Sinolingua Journal of Chinese Studies最新文献

The use of Mandarin language is an effective business strategy for marketing local products in the Chinese market. This is particularly relevant considering the presence of numerous foreign companies in Indonesia owned by Chinese investors. When targeting Chinese consumers, the use of Mandarin language becomes essential in conveying information and marketing products. Limited Mandarin language proficiency among marketing personnel can hinder the flow of information from external sources or provide information to customers. Therefore, a good understanding and proficiency in the Mandarin language become key factors in optimizing business and marketing strategies. This research employs a literature study method with the aim of understanding the role and influence of Mandarin language usage in optimizing business and marketing strategies. The population of this research includes individuals working in the business environment, particularly employees who utilize Mandarin language in their work.

Numerous studies indicate most of the foreign language learners experience certain level of anxiety and usually they experience anxiety in their speaking skills. Hence, this study examines the speaking anxiety in Chinese Language learning among non-Chinese Beginner learners from University Teknologi MARA (Sarawak). The questionnaire which was developed by Horwitz, Horwitz and Cope (1986) was used in this study. SPSS 25.0 was used to analyze the scores. The result revealed non-Chinese beginner learners experienced speaking anxiety in Chinese language learning. Majority of them experience a moderate level of speaking anxiety in Chinese language learning. The main factor that contributed to non-Chinese beginner learners’ speaking anxiety was communication apprehension. It was followed by test anxiety and fear of negative evaluation.

This research discusses the struggle values of the main characters in The Climbers film. The purpose of this research is to describe the struggle values of the main character in The Climbers film. This research is based on Joyomartono's theory of struggle values to find out the struggle values shown by the characters in The Climbers film. The theoretical basis used in this research is the sociology of literary theory. The method used in this research is descriptive qualitative. The data collection method used is the listening and note-taking technique. The data analysis method used is interactive model introduce by Miles Huberman and Saldana techniques, namely data collection, data presentation, condensation and, conclusion. Based on the analysis of The Climbers film, the struggle values contained in this film include four components, namely, the value of self-sacrifice, the value of cooperation, the value of unyielding spirit and the value of helping each other. Thus, it can be concluded that film proves to contain social interaction and struggle values, which can be seen in the attitude or manner of the character Fāng wǔzhōu（方五洲）.

This study discusses how the process of translating literary works of Mandarin song lyrics into Indonesian. In the translation process there are many things that influence, from the meaning of the word itself, to the purpose of the translation. This study aims to determine the translation method in the case study of the song "你要的爱" from Penny Tai which has been translated into Indonesian namely Yuni Shara's song entitled "Love that I Want", through André Levefere's point of view. By using qualitative research methods, the analysis of translation strategy assumptions is tried to be interpreted in depth and comprehensively. One result is that very few lyrics are translated integrally. More just take the core meaning and then change it to better consider the beauty of the musicality of the song in the target language.

This research aims to analyse students’ translation work of Chinese cultural terms. Cultural translation has difficulties with specific cultural terms whether in words or idioms. This research is using descriptive qualitative method. Data was collected from the work of students in translating Hong Lou Meng and Hua She Tian Zu. With the theories as a reference, the author analyses the error and quality of students' work. According to Newmark’s V diagram translation method, the students’ translation from Chinese language to Indonesian language mostly used word-for-word translation and Literal translation. In student translation works, there are also several mistakes found, such as the vocabulary, word order, or structure that influence the quality of translation. Chinese translate into Indonesian language as TL is too stiff and lack of natural language. From the weakness of student’s translation ability, here are suggestions to increase their translation ability: 1) More experience to use Chinese language in daily activities can help to increase the sense of language.Language cannot be separated from culture; 2) Students have to learn and experienced more about Chinese culture; 3) Students can learn and practice translation from many sources.