This research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 36 Upgris Management students who actively use Shopee and TikTok Shop.The research results show that both product price and customer reviews have a significant influence on purchasing decisions. Specifically, product price has a greater influence than customer reviews in determining purchasing decisions on both platforms. Apart from that, there is a difference in the level of trust in customer reviews on Shopee and TikTok Shop, where students tend to trust reviews on Shopee more. It is hoped that these findings will provide insight for e-commerce businesses in designing effective marketing strategies by considering price factors and customer reviews.
{"title":"Pengaruh Harga Produk, Customer Review Dan Preferensi Pengalaman Pembelian Terhadap Keputusan Pembelian Mahasiswa Manajemen Upgris Pada Shopee Dan TikTok Shop","authors":"Welly Dhea Ayu Hapsari, Rizky Fatkhur Rohman, Yunia Nur Anisa, Rauly Sijabat","doi":"10.59581/jmki-widyakarya.v2i3.3768","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i3.3768","url":null,"abstract":"This research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 36 Upgris Management students who actively use Shopee and TikTok Shop.The research results show that both product price and customer reviews have a significant influence on purchasing decisions. Specifically, product price has a greater influence than customer reviews in determining purchasing decisions on both platforms. Apart from that, there is a difference in the level of trust in customer reviews on Shopee and TikTok Shop, where students tend to trust reviews on Shopee more. It is hoped that these findings will provide insight for e-commerce businesses in designing effective marketing strategies by considering price factors and customer reviews.","PeriodicalId":496167,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141681249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-03DOI: 10.59581/jmki-widyakarya.v2i3.3754
Muhammad Hasbi Gurumindah, Purwatiningsih Purwatiningsih, Ratih Setyo Rini
This research aims to determine the influence of motivation and work environment on employee performance at the Directorate General of Military Justice and State Administration, partially or simultaneously. The method used is a quantitative method. The research was conducted from April to June with the research objects being employees of the Directorate General of Military Justice and State Administration, totaling 75 respondents. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Hypothesis Test, Multiple Regression Analysis, Determination Coefficient Test using the IBM SPSS 25 application. The results of this research show that partially motivation has a positive and significant influence on employee performance. This is shown based on the sig results of 0.032 < 0.05 and t count > t table 2.185 > 1.666 and partially the work environment has a positive and significant effect on employee performance. This is proven by the results of the sig value of 0.000 < 0.05 and t count > t table 3,719 > 1.666. Meanwhile, based on the results of the F Test, motivation and work environment have a positive and significant influence on employee performance. This is proven by the results of a sig value of 0.000 < 0.05 and a calculated F value > F table of 10.313 > 3.124.
本研究旨在确定激励和工作环境对军事司法和国家行政总局员工绩效的部分或同时影响。采用的方法是定量方法。研究时间为 4 月至 6 月，研究对象为军事司法和国家行政总局的员工，共计 75 名受访者。使用的数据分析技术包括数据质量测试、经典假设检验、假设检验、多元回归分析、判定系数检验（使用 IBM SPSS 25 应用程序）。研究结果表明，部分激励对员工绩效有积极而显著的影响。根据 sig 结果 0.032 < 0.05 和 t 计数 > t 表 2.185 > 1.666 可以看出这一点。0.000 < 0.05 和 t 计数 > t 表 3 719 > 1.666 的 sig 值结果证明了这一点。同时，根据 F 检验的结果，激励和工作环境对员工绩效有积极和显著的影响。这一点可以从 sig 值 0.000 < 0.05 和计算的 F 值 > F 表 10.313 > 3.124 的结果中得到证明。
{"title":"Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai pada Direktorat XYZ","authors":"Muhammad Hasbi Gurumindah, Purwatiningsih Purwatiningsih, Ratih Setyo Rini","doi":"10.59581/jmki-widyakarya.v2i3.3754","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i3.3754","url":null,"abstract":"This research aims to determine the influence of motivation and work environment on employee performance at the Directorate General of Military Justice and State Administration, partially or simultaneously. The method used is a quantitative method. The research was conducted from April to June with the research objects being employees of the Directorate General of Military Justice and State Administration, totaling 75 respondents. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Hypothesis Test, Multiple Regression Analysis, Determination Coefficient Test using the IBM SPSS 25 application. The results of this research show that partially motivation has a positive and significant influence on employee performance. This is shown based on the sig results of 0.032 < 0.05 and t count > t table 2.185 > 1.666 and partially the work environment has a positive and significant effect on employee performance. This is proven by the results of the sig value of 0.000 < 0.05 and t count > t table 3,719 > 1.666. Meanwhile, based on the results of the F Test, motivation and work environment have a positive and significant influence on employee performance. This is proven by the results of a sig value of 0.000 < 0.05 and a calculated F value > F table of 10.313 > 3.124.","PeriodicalId":496167,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141680772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-02DOI: 10.59581/jmki-widyakarya.v2i3.3763
Yasman Yasman, Limgiani Limgiani
Employee work behavior can include their actions, attitudes, and opinions about their own work. All business organizations must understand the work behavior of their employees. Employee work behavior will influence company performance and direct the achievement of company goals. employee work behavior at PT. Indolakto Pasuruan is the subject of this research. Primary data was obtained through surveys, observations and interviews. This research involved all production department employees at PT. Indolakto Pasuruan, numbering 160 people. The results show that employees have motivation, can show work productivity, are responsible and work hard.
{"title":"Analisis Perilaku Kerja Karyawan Pada PT. Indolakto Pasuruan","authors":"Yasman Yasman, Limgiani Limgiani","doi":"10.59581/jmki-widyakarya.v2i3.3763","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i3.3763","url":null,"abstract":"Employee work behavior can include their actions, attitudes, and opinions about their own work. All business organizations must understand the work behavior of their employees. Employee work behavior will influence company performance and direct the achievement of company goals. employee work behavior at PT. Indolakto Pasuruan is the subject of this research. Primary data was obtained through surveys, observations and interviews. This research involved all production department employees at PT. Indolakto Pasuruan, numbering 160 people. The results show that employees have motivation, can show work productivity, are responsible and work hard.","PeriodicalId":496167,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141686718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-02DOI: 10.59581/jmki-widyakarya.v2i3.3752
Pengaruh Kompensasi, Disiplin Kerja, Terhadap Kinerja, Karyawan Pada, Badan Pusat, Statistik Kota, Jakarta Selatan, Tiara Febriany
Human Resources are a valuable asset and are the focus of every company. Therefore, so that employees can be active at work and have high work morale, companies need something that can motivate their employees, namely by providing support in the form of compensation and work discipline. The purpose of this research is to determine the effect of compensation and work discipline on employee performance at the South Jakarta City Central Statistics Agency. The method used is a quantitative descriptive method. The sampling technique in this research was a saturated sample with a sample size of 60 respondents. Then this research shows that compensation and work discipline simultaneously have a significant effect on employee performance and partially the compensation variable does not have a significant effect while the work discipline variable has a significant effect.
{"title":"Pengaruh Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Badan Pusat Statistik Kota Jakarta Selatan","authors":"Pengaruh Kompensasi, Disiplin Kerja, Terhadap Kinerja, Karyawan Pada, Badan Pusat, Statistik Kota, Jakarta Selatan, Tiara Febriany","doi":"10.59581/jmki-widyakarya.v2i3.3752","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i3.3752","url":null,"abstract":"Human Resources are a valuable asset and are the focus of every company. Therefore, so that employees can be active at work and have high work morale, companies need something that can motivate their employees, namely by providing support in the form of compensation and work discipline. The purpose of this research is to determine the effect of compensation and work discipline on employee performance at the South Jakarta City Central Statistics Agency. The method used is a quantitative descriptive method. The sampling technique in this research was a saturated sample with a sample size of 60 respondents. Then this research shows that compensation and work discipline simultaneously have a significant effect on employee performance and partially the compensation variable does not have a significant effect while the work discipline variable has a significant effect.","PeriodicalId":496167,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141688625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-02DOI: 10.59581/jmki-widyakarya.v2i3.3760
Pengaruh Disiplin, Kerja Terhadap, Kinerja Karyawan, Melalui Motivasi, Sebagai Variabel, Intervening Pada, Perumda Tirta, Kanjuruhan Malang, M. Faiz, Labay Al Anshory
Companies can invest time and resources in developing, motivating, and nurturing the well-being of their employees. This not only has an impact on short-term success, but also on the company's long-term growth and sustainability. The purpose of this study is to analyze the Influence of Work Discipline on Employee Performance with Work Motivation as an Intervening Variable in Perumda Tirta Kanjuruhan, Malang Regency. The method used is quantitative in the form of explanatory research. The data was collected with a questionnaire that was distributed to all staff at Perumda Tirta Kanjuruhan, Malang Regency, totaling 80 people. Meanwhile, the data analysis used is SEM with PLS as the analysis technique. The results of the study showed that work discipline had an effect on employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects work motivation at Perumda Tirta Kanjuruhan Malang Regency. Work motivation affects employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects employee performance through work motivation at Perumda Tirta Kanjuruhan, Malang Regency. The conclusion in this study is that work discipline includes punctuality, precision, and consistency in carrying out tasks. Meanwhile, work motivation is a key factor that encourages employees to achieve their goals and give their best performance.
{"title":"Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening Pada Perumda Tirta Kanjuruhan Kabupaten Malang","authors":"Pengaruh Disiplin, Kerja Terhadap, Kinerja Karyawan, Melalui Motivasi, Sebagai Variabel, Intervening Pada, Perumda Tirta, Kanjuruhan Malang, M. Faiz, Labay Al Anshory","doi":"10.59581/jmki-widyakarya.v2i3.3760","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i3.3760","url":null,"abstract":"Companies can invest time and resources in developing, motivating, and nurturing the well-being of their employees. This not only has an impact on short-term success, but also on the company's long-term growth and sustainability. The purpose of this study is to analyze the Influence of Work Discipline on Employee Performance with Work Motivation as an Intervening Variable in Perumda Tirta Kanjuruhan, Malang Regency. The method used is quantitative in the form of explanatory research. The data was collected with a questionnaire that was distributed to all staff at Perumda Tirta Kanjuruhan, Malang Regency, totaling 80 people. Meanwhile, the data analysis used is SEM with PLS as the analysis technique. The results of the study showed that work discipline had an effect on employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects work motivation at Perumda Tirta Kanjuruhan Malang Regency. Work motivation affects employee performance at Perumda Tirta Kanjuruhan, Malang Regency. Work discipline affects employee performance through work motivation at Perumda Tirta Kanjuruhan, Malang Regency. The conclusion in this study is that work discipline includes punctuality, precision, and consistency in carrying out tasks. Meanwhile, work motivation is a key factor that encourages employees to achieve their goals and give their best performance.","PeriodicalId":496167,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141685188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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