Pub Date : 2023-05-30DOI: 10.1108/jfmm-10-2022-0205
Md. Rafiqul Islam Rana, Jung E. Ha-Brookshire
Purpose This study investigates the relationships between knowledge management capabilities (KMC), supply chain agility (SCA) and disruption mitigation performance (DMP) in the U.S. fashion retail industry (FRI) during turbulent times, such as a pandemic. Design/methodology/approach An online survey was used to collect 320 responses from U.S. fashion retail professionals. Structural equation modeling was used for analysis. Findings Among the two KMCs, knowledge infrastructure capabilities act as enabling factors for knowledge process capabilities (KPC) in U.S. fashion retail settings. The KPC were found to be positively associated with SCA, and SCA was positively associated with both pre- and post-DMP of U.S. fashion retailers. Originality/value This study adds to the literature on KMC, SCA and DMP from the FRI context and illustrates the impact of effective organizational knowledge management for supply chain (SC) disruption mitigation through agility in a volatile market. Practical implications The results inform fashion retail companies on how to transform their organizational dimensions through effective management of knowledge, i.e. digital escalation and innovation, to establish an agile and sustainable SC to mitigate future market disruptions.
{"title":"An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective","authors":"Md. Rafiqul Islam Rana, Jung E. Ha-Brookshire","doi":"10.1108/jfmm-10-2022-0205","DOIUrl":"https://doi.org/10.1108/jfmm-10-2022-0205","url":null,"abstract":"Purpose This study investigates the relationships between knowledge management capabilities (KMC), supply chain agility (SCA) and disruption mitigation performance (DMP) in the U.S. fashion retail industry (FRI) during turbulent times, such as a pandemic. Design/methodology/approach An online survey was used to collect 320 responses from U.S. fashion retail professionals. Structural equation modeling was used for analysis. Findings Among the two KMCs, knowledge infrastructure capabilities act as enabling factors for knowledge process capabilities (KPC) in U.S. fashion retail settings. The KPC were found to be positively associated with SCA, and SCA was positively associated with both pre- and post-DMP of U.S. fashion retailers. Originality/value This study adds to the literature on KMC, SCA and DMP from the FRI context and illustrates the impact of effective organizational knowledge management for supply chain (SC) disruption mitigation through agility in a volatile market. Practical implications The results inform fashion retail companies on how to transform their organizational dimensions through effective management of knowledge, i.e. digital escalation and innovation, to establish an agile and sustainable SC to mitigate future market disruptions.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135643405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-30DOI: 10.1108/jfmm-09-2022-0185
Huicheng (Jeff) Wu, Nancy Nelson Hodges, Jin Su, Sukyung Seo
Purpose The purpose of this study was to investigate the affective and cognitive dimensions of satisfaction that impact the buyer-supplier relationship (BSR) from the supplier's perspective and to consider satisfaction within the context of power-dependency theory. Design/methodology/approach Qualitative in-depth interviews were conducted with 20 Chinese apparel supply professionals who regularly interact with apparel buyers. Audio or video interviews were conducted via WeChat (the most popular social media platform in China). Findings A thematic analysis of the interview data revealed that both affective and cognitive dimensions of satisfaction impact the BSR. A model of supplier affective and cognitive satisfaction in a collaborative BSR was developed to illustrate the connections between the two dimensions. Originality/values Due to intense competition in the market, supplier satisfaction is essential for building relationships in the apparel industry. Existing studies have focused on satisfaction from the perspective of the buyer rather than the supplier because in a BSR, the buyer tends to hold more power. Moreover, research has primarily considered cognitive evaluations of satisfaction with the BSR. This study offers new insight on both cognitive and affective satisfaction from the perspective of suppliers within the context of power-dependency theory.
{"title":"Investigating the role of apparel supplier satisfaction in developing a collaborative buyer–supplier relationship: a power-dependency perspective","authors":"Huicheng (Jeff) Wu, Nancy Nelson Hodges, Jin Su, Sukyung Seo","doi":"10.1108/jfmm-09-2022-0185","DOIUrl":"https://doi.org/10.1108/jfmm-09-2022-0185","url":null,"abstract":"Purpose The purpose of this study was to investigate the affective and cognitive dimensions of satisfaction that impact the buyer-supplier relationship (BSR) from the supplier's perspective and to consider satisfaction within the context of power-dependency theory. Design/methodology/approach Qualitative in-depth interviews were conducted with 20 Chinese apparel supply professionals who regularly interact with apparel buyers. Audio or video interviews were conducted via WeChat (the most popular social media platform in China). Findings A thematic analysis of the interview data revealed that both affective and cognitive dimensions of satisfaction impact the BSR. A model of supplier affective and cognitive satisfaction in a collaborative BSR was developed to illustrate the connections between the two dimensions. Originality/values Due to intense competition in the market, supplier satisfaction is essential for building relationships in the apparel industry. Existing studies have focused on satisfaction from the perspective of the buyer rather than the supplier because in a BSR, the buyer tends to hold more power. Moreover, research has primarily considered cognitive evaluations of satisfaction with the BSR. This study offers new insight on both cognitive and affective satisfaction from the perspective of suppliers within the context of power-dependency theory.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135643436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-17DOI: 10.1108/JFMM-07-2020-0148
R. Nayak, Long Nguyen Van Thang, T. Nguyen, J. Gaimster, R. Morris, Majo George
PurposeThe purpose of this research is to investigate the status of sustainable development and corporate social responsibility in fashion enterprises in Vietnam.Design/methodology/approachThis paper is qualitative in nature and utilized a multiple case study approach (questionnaires and face-to-face interviews) to achieve the objectives of the research. NVivo was used to analyze the data.FindingsFindings showed that by collaborating with the local artisans to create the unique clothing lines, the fashion brands try to blend and upscale the traditional indigenous clothing styles with modern design concepts to promote the diversity of Vietnamese ethnic culture. The findings also suggest that both the small and medium-sized enterprises (SMEs) and large enterprises (LEs) should maintain their corporate social responsibility (CSR) concepts to comply with the legal obligations such as salary and welfare benefits for employees, work safety, gender equality and promotions. Further, the CSR activities should address the social issues with their target stakeholders, particularly with the local communities.Originality/valueThis study sought to provide a snapshot on the current sustainable practices followed in Vietnamese fashion enterprises.
{"title":"Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises","authors":"R. Nayak, Long Nguyen Van Thang, T. Nguyen, J. Gaimster, R. Morris, Majo George","doi":"10.1108/JFMM-07-2020-0148","DOIUrl":"https://doi.org/10.1108/JFMM-07-2020-0148","url":null,"abstract":"PurposeThe purpose of this research is to investigate the status of sustainable development and corporate social responsibility in fashion enterprises in Vietnam.Design/methodology/approachThis paper is qualitative in nature and utilized a multiple case study approach (questionnaires and face-to-face interviews) to achieve the objectives of the research. NVivo was used to analyze the data.FindingsFindings showed that by collaborating with the local artisans to create the unique clothing lines, the fashion brands try to blend and upscale the traditional indigenous clothing styles with modern design concepts to promote the diversity of Vietnamese ethnic culture. The findings also suggest that both the small and medium-sized enterprises (SMEs) and large enterprises (LEs) should maintain their corporate social responsibility (CSR) concepts to comply with the legal obligations such as salary and welfare benefits for employees, work safety, gender equality and promotions. Further, the CSR activities should address the social issues with their target stakeholders, particularly with the local communities.Originality/valueThis study sought to provide a snapshot on the current sustainable practices followed in Vietnamese fashion enterprises.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44477522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-15DOI: 10.1108/JFMM-05-2020-0101
R. Salerno-Kochan, P. Turek
PurposeThe aim of the study reported in this article was to establish whether the quality of clothes of a given brand is perceived and assessed by consumers at the same level. An additional purpose was to identify the features that characterize the quality of popular, among Polish young female consumers, clothing brands and to classify them according to their quality level (perceived and assessed).Design/methodology/approachThe article presents two approaches to consumer assessment of the quality of clothes: the survey method, in which the product quality was determined by 320 Polish female young respondents (19–25) based on their own previous experiences and impressions related to a particular clothing brand, and a direct assessment of shirts of selected brands using a sensory quality assessment method, a five-point hedonic scale with the verbal anchor (115 evaluators).FindingsThe research has revealed a significant difference between the perception of selected quality features of brands and the consumer assessment of the products. The perception maps developed based on the PROFIT analysis (PROperty FITting) as well as on cluster analysis provided interesting information about the situation of selected brands and their features in comparison with others and allowed to identify strong and weak features characterizing a given category.Research limitations/implicationsThis study has several limitations. First and foremost, the research results cannot be generalized to all consumers because they encompass the results from one national context and one population of respondents (young females). It should also be noted that the conducted research comprises only the most popular clothing brands available on the Polish market, in particular, the fast fashion segment brands. Furthermore, it would be advisable to carry out a sensory assessment of the quality of other clothing items offered under the brand names investigated.Practical implicationsThis research could be a valuable source of information for clothing company managers, thanks to which they could better manage their brand and its position on the market. When undertaking marketing activities consisting of building positive perceptions about the product, it is important to make sure that the product offers an attractive sensory experience. When real quality deviates from consumer perceptions about the quality, managers should take corrective actions to restore and even improve the brand image in the eyes of the consumer, as well as to ensure the brand and the products offered under it a stable position on the market.Originality/valueBy comparing two approaches to consumer quality assessment, discrepancies between declared and real (sensory) quality of clothes have been identified and the distinctive features that differentiate selected brands regarding their quality level have been indicated.
{"title":"Consumer perception vs sensory assessment of the quality of clothes of selected brands available on the Polish market","authors":"R. Salerno-Kochan, P. Turek","doi":"10.1108/JFMM-05-2020-0101","DOIUrl":"https://doi.org/10.1108/JFMM-05-2020-0101","url":null,"abstract":"PurposeThe aim of the study reported in this article was to establish whether the quality of clothes of a given brand is perceived and assessed by consumers at the same level. An additional purpose was to identify the features that characterize the quality of popular, among Polish young female consumers, clothing brands and to classify them according to their quality level (perceived and assessed).Design/methodology/approachThe article presents two approaches to consumer assessment of the quality of clothes: the survey method, in which the product quality was determined by 320 Polish female young respondents (19–25) based on their own previous experiences and impressions related to a particular clothing brand, and a direct assessment of shirts of selected brands using a sensory quality assessment method, a five-point hedonic scale with the verbal anchor (115 evaluators).FindingsThe research has revealed a significant difference between the perception of selected quality features of brands and the consumer assessment of the products. The perception maps developed based on the PROFIT analysis (PROperty FITting) as well as on cluster analysis provided interesting information about the situation of selected brands and their features in comparison with others and allowed to identify strong and weak features characterizing a given category.Research limitations/implicationsThis study has several limitations. First and foremost, the research results cannot be generalized to all consumers because they encompass the results from one national context and one population of respondents (young females). It should also be noted that the conducted research comprises only the most popular clothing brands available on the Polish market, in particular, the fast fashion segment brands. Furthermore, it would be advisable to carry out a sensory assessment of the quality of other clothing items offered under the brand names investigated.Practical implicationsThis research could be a valuable source of information for clothing company managers, thanks to which they could better manage their brand and its position on the market. When undertaking marketing activities consisting of building positive perceptions about the product, it is important to make sure that the product offers an attractive sensory experience. When real quality deviates from consumer perceptions about the quality, managers should take corrective actions to restore and even improve the brand image in the eyes of the consumer, as well as to ensure the brand and the products offered under it a stable position on the market.Originality/valueBy comparing two approaches to consumer quality assessment, discrepancies between declared and real (sensory) quality of clothes have been identified and the distinctive features that differentiate selected brands regarding their quality level have been indicated.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44160522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.1108/JFMM-10-2020-0222
Z. Ramadan, Nour Zakaria Nsouli
PurposeWith US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in order to recruit and retain a viable customer base. Nonetheless, these elements are yet to be extensively and properly researched as the literature is still scarce vis-à-vis this area.Design/methodology/approachA mixed qualitative approach was adopted using both in-depth interviews and focus groups. Two qualitative studies were conducted, with a total of 13 elite respondents and 28 consumer respondents from Saudi Arabia and the United Arab Emirates (UAE) using semi-structured interviews. Four focus groups were also conducted in both countries with six participants each group for triangulation of the findings.FindingsThe findings enhance current understanding pertaining to Gen Ys' motivations when selecting and engaging online with a luxury fashion start-up brand. The study suggests a detailed strategic framework that can be used in an integrated omni-channel approach. It also discusses the different touchpoints that play a role in influencing luxury consumption across different motivation stages.Originality/valueThe literature relating to digital strategies for luxury fashion start-up brands in the Middle East is still nascent. This study fills a considerable gap in the literature related to such brands that are aiming to stay relevant amidst the growing impact of the digital landscape on luxury fashion brand shoppers in the Middle East.
{"title":"Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East","authors":"Z. Ramadan, Nour Zakaria Nsouli","doi":"10.1108/JFMM-10-2020-0222","DOIUrl":"https://doi.org/10.1108/JFMM-10-2020-0222","url":null,"abstract":"PurposeWith US$ 320 bn spent on luxury fashion in the Middle East and a growing digital consumer presence, local start-ups must form an integrated online relationship with millennials in order to recruit and retain a viable customer base. Nonetheless, these elements are yet to be extensively and properly researched as the literature is still scarce vis-à-vis this area.Design/methodology/approachA mixed qualitative approach was adopted using both in-depth interviews and focus groups. Two qualitative studies were conducted, with a total of 13 elite respondents and 28 consumer respondents from Saudi Arabia and the United Arab Emirates (UAE) using semi-structured interviews. Four focus groups were also conducted in both countries with six participants each group for triangulation of the findings.FindingsThe findings enhance current understanding pertaining to Gen Ys' motivations when selecting and engaging online with a luxury fashion start-up brand. The study suggests a detailed strategic framework that can be used in an integrated omni-channel approach. It also discusses the different touchpoints that play a role in influencing luxury consumption across different motivation stages.Originality/valueThe literature relating to digital strategies for luxury fashion start-up brands in the Middle East is still nascent. This study fills a considerable gap in the literature related to such brands that are aiming to stay relevant amidst the growing impact of the digital landscape on luxury fashion brand shoppers in the Middle East.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48741142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-25DOI: 10.1108/JFMM-11-2020-0240
G. Mortimer, Shasha Wang
Purpose – Fashion retail employees sometimes ‘bend the rules’ to help their customers. Referred to as customer-oriented deviance, this study responds to calls to examine the motivational antecedents of this behavior. This research also tests the moderating effect of tenure on the relationships between a frontline employee’s motivations, their customer-oriented deviance behaviors and commitment to the organization. Design/methodology/approach – Data were collected via a self-completed, anonymous, online survey provided to a sample of 390 sales associates employed in retail fashion businesses. Findings – Findings demonstrate that fashion retail employees were inclined to adapt service procedures and engage in deviant communication about either their organization and/or the products they sell for both pro-social and self-directed reasons. Interestingly, long-tenured employees demonstrated consistently lower motivations to engage in customer-oriented deviance compared to short-tenured employees. However, analysis indicated no significant differences between short-tenured and long-tenured employees in their customer-oriented deviance behaviors and commitment to the organization. Research limitations/implications – The cross-sectional nature and single-level data collection naturally put limitations on the generalizability of this research. The study does not examine alternative constructs that might mediate/moderate tested relationships, such as perceived empowerment, gender, or risk, hence future potential avenues for further inquiry are presented. Originality/value – This research contributes to positive deviance theory and extends existing knowledge by developing an extensive model of motivational antecedents, a moderator, and an outcome of customer-oriented deviant behavior. For managers, this research provides valuable insights for organizations, which may create positive effects on service quality and a reduction in employee turnover.
{"title":"Examining the drivers of deviant service adaption in fashion retailing: the role of tenure","authors":"G. Mortimer, Shasha Wang","doi":"10.1108/JFMM-11-2020-0240","DOIUrl":"https://doi.org/10.1108/JFMM-11-2020-0240","url":null,"abstract":"Purpose – Fashion retail employees sometimes ‘bend the rules’ to help their customers. Referred to as customer-oriented deviance, this study responds to calls to examine the motivational antecedents of this behavior. This research also tests the moderating effect of tenure on the relationships between a frontline employee’s motivations, their customer-oriented deviance behaviors and commitment to the organization. Design/methodology/approach – Data were collected via a self-completed, anonymous, online survey provided to a sample of 390 sales associates employed in retail fashion businesses. Findings – Findings demonstrate that fashion retail employees were inclined to adapt service procedures and engage in deviant communication about either their organization and/or the products they sell for both pro-social and self-directed reasons. Interestingly, long-tenured employees demonstrated consistently lower motivations to engage in customer-oriented deviance compared to short-tenured employees. However, analysis indicated no significant differences between short-tenured and long-tenured employees in their customer-oriented deviance behaviors and commitment to the organization. Research limitations/implications – The cross-sectional nature and single-level data collection naturally put limitations on the generalizability of this research. The study does not examine alternative constructs that might mediate/moderate tested relationships, such as perceived empowerment, gender, or risk, hence future potential avenues for further inquiry are presented. Originality/value – This research contributes to positive deviance theory and extends existing knowledge by developing an extensive model of motivational antecedents, a moderator, and an outcome of customer-oriented deviant behavior. For managers, this research provides valuable insights for organizations, which may create positive effects on service quality and a reduction in employee turnover.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43063399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-25DOI: 10.1108/JFMM-10-2020-0217
Simon K. Medcalfe, Eva Miralles Miro
PurposeThe purpose of this paper is to determine the relationship between sustainable practices and financial performance in fashion firms.Design/methodology/approachA statistical analysis (fixed effects and ordinary least squares) of publicly available financial data combined with sustainable practices taken from the Baptist World Aid Australia Ethical Fashion Reports to determine if companies with better sustainable practices have significantly better financial performance.FindingsThe research shows that there is a strong positive correlation between sustainable practices and financial performance in fashion firms. There is stronger evidence that better sustainable practices lead to better financial performance and vice versa.Research limitations/implicationsThe sample size is limited to publicly available financial data and may not be generalized to all fashion firms. A quarter of firms were unresponsive to Baptist World Aid Australia's requests for information on sustainable practices creating potential selection bias.Social implicationsConsumers, employees, government and non-governmental organizations are advocates for greater corporate responsibility in fashion firms. Given the positive relationship between sustainable practices and return on equity, shareholders can be added to this list.Originality/valueThis research is the first to analyze objective financial performance with a range of sustainable indicators to determine if certain practices are more valuable than others.
{"title":"Sustainable practices and financial performance in fashion firms","authors":"Simon K. Medcalfe, Eva Miralles Miro","doi":"10.1108/JFMM-10-2020-0217","DOIUrl":"https://doi.org/10.1108/JFMM-10-2020-0217","url":null,"abstract":"PurposeThe purpose of this paper is to determine the relationship between sustainable practices and financial performance in fashion firms.Design/methodology/approachA statistical analysis (fixed effects and ordinary least squares) of publicly available financial data combined with sustainable practices taken from the Baptist World Aid Australia Ethical Fashion Reports to determine if companies with better sustainable practices have significantly better financial performance.FindingsThe research shows that there is a strong positive correlation between sustainable practices and financial performance in fashion firms. There is stronger evidence that better sustainable practices lead to better financial performance and vice versa.Research limitations/implicationsThe sample size is limited to publicly available financial data and may not be generalized to all fashion firms. A quarter of firms were unresponsive to Baptist World Aid Australia's requests for information on sustainable practices creating potential selection bias.Social implicationsConsumers, employees, government and non-governmental organizations are advocates for greater corporate responsibility in fashion firms. Given the positive relationship between sustainable practices and return on equity, shareholders can be added to this list.Originality/valueThis research is the first to analyze objective financial performance with a range of sustainable indicators to determine if certain practices are more valuable than others.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46654093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-05-04DOI: 10.1108/JFMM-05-2020-0079
Christiana M. Emmanuel-Stephen, A. Gbadamosi
Purpose: Although consumption is a universal phenomenon, it is characterised with considerable degree of diversity in relation to various factors such as culture, age, gender, ethnicity, and many others. Accordingly, more often than not, these factors underpin consumers' reactions to different market offerings including luxury products. While a plethora of scholarship effort are evident in the extant literature in regards luxury consumption, there is dearth of studies around how this is linked hedonism and ethnic consumers. Hence, this paper fills a palpable gap in the literature by exploring the UK Black African women’s taste for luxury fashion consumption. Design/Methodology/Approach: The study is interpretive in nature with the use of twenty in-depth interviews conducted with Black African women through the use of snowballing and purposive sampling methods. Findings: The study shows that the respondents’ motivation for luxury consumption is driven by success and evolutionary motives, belongingness, societal pressures, cultural connection, anthropomorphism, consumer brand relationship and hedonism. Originality/Value: Apart from the theoretical implication of the study which revolves around extending the discourse of taste in consumption and ethnic consumer behaviour, the paper will be greatly beneficial for marketing practitioners especially in the area of segmentation, targeting, and positioning vis-a-vis the marketing of luxury products.
{"title":"Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study","authors":"Christiana M. Emmanuel-Stephen, A. Gbadamosi","doi":"10.1108/JFMM-05-2020-0079","DOIUrl":"https://doi.org/10.1108/JFMM-05-2020-0079","url":null,"abstract":"Purpose: Although consumption is a universal phenomenon, it is characterised with considerable degree of diversity in relation to various factors such as culture, age, gender, ethnicity, and many others. Accordingly, more often than not, these factors underpin consumers' reactions to different market offerings including luxury products. While a plethora of scholarship effort are evident in the extant literature in regards luxury consumption, there is dearth of studies around how this is linked hedonism and ethnic consumers. Hence, this paper fills a palpable gap in the literature by exploring the UK Black African women’s taste for luxury fashion consumption. \u0000Design/Methodology/Approach: The study is interpretive in nature with the use of twenty in-depth interviews conducted with Black African women through the use of snowballing and purposive sampling methods. \u0000Findings: The study shows that the respondents’ motivation for luxury consumption is driven by success and evolutionary motives, belongingness, societal pressures, cultural connection, anthropomorphism, consumer brand relationship and hedonism. \u0000Originality/Value: Apart from the theoretical implication of the study which revolves around extending the discourse of taste in consumption and ethnic consumer behaviour, the paper will be greatly beneficial for marketing practitioners especially in the area of segmentation, targeting, and positioning vis-a-vis the marketing of luxury products.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46518436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.1108/JFMM-07-2020-0139
Jitong Li, K. Leonas
PurposeThe purpose of this study is to (1) identify the sustainable practices developed by the textile and apparel industry and (2) investigate the gaps and opportunities in the sustainability implementation process by quantitively analyzing the sustainability topics and the relevant topic trends.Design/methodology/approachThis study employed text mining techniques. A total of 1,168 relevant magazine articles published from 2013 to 2020 were collected and then categorized according to their tones. In total, 36 topics were identified by reviewing the sustainability issues in the industry. The frequency of each topic mentioned in the articles and the correlation coefficients between topics' frequencies and published time were calculated. The results were used to examine if the three sustainability dimensions (environment, society, economy) were equally addressed and identify opportunities in the sustainability implementation process.FindingsThere were much fewer social and economic topics than environmental topics discussed in the articles. Additionally, there were not enough practices developed to reduce microfiber pollution, improve consumers' knowledge of sustainability, offset the carbon footprint, build a transparent, sustainable supply chain and avoid animal cruelty.Originality/valueThere is a lack of research focusing on the whole supply chain and sustainability when investigating sustainable practices and topic trends. This study fills a part of the gap. The results can be used by industrialists to identify sustainable practice opportunities and better manage their sustainable supply chains. Researchers can utilize the results to compare the topics in the industry with the topics studied in academia.
{"title":"Sustainability topic trends in the textile and apparel industry: a text mining-based magazine article analysis","authors":"Jitong Li, K. Leonas","doi":"10.1108/JFMM-07-2020-0139","DOIUrl":"https://doi.org/10.1108/JFMM-07-2020-0139","url":null,"abstract":"PurposeThe purpose of this study is to (1) identify the sustainable practices developed by the textile and apparel industry and (2) investigate the gaps and opportunities in the sustainability implementation process by quantitively analyzing the sustainability topics and the relevant topic trends.Design/methodology/approachThis study employed text mining techniques. A total of 1,168 relevant magazine articles published from 2013 to 2020 were collected and then categorized according to their tones. In total, 36 topics were identified by reviewing the sustainability issues in the industry. The frequency of each topic mentioned in the articles and the correlation coefficients between topics' frequencies and published time were calculated. The results were used to examine if the three sustainability dimensions (environment, society, economy) were equally addressed and identify opportunities in the sustainability implementation process.FindingsThere were much fewer social and economic topics than environmental topics discussed in the articles. Additionally, there were not enough practices developed to reduce microfiber pollution, improve consumers' knowledge of sustainability, offset the carbon footprint, build a transparent, sustainable supply chain and avoid animal cruelty.Originality/valueThere is a lack of research focusing on the whole supply chain and sustainability when investigating sustainable practices and topic trends. This study fills a part of the gap. The results can be used by industrialists to identify sustainable practice opportunities and better manage their sustainable supply chains. Researchers can utilize the results to compare the topics in the industry with the topics studied in academia.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":null,"pages":null},"PeriodicalIF":3.5,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48060090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-07DOI: 10.1108/JFMM-04-2020-0058
Muhammad Kashif, Tulay Korkmaz Devrani, Aisha Rehman, Sarminah Samad
PurposeThere is extensive research where consumer emotions of brand love and brand hate are investigated. However, the studies where a transition in consumer-brand emotions is explored are scant. This paper aims to investigate the mediating effect of brand jealousy in the relationship between brand love and brand hate among luxury fashion brand consumers. Also how value expressiveness moderates the relationship between brand hate and negative word of mouth (NWOM) is examined.Design/methodology/approachThe study is based on a cross-sectional survey conducted among 273 luxury fashion consumers from Pakistan. The structural equation modeling (SEM) technique is employed to test the proposed hypotheses.FindingsAll the proposed hypotheses are supported. Brand jealousy mediates the relationship between brand love and brand hate. Furthermore, value expressiveness buffers the relationship between brand hate and NWOM.Practical implicationsThe luxury fashion marketers should focus on strengthening the symbolic identity of a luxury fashion brand via advocating its visual elements. Moreover, there is a need to advertise luxury fashion brands as exclusive to individual customers. Finally, some rewards can be offered to consumers to generate positive word of mouth (WOM) about luxury fashion brands.Originality/valueThe study of an emotional transition among luxury brand customers via a mediating role of brand jealousy is a unique theoretical contribution. Moreover, the moderating role of the value-expressiveness function examining the hate-to-NWOM path is also unique to this study.
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