content presented in the module. To enhance the comprehensibility of the module's content for students, the expert recommended providing more explicit instructions for each step of the activities students must undertake.Regarding the illustrations provided per the module's content, experts have recommended incorporating additional illustrations to enhance the module's level of engagement. Based on the expert judgment and evaluation of the presentation, it has been determined that the average score (X) is 3.75. Based on the obtained score, the categorization can be deemed satisfactory, as the value of X falls within the interval of 3.5 < X < 3.75. The expert has recommended an enhancement of the references or supporting materials. The expert recommended incorporating additional references to enhance the comprehensiveness of the module. Based on the expert judgment of the material, it has been determined that the average score (X) is 3.75. Based on the obtained score, it can be classified as satisfactory, as the X value falls within the 3.5 < X < 3.75 range. The expert recommended one aspect for improvement, specifically regarding the alignment of language usage with the student's cognitive development stage. The expert posited that certain languages may present a level of complexity that surpasses students' cognitive abilities. Consequently, it is recommended that these languages be modified or adapted to better align with the student's learning capacities.
模块是现有教材的补充工具,允许学生通过探索模块中呈现的概念进行独立学习。这种方法可以提高学生的能力,培养他们对学科的热情。本研究旨在确定南榜市SMPN 4小学七年级学生的英语材料要求,并在上述学校为该年级的学生创建一个全面的英语课程。利用ADDIE模型来实现既定目标。在创建材料之前进行了需求分析。根据专家对材料的判断,确定平均分(X)为3.6分。分数被归类为好,因为它的位置在3.5 <X & lt;3.75区间。然而,专家认为有两个方面需要进一步改进。这些方面包括提高学生理解模块材料的可访问性,并确保插图与模块中呈现的内容一致。为了提高学生对模块内容的可理解性,专家建议为学生必须进行的活动的每个步骤提供更明确的说明。关于每个模块内容提供的插图,专家建议加入额外的插图,以提高模块的参与水平。根据专家的判断和对presentation的评价,确定平均分(X)为3.75分。根据得到的分数,可以认为分类是令人满意的,因为X的值落在3.5 <的区间内;X & lt;3.75. 专家建议加强参考资料或辅助材料。专家建议加入额外的参考资料,以加强该模块的全面性。根据专家对材料的判断,确定平均分(X)为3.75分。根据得到的分数,可以归类为满意,因为X值在3.5 <X & lt;3.75的范围内。专家建议在一个方面进行改进,特别是关于语言使用与学生认知发展阶段的一致性。这位专家认为,某些语言的复杂性可能超出了学生的认知能力。因此,建议对这些语言进行修改或调整,以更好地符合学生的学习能力。
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引用次数: 0
A Study of Agoraphobia in The Scarlet Letter by Nathaniel Hawthorn 纳撒尼尔·霍桑《红字》中的广场恐惧症研究
Pub Date : 2023-09-29 DOI: 10.24042/jlss.v1i2.18480
Hedayat Muhamad Ahmad
The core objective of this paper is to argue the term of agoraphobia and applying it to Nathaniel Hawthorne’s superb work The Scarlet Letter. This novel is an imaginative piece of literary work which was written in the age of puritanism to exhibit the reality of social, cultural and religious struggles of that age via the performance of characters, phobia is a sort of fear and it is a condition that each character possibly faces it explicitly or implicitly throughout the story of the novel, as it is of many sorts, agoraphobia is one of them which simply carries the meaning of being scared of market place and crowded areas, Hester Prynne is the one of the characters of The Scarlet Letter , who has such a sort fright and is socially banished because of her disgusted deed which was adultery ,the symbol of “A” was hanged on the chest of her daughter, who was the outcome of Hester’s act of adultery, caused her to have a non-stopping psychological pain that separated her in a way that she saw death in every moment of her life. She was dehumanized and deprived from the whole social contacts, events and activities while her partner who was Arthur Dimmesdale had a missing identity.
本文的核心目的是探讨广场恐惧症这一术语,并将其应用于纳撒尼尔·霍桑的名著《红字》。这篇小说是一个富有想象力的文学作品,这是在清教主义的时代表现出的现实社会、文化和宗教斗争的时代通过人物的表现,恐惧症是一种恐惧,这是一个条件,每个字符可能面临它显式或隐式地在小说的故事,因为它是许多种类,广场恐怖症就是其中之一,只是害怕市场的含义和拥挤的地区,海丝特·白兰是《红字》中的人物之一,她有一种恐惧,被社会排斥,因为她的恶心行为是通奸,“a”的符号被挂在她女儿的胸前,这是海丝特通奸行为的结果,使她有一种持续不断的心理痛苦,这种痛苦使她在生活中每时每刻都看到死亡。她被剥夺了人性,被剥夺了所有的社会交往、事件和活动,而她的伴侣阿瑟·丁梅斯代尔则失去了身份。
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引用次数: 0
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Journal of Linguistics and Social Sciences
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