Pub Date : 2023-05-27DOI: 10.1007/s11002-023-09681-8
P. Mecredy, Malcolm J. Wright, Pamela M. Feetham, P. Stern
{"title":"Remembering less, or needing less? Age-related differences in the purchase funnel","authors":"P. Mecredy, Malcolm J. Wright, Pamela M. Feetham, P. Stern","doi":"10.1007/s11002-023-09681-8","DOIUrl":"https://doi.org/10.1007/s11002-023-09681-8","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":""},"PeriodicalIF":3.6,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45647442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-26DOI: 10.1007/s11002-023-09682-7
G. Trinh, J. Dawes, Byron Sharp
{"title":"Where is the brand growth potential? An examination of buyer groups","authors":"G. Trinh, J. Dawes, Byron Sharp","doi":"10.1007/s11002-023-09682-7","DOIUrl":"https://doi.org/10.1007/s11002-023-09682-7","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":""},"PeriodicalIF":3.6,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43995839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-29DOI: 10.1007/s11002-023-09680-9
Rodrigo S. Dias, Stephen A. Spiller, G. Fitzsimons
{"title":"Understanding effect sizes in consumer psychology","authors":"Rodrigo S. Dias, Stephen A. Spiller, G. Fitzsimons","doi":"10.1007/s11002-023-09680-9","DOIUrl":"https://doi.org/10.1007/s11002-023-09680-9","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"367 - 374"},"PeriodicalIF":3.6,"publicationDate":"2023-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45108765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-28DOI: 10.1007/s11002-023-09678-3
Jennifer L. Stoner, Maria A. Rodas
{"title":"Love is blind: the ironic effect of fans’ experience on taste perception","authors":"Jennifer L. Stoner, Maria A. Rodas","doi":"10.1007/s11002-023-09678-3","DOIUrl":"https://doi.org/10.1007/s11002-023-09678-3","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":""},"PeriodicalIF":3.6,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43967517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-27DOI: 10.1007/s11002-023-09676-5
Mengran Xu, R. W. Reczek, R. Petty
{"title":"Need to evaluate as a predictor of creating and seeking online word of mouth","authors":"Mengran Xu, R. W. Reczek, R. Petty","doi":"10.1007/s11002-023-09676-5","DOIUrl":"https://doi.org/10.1007/s11002-023-09676-5","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"1 1","pages":"1-16"},"PeriodicalIF":3.6,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44776105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-20DOI: 10.1007/s11002-023-09677-4
Carina Thürridl, Frauke Mattison Thompson
{"title":"Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand","authors":"Carina Thürridl, Frauke Mattison Thompson","doi":"10.1007/s11002-023-09677-4","DOIUrl":"https://doi.org/10.1007/s11002-023-09677-4","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"1 1","pages":"1-12"},"PeriodicalIF":3.6,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42692852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-13DOI: 10.1007/s11002-023-09665-8
Pantelis Loupos, Yvette Peng, Sute Li, H. Hao
{"title":"What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry","authors":"Pantelis Loupos, Yvette Peng, Sute Li, H. Hao","doi":"10.1007/s11002-023-09665-8","DOIUrl":"https://doi.org/10.1007/s11002-023-09665-8","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":"34 1","pages":"513-534"},"PeriodicalIF":3.6,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42727127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-16DOI: 10.1007/s11002-023-09668-5
Ofer Mintz, Imran S. Currim, Rohit Deshpandé
{"title":"National customer orientation: an empirical test across 112 countries","authors":"Ofer Mintz, Imran S. Currim, Rohit Deshpandé","doi":"10.1007/s11002-023-09668-5","DOIUrl":"https://doi.org/10.1007/s11002-023-09668-5","url":null,"abstract":"","PeriodicalId":48068,"journal":{"name":"Marketing Letters","volume":" ","pages":"1-16"},"PeriodicalIF":3.6,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45675533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：