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Digital service innovation in B2B markets B2B 市场的数字服务创新
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-12-26 DOI: 10.1108/josm-12-2022-0403
Christian Kowalkowski, Jochen Wirtz, Michael Ehret

Purpose

Technology-enabled business-to-business (B2B) services contribute the largest share to GDP growth and are fundamental for an economy’s value creation. This article aims to identify key service- and digital technology-driven B2B innovation modes and proposes a research agenda for further exploration.

Design/methodology/approach

This conceptual paper adopts a techno-demarcation view on service innovation, encompassing three core dimensions: service offering (the service product, or the “what”), service process (the “how”) and service ecosystem (the “who/for whom”). It delineates the implications of three digital technologies – the internet-of-things (IoT), intelligent automation (IA) and digital platforms – for service innovation across these core dimensions in B2B markets.

Findings

Digital technology has immense potential ramifications for value creation by reshaping all three core dimensions of service innovation. Specifically, IoT can transform physical resources into reconfigurable service products, IA can augment and automate a rapidly expanding array of service processes, while digital platforms provide the technical and organizational infrastructure for the integration of resources and stakeholders within service ecosystems.

Originality/value

This study suggests an agenda with six themes for further research, each linked to one or more of the three service innovation dimensions. They are (1) new recurring revenue models, (2) service innovation in the metaverse, (3) scaling up service innovations, (4) ecosystem innovations, (5) power dependency and lock-in effects and (6) security and responsibility in digital domains.

目的技术驱动的企业对企业(B2B)服务对国内生产总值的增长贡献最大,是经济创造价值的基础。本文旨在确定以服务和数字技术为驱动力的关键 B2B 创新模式,并提出了进一步探索的研究议程。研究结果数字技术通过重塑服务创新的所有三个核心维度,对价值创造具有巨大的潜在影响。具体而言,物联网可将物理资源转化为可重新配置的服务产品,信息和通信技术可增强并自动化快速扩展的一系列服务流程,而数字平台则为整合服务生态系统内的资源和利益相关者提供了技术和组织基础设施。它们分别是:(1)新的经常性收入模式;(2)元宇宙中的服务创新;(3)扩大服务创新规模;(4)生态系统创新;(5)权力依赖和锁定效应;(6)数字领域的安全与责任。
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引用次数: 0
Designing the service delivery system for prevention-oriented goals: insights from two case studies 设计以预防为目标的服务提供系统:来自两个案例研究的见解
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-12-04 DOI: 10.1108/josm-02-2023-0069
Frédéric Ponsignon, Laura Phillips, Philip Smart, Nicholas Low

Purpose

This research explores how to design service delivery systems to facilitate a customer experience that enables the realisation of prevention-oriented goals.

Design/methodology/approach

Case-based research is undertaken to inform the design of service delivery systems for prevention-oriented consumption goals. Data from multiple informants, from both the provider and customer perspective, in two in-depth case studies, provide empirical insights.

Findings

Drawing on customer and provider perspectives, a model of service design for prevention-oriented goals is presented. The model is informed through the identification of service delivery system characteristics (facility layout, staff service orientation, facility appearance and staff presence/appearance) and perceived experience quality dimensions (control, duration, privacy and reliability impressions) that contribute to the fulfilment of prevention-oriented consumption goals.

Practical implications

The research affirms that it is critical for organisations to comprehend the goals they want their service delivery systems to enable in the customer experience. Specific attention should be given to the design of facility layout, staff-service orientation, facility appearance, staff presence/appearance to positively impact perceived quality dimensions and to facilitate the realisation of customer prevention goals.

Originality/value

The main research contribution lies in the articulation of the design characteristics of the service delivery system that enables a customer experience supporting the fulfilment of prevention goals. The empirical study draws on both customer and organisational perspectives to identify prevention-oriented goals, and corresponding experience quality dimensions, to inform service delivery system design.

目的本研究探讨如何设计服务提供系统,以促进客户体验,从而实现以预防为导向的目标。设计/方法/方法进行基于个案的研究,为以预防为导向的消费目标的服务提供系统的设计提供信息。从供应商和客户的角度,在两个深入的案例研究中,来自多个线人的数据提供了经验见解。从客户和提供者的角度出发,提出了一种以预防为目标的服务设计模型。该模型通过识别服务提供系统特征(设施布局、员工服务导向、设施外观和员工在场/外观)和感知体验质量维度(控制、持续时间、隐私和可靠性印象)来获得信息,这些维度有助于实现以预防为导向的消费目标。实际意义研究证实,对于组织来说,理解他们希望其服务交付系统在客户体验中实现的目标是至关重要的。应特别注意设施布局、员工服务导向、设施外观、员工在场/外观的设计,以积极影响感知质量维度,并促进实现顾客预防目标。独创性/价值主要的研究贡献在于阐明服务交付系统的设计特征,使客户体验支持预防目标的实现。实证研究借鉴了客户和组织的观点,以确定以预防为导向的目标,以及相应的体验质量维度,以告知服务交付系统的设计。
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引用次数: 0
A Q&A primer and systematic review of meta-analytic reporting in organizational frontline service research 组织一线服务研究中元分析报告的问答入门和系统回顾
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-11-24 DOI: 10.1108/josm-07-2022-0229
Kristina K. Lindsey-Hall, Eric J. Michel, Sven Kepes, Ji (Miracle) Qi, Laurence G. Weinzimmer, Anthony R. Wheeler, Matthew R. Leon

Purpose

The purpose of this manuscript is to provide a step-by-step primer on systematic and meta-analytic reviews across the service field, to systematically analyze the quality of meta-analytic reporting in the service domain, to provide detailed protocols authors may follow when conducting and reporting these analyses and to offer recommendations for future service meta-analyses.

Design/methodology/approach

Eligible frontline service-related meta-analyses published through May 2021 were identified for inclusion (k = 33) through a systematic search of Academic Search Complete, PsycINFO, Business Source Complete, Web of Science, Google Scholar and specific service journals using search terms related to service and meta-analyses.

Findings

An analysis of the existing meta-analyses within the service field, while often providing high-quality results, revealed that the quality of the reporting can be improved in several ways to enhance the replicability of published meta-analyses in the service domain.

Practical implications

This research employs a question-and-answer approach to provide a substantive guide for both properly conducting and properly reporting high-quality meta-analytic research in the service field for scholars at various levels of experience.

Originality/value

This work aggregates best practices from diverse disciplines to create a comprehensive checklist of protocols for conducting and reporting high-quality service meta-analyses while providing additional resources for further exploration.

本文的目的是为整个服务领域的系统和元分析评论提供一步一步的入门,系统地分析服务领域的元分析报告的质量,提供作者在进行和报告这些分析时可能遵循的详细协议,并为未来的服务元分析提供建议。通过使用与服务和元分析相关的搜索词对Academic search Complete、PsycINFO、Business Source Complete、Web of Science、Google Scholar和特定的服务期刊进行系统搜索,确定了截至2021年5月发表的符合条件的一线服务相关荟萃分析(k = 33)。对服务领域现有的元分析的分析,虽然经常提供高质量的结果,但表明报告的质量可以通过几种方式得到改善,以增强已发表的元分析在服务领域的可复制性。实践意义本研究采用问答的方法,为不同经验水平的学者在服务领域正确开展和正确报告高质量的元分析研究提供实质性指导。原创性/价值这项工作汇集了来自不同学科的最佳实践,创建了一份全面的协议清单,用于进行和报告高质量的服务元分析,同时为进一步探索提供了额外的资源。
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引用次数: 2
Frontline service employee research: integration of systematic literature reviews and recommendations for future scholarship 一线服务人员研究:整合系统文献综述和未来学术建议
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-11-24 DOI: 10.1108/josm-07-2023-0326
Mahesh Subramony, Danielle van Jaarsveld, Helena Nguyen, Markus Groth, David Solnet

Purpose

This paper integrates the findings of the articles included in the special issue (SI) on frontline employee (FLE) research. Articles included in this SI systematically review multiple research domains, including employee and customer engagement, FLE vulnerability, customer mistreatment, service teamwork and service encounters; provide instructions on effectively conducting meta-analyses and discuss the practical applications of FLE research. This paper also provides future directions for FLE scholarship with a focus on theoretical/methodological rigor and relevance.

Design/methodology/approach

This is a conceptual paper that integrates and critically evaluates extant research and provides directions for future scholarship.

Findings

An integrative framework of extant FLE research is proposed consisting of situational predictors, psychological mechanisms, attitudinal/behavioral outcomes and boundary conditions/moderators. Further, three main areas for future scholarship are recommended including examining the transformative effects of technology on FLE work, focusing on decent work for FLEs and conducting practically relevant and impactful research.

Originality/value

This paper provides reflections, integration and future directions for scholarship based on systematic reviews of key domains of FLE research, a primer for conducting systematic reviews (specifically – meta-analysis) and practitioner perspectives on extant research.

目的:本文整合了一线员工(FLE)研究特刊(SI)文章的研究结果。本SI中包含的文章系统地回顾了多个研究领域,包括员工和客户敬业度、FLE漏洞、客户虐待、服务团队合作和服务遭遇;提供有效进行meta分析的指导,并讨论FLE研究的实际应用。本文还为FLE奖学金提供了未来的方向,重点是理论/方法的严谨性和相关性。设计/方法论/方法这是一篇概念性的论文,它整合并批判性地评估了现有的研究,并为未来的学术研究提供了方向。本文提出了一个由情境预测因子、心理机制、态度/行为结果和边界条件/调节因子组成的综合框架。此外,建议未来奖学金的三个主要领域包括检查技术对家庭教育工作的变革性影响,重点关注家庭教育的体面工作以及开展实际相关和有影响力的研究。原创性/价值本文在系统回顾FLE研究关键领域的基础上,为学术研究提供了反思、整合和未来方向,是对现有研究进行系统回顾(特别是荟萃分析)和实践者视角的入门。
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引用次数: 0
It takes two to tango: a multidisciplinary bibliometric review across six decades of dyadic service encounter research 探戈需要两个人:跨六十年二元服务遭遇研究的多学科文献计量学综述
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-11-20 DOI: 10.1108/josm-08-2022-0286
David D. Walker, Su Kyung (Irene) Kim, Danielle D. van Jaarsveld, Simon Lloyd D. Restubog, Mauricio Marrone, Constantin Lagios, Arman Michael Mehdipour

Purpose

The authors systematically review empirical dyadic service encounter research published in top-tier journals between 1972 and 2022.

Design/methodology/approach

The authors employed bibliometric techniques, co-citation analysis and bibliographic coupling analysis to map schools of thought and research frontiers within the dyadic service encounter literature. In total, the authors analyzed 155 articles. To ensure inclusion of high-quality research, the authors screened articles from 139 journals with “4” or “4*” ratings on the 2021 Chartered Association of Business Schools (ABS) journal list, in addition to articles published in three service sector-specific journals: Journal of Service Management, Journal of Services Marketing and Journal of Service Theory and Practice.

Findings

The authors' co-citation analysis identified four distinct clusters within the dyadic service encounter literature: (1) shaping and explaining service encounters; (2) emotions in service work; (3) modeling, manipulating and measuring encounter service quality and (4) emotional labor and regulation in dyadic service encounters. Furthermore, the authors' bibliographic coupling analysis generated three research clusters: (1) service encounter characteristics; (2) emotions and emotional labor and (3) service encounter interaction content.

Originality/value

The authors' comprehensive review synthesizes knowledge, summarizing similarities among research clusters within the service encounter realm. Noteworthy are research clusters that clarify the emotion-based underpinnings and reciprocal nature of behaviors and emotions within dyadic encounters. By conducting complementary bibliometric analyses, the authors trace the evolution of the service encounter literature, providing an overview of the present state of dyadic service encounter research. These analyses offer valuable insights into the current landscape of the field, identifying future dyadic service encounter research opportunities.

目的系统回顾1972年至2022年发表在顶级期刊上的二元服务遭遇实证研究。作者采用文献计量学技术、共被引分析和书目耦合分析来绘制双元服务文献中的思想流派和研究前沿。作者总共分析了155篇文章。为了确保纳入高质量的研究,作者筛选了在2021年特许商学院协会(ABS)期刊列表中获得“4”或“4*”评级的139种期刊中的文章,以及发表在三种服务行业特定期刊上的文章:《服务管理杂志》、《服务营销杂志》和《服务理论与实践》。作者的共被引分析在二元服务遭遇文献中确定了四个不同的集群:(1)塑造和解释服务遭遇;(2)服务工作中的情绪;(3)偶遇服务质量的建模、操作与测量;(4)二元偶遇中的情绪劳动与调节。通过文献耦合分析,形成了三个研究集群:(1)服务遭遇特征;(2)情绪与情绪劳动;(3)服务遭遇互动内容。原创性/价值作者的综合评论综合了知识,总结了服务遭遇领域内研究集群之间的相似性。值得注意的是,研究集群澄清了二元遭遇中基于情感的基础和行为和情感的互惠性质。通过补充文献计量分析,作者追溯了服务相遇文献的演变,概述了二元服务相遇研究的现状。这些分析为该领域的现状提供了有价值的见解,确定了未来二元服务遭遇的研究机会。
{"title":"It takes two to tango: a multidisciplinary bibliometric review across six decades of dyadic service encounter research","authors":"David D. Walker, Su Kyung (Irene) Kim, Danielle D. van Jaarsveld, Simon Lloyd D. Restubog, Mauricio Marrone, Constantin Lagios, Arman Michael Mehdipour","doi":"10.1108/josm-08-2022-0286","DOIUrl":"https://doi.org/10.1108/josm-08-2022-0286","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The authors systematically review empirical dyadic service encounter research published in top-tier journals between 1972 and 2022.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The authors employed bibliometric techniques, co-citation analysis and bibliographic coupling analysis to map schools of thought and research frontiers within the dyadic service encounter literature. In total, the authors analyzed 155 articles. To ensure inclusion of high-quality research, the authors screened articles from 139 journals with “4” or “4*” ratings on the 2021 Chartered Association of Business Schools (ABS) journal list, in addition to articles published in three service sector-specific journals: <em>Journal of Service Management, Journal of Services Marketing</em> and <em>Journal of Service Theory and Practice</em>.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The authors' co-citation analysis identified four distinct clusters within the dyadic service encounter literature: (1) shaping and explaining service encounters; (2) emotions in service work; (3) modeling, manipulating and measuring encounter service quality and (4) emotional labor and regulation in dyadic service encounters. Furthermore, the authors' bibliographic coupling analysis generated three research clusters: (1) service encounter characteristics; (2) emotions and emotional labor and (3) service encounter interaction content.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The authors' comprehensive review synthesizes knowledge, summarizing similarities among research clusters within the service encounter realm. Noteworthy are research clusters that clarify the emotion-based underpinnings and reciprocal nature of behaviors and emotions within dyadic encounters. By conducting complementary bibliometric analyses, the authors trace the evolution of the service encounter literature, providing an overview of the present state of dyadic service encounter research. These analyses offer valuable insights into the current landscape of the field, identifying future dyadic service encounter research opportunities.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"31 5","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138293452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Circular service management: toward conceptual understanding and service research priorities for a more sustainable future 循环服务管理:为更可持续的未来提供概念理解和服务研究优先事项
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-11-07 DOI: 10.1108/josm-06-2023-0269
Ingo Oswald Karpen, Bo Edvardsson, Bård Tronvoll, Elina Jaakkola, Jodie Conduit

Purpose

Service managers increasingly strive to achieve sustainability through strategies centered on circularity. With a focus on saving, extending and (re)generating resources and their enclosing service systems, circularity can contribute to environmental, social and financial gains. Yet, the notion of circularity is surprisingly understudied in service research. This article seeks to provide an initial conceptual understanding of circular service management, introducing illustrative strategies and research priorities for circular service management. This paper provides a roadmap for scholars, practitioners and policymakers to develop a deeper understanding of the opportunities from adopting circular services.

Design/methodology/approach

The authors explore the concept of circular service management by drawing upon existing literature on sustainability, circularity and service research. Strategies of circular service management and research priorities emerge on the basis of industry best practice examples and research on sustainability challenges and opportunities.

Findings

Service researchers have largely ignored the concept and role of circularity for service businesses. Extant research on the topic nearly exclusively features in non-service journals and/or does not seek to advance service theory through circularity. This article argues that circular service management enables the implementation of service thinking in the pursuit of sustainability and outlines four types of circular service management strategies.

Originality/value

The authors introduce the concept of circular service management and highlight the role of service research for designing and managing circular systems and operations. This article also offers a research agenda connecting managerial challenges and opportunities with key service research priorities for circular service management. This provides a roadmap for scholars, practitioners and policymakers to develop a deeper understanding of pursuing circular services, thereby contributing to a more sustainable future.

目的服务管理者越来越努力通过以循环为中心的战略来实现可持续性。以节约、扩展和(再)产生资源及其封闭的服务系统为重点,循环可以有助于环境、社会和财政收益。然而,令人惊讶的是,循环性的概念在服务研究中研究不足。本文试图对循环服务管理提供一个初步的概念理解,介绍循环服务管理的说明性策略和研究重点。本文为学者、从业者和政策制定者提供了一个路线图,让他们更深入地了解采用循环服务的机会。设计/方法论/方法作者通过借鉴现有关于可持续性、循环性和服务研究的文献,探索循环服务管理的概念。循环服务管理战略和研究重点是在行业最佳实践实例和对可持续性挑战和机遇的研究的基础上产生的。FindingsService的研究人员在很大程度上忽视了循环性对服务企业的概念和作用。对这一主题的现有研究几乎只出现在非服务期刊上,和/或不寻求通过循环来推进服务理论。本文认为,循环服务管理能够实现服务思维的可持续性,并概述了四种类型的循环服务管理策略。原创性/价值作者介绍了循环服务管理的概念,并强调了服务研究在设计和管理循环系统和运营方面的作用。本文还提供了一个研究议程,将管理挑战和机遇与循环服务管理的关键服务研究重点联系起来。这为学者、从业者和政策制定者提供了一个路线图,以加深对追求循环服务的理解,从而为更可持续的未来做出贡献。
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引用次数: 0
A meta-analysis of the relationship between service teamwork mechanisms and customer service outcomes 服务团队合作机制与顾客服务结果关系的元分析
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-31 DOI: 10.1108/josm-08-2022-0253
Yumeng Yue, Nate Zettna, Shuoxin Cheng, Helena Nguyen
<h3>Purpose</h3><p>In many contemporary service organizations, service teams or service units are the main engines used to deliver key services to customers, client or patients. However, it remains unclear how teamwork mechanisms (i.e. the ways team members work together) influence customer service outcomes, and whether these relationships vary across different service contexts. To advance knowledge on the nature of teamwork in service teams and to set an agenda for further work in this area, there is a need to integrate and synthesize findings across the diverse literature on service teamwork. This paper aims to discuss the aforementioned objectives.</p><!--/ Abstract__block --><h3>Design/methodology/approach</h3><p>Using a meta-analytic approach, the authors analyzed a substantial pool of relevant effect sizes (a total of 372 effect sizes from 82 studies, with 14,291 service teams/units) to examine the effects of affective, behavioral, cognitive, motivational as well as perceptual teamwork mechanisms on customer service outcomes. The authors also investigated two key service context variables (service climate and service type) as boundary conditions on these effects.</p><!--/ Abstract__block --><h3>Findings</h3><p>The authors found that cognitive teamwork mechanisms were more strongly positively associated with customer evaluative outcomes than other mechanisms, whereas motivational and perceptual teamwork mechanisms had stronger associations with financial outcomes. Further, four of the five teamwork mechanisms demonstrated stronger correlations under a high service climate. The strength of the correlations between the teamwork mechanisms and customer service outcomes also exhibited different patterns when considered for different service types.</p><!--/ Abstract__block --><h3>Research limitations/implications</h3><p>As with all meta-analysis, the quality of the primary studies influences the quality of the insights obtained from summarized effects. As most studies are cross-sectional design, the relationships examined in this paper cannot be interpreted causally. The authors cannot rule out the possibility of reverse causality, for example, reciprocal effects of customer service outcomes on teamwork dynamics due to the reciprocal feedback loop between customers and service providers.</p><!--/ Abstract__block --><h3>Practical implications</h3><p>The results hold important practical implications for enhancing customer evaluation and financial performance. First, the overall findings point to the need for employers to emphasize on certain types of teamwork training in order to encourage employee collaboration within service teams. For instance, service organizations could plan team building activities for service teams to promote trust, strengthen interpersonal bonds and improve problem-solving.</p><!--/ Abstract__block --><h3>Originality/value</h3><p>The results of this study provide an integration of previous research on service tea
目的在许多现代服务机构中,服务团队或服务单位是向顾客、客户或患者提供关键服务的主要引擎。然而,团队合作机制(即团队成员一起工作的方式)如何影响客户服务结果,以及这些关系是否在不同的服务环境中有所不同,目前尚不清楚。为了提高对服务团队团队合作性质的认识,并为这一领域的进一步工作制定议程,有必要整合和综合有关服务团队合作的各种文献中的发现。本文旨在探讨上述目标。设计/方法/方法采用元分析方法,作者分析了大量相关效应量(来自82项研究的372个效应量,涉及14291个服务团队/单位),以检验情感、行为、认知、动机和感知团队合作机制对客户服务结果的影响。作者还研究了两个关键的服务上下文变量(服务气候和服务类型)作为这些影响的边界条件。研究发现,认知团队合作机制与客户评价结果的正相关比其他机制更强,而动机和感知团队合作机制与财务结果的正相关更强。此外,在高服务氛围下,五种团队合作机制中的四种表现出更强的相关性。对于不同的服务类型,团队合作机制与客户服务结果之间的相关强度也呈现出不同的模式。研究局限性/启示与所有的荟萃分析一样,主要研究的质量影响从总结效应中获得的见解的质量。由于大多数研究都是横断面设计,因此本文所研究的关系不能被解释为因果关系。作者不能排除反向因果关系的可能性,例如,由于客户和服务提供者之间的相互反馈循环,客户服务结果对团队合作动态的相互影响。实际意义研究结果对提高客户评价和财务绩效具有重要的实际意义。首先,总体调查结果表明,雇主需要强调某些类型的团队合作培训,以鼓励员工在服务团队中合作。例如,服务机构可以为服务团队策划团队建设活动,促进信任,加强人际关系,提高解决问题的能力。本研究的结果整合了以往关于服务团队合作的研究,填补了两个重要的知识空白:(1)团队合作的哪个方面在决定客户服务结果方面更重要?(2)团队合作对客户服务结果的影响是否在不同的服务情境中有所不同?
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引用次数: 0
The nature and fundamental elements of digital service innovation 数字服务创新的本质和基本要素
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-31 DOI: 10.1108/josm-02-2023-0052
Stephen L. Vargo, Julia A. Fehrer, Heiko Wieland, Angeline Nariswari

Purpose

This paper addresses the growing fragmentation between traditional and digital service innovation (DSI) research and offers a unifying metatheoretical framework.

Design/methodology/approach

Grounded in service-dominant (S-D) logic's service ecosystems perspective, this study builds on an institutional and systemic, rather than product-centric and linear, conceptualization of value creation to offer a unifying framework for (digital) service innovation that applies to both physical and digital service provisions.

Findings

This paper questions the commonly perpetuated idea that DSI fundamentally changes the nature of innovation. Instead, it highlights resource liquification—the decoupling of information from the technologies that store, transmit, or process this information—as a distinguishing characteristic of DSI. Liquification, however, does not affect the relational and institutional nature of service innovation, which is always characterized by (1) the emergence of novel outcomes, (2) distributed governance and (3) symbiotic design. Instead, liquification makes these three characteristics more salient.

Originality/value

In presenting a cohesive service innovation framework, this study underscores that all innovation processes are rooted in combinatorial evolution. Here, service-providing actors (re)combine technologies (or more generally, institutions) to adapt their value cocreation practices. This research demonstrates that such (re)combinations exhibit emergence, distributed governance and symbiotic design. While these characteristics may initially seem novel and unique to DSI, it reveals that their fundamental mechanisms are not limited to digital service ecosystems. They are, in fact, integral to service innovation across virtual, physical and blended contexts. The study highlights the importance of exercising caution in assuming that the emergence of novel technologies, including digital technologies, necessitates a concurrent rethinking of the fundamental processes of service innovation.

本文旨在解决传统服务创新与数字服务创新研究之间日益分化的问题,并提供一个统一的元理论框架。设计/方法论/方法基于服务主导(S-D)逻辑的服务生态系统视角,本研究建立在制度和系统的基础上,而不是以产品为中心和线性的价值创造概念化,为(数字)服务创新提供一个适用于物理和数字服务提供的统一框架。这篇论文质疑了一个普遍存在的观点,即DSI从根本上改变了创新的本质。相反,它强调了资源液化——将信息与存储、传输或处理这些信息的技术解耦——作为DSI的一个显著特征。然而,液化并不影响服务创新的关系和制度性质,服务创新的特征总是:(1)新成果的出现,(2)分布式治理和(3)共生设计。相反,液化使这三个特征更加突出。本研究提出了一个内聚的服务创新框架,强调所有的创新过程都植根于组合进化。在这里,提供服务的参与者(重新)组合技术(或者更一般地说,机构)来适应他们的价值共同创造实践。本研究表明,这种(再)组合表现出涌现、分布式治理和共生设计。虽然这些特征最初似乎是DSI独有的,但它揭示了它们的基本机制并不局限于数字服务生态系统。事实上,它们是跨虚拟、物理和混合环境的服务创新的组成部分。该研究强调,在假设包括数字技术在内的新技术的出现需要同时重新思考服务创新的基本过程时,必须谨慎行事。
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引用次数: 0
Spiraling between learning and alignment toward digital service innovation 在学习和数字服务创新之间盘旋
2区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-19 DOI: 10.1108/josm-12-2022-0400
Wim Coreynen, Paul Matthyssens, Bieke Struyf, Wim Vanhaverbeke
Purpose This study aims to develop theory on the process toward digital service innovation (DSI) and to generate insights into how companies deal with the rising complexity associated with DSI, both inside and outside of the organization, through organizational learning and alignment. Design/methodology/approach After purposeful sampling, in-depth, longitudinal case studies of three manufacturers are presented as illustration. Per case, multiple semi-structured interviews are conducted, and insights are validated through rich additional data gathering. Each company's DSI pathway is reconstructed with critical incident technique. Next, using systematic combining, a middle-range theory is developed by proposing a theoretical frame concerning the relations between DSI maturity, learning and alignment. Findings The authors posit that, as companies gradually develop and progress toward DSI maturity, they deal with a rising degree of complexity, fueling their learning needs. Companies that are apt to learn, pass through multiple cycles of learning and alignment to overcome specific complexities associated with different DSI stages, with each cycle unlocking new DSI opportunities and challenges. Originality/value The study applies a stage-based view on DSI combined with complexity management and organizational learning and alignment theory. It offers a theoretical frame and propositions to be used by researchers for future DSI studies and by managers to evaluate alternative DSI strategies and implementation steps.
本研究旨在发展数字服务创新(DSI)过程的理论,并通过组织学习和协调,深入了解企业如何在组织内外应对与DSI相关的日益复杂的问题。设计/方法/方法经过有目的的抽样,对三家制造商进行了深入的纵向案例研究,作为说明。每个案例都进行了多次半结构化访谈,并通过丰富的额外数据收集来验证见解。利用关键事件技术重构了各公司的DSI路径。其次,采用系统结合的方法,提出了DSI成熟度、学习与结盟关系的理论框架,形成了一个中程理论。作者认为,随着公司逐渐发展并向DSI成熟迈进,他们处理的复杂性不断上升,这激发了他们的学习需求。善于学习的公司会经历多个学习和调整周期,以克服与不同DSI阶段相关的特定复杂性,每个周期都会释放新的DSI机遇和挑战。原创性/价值本研究采用基于阶段的观点,结合复杂性管理、组织学习和一致性理论研究DSI。它提供了一个理论框架和命题,供研究人员用于未来的DSI研究和管理人员评估替代的DSI战略和实施步骤。
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引用次数: 0
Digital service innovation challenges faced during servitization: a multi-level perspective 服务化过程中数字服务创新面临的挑战:多层次视角
IF 10.6 2区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-18 DOI: 10.1108/josm-12-2022-0398
Jamie Burton, Victoria Mary Story, Judy Zolkiewski, Nazifa Nisha

Purpose

Digital Service innovation (DSI) plays a fundamental role in the successful transition from product manufacturer or traditional service provider to a provider of digitally-enabled service solutions. Multiple impediments make managing this transformation using digital technologies difficult for firms, their customers and wider ecosystems. Extant knowledge of these digital technology impediments requires synthesizing and mapping.

Design/methodology/approach

A systematic literature review (SLR) was conducted. DSI tools and terminology are synthesized via thematic analysis. Subsequently, impediments to DSI for servitization (covering barriers, challenges and tensions) faced by actors across three key innovation phases: strategic planning, design planning and implementation, and four interaction levels (Micro, Meso, Macro-environment, Macro-ecosystem) are mapped via template analysis.

Findings

Six impediment categories (external environmental factors, internal firm factors, capabilities, business models and processes, value creation and interaction) encompassing 28 unique impediment types to DSI during servitization are identified. A framework enabling impediment comparison across innovation phases and ecosystem/network interaction levels, revealing that the majority of barriers can be framed as “challenges” was developed.

Originality/value

Whilst literature is emerging relating to digital servitization, there is a lack of research on the role DSI plays in facilitating digital servitization and no comprehensive study of DSI impediments exists. Additionally, consensus around the cross-disciplinary terminologies used is lacking. This study is a structured attempt to map the domain, summarizing the terms, identifying and clarifying impediment categories and providing recommendations for researchers and managers in tackling the latter.

目的数字化服务创新(DSI)在产品制造商或传统服务提供商向数字化服务解决方案提供商的成功转型中起着至关重要的作用。对于企业、客户和更广泛的生态系统来说,多种障碍使得利用数字技术管理这种转型变得困难。对这些数字技术障碍的现有知识需要综合和映射。设计/方法/方法进行系统文献综述(SLR)。通过专题分析综合了DSI工具和术语。随后,通过模板分析,绘制了参与者在战略规划、设计规划和实施三个关键创新阶段以及四个交互层面(微观、中观、宏观环境、宏观生态系统)面临的DSI服务化障碍(包括障碍、挑战和紧张关系)。在服务化过程中,确定了六大障碍类别(外部环境因素、内部企业因素、能力、商业模式和流程、价值创造和互动),包括28种独特的DSI障碍类型。一个能够跨创新阶段和生态系统/网络交互水平进行障碍比较的框架,揭示了大多数障碍可以被定义为“挑战”。原创性/价值虽然有关数字服务化的文献越来越多,但对数字服务化在促进数字服务化中的作用的研究却很少,对数字服务化的障碍也没有全面的研究。此外,对所使用的跨学科术语缺乏共识。本研究是一个结构化的尝试来绘制领域,总结术语,识别和澄清障碍类别,并为研究人员和管理人员提供解决后者的建议。
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引用次数: 0
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Journal of Service Management
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