It is in this setting of power markets competition that any marketing efforts need to be fine-tuned to the maximal levels in achieving the highest revenue from the end-users while at the same time ensuring grid resilience and firmness. Currently used techniques exhibit poor prediction performance, are unable to optimally allocate energy and do not adapt quickly to fluctuating market parameters, thus providing less than optimal solutions. The contribution of this research is the introduction of a new approach to use of the Extreme Gradient Boosting (XGBoost) algorithm in power marketing. The work proposed herein seeks to overcome these difficulties by using the feature importance and gradient-based learning in boosting the model’s prediction capability as well as fine-tuning the price framework. The model’s performance is measured and analyzed in terms of the technical power performance parameters which consists of Energy Utilization Efficiency (EUE), Load Factor (LF), and Power Loss Reduction (PLR). The experiments demonstrated an enhancement of the EUE to 92 %, the increase in LF from 0.78 to 0.91, and the decrease in PLR by 15 % as compared to the standard algorithm. MATLAB based simulation studies are performed using real-world power market data to confirm the usefulness of our model in real, dynamic and large-scale power systems. This is a highly effective and a highly efficient approach to the improvement of market performance and operational functionality.
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