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Exploring logistics service providers for small and medium-sized enterprises and large corporations: benefits and challenges 探索中小企业和大企业物流服务提供商:利益与挑战
Q2 BUSINESS Pub Date : 2023-09-26 DOI: 10.1108/ebr-05-2023-0154
Khaula Alkaabi
Purpose The purpose of this study is to examine the benefits and challenges of using logistics service providers (LSPs) for small and medium-sized enterprises (SMEs) and large corporations. Design/methodology/approach This study uses the focus group interview method with eight LSP companies of varying sizes in the UAE. The aim is to obtain detailed insights into the advantages and obstacles associated with using LSPs. Findings The interview results reveal differences in the services and payment options offered by large and small-medium-sized LSPs, leading to varying impacts on SMEs. Additionally, both large and small-medium-sized LSPs encounter challenges in delivering services to SMEs, including sustaining logistic excellence in a competitive market, meeting the high customer expectations from SMEs and large enterprises, difficulty in recruiting skilled and competent employees and high costs of business technology. Research limitations/implications This study is limited to the UAE context and the perspectives of eight LSP companies. The findings may not be generalizable to other regions or industries. Practical implications The findings of this research provide valuable insights for SMEs and large corporations considering the use of LSPs. Understanding the benefits and challenges associated with outsourcing logistics services can assist in making informed decisions and developing effective collaborations with LSPs. Originality/value This research contributes to the existing literature by specifically examining the benefits and challenges of using LSPs for SMEs and large corporations. This study provides a comprehensive analysis of the factors that influence logistics outsourcing decisions and highlights the unique challenges faced by LSPs and SMEs in the context of the UAE.
本研究的目的是研究中小型企业(sme)和大型企业使用物流服务提供商(lsp)的好处和挑战。本研究采用焦点小组访谈法对阿联酋8家不同规模的LSP公司进行访谈。目的是详细了解与使用lsp相关的优势和障碍。调查结果显示,大型和中小型lsp提供的服务和支付方式存在差异,导致对中小企业的影响有所不同。此外,大型和中小型物流服务提供商在向中小企业提供服务时都面临挑战,包括在竞争激烈的市场中保持卓越的物流水平,满足中小企业和大型企业的高客户期望,难以招募到熟练和称职的员工,以及业务技术的高成本。研究局限/启示本研究仅限于阿联酋背景和八家LSP公司的观点。研究结果可能不适用于其他地区或行业。本研究的结果为考虑使用lsp的中小企业和大公司提供了有价值的见解。了解外包物流服务的好处和挑战可以帮助您做出明智的决策,并与物流服务提供商建立有效的合作关系。本研究通过专门研究中小企业和大公司使用lsp的好处和挑战,为现有文献做出了贡献。本研究对影响物流外包决策的因素进行了全面分析,并强调了阿联酋背景下物流服务供应商和中小企业面临的独特挑战。
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引用次数: 0
Encouraging SMEs performance through entrepreneurial intentions, competencies, and leadership: serial mediation model 创业意向、胜任力和领导力对中小企业绩效的激励:序列中介模型
Q2 BUSINESS Pub Date : 2023-09-19 DOI: 10.1108/ebr-04-2023-0119
Mukaram Ali Khan, Kashif Rathore, Syed Sohaib Zubair, Aamna Tariq Mukaram, Kareem M. Selem
Purpose The study aims to investigate the effect of entrepreneurial leadership (EL), competencies (ECs) and intentions (EIs) on enterprise performance (EP) via entrepreneurial resilience (ER) and risk-taking propensity (RTP). Design/methodology/approach Data were collected from 403 early-stage small and medium enterprise (SME) owners in Pakistan at two-time intervals and were analyzed using AMOS 22. Findings All predictors (i.e. EIs, EL and ECs) positively affected EP and ER, except for EL and ER. Furthermore, RTP and ER were serially mediated in linking EIs and ECs with EP but could not establish a link between EL and EP. Research limitations/implications The findings reveal that the Pakistani government and business owners must focus on SMEs’ sustained development and prioritize ECs. Originality/value This paper is unique in nature, as understanding EIs, EL and ECs in a holistic framework has never been tested before in relation to EP.
目的本研究旨在探讨创业领导力(EL)、胜任力(ECs)和意愿(ei)通过创业弹性(ER)和冒险倾向(RTP)对企业绩效(EP)的影响。设计/方法/方法从巴基斯坦403名早期中小企业(SME)所有者中以两个时间间隔收集数据,并使用AMOS 22进行分析。除EL和ER外,所有预测因子(即ei、EL和ECs)均对EP和ER有正向影响。此外,RTP和ER在EIs和ECs与EP之间的连接中有序列介导作用,但不能建立EL和EP之间的联系。研究结果表明,巴基斯坦政府和企业主必须关注中小企业的可持续发展,并优先考虑中小企业。原创性/价值这篇论文在本质上是独一无二的,因为在一个整体框架中理解环境影响评价、环境价值评价和环境价值评价,之前从未对环境影响评价进行过相关测试。
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引用次数: 1
Feeling the squeeze: EMNEs’ international expansion as a driver of nonmarket political strategy at home 感受压力:新兴市场国家在国内推动非市场政治战略的国际扩张
Q2 BUSINESS Pub Date : 2023-09-18 DOI: 10.1108/ebr-01-2023-0030
Jaison Caetano da Silva, Rosilene Marcon, Ronaldo Parente, Cinara Gambirage
Purpose The purpose of this study is to investigate the effect of international expansion of emerging markets multinationals (EMNEs) on the home country nonmarket political strategy and why some EMNEs intensify this political tie more than others. Design/methodology/approach We test our theoretical framework using longitudinal data, with 16 years of observations, in Multilatinas and state loans from Brazil, one of the main outward foreign direct investment (OFDI) players in the world and the OFDI leader in Latin America. Findings Theoretically grounded on the institution-based view of strategy, it can be postulated that international expansion is a driver of home country nonmarket political strategy. It can also be hypothesized that political tie intensity is affected by the capacity of EMNEs to deal with international expansion issues without having to depend on relationship with homes country nonmarket political actors. The results provide support for the hypotheses presented. Originality/value This paper contributes to the EMNE internationalization literature by extending the understanding of the underlying motivations and forces shaping the home country nonmarket political strategy of multinationals from emerging markets and, thus, helping understand why some EMNEs tend to be more politically active than others. Likewise, the study contributes to advancing understanding regarding the home country strategic responses adopted by Multilatinas and the forces behind the nonmarket political strategies they employ in their international expansions, especially during turbulent times.
本研究的目的是调查新兴市场跨国公司(EMNEs)的国际扩张对母国非市场政治战略的影响,以及为什么一些EMNEs比其他EMNEs更强化这种政治联系。设计/方法/方法我们使用纵向数据对我们的理论框架进行了测试,并对跨国公司和巴西的国家贷款进行了16年的观察。巴西是世界上主要的对外直接投资(OFDI)参与者之一,也是拉丁美洲对外直接投资的领导者。基于制度基础战略的理论基础,可以假设国际扩张是母国非市场政治战略的驱动因素。还可以假设,政治联系的强度受到EMNEs处理国际扩张问题的能力的影响,而不必依赖于与母国非市场政治行动者的关系。结果为提出的假设提供了支持。本文通过扩展对新兴市场跨国公司形成母国非市场政治战略的潜在动机和力量的理解,从而有助于理解为什么一些EMNE往往比其他EMNE在政治上更活跃,从而为EMNE国际化文献做出了贡献。同样,该研究有助于促进对多国拉丁公司采取的母国战略反应的理解,以及他们在国际扩张中采用的非市场政治战略背后的力量,特别是在动荡时期。
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引用次数: 0
The determinants of export performance: perceived psychic distance and its antecedents 出口绩效的决定因素:感知心理距离及其前因
Q2 BUSINESS Pub Date : 2023-09-13 DOI: 10.1108/ebr-05-2022-0097
Fatma Demirağ, Aydın Kayabaşı
Purpose The Uppsala internationalization model is one of the widely accepted models for the development of exports. This model suggests that the explanation of relations between psychic distance, its antecedents and marketing mix adaptation would lead to successful export practices. Consequently, this study aims to determine the determinants of export performance, antecedents of psychic distance and marketing mix adaptation. Design/methodology/approach This study uses a mixed-methods research design in which qualitative and quantitative research methods were used together. The face-to-face interview method was used to identify the psychic distance antecedents. The face-to-face interview was with eight Turkish exporting firms. Based on the data obtained from face-to-face interviews, a scale for measuring the antecedents of psychic distance has been developed and used in the quantitative study. The scales used for measuring marketing mix adaptation, export performance and psychic distance perception, which has both individual and country dimensions, were adapted from the literature. Data were collected from 221 Turkish exporting companies for quantitative research. Structural equation modeling was used to test relationships between the variables. Findings As a result of the data analysis of face-to-face interviews, six antecedents of psychic distance were determined. According to the subsequent quantitative research results, it has been determined that employee expertise, which is one of the antecedents of psychic distance, only affects the country dimension of psychic distance perception; the cooperation, institutionalization and international market experience affect both the country and individual dimensions of psychic distance perception. The country and individual dimensions of psychic distance were found to have an impact on the product, price, promotion and distribution dimensions of marketing mix adaptation. Only the product dimension of marketing mix adaption was found to affect export performance. Practical implications This study offers a comprehensive perspective for both theoretical and practical studies by discussing various aspects that would help improve the exporting activities of firms within the scope of antecedents of perceived psychic distance. Originality/value In this research, a scale was developed for measuring the antecedents of psychic distance, and the variables affecting export performance were analyzed holistically.
乌普萨拉国际化模式是被广泛接受的出口发展模式之一。该模型表明,对心理距离、心理距离前因和营销组合适应之间关系的解释将导致成功的出口实践。因此,本研究旨在确定出口绩效的决定因素、心理距离和营销组合适应的前因。设计/方法/方法本研究采用混合方法的研究设计,其中定性和定量研究方法一起使用。采用面对面访谈法对心理距离前因进行识别。面对面的采访对象是8家土耳其出口公司。在面对面访谈的基础上,编制了心理距离前因的测量量表,并将其应用于定量研究。用于衡量营销组合适应、出口绩效和心理距离感知的量表,具有个人和国家两个维度,改编自文献。从221家土耳其出口公司收集数据进行定量研究。结构方程模型用于检验变量之间的关系。结果通过面对面访谈的数据分析,确定了心理距离的六个前因。根据随后的定量研究结果,确定了作为心理距离前因之一的员工专业知识仅影响心理距离感知的国家维度;合作、制度化和国际市场经验对国家和个人的心理距离感知都有影响。心理距离的国家和个人维度对营销组合适应的产品、价格、促销和分销维度有影响。只有营销组合适应的产品维度对出口绩效有影响。本研究通过探讨在感知心理距离前因范围内有助于提高企业出口行为的各个方面,为理论和实践研究提供了一个全面的视角。本研究编制了心理距离前因式量表,并对影响出口绩效的变量进行了整体分析。
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引用次数: 0
The effect of entrepreneurial leadership traits on corporate sustainable development and firm performance: a resource-based view 创业型领导特质对企业可持续发展和企业绩效的影响:资源基础视角
IF 4.2 Q2 BUSINESS Pub Date : 2023-09-05 DOI: 10.1108/ebr-03-2023-0076
A. Razzaque, In Lee, George Mangalaraj
PurposeThis study aims to empirically assess entrepreneurial leadership skills’ role in Corporate Sustainable Development (CSD) and firm performance (FP). This study considers five specific entrepreneurial traits: innovativeness, creativity, analytical thinking, emotional intelligence and passion and motivation. The motivation for this investigation stems from concerns over micro-firms vulnerabilities and small and medium enterprises (SMEs) lacking proper leadership skills. This study is guided by the resource-based view theory and conducted during the pandemic, offering insights into firms operating under constrained conditions.Design/methodology/approachConfirmatory factor analysis and structural equation modeling (SEM), were used on survey responses from 321 Bahraini firms. This study’s data collection occurred under environmental uncertainties due to the pandemic and provides a unique context for understanding CSD and entrepreneurial leadership skills under high business/environmental uncertainty.FindingsThe findings reveal that entrepreneurial leadership skills positively impact CSD and firm performance through creativity, passion and motivation. However, innovativeness negatively affects CSD and FP. Furthermore, CSD positively influences firm performance.Research limitations/implicationsTheoretical and practical implications, plus limitations, are also discussed in this study.Practical implicationsUnderstanding entrepreneurial leadership skills effect on CSD and firm performance in SMEs is important as SEMs are prone to fail in the early years. This study’s findings and its implications help guide SME leaders in furthering their entrepreneurial leadership skills to foster CSD and firm performance.Originality/valueThis study contributes to comprehending the crucial role of entrepreneurial skills, during uncertain times of the pandemic, for SMEs’ survival. It provides valuable insights for firms operating in competitive environments, offering a unique perspective on the required entrepreneurial skills and their effect on CSD and firm performance.
目的本研究旨在实证评估企业家领导技能在企业可持续发展(CSD)和企业绩效(FP)中的作用。本研究考虑了五个具体的创业特征:创新性、创造力、分析思维、情商以及激情和动机。这项调查的动机源于对微型企业脆弱性和中小企业缺乏适当领导技能的担忧。这项研究以基于资源的观点理论为指导,在疫情期间进行,为企业在受限条件下运营提供了见解。设计/方法/方法验证性因素分析和结构方程建模(SEM)用于321家巴林公司的调查回复。这项研究的数据收集是在疫情造成的环境不确定性下进行的,为理解高商业/环境不确定性条件下的可持续发展和创业领导技能提供了独特的背景。研究结果表明,创业领导技能通过创造力、激情和动机对CSD和公司绩效产生积极影响。然而,创新性对CSD和FP产生负面影响。此外,CSD对企业绩效产生积极影响。研究局限性/含义本研究还讨论了理论和实践意义以及局限性。实际含义理解创业领导技能对中小企业可持续发展和企业绩效的影响很重要,因为中小企业在早期很容易失败。这项研究的发现及其启示有助于指导中小企业领导者进一步提高他们的创业领导技能,以促进可持续发展和企业绩效。独创性/价值这项研究有助于理解创业技能在疫情不确定时期对中小企业生存的关键作用。它为在竞争环境中运营的公司提供了宝贵的见解,为所需的创业技能及其对CSD和公司绩效的影响提供了独特的视角。
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引用次数: 0
Effect of populism on the internationalization of emerging market firms 民粹主义对新兴市场企业国际化的影响
IF 4.2 Q2 BUSINESS Pub Date : 2023-09-05 DOI: 10.1108/ebr-01-2023-0025
Jorge Alcaraz, Julio Martinez‐Suarez, Miguel A. Montoya
PurposeThis paper aims to determine whether policy uncertainty caused by institutional decay in countries with populist rulers influences the internationalization decision of emerging market firms (EMFs).Design/methodology/approachThe study used binary logit analysis on firms from Latin American countries undertaking cross-border greenfield investment projects.FindingsThe results suggest that internationalization decision is demotivated by policy uncertainty generated by populist chief executives and promoted by that of political parties.Originality/valueThis study uses populist rhetoric to describe policy uncertainty due to chief executives and ruling parties, which influences internationalization decision by increasing anticipated transaction costs. This inquiry identifies populism as a variable that influences EMFs to internationalize, while empirically testing the claim of theoretical scholarship that populism reconfigured the sociopolitical and institutional forces that shape the world’s business. This study further advances institutional theory by offering a fresh perspective on the influence of home instead of host-country institutions on the internationalization motivation of firms due to institutional decay caused by populist regimes.
本文旨在确定民粹主义统治者国家的制度衰退所导致的政策不确定性是否会影响新兴市场企业的国际化决策。设计/方法/方法本研究对从事跨境绿地投资项目的拉丁美洲国家的公司进行了二元逻辑分析。结果表明,民粹主义行政长官产生的政策不确定性会削弱企业国际化决策的动力,而政党的政策不确定性则会促进企业国际化决策。原创性/价值本研究使用民粹主义修辞来描述行政长官和执政党的政策不确定性,这种不确定性通过增加预期交易成本来影响国际化决策。本研究将民粹主义确定为影响emf国际化的一个变量,同时从实证角度检验了理论学者的说法,即民粹主义重新配置了塑造世界商业的社会政治和制度力量。本研究进一步推进了制度理论,提供了一个新的视角来研究由于民粹主义政权导致的制度衰败,母国制度而非东道国制度对企业国际化动机的影响。
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引用次数: 0
Salespeople’s sales performance skills in B2B of services firms – a cross-industrial study 服务企业B2B中销售人员的销售业绩技能——跨行业研究
IF 4.2 Q2 BUSINESS Pub Date : 2023-08-31 DOI: 10.1108/ebr-03-2023-0089
Nils M. Høgevold, R. Rodríguez, G. Svensson, Carmen Otero-Neira
PurposeThis study aims to examine the role of salespeople’s skills in relative and absolute SP in business-to-business (B2B) settings of services firms. This conceptual logic reported in meta-analytical works, that salespeople’s skills relate directly to their sales performance (SP), is questioned.Design/methodology/approachhis research relies on existing theory and previous studies on SP drivers and SP measures. The literature identifies a set of common denominators on the role of salespeople’s skills regarding their SP, all of which are tested in this study. Based on a deductive approach and questionnaire survey, 732 service firms in Norway were targeted. A total of 389 questionnaires were returned, generating a response rate of 53.1%.FindingsA total of 10 out of 12 hypothesized relationships in the research model dealing with the relationship between SP drivers and SP turn out to be non-significant. The hypothesized relationship in the research model between relative and absolute SP is also supported.Research limitations/implicationsThe results reported in this study, based on a large sample of service firms, empirically confirm that the direct effect is generally overestimated. Empirical evidence is provided that sheds additional light on the role of salespeople’s skills in relative and absolute SP in B2B settings of services firms.Practical implicationsThis study offers meaningful and relevant insights into the monitoring of SP drivers to practitioners in B2B sales settings of services firms. Salespeople need to learn about gathering knowledge in training programs about each customer and their specific situation. Firms should strive to recruit salespeople who possess the appropriate skills, taking into consideration their customers and specific situations related to them, such as experiences from competitors. Salespeople may be organized around similar customers and similar customer situations, rather than geographical assignments.Originality/valueOverall, this research contributes insights into the role played by salespeople’s skills in relative and absolute SP in B2B settings of services firms. In particular, the research contributes additional insights into the non-existent role of interpersonal presentation and communication skills, adaptiveness of sales approach and sales behavior skills and product/technology-related knowledge skills in salespeople’s relative and absolute SP in B2B settings of services firms.
目的本研究旨在检验销售人员的技能在服务公司B2B环境中的相对和绝对SP中的作用。这种在元分析著作中报道的概念逻辑,即销售人员的技能与他们的销售业绩直接相关,受到了质疑。设计/方法论/方法本研究依赖于现有理论和以往关于SP驱动因素和SP措施的研究。文献确定了一组关于销售人员在SP方面的技能作用的共同标准,所有这些都在本研究中进行了测试。基于演绎法和问卷调查,挪威732家服务公司成为调查对象。共返回389份问卷,回复率为53.1%。发现在处理SP驾驶员与SP之间关系的研究模型中,12个假设关系中有10个是不显著的。研究模型中假设的相对SP和绝对SP之间的关系也得到了支持。研究局限性/含义本研究报告的结果基于大量服务公司样本,实证证实了直接影响通常被高估。提供的经验证据进一步阐明了销售人员的技能在服务公司B2B环境中的相对和绝对SP中的作用。实际含义本研究为服务公司B2B销售环境中的从业者提供了对SP驱动因素监控的有意义和相关的见解。销售人员需要学习如何在培训计划中收集有关每位客户及其具体情况的知识。公司应努力招聘具备适当技能的销售人员,同时考虑到他们的客户和与他们相关的具体情况,例如竞争对手的经验。销售人员可以围绕类似的客户和类似的客户情况进行组织,而不是地域分配。原创性/价值总体而言,这项研究有助于深入了解服务公司B2B环境中销售人员在相对和绝对SP中的技能所扮演的角色。特别是,该研究有助于进一步深入了解在服务公司B2B环境中,人际表现和沟通技能、销售方法和销售行为技能的适应性以及产品/技术相关知识技能在销售人员的相对和绝对SP中不存在的作用。
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引用次数: 0
Responding to the imprecisions of social enterprise identity: considering the role of participatory governance 应对社会企业身份的不精确性:考虑参与式治理的作用
IF 4.2 Q2 BUSINESS Pub Date : 2023-08-17 DOI: 10.1108/ebr-04-2023-0099
Teresa Savall Morera, M. Solórzano-García, Carmen Guzmán
PurposeThis study aims to understand the importance of participatory governance in the identity of social enterprises (SEs). To this end, this paper provides a framework by means of the value co-creation process and by drawing from the service-dominant logic perspective and the stakeholder theory. An explanation is also provided regarding the opportunity to include fundamental issues in defining SE collective identity, such as those related to an organisation’s participatory nature of involving the stakeholders affected by its activities, the exercise of democratic decision-making and its autonomy from the state and market.Design/methodology/approachOn the statistical exploitation of a large international data set, the authors approach the conceptualisation of SEs by providing an index to measure their social, economic and governance characteristics, thereby enabling these enterprises to be categorised into different groups.FindingsThis study found that the inclusion of the governance dimension in the research incorporates the greatest variability between the various models of SE, thereby justifying participatory governance as the raison d’être of the two fundamental schools in SE, namely, Anglo-Saxon and European.Practical implicationsThis research offers a tool to policymakers to be used as a criterion of classification and hierarchical organisation for public procurement. It enables the various organisations to be ordered and takes social and cultural influence into consideration. This tool would be highly useful as a support of social entrepreneurship from the public environment, especially at the local level.Originality/valueThis study justifies the value of incorporating participatory governance as a distinctive dimension for the definition of categories of SEs. Furthermore, an index to craft taxonomies of SEs is developed based on social, economic and governance indicators, which provides a framework that facilitates the empirical research of the SE.
目的本研究旨在了解参与式治理在社会企业身份认同中的重要性。为此,本文从服务主导逻辑的角度和利益相关者理论出发,通过价值共创过程提供了一个框架。还解释了在定义SE集体身份时纳入基本问题的机会,例如与组织的参与性质有关的问题,即涉及受其活动影响的利益相关者,行使民主决策及其脱离国家和市场的自主权。设计/方法论/方法论在对大型国际数据集的统计利用中,作者通过提供一个指数来衡量社会企业的社会、经济和治理特征,从而将这些企业归类为不同的群体,从而实现社会企业的概念化。研究结果本研究发现,在研究中纳入治理维度,融合了SE的各种模式之间的最大可变性,从而证明参与式治理是SE中两个基本学派(即盎格鲁撒克逊学派和欧洲学派)存在的理由。实际含义本研究为决策者提供了一种工具,可作为公共采购分类和分级组织的标准。它使各种组织有序,并将社会和文化影响考虑在内。这一工具将非常有用,可以从公共环境中支持社会创业,特别是在地方一级。独创性/价值本研究证明了将参与式治理作为社会经济类别定义的一个独特维度的价值。此外,还根据社会、经济和治理指标制定了一个编制SE分类法的索引,为SE的实证研究提供了便利。
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引用次数: 0
The reciprocal relationship between search engine optimization (SEO) success and brand equity (BE): an analysis of SMEs 搜索引擎优化(SEO)成功与品牌资产(BE)的相互关系:对中小企业的分析
IF 4.2 Q2 BUSINESS Pub Date : 2023-07-27 DOI: 10.1108/ebr-02-2023-0045
Jun-Cheng Chen, Sylvain Sénéchal
PurposeSearch engine optimization (SEO) has long been a key topic in marketing research, but there are very few studies addressing SEO success and brand equity (BE). Thus, this study aims to investigate the interdependence of SEO success and BE, with a specific focus on small- and medium-sized enterprises (SMEs).Design/methodology/approachThe study involved conducting interviews with SEO and digital marketing experts, followed by a comprehensive analysis of their responses to investigate the mutual association between BE and SEO. The analysis of the interview data was conducted using the grounded theory approach.FindingsThe placement of a brand on top of search engine results is perceived as an indication of its credibility by searchers. Well-established brands tend to have superior SEO performance due to the impact of search algorithms and their powerful brand recognition. Lesser-known brands should improve their SEO performance to enhance their BE.Practical implicationsThis study makes a significant contribution to the understanding of the interdependence between SEO and BE. Specifically, this study provides SMEs with effective SEO strategies to enhance their BE in the future.Originality/valueThis study presents unprecedented findings on the reciprocal relationship between SEO success and BE. The study also highlights the potential risk for SMEs of falling into a negative spiral due to poor SEO performance and offers practical business solutions to address this issue.
目的搜索引擎优化(SEO)长期以来一直是营销研究的一个关键话题,但很少有研究涉及SEO的成功和品牌资产(BE)。因此,本研究旨在调查SEO成功与BE的相互依赖性,特别关注中小企业。设计/方法论/方法该研究包括采访SEO和数字营销专家,然后对他们的反应进行全面分析,以调查BE和SEO之间的相互关联。采用扎根理论方法对访谈数据进行分析。搜索结果一个品牌在搜索引擎结果上的位置被搜索者视为其可信度的标志。由于搜索算法及其强大的品牌识别能力的影响,知名品牌往往具有卓越的SEO性能。鲜为人知的品牌应该提高他们的SEO性能,以提高他们的BE。实际含义这项研究对理解SEO和BE之间的相互依存关系做出了重大贡献。具体来说,这项研究为中小企业提供了有效的SEO策略,以提高其未来的BE。独创性/价值这项研究对SEO成功与BE之间的互惠关系提出了前所未有的发现。该研究还强调了中小企业因SEO表现不佳而陷入负螺旋的潜在风险,并为解决这一问题提供了实用的商业解决方案。
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引用次数: 1
Transformational leadership, job engagement, and championing behavior: assessing the mediating role of role clarity 转变型领导、工作参与和支持行为:评估角色清晰的中介作用
IF 4.2 Q2 BUSINESS Pub Date : 2023-07-25 DOI: 10.1108/ebr-01-2023-0028
Fatima Majid, Muhammad Mustafa Raziq, M. Memon, Adeel Tariq, J. Rice
PurposeThis paper aims to examine how role clarity mediates the effect of transformational leadership on job engagement and championing behavior in support of the conservation of resources theory.Design/methodology/approachThe authors used a cross-sectional approach to collect data from managerial/nonmanagerial employees within the Pakistani hospitality industry via online and offline questionnaires. A total of 170 responses were used in the data analysis using partial least squares structural equation modeling to test the hypothesized relationships.FindingsFindings show that transformational leadership directly predicts improved role clarity and job engagement. Moreover, role clarity leads to job engagement and championing behavior. Role clarity exhibits a partial mediation effect on job engagement and full mediation on championing behavior.Originality/valueTo bridge the gap in leadership literature, this research assesses the underlying effect of role clarity on the relationship between transformational leadership and its positive outcomes. It provides theoretical and managerial implications regarding the role of transformational leadership characteristics and outcomes.
目的本研究旨在探讨角色明晰如何中介变革型领导对工作投入和拥护行为的影响,以支持资源保护理论。设计/方法/方法作者采用横断面方法,通过在线和离线问卷调查,从巴基斯坦酒店业的管理/非管理员工中收集数据。使用偏最小二乘结构方程模型对170份问卷进行数据分析,以检验假设的关系。研究结果表明,变革型领导可以直接预测到角色清晰度和工作投入的提高。此外,角色清晰会导致工作投入和支持行为。角色明晰对工作投入有部分中介作用,对拥护行为有完全中介作用。原创性/价值为了弥补领导力文献的空白,本研究评估了角色清晰度对变革型领导与其积极成果之间关系的潜在影响。它提供了关于变革型领导特征和结果的作用的理论和管理意义。
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引用次数: 0
期刊
European Business Review
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