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Impact of service quality on youth football participation in China: a moderating role of country-of-origin 服务质量对中国青少年参与足球运动的影响:原籍国的调节作用
IF 3.4 2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-11-28 DOI: 10.1080/16184742.2023.2276823
Yuchen Shi, Doyoung Pyun, Elisavet Manoli
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引用次数: 0
Demand for Chinese Super League Broadcast: An Analysis of Broadcasters’ Match Selection and TV Ratings 中超联赛转播需求:转播商比赛选择与收视率分析
IF 3.4 2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-11-28 DOI: 10.1080/16184742.2023.2283448
Shanshan Li, Kihan Kim, Yoonji Ryu, Hansol Kim
The purpose of this paper is to examine the factors affecting broadcasters’ choice of matches and audience viewership of live Chinese Super League (CSL) matches.Data came from 720 matches spanning ...
本文旨在研究中国足球超级联赛(中超)直播中影响广播公司选择比赛和观众收视率的因素。
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引用次数: 0
Impact of turning points and transitions on work and family orientations: insights from collegiate coaches 转折点和转变对工作和家庭取向的影响:来自大学教练的见解
IF 3.4 2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-11-09 DOI: 10.1080/16184742.2023.2271964
Jeffrey Alexander Graham, Shaina Dabbs, Marlene Dixon, Ashlyn Nicole Hardie
The purpose of this study was to: (1) identify the kinds of transitions and turning points college coaches experience (particularly normative vs non-normative), (2) examine how various transitions ...
本研究的目的是:(1)确定大学教练经历的各种转变和转折点(特别是规范性和非规范性);(2)研究不同的转变如何……
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引用次数: 0
Are we (in)visible?: Toward a critical understanding of Asian women faculty experiences in U.S. sport management 我们看得见吗?:对美国体育管理领域的亚洲女性教师经验的批判性理解
IF 3.4 2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-11-08 DOI: 10.1080/16184742.2023.2273341
NaRi Shin, Hanhan Xue, Ari Kim, Amy Chan Hyung Kim
How do Asian women faculty’s intersecting identities influence the ways in which they identify, fulfill, and negotiate their roles in the White and masculine field of sport management?We used colla...
亚裔女教师的交叉身份如何影响她们在白人和男性的体育管理领域中识别、履行和协商自己角色的方式?我们用colla…
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引用次数: 0
The effects of overseas exhibition games on consumer interest: the case of the English Premier League 海外表演赛对消费者兴趣的影响:以英超联赛为例
2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-11-08 DOI: 10.1080/16184742.2023.2275609
Georgios Nalbantis, Tim Pawlowski
ABSTRACTResearch question This paper attempts to disentangle the impact of overseas exhibition games, a strategic marketing tool frequently implemented by professional sports clubs in their endeavors to expand into foreign markets, on demand. As such, it contributes to the recently growing literature examining the internationalization processes of leagues and clubs.Research methods We implement two different studies. Study 1 analyzes the effects of games played by English Premier League (EPL) clubs in the US in summer 2015 on US residents’ willingness to pay (WTP) for add-on football packages on television. In doing so, we exploit the panel structure of geocoded data collected in two representative surveys and use inverse-probability-weighted regression adjustment estimators. Study 2 focuses on regional audience data on EPL games televised in the US. We account both for summer 2014 and 2015 exhibition games by implementing propensity score stratification.Results and findings Overall, we find that exhibition games played by EPL clubs have a positive effect on both the WTP for TV subscription packages as well as viewership. Further analysis reveals that these effects are primarily driven by top brands traveling abroad (though also some spillover benefits on EPL-wide demand emerge) and dissipate over time.Implications Facilitating the organization of overseas exhibition games seems reasonable from a commercial point of view for league management. For broadcasters, requiring certain top brands to participate in preseason tours in their national markets might be essential if they seek to improve their return on investment.KEYWORDS: Event marketingpreseason toursfriendliesinternationalizationtelevision demand AcknowledgementAn earlier version of this paper was presented at the 42nd ISMS Marketing Science Conference (2020), the Reading Online Sport Economics Seminar (2021) and the 12th ESEA Conference on Sport Economics (2021). We thank the participants as well as Dominik Papies and Joerg Koenigstorfer for their valuable comments and suggestions.Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 There is no general pattern on how clubs decide to locate exhibition games. Some clubs may visit a region several years consecutively, while others alternate between Asia, the US and Oceania. Typically, the decision hinges (amongst others) on the financial offers extended by preseason tour hosts/organizers.2 Manchester United earned £11.3 million in the 2018 preseason tour excluding any related sponsorship revenue (see Manchester United, Citation2019).3 The highest crowd ever reported for a football game in the US was at the Manchester United vs. Real Madrid friendly game on 29 July 2014 (109,318 fans).4 In detail: Survey 1 took place between 15 and 26 May 2015. Survey 2 took place between 31 August and 11 September 2015. A screen-out question about general interest in football in both surveys ensured that participants wer
摘要:本文试图理清海外表演赛的影响,这是职业体育俱乐部在按需开拓国外市场时经常采用的一种战略营销工具。因此,它有助于最近越来越多的文献研究联赛和俱乐部的国际化进程。研究方法我们实施了两项不同的研究。研究1分析了2015年夏季英超(EPL)俱乐部在美国的比赛对美国居民为电视转播的附加足球节目付费意愿的影响。为此,我们利用两次代表性调查中收集的地理编码数据的面板结构,并使用反概率加权回归调整估计器。研究2侧重于在美国转播的英超比赛的区域观众数据。我们通过实施倾向得分分层来解释2014年和2015年夏季表演赛。总体而言,我们发现英超俱乐部的表演赛对电视订阅套餐的WTP和收视率都有积极的影响。进一步的分析表明,这些影响主要是由顶级品牌的海外旅行所驱动的(尽管也会出现一些对epl需求的溢出效应),并随着时间的推移而消散。从联赛经营的商业角度来看,促进海外表演赛的组织似乎是合理的。对于转播商来说,如果他们想要提高投资回报率,要求某些顶级品牌参加本国市场的季前巡回赛可能是必要的。本文的早期版本在第42届ISMS营销科学会议(2020年)、阅读在线体育经济学研讨会(2021年)和第12届ESEA体育经济学会议(2021年)上发表。我们感谢与会者以及Dominik Papies和Joerg Koenigstorfer提出的宝贵意见和建议。披露声明作者未报告潜在的利益冲突。注1俱乐部如何选择表演赛场地并没有统一的模式。有些扶轮社可能连续几年访问一个地区,而其他扶轮社则在亚洲、美国和大洋洲之间轮流访问。通常情况下,这个决定取决于季前巡回赛主办方/组织者提供的资金2 .曼联在2018年季前巡回赛中赚了1130万英镑,不包括任何相关的赞助收入(见曼联,Citation2019)3 .据报道,2014年7月29日曼联对皇马的友谊赛上座率最高,达到109318人调查1于2015年5月15日至26日进行。调查2于2015年8月31日至9月11日进行。在这两项调查中,都有一个关于对足球的普遍兴趣的筛选问题,以确保参与者对足球(至少有一点点)感兴趣。目的是区分运动和/或消费运动的个人和完全不了解运动的人。有关调查设计、数据质量和样本代表性的详细描述,请参见Nalbantis和Pawlowski (Citation2016, Citation2019)这个范围似乎是合理的,因为通过基本娱乐计划访问NBA比赛的费用约为每月100美元。注意,当使用未排序的WTP时,我们的主要发现仍然存在(结果可根据要求提供)在研究期间,南卡罗来纳州的查尔斯顿是一个只卖日记的市场。因此,我们将重点放在22个(而不是23个)举办dmas的展览游戏上每英里费用(CPM)因DMA、网络和广播时间的不同而不同。广播电视广告(不包括黄金时段)的CPM中值估计为每30秒广告20美元(Solomon Partners, Citation2022)。英超转播平均包含约10分钟的商业广告(FiveThirtyEight, Citation2020)通过对表9所示的ATT系数取幂来计算影响的百分比。研究1的数据收集是由FIFA/CIES jo o阿维兰热奖学金共同资助的。资助者在本研究的设计、数据收集、数据分析和解释中没有任何作用。剩下的遗漏和错误由作者全权负责。
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引用次数: 0
Women’s football subculture of misogyny: the escalation to online gender-based violence 厌女症的女足亚文化:网络性别暴力的升级
IF 3.4 2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-11-07 DOI: 10.1080/16184742.2023.2270566
Alex Fenton, Wasim Ahmed, Mariann (Maz) Hardey, Rosy Boardman, Emma Kavanagh
Given the worldwide growth of women’s football and its presence on social media, it is essential to explore and understand fan attitudes and culture.This article provides the first empirical social...
鉴于女足在世界范围内的发展及其在社交媒体上的存在,探索和理解球迷的态度和文化至关重要。这篇文章提供了第一个实证的社会。。。
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引用次数: 0
Do consumers care about human brands?: A case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy 消费者关心人类品牌吗?以Zaltman隐喻启发技术(ZMET)为例,分析两名运动员在社会和政治宣传中的参与情况
2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-11-05 DOI: 10.1080/16184742.2023.2273351
Yeayoung Noh, Na Young Ahn, Aaron J. Anderson
ABSTRACTResearch Question We aimed to explore consumers’ perceptions of two athletes and athletes’ engagements in social and political advocacy.Research Methods We conducted 24 individual in-depth, unstructured interviews and applied Zaltman Metaphor Elicitation Technique (ZMET) to reflect deeper feelings and thoughts of consumers and construct a perceptual map.Results and Findings Findings show how the actions of athletes contribute to the building and leveraging of their own brands – symbolic images and key associations of Michael Bennett and Jason Pierre-Paul. Findings reveal that lifestyle, relationship effort, and role model make a difference in creating unique brands. New categories emerged from the analysis of athlete advocacy: views toward advocacy, sport as platforms for advocacy, and ambassadors.Implications We offer unique methodological contributions to scholarship and distinctive associations of selected athletes and provide implications for both professionals and academics in sport.KEYWORDS: Athlete brandsbrand associationsZMETmetaphorathlete advocacy Disclosure statementNo potential conflict of interest was reported by the author(s).
摘要:本研究旨在探讨消费者对两名运动员的看法,以及运动员参与社会和政治宣传的情况。研究方法通过24个个体深度非结构化访谈,运用Zaltman Metaphor Elicitation Technique (ZMET)来反映消费者更深层次的感受和想法,构建感知地图。研究结果显示了运动员的行为如何有助于建立和利用他们自己的品牌——迈克尔·贝内特和杰森·皮埃尔-保罗的象征性形象和关键联想。调查结果显示,生活方式、人际关系努力和榜样对创造独特品牌有影响。对运动员宣传的分析中出现了新的类别:对宣传的看法、作为宣传平台的体育和大使。我们为选定运动员的奖学金和独特协会提供独特的方法贡献,并为体育专业人士和学者提供启示。关键词:运动员品牌;品牌联想;隐喻;运动员倡导披露声明作者未发现潜在利益冲突。
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引用次数: 1
Advancing understanding of individual-level brand management in sport 加深对体育运动中个人品牌管理的理解
IF 3.4 2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-11-03 DOI: 10.1080/16184742.2023.2276809
Jason Doyle, Thilo Kunkel, Yiran Su, Rui Biscaia, Bradley J. Baker
Published in European Sport Management Quarterly (Ahead of Print, 2023)
发表于《欧洲体育管理季刊》(2023年印刷前)
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引用次数: 0
Enhancing on-pitch learning capabilities with data analytics and technologies in elite sports 通过数据分析和技术在精英运动中提高球场上的学习能力
IF 3.4 2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-10-21 DOI: 10.1080/16184742.2023.2270565
Olatunbosun Olaniyan, Benjamin Dehe, David Bamford, Sara Ward
Research question: We have explored the utilisation of data analytics and technology in elite sports and the role it plays in enhancing on-pitch learning capabilities. In the competitive, complex, ...
研究问题:我们探索了数据分析和技术在精英运动中的应用,以及它在提高球场学习能力方面所起的作用。在竞争、复杂、……
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引用次数: 0
Elite athletes’ perceived dual career competencies and their effectiveness 精英运动员双重职业胜任力感知及其有效性
IF 3.4 2区 教育学 Q1 Business, Management and Accounting Pub Date : 2023-10-18 DOI: 10.1080/16184742.2023.2263859
Kirstin Hallmann, Christoph Breuer, Jasper Mohr
This study aimed to provide a better understanding of Dual Career competencies among elite athletes. To that effect, we evaluated how elite athletes perceive the importance and their possession of ...
本研究旨在提供对优秀运动员双职业胜任力的更好理解。为此,我们评估了优秀运动员如何看待……的重要性和他们拥有……
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引用次数: 0
期刊
European Sport Management Quarterly
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