Pub Date : 2020-05-12DOI: 10.1108/jfmm-03-2019-0041
Jiyoung Kim, Rebecca Melton, J. Min, Bu-yong Kim
The purpose of this research is to conduct an exploratory study to discover if presenting consumers with a certain content type (i.e. product-focused content with informational appeal, institution-focused content with emotional appeal, experience-focused content with emotional appeal,) and blog type (i.e. a corporate, sponsored or a personal blog) persuade consumers to form perceptions of credibility and similarity toward the fashion brand, which leads them to further engage with the brand through Electronic Word of Mouth (eWOM).,This study employs a 3(content type: product-focused, institution-focused, experience-focused) x 3(blog type: corporate, sponsored and personal) between-subjects design. Mock fashion blogs and content were developed in order to provide a realistic blogging experience for the participants. With 511 usable data collected, ANOVA was employed to test the relationships.,Findings reveal that content type, specifically product-focused content and experiential content, is an important consideration for illustrating similarities between the brand and consumers compared to institutional content. Product-focused content is found to be effective in encouraging consumer eWOM for the brand as well. Further, the interaction effect of blog type and content type was significant in establishing brand credibility. However, blog type did not influence any of the dependent variable.,This study brings meaningful suggestions to fashion brands on effective blog campaign, which eventually provide insights on how brands can influence female consumers to shape positive evaluation toward the brand.
{"title":"Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention","authors":"Jiyoung Kim, Rebecca Melton, J. Min, Bu-yong Kim","doi":"10.1108/jfmm-03-2019-0041","DOIUrl":"https://doi.org/10.1108/jfmm-03-2019-0041","url":null,"abstract":"The purpose of this research is to conduct an exploratory study to discover if presenting consumers with a certain content type (i.e. product-focused content with informational appeal, institution-focused content with emotional appeal, experience-focused content with emotional appeal,) and blog type (i.e. a corporate, sponsored or a personal blog) persuade consumers to form perceptions of credibility and similarity toward the fashion brand, which leads them to further engage with the brand through Electronic Word of Mouth (eWOM).,This study employs a 3(content type: product-focused, institution-focused, experience-focused) x 3(blog type: corporate, sponsored and personal) between-subjects design. Mock fashion blogs and content were developed in order to provide a realistic blogging experience for the participants. With 511 usable data collected, ANOVA was employed to test the relationships.,Findings reveal that content type, specifically product-focused content and experiential content, is an important consideration for illustrating similarities between the brand and consumers compared to institutional content. Product-focused content is found to be effective in encouraging consumer eWOM for the brand as well. Further, the interaction effect of blog type and content type was significant in establishing brand credibility. However, blog type did not influence any of the dependent variable.,This study brings meaningful suggestions to fashion brands on effective blog campaign, which eventually provide insights on how brands can influence female consumers to shape positive evaluation toward the brand.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"611-630"},"PeriodicalIF":3.5,"publicationDate":"2020-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-03-2019-0041","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43157753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-11DOI: 10.1108/jfmm-06-2019-0111
Md. Rafiqul Islam Rana, Jung E. Ha‐Brookshire
The purpose of this study is to investigate the relationships between the social power of apparel buyers from developed countries and the psychologically defensive workplace behavior (PDWB) of the suppliers from a developing country.,An online survey was used to collect 205 responses from the professionals who were working in the apparel exporting companies in Bangladesh. Data were analyzed quantitatively.,The results showed that the exercise of buyers' reward and coercive power was associated with the suppliers' perfectionistic workplace behavior. The exercise of buyers' coercive power was associated with the suppliers' arrogant-vindictive workplace behavior. The exercise of buyers' reward power was associated with the suppliers' narcissistic workplace behavior, and coercive power was found to be statistically suggestive.,This study purposely used convenient and snowball sampling techniques to collect data from Bangladesh only. Future researchers could focus on random sampling from different countries to improve the generalizability of the research.,This study will help apparel buyers to better negotiate with Bangladeshi suppliers regarding maintaining proper workplace conditions and compliances. It will also help industry professionals to better educate suppliers on how to deal with workplace pressure.,This study adds to the literature on social power and PDWB, specifically related to the apparel manufacturing industry, and will help illustrate the impact of workplace behavior in terms of corporate social responsibility beyond the usual measurement of the codes of conduct and compliance issues.
{"title":"The relationships between buyers' mediated power and suppliers' psychologically defensive workplace behavior: case of Bangladeshi apparel manufacturing firms","authors":"Md. Rafiqul Islam Rana, Jung E. Ha‐Brookshire","doi":"10.1108/jfmm-06-2019-0111","DOIUrl":"https://doi.org/10.1108/jfmm-06-2019-0111","url":null,"abstract":"The purpose of this study is to investigate the relationships between the social power of apparel buyers from developed countries and the psychologically defensive workplace behavior (PDWB) of the suppliers from a developing country.,An online survey was used to collect 205 responses from the professionals who were working in the apparel exporting companies in Bangladesh. Data were analyzed quantitatively.,The results showed that the exercise of buyers' reward and coercive power was associated with the suppliers' perfectionistic workplace behavior. The exercise of buyers' coercive power was associated with the suppliers' arrogant-vindictive workplace behavior. The exercise of buyers' reward power was associated with the suppliers' narcissistic workplace behavior, and coercive power was found to be statistically suggestive.,This study purposely used convenient and snowball sampling techniques to collect data from Bangladesh only. Future researchers could focus on random sampling from different countries to improve the generalizability of the research.,This study will help apparel buyers to better negotiate with Bangladeshi suppliers regarding maintaining proper workplace conditions and compliances. It will also help industry professionals to better educate suppliers on how to deal with workplace pressure.,This study adds to the literature on social power and PDWB, specifically related to the apparel manufacturing industry, and will help illustrate the impact of workplace behavior in terms of corporate social responsibility beyond the usual measurement of the codes of conduct and compliance issues.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"195-211"},"PeriodicalIF":3.5,"publicationDate":"2020-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-06-2019-0111","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43806125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-06DOI: 10.1108/jfmm-09-2019-0214
Pedro Quelhas-Brito, Amélia Brandão, Mahesh R. Gadekar, Sofia Castelo‐Branco
The purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and examines following research questions: What motivates SMFI to share fashion information? In what way shared fashion information impact SMFI?,This study uses semi-structured interviews with SMFI to learn about their relationships with followers. It then conducts a survey of 510 SMFI in Portugal. The data are analyzed by structural equation modeling.,The results indicate that intrinsic motivation can develop a SMFIs' fashion leadership, while the SMFIs' perceived usability of fashion blogs does not. The authors also find a self-serving bias among SMFI.,SMFIs' fashion leadership is associated with the intrinsic motivations of sharing and helping other consumers make fashion decisions, which indicates that marketers can improve their results through using opinion SMFI to assist fashion consumers in purchasing decisions. Further studies should explore the processes adopted by fashion consumers to evaluate SMFI.,This study helps to understand the antecedents and consequences of fashion diffusion by SMFIs. In particular, the research helps the marketers to understand how the bonds between SMFIs and followers are nurtured.
{"title":"Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences","authors":"Pedro Quelhas-Brito, Amélia Brandão, Mahesh R. Gadekar, Sofia Castelo‐Branco","doi":"10.1108/jfmm-09-2019-0214","DOIUrl":"https://doi.org/10.1108/jfmm-09-2019-0214","url":null,"abstract":"The purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and examines following research questions: What motivates SMFI to share fashion information? In what way shared fashion information impact SMFI?,This study uses semi-structured interviews with SMFI to learn about their relationships with followers. It then conducts a survey of 510 SMFI in Portugal. The data are analyzed by structural equation modeling.,The results indicate that intrinsic motivation can develop a SMFIs' fashion leadership, while the SMFIs' perceived usability of fashion blogs does not. The authors also find a self-serving bias among SMFI.,SMFIs' fashion leadership is associated with the intrinsic motivations of sharing and helping other consumers make fashion decisions, which indicates that marketers can improve their results through using opinion SMFI to assist fashion consumers in purchasing decisions. Further studies should explore the processes adopted by fashion consumers to evaluate SMFI.,This study helps to understand the antecedents and consequences of fashion diffusion by SMFIs. In particular, the research helps the marketers to understand how the bonds between SMFIs and followers are nurtured.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"137-152"},"PeriodicalIF":3.5,"publicationDate":"2020-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-09-2019-0214","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49263189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-04DOI: 10.1108/jfmm-09-2019-0195
Zofija Tupikovskaja-Omovie, D. Tyler
Despite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This suggests that understanding how mobile consumers use smartphones for fashion shopping is important in developing digital shopping platforms that fulfil consumer' expectations.,For this research, mobile eye-tracking technology was employed in order to develop unique shopping journeys for 30 consumers, using fashion retailers' websites on smartphones, documenting their differences and similarities in browsing and purchasing behaviour.,Based on scan path visualisations and observed shopping experiences, three prominent mobile shopping journeys and shopper types were identified: “directed by retailer's website”, “efficient self-selected journey” and “challenging shopper”. These prominent behaviour patterns were used to characterise mixed cluster behaviours; three distinct mixed clusters were identified, namely, “extended self-selected journey”, “challenging shoppers directed by retailer's website” and “focused challenging shopper”.,This research argues that mobile consumers can be segmented based on their activities and behaviours on the mobile website. Knowing the prominent shopping behaviour types any other complex behaviour patterns can be identified, analysed and described.,The findings of this research can be used in developing personalised shopping experiences on smartphones by feeding these shopper types into retailers' digital marketing strategy and artificial intelligence (AI) systems.,This paper contributes to consumer behaviour literature by proposing a novel mobile consumer segmentation approach based on detailed shopping journey analysis using mobile eye-tracking technology.
{"title":"Clustering consumers' shopping journeys: eye tracking fashion m-retail","authors":"Zofija Tupikovskaja-Omovie, D. Tyler","doi":"10.1108/jfmm-09-2019-0195","DOIUrl":"https://doi.org/10.1108/jfmm-09-2019-0195","url":null,"abstract":"Despite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This suggests that understanding how mobile consumers use smartphones for fashion shopping is important in developing digital shopping platforms that fulfil consumer' expectations.,For this research, mobile eye-tracking technology was employed in order to develop unique shopping journeys for 30 consumers, using fashion retailers' websites on smartphones, documenting their differences and similarities in browsing and purchasing behaviour.,Based on scan path visualisations and observed shopping experiences, three prominent mobile shopping journeys and shopper types were identified: “directed by retailer's website”, “efficient self-selected journey” and “challenging shopper”. These prominent behaviour patterns were used to characterise mixed cluster behaviours; three distinct mixed clusters were identified, namely, “extended self-selected journey”, “challenging shoppers directed by retailer's website” and “focused challenging shopper”.,This research argues that mobile consumers can be segmented based on their activities and behaviours on the mobile website. Knowing the prominent shopping behaviour types any other complex behaviour patterns can be identified, analysed and described.,The findings of this research can be used in developing personalised shopping experiences on smartphones by feeding these shopper types into retailers' digital marketing strategy and artificial intelligence (AI) systems.,This paper contributes to consumer behaviour literature by proposing a novel mobile consumer segmentation approach based on detailed shopping journey analysis using mobile eye-tracking technology.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"381-398"},"PeriodicalIF":3.5,"publicationDate":"2020-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-09-2019-0195","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45196612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-28DOI: 10.1108/jfmm-12-2017-0143
J. Conlon
Product lifecycle management (PLM) is an enterprise-wide strategy gaining prominence across manufacturing. The fashion industry is a late adopter of PLM, yet within global fashion and textile organisations PLM is now becoming a mainstream approach to optimize core processes. This literature review analyses the latest academic research to establish a broad basis of understanding of PLM in the sector and identify potential future research directions.,A systematic literature review was conducted to investigate the current state and main perspectives of research on PLM in the textiles and apparel sector. The paper adopts the three features (managerial, technological and collaborative) of the definition of PLM by Corallo et al. (2013) as the analytic framework for the 27 papers to illustrate how PLM is framed and conceptualised in the RFA sector.,PLM is at an interesting phase as it evolves from classical PLM 1.0 to connected PLM 2.0. The evolution of PLM from its PDM origins as an IT tool to a critical component of the strategy for digital transformation is reported. The strategic role of suppliers is noted as a critical success factor. Key inhibitors relating to PLM adoption and optimization in the sector are identified as limited holistic and theoretical perspective of PLM coupled with a deficiency in relevant industry skills. It is argued that the transformational potential of PLM 2.0 may not be fully realised without a more coordinated development effort through industrial and academic collaboration.,The limitations of this study are that it is a literature review of academic papers in the RFA sector papers within the timescale 2000–2018. PLM 1.0 has dominated in this time period however the potential trajectory of connected PLM 2.0 is beginning to emerge.,The results from this paper indicate that there is a lack of research on PLM in the sector and concludes by suggesting promising future research possibilities: further empirical and case studies on organisations implementing a PLM strategy; studies reporting on the contribution of PLM to address the challenges of sustainability, traceability and transparency in the industry and inter-industry collaborations; studies with knowledge management theories specifically applied to the textile and apparel sector; and the opportunity for academic and industry collaboration on the development of PLM to meet these needs.,To the best of the author's knowledge, no systematic literature review on this topic has previously been published in academic journals. Given levels of investment in PLM platforms in the sector, both practitioners in companies and the academic community might find the review and agenda for future research useful.
{"title":"From PLM 1.0 to PLM 2.0: the evolving role of product lifecycle management (PLM) in the textile and apparel industries","authors":"J. Conlon","doi":"10.1108/jfmm-12-2017-0143","DOIUrl":"https://doi.org/10.1108/jfmm-12-2017-0143","url":null,"abstract":"Product lifecycle management (PLM) is an enterprise-wide strategy gaining prominence across manufacturing. The fashion industry is a late adopter of PLM, yet within global fashion and textile organisations PLM is now becoming a mainstream approach to optimize core processes. This literature review analyses the latest academic research to establish a broad basis of understanding of PLM in the sector and identify potential future research directions.,A systematic literature review was conducted to investigate the current state and main perspectives of research on PLM in the textiles and apparel sector. The paper adopts the three features (managerial, technological and collaborative) of the definition of PLM by Corallo et al. (2013) as the analytic framework for the 27 papers to illustrate how PLM is framed and conceptualised in the RFA sector.,PLM is at an interesting phase as it evolves from classical PLM 1.0 to connected PLM 2.0. The evolution of PLM from its PDM origins as an IT tool to a critical component of the strategy for digital transformation is reported. The strategic role of suppliers is noted as a critical success factor. Key inhibitors relating to PLM adoption and optimization in the sector are identified as limited holistic and theoretical perspective of PLM coupled with a deficiency in relevant industry skills. It is argued that the transformational potential of PLM 2.0 may not be fully realised without a more coordinated development effort through industrial and academic collaboration.,The limitations of this study are that it is a literature review of academic papers in the RFA sector papers within the timescale 2000–2018. PLM 1.0 has dominated in this time period however the potential trajectory of connected PLM 2.0 is beginning to emerge.,The results from this paper indicate that there is a lack of research on PLM in the sector and concludes by suggesting promising future research possibilities: further empirical and case studies on organisations implementing a PLM strategy; studies reporting on the contribution of PLM to address the challenges of sustainability, traceability and transparency in the industry and inter-industry collaborations; studies with knowledge management theories specifically applied to the textile and apparel sector; and the opportunity for academic and industry collaboration on the development of PLM to meet these needs.,To the best of the author's knowledge, no systematic literature review on this topic has previously been published in academic journals. Given levels of investment in PLM platforms in the sector, both practitioners in companies and the academic community might find the review and agenda for future research useful.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"533-553"},"PeriodicalIF":3.5,"publicationDate":"2020-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-12-2017-0143","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48861788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-25DOI: 10.1108/jfmm-07-2019-0140
Athena Choi
The purpose of this study is to draw on an inductive approach in exploring how the post-90s generation relates themselves with the others when browsing fashion images on social media. More specifically, this work explores how young fashion readers perceive the phenomenon of bloggers' self-modeling as a means of self-expression.,Eight focus groups were conducted for 64 Hong Kong young fashion readers. Respondents were asked about their opinion on the fashion blogs, their preference toward bloggers' self-modeling phenomenon, and how they compare themselves with the self-modeling fashion bloggers.,Results indicate that a tendency of social comparison occurred as readers indicated preference toward fashion bloggers who perform as self-modeling image producers, this supports the notion of social comparison that human nature tends to compare with others similar to themselves. This finding also suggests the critical awareness of young fashion readers, in which an ideal beauty is perceived as a successful result from a calculated visual creation, namely “the creative self”.,This study focus on a Hong Kong setting with Instagram as the key communication platform; future research would be benefited from a wider scope of study from an international perspective.,This paper provides practical insight for fashion brands' strategic planners on how the fashion blogging works as a new genre of fashion communication. By understanding the fashion readers' preference, strategic planners could develop appropriate marketing communication strategy in response to the new trend of readers engaging in visual creative production for fashion.,This study reveals a new perspective in interpreting social comparison behavior for the fashion readers in the digital culture, whereas the targeted comparison attribute changed from ideal beauty to the creative self. This finding contributes to the discourse of academic theories in social media, social comparison and fashion communication.
{"title":"Social comparison in fashion blogging: “creative self” as the new genre in fashion communication","authors":"Athena Choi","doi":"10.1108/jfmm-07-2019-0140","DOIUrl":"https://doi.org/10.1108/jfmm-07-2019-0140","url":null,"abstract":"The purpose of this study is to draw on an inductive approach in exploring how the post-90s generation relates themselves with the others when browsing fashion images on social media. More specifically, this work explores how young fashion readers perceive the phenomenon of bloggers' self-modeling as a means of self-expression.,Eight focus groups were conducted for 64 Hong Kong young fashion readers. Respondents were asked about their opinion on the fashion blogs, their preference toward bloggers' self-modeling phenomenon, and how they compare themselves with the self-modeling fashion bloggers.,Results indicate that a tendency of social comparison occurred as readers indicated preference toward fashion bloggers who perform as self-modeling image producers, this supports the notion of social comparison that human nature tends to compare with others similar to themselves. This finding also suggests the critical awareness of young fashion readers, in which an ideal beauty is perceived as a successful result from a calculated visual creation, namely “the creative self”.,This study focus on a Hong Kong setting with Instagram as the key communication platform; future research would be benefited from a wider scope of study from an international perspective.,This paper provides practical insight for fashion brands' strategic planners on how the fashion blogging works as a new genre of fashion communication. By understanding the fashion readers' preference, strategic planners could develop appropriate marketing communication strategy in response to the new trend of readers engaging in visual creative production for fashion.,This study reveals a new perspective in interpreting social comparison behavior for the fashion readers in the digital culture, whereas the targeted comparison attribute changed from ideal beauty to the creative self. This finding contributes to the discourse of academic theories in social media, social comparison and fashion communication.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"651-665"},"PeriodicalIF":3.5,"publicationDate":"2020-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-07-2019-0140","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41346306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-25DOI: 10.1108/jfmm-10-2018-0138
Geetika Jaiswal, Hayun Jung
The aim of this study was to investigate how Multinational Enterprises (MNEs) enforce Code of Conduct (CoC) policies, as well as how they affect suppliers' motivation to engage them in managing CoC compliance mechanisms of monitoring, enforcement and transparency in the Indian apparel industry.,A quantitative survey was conducted using face-to-face surveys. Overall, 210 usable data points were collected and analyzed by use of structural equation modeling.,Study findings highlighted that hard power strategies currently used by MNEs in the apparel Indian market were primarily coercive in nature. A clear power imbalance between MNEs and suppliers from India was evident. Results suggested that when MNEs attempted to use their powerful position to advance compliance goals, higher level of CoC monitoring was required and suppliers were only extrinsically motivated. Lack of intrinsic motivation in suppliers' resulted in under-developed suppliers' transparency mechanisms. Therefore, findings suggested that MNEs should use hard powers consciously considering the long-term and unintended consequences.,The paper proposes a buyer-supplier power-motivation interaction model that clarifies what MNEs can do to motivate apparel suppliers to implement CoCs successfully in the apparel supply chain. This relationship has not previously been empirically tested.
{"title":"The effect of buyers' power on suppliers' motivations in managing their compliance mechanisms: a study of Indian apparel export firms","authors":"Geetika Jaiswal, Hayun Jung","doi":"10.1108/jfmm-10-2018-0138","DOIUrl":"https://doi.org/10.1108/jfmm-10-2018-0138","url":null,"abstract":"The aim of this study was to investigate how Multinational Enterprises (MNEs) enforce Code of Conduct (CoC) policies, as well as how they affect suppliers' motivation to engage them in managing CoC compliance mechanisms of monitoring, enforcement and transparency in the Indian apparel industry.,A quantitative survey was conducted using face-to-face surveys. Overall, 210 usable data points were collected and analyzed by use of structural equation modeling.,Study findings highlighted that hard power strategies currently used by MNEs in the apparel Indian market were primarily coercive in nature. A clear power imbalance between MNEs and suppliers from India was evident. Results suggested that when MNEs attempted to use their powerful position to advance compliance goals, higher level of CoC monitoring was required and suppliers were only extrinsically motivated. Lack of intrinsic motivation in suppliers' resulted in under-developed suppliers' transparency mechanisms. Therefore, findings suggested that MNEs should use hard powers consciously considering the long-term and unintended consequences.,The paper proposes a buyer-supplier power-motivation interaction model that clarifies what MNEs can do to motivate apparel suppliers to implement CoCs successfully in the apparel supply chain. This relationship has not previously been empirically tested.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"153-173"},"PeriodicalIF":3.5,"publicationDate":"2020-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-10-2018-0138","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43987831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-24DOI: 10.1108/jfmm-03-2019-0040
Y. Lai, Milda Perminienė
Fashion advertising as a contemporary ideological form has the power to deliver semiotic messages, which frames individuals' perception. Promoting perfection in consumer culture has resulted in the creation of unrealistic self-image and negative effects that led to psychological illnesses and pathological behaviours. The purpose of this paper is to investigate the ideology behind the contemporary fashion advertising that embraces imperfection and is linked to consumer subjective well-being.,Nine fashion ads were selected based on the WGSN consumer report Embracing Imperfection. A sample of images was analysed applying semiotic analysis combined with the criteria of content analysis.,The results supported the notion that some contemporary fashion communication brands are challenging the conventional idea of perfection. Five themes were identified as the characteristics that bridged the visual surface of advertising with its hidden ideologies of imperfection. By supporting “anonymity”, fashion brand communication is against excessive self-focus and helps reducing anxiety due to being imperfect. By promoting “rawness”, it encourages authenticity and uniqueness. “Banality” rejects materialism and promotes the beauty of the boring day. “Ugliness” advocates for removal of the single standards and celebrate individual differences, and “spontaneity” is interchangeable for humanity, freedom, openness and acceptance of self.,This study is among the few attempts to conduct semiotic analysis of fashion advertising images aiming to identify the visual components and ideologies that could potentially be linked to subjective well-being in fashion communication.
{"title":"Embracing imperfection: contemporary fashion communication and consumer well-being","authors":"Y. Lai, Milda Perminienė","doi":"10.1108/jfmm-03-2019-0040","DOIUrl":"https://doi.org/10.1108/jfmm-03-2019-0040","url":null,"abstract":"Fashion advertising as a contemporary ideological form has the power to deliver semiotic messages, which frames individuals' perception. Promoting perfection in consumer culture has resulted in the creation of unrealistic self-image and negative effects that led to psychological illnesses and pathological behaviours. The purpose of this paper is to investigate the ideology behind the contemporary fashion advertising that embraces imperfection and is linked to consumer subjective well-being.,Nine fashion ads were selected based on the WGSN consumer report Embracing Imperfection. A sample of images was analysed applying semiotic analysis combined with the criteria of content analysis.,The results supported the notion that some contemporary fashion communication brands are challenging the conventional idea of perfection. Five themes were identified as the characteristics that bridged the visual surface of advertising with its hidden ideologies of imperfection. By supporting “anonymity”, fashion brand communication is against excessive self-focus and helps reducing anxiety due to being imperfect. By promoting “rawness”, it encourages authenticity and uniqueness. “Banality” rejects materialism and promotes the beauty of the boring day. “Ugliness” advocates for removal of the single standards and celebrate individual differences, and “spontaneity” is interchangeable for humanity, freedom, openness and acceptance of self.,This study is among the few attempts to conduct semiotic analysis of fashion advertising images aiming to identify the visual components and ideologies that could potentially be linked to subjective well-being in fashion communication.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"685-703"},"PeriodicalIF":3.5,"publicationDate":"2020-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-03-2019-0040","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48403564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-22DOI: 10.1108/jfmm-09-2019-0192
S. Lynch, L. Barnes
The purpose of this paper is to examine the customer decision-making journey of high involvement female fashion consumers in the context of omnichannel fashion retailing.,The research is qualitative in nature, using a multi-method approach consisting of focus groups, semi-structured interviews, online diaries and follow-up interviews, with grounded theory applied to analyse the data.,The results of the study include a framework to outline the stages of the omnichannel customer decision-making journey for young high involvement female fashion consumers. The findings also reveal that an omnichannel decision-making journey is the one that predicated on risk and that consumers employ specific strategies to avoid such risks.,Due to the nature of this research, the sample size is limited and may not be generalised. Data collection was confined to Manchester, UK.,Customer journey mapping enables practitioners to view the entire shopping experience through the eyes of the customer and enables retailers' fault-find issues within the customer and brand experience.,The paper advances knowledge about fashion and consumer behaviour. The customer decision journey framework maps the emotional experiences, devices and channels encountered by high-involvement fashion consumers across each stage of the omnichannel journey.
{"title":"Omnichannel fashion retailing: examining the customer decision-making journey","authors":"S. Lynch, L. Barnes","doi":"10.1108/jfmm-09-2019-0192","DOIUrl":"https://doi.org/10.1108/jfmm-09-2019-0192","url":null,"abstract":"The purpose of this paper is to examine the customer decision-making journey of high involvement female fashion consumers in the context of omnichannel fashion retailing.,The research is qualitative in nature, using a multi-method approach consisting of focus groups, semi-structured interviews, online diaries and follow-up interviews, with grounded theory applied to analyse the data.,The results of the study include a framework to outline the stages of the omnichannel customer decision-making journey for young high involvement female fashion consumers. The findings also reveal that an omnichannel decision-making journey is the one that predicated on risk and that consumers employ specific strategies to avoid such risks.,Due to the nature of this research, the sample size is limited and may not be generalised. Data collection was confined to Manchester, UK.,Customer journey mapping enables practitioners to view the entire shopping experience through the eyes of the customer and enables retailers' fault-find issues within the customer and brand experience.,The paper advances knowledge about fashion and consumer behaviour. The customer decision journey framework maps the emotional experiences, devices and channels encountered by high-involvement fashion consumers across each stage of the omnichannel journey.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"24 1","pages":"471-493"},"PeriodicalIF":3.5,"publicationDate":"2020-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1108/jfmm-09-2019-0192","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49394770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：