Pub Date : 2024-01-15DOI: 10.37826/spektrum.v11i4.622
Remigius Asman, Fathul Qorib, Riesta Ayu Oktarina
This research aims to see the effectiveness of public service advertisements published by the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's'. This advertisement was launched in order to invite the public to break the chain of spread of COVID-19. The number of samples in this research was taken from students of the Communication Studies Program at Merdeka University, Brawijaya University, Tribhuwana Tunggadewi University and Gajayana University. Advertising effectiveness research use the EPIC methodology as outlined by The Nielsen Company. The EPIC paradigm comprises four dimensions: Empathy, Persuasion, Impact, and Communication. The results of this research show that the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's' campaign can have a significant impact. From these results, empathy is the most dominant dimension. The results of hypothesis testing show that the empathy variable of 91.18% has a positive sign, indicating that this variable influences audience interest. The effectiveness of advertising with empathy obtained by the most dominant indicator is the "remember mother's message campaign" advertisement in attracting students' attention which is influenced by the characteristics of the advertisement in the form of advertisements that have specific objectives and are clearly supported by advertising stages, the "remember mother's message" campaign with stages including: touching the audience's feelings to find out the level of liking for the advertisement that is shown, the level of attention of the audience towards the advertisement, whether the existing advertisement is good or not according to consumers.
{"title":"\"Remember Mother's Message\" Campaign to Stop the Spread of COVID-19 in Indonesia","authors":"Remigius Asman, Fathul Qorib, Riesta Ayu Oktarina","doi":"10.37826/spektrum.v11i4.622","DOIUrl":"https://doi.org/10.37826/spektrum.v11i4.622","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000This research aims to see the effectiveness of public service advertisements published by the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's'. This advertisement was launched in order to invite the public to break the chain of spread of COVID-19. The number of samples in this research was taken from students of the Communication Studies Program at Merdeka University, Brawijaya University, Tribhuwana Tunggadewi University and Gajayana University. Advertising effectiveness research use the EPIC methodology as outlined by The Nielsen Company. The EPIC paradigm comprises four dimensions: Empathy, Persuasion, Impact, and Communication. The results of this research show that the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's' campaign can have a significant impact. From these results, empathy is the most dominant dimension. The results of hypothesis testing show that the empathy variable of 91.18% has a positive sign, indicating that this variable influences audience interest. The effectiveness of advertising with empathy obtained by the most dominant indicator is the \"remember mother's message campaign\" advertisement in attracting students' attention which is influenced by the characteristics of the advertisement in the form of advertisements that have specific objectives and are clearly supported by advertising stages, the \"remember mother's message\" campaign with stages including: touching the audience's feelings to find out the level of liking for the advertisement that is shown, the level of attention of the audience towards the advertisement, whether the existing advertisement is good or not according to consumers. \u0000 \u0000 \u0000 \u0000 \u0000 ","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"16 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-17DOI: 10.37826/spektrum.v11i3.505
None Sheren Valentia, Cendera Rizky Bangun
Pandemi menyebabkan aktivitas masyarakat menjadi terbatasi sehingga menimbulkan dampak negatif dari berbagai aspek kehidupan terutama aspek ekonomi pada sektor pariwisata. Maka dari itu, Pegipegi melakukan berbagai aktivitas pemasaran agar dapat bertahan selama masa pandemi, salah satu dengan dengan meluncurkan kampanye PegipegiLagi. Tujuan dari dilakukannya penelitian ini adalah untuk agar dapat mengetahui, menganalisis, dan memahami strategi Integrated Marketing Communication yang dilakukan Online Travel Agent Pegipegi dalam mendorong minat beli selama masa pandemi. Konsep yang digunakan dalam penelitian ini adalah marketing communication, Integrated Marketing Communication planning process, tools for Integrated Marketing Communication dan minat beli. Penelitian ini menggunakan metode studi kasus dengan teknik pengumpulan data dilakukan dengan melakukan wawancara mendalam bersama empat partisipan dan satu narasumber ahli serta didukung dengan studi dokumentasi. Hasil penelitian menunjukan bahwa Pegipegi sudah menjalankan Integrated Marketing Communication Planning Process dan menggunakan 6 Tools for Integrated Marketing Communication by Belch & Belch dalam pelaksanaan aktivitas IMC. Aktivitas Integrated Marketing Communication Pegipegi dalam kampanye PegipegiLagi berhasil mendorong minat beli target audience sehingga meningkatkan transaksi Pegipegi selama masa pandemi.
流行病使社区活动受到限制，对生活的许多方面，特别是旅游业的经济方面，产生了负面影响。因此，Pegipegi通过发起另一项pegigi运动来开展营销活动，以应对大流行。这项研究的目的是了解、分析和理解网络旅行代理Pegipegi在大流行期间促进购买的集成市场沟通战略。本研究采用的概念包括市场通信、集成市场通信计划程序、集成市场通信工具和购买利益。本研究采用案例研究方法，采用数据收集技术，对四名参与者和一名专家资料进行深入采访，并以文献研究支持。研究结果表明，Pegipegi已经运行了一个集成市场通信计划程序，并使用了6个工具来进行贝尔奇& Communication Communication打嗝进入IMC活动。Pegipegi重新参与pepegi活动的集成营销活动成功地激发了观众对目标的兴趣，并在大流行期间改善了Pegipegi交易。
{"title":"Integrated Marketing Communications Implementation of Pegipegi to Boost the Purchase Intention During Pandemic","authors":"None Sheren Valentia, Cendera Rizky Bangun","doi":"10.37826/spektrum.v11i3.505","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.505","url":null,"abstract":"Pandemi menyebabkan aktivitas masyarakat menjadi terbatasi sehingga menimbulkan dampak negatif dari berbagai aspek kehidupan terutama aspek ekonomi pada sektor pariwisata. Maka dari itu, Pegipegi melakukan berbagai aktivitas pemasaran agar dapat bertahan selama masa pandemi, salah satu dengan dengan meluncurkan kampanye PegipegiLagi. Tujuan dari dilakukannya penelitian ini adalah untuk agar dapat mengetahui, menganalisis, dan memahami strategi Integrated Marketing Communication yang dilakukan Online Travel Agent Pegipegi dalam mendorong minat beli selama masa pandemi. Konsep yang digunakan dalam penelitian ini adalah marketing communication, Integrated Marketing Communication planning process, tools for Integrated Marketing Communication dan minat beli. Penelitian ini menggunakan metode studi kasus dengan teknik pengumpulan data dilakukan dengan melakukan wawancara mendalam bersama empat partisipan dan satu narasumber ahli serta didukung dengan studi dokumentasi. Hasil penelitian menunjukan bahwa Pegipegi sudah menjalankan Integrated Marketing Communication Planning Process dan menggunakan 6 Tools for Integrated Marketing Communication by Belch & Belch dalam pelaksanaan aktivitas IMC. Aktivitas Integrated Marketing Communication Pegipegi dalam kampanye PegipegiLagi berhasil mendorong minat beli target audience sehingga meningkatkan transaksi Pegipegi selama masa pandemi.","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135995762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Message processing is a very important part of the communication process. The Elaboration Likelihood Model (ELM) is a communication theory that is in the sociopsychological tradition and focuses on message processing. ELM sees that messages are processed by individuals through two routes, namely central and peripheral. This theory is used to analyze the information processing of respondents to exposure to Oreo advertising jingles on brand awareness. According to Aaker (in Chernatony, McDonald and Wallace, 2011, p. 455), brand awareness itself has four important indicators, namely brand recognition, brand recall, brand dominance and brand knowledge. This research was conducted by experimental method. The results of the hypothesis test show that there is a significant influence between jingles and brand awareness. The path used by respondents in processing the information in this jingle is the peripheral route.
& # x0D;& # x0D;& # x0D;& # x0D;消息处理是通信过程中非常重要的一部分。精化似然模型(ELM)是一种社会心理学传统的交际理论，主要研究信息处理。ELM认为，个人通过两个途径处理消息，即中心和外围。运用这一理论分析了被调查者对曝光奥利奥广告广告词的信息加工对品牌认知的影响。根据Aaker (in Chernatony, McDonald and Wallace, 2011, p. 455)，品牌知名度本身有四个重要指标，即品牌认知度、品牌召回度、品牌支配度和品牌知识。本研究采用实验方法进行。假设检验的结果表明，广告歌曲与品牌知名度之间存在显著的影响。被调查者在处理这首歌曲中的信息时所使用的路径是外围路径。
& # x0D;& # x0D;& # x0D;
{"title":"The Effect of Jingle Exposure in Television Advertising on Brand Awareness in the Elaboration Likelihood Model","authors":"Ratih Pandu Mustikasari, None Dian Hutami Rahmawati, None Heidy Arviani","doi":"10.37826/spektrum.v11i3.533","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.533","url":null,"abstract":"
 
 
 
 Message processing is a very important part of the communication process. The Elaboration Likelihood Model (ELM) is a communication theory that is in the sociopsychological tradition and focuses on message processing. ELM sees that messages are processed by individuals through two routes, namely central and peripheral. This theory is used to analyze the information processing of respondents to exposure to Oreo advertising jingles on brand awareness. According to Aaker (in Chernatony, McDonald and Wallace, 2011, p. 455), brand awareness itself has four important indicators, namely brand recognition, brand recall, brand dominance and brand knowledge. This research was conducted by experimental method. The results of the hypothesis test show that there is a significant influence between jingles and brand awareness. The path used by respondents in processing the information in this jingle is the peripheral route.
 
 
 
","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.37826/spektrum.v11i3.506
Harefa Purdi, None Amri Dunan
Perkembangan teknologi, informasi, serta komunikasi yang semakin meningkat membuat jumlah pengguna internet terus bertambah di seluruh dunia setiap tahunnya, tak terkecuali Indonesia. Pemerintah Provinsi Sumatera Barat memanfaatkan Aplikasi sebagai sarana untuk memberikan informasi serta melayani masyarakat dengan lebih mudah dan terpercaya mengenai Pariwisata yang ada di Provinsi Sumatera Barat dengan menggunakan Aplikasi Sumbar Hub. Tujuan Penelitian ini adalah untuk mengetahui Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub. Penelitian ini menggunakan Pendekatan kualitatif dan metode deskriptif. Teknik pengumpulan data dari hasil wawancara, observasi, dan dokumentasi. Hasil penelitian menyebutkan bahwa Pemasaran yang dilakukan sudah sesuai dengan fungsi dan tugas yang diinginkan dari Pemerintah, namun belum terlalu dikenal oleh publik karena keterbatasan yang dimiliki. Pemasaran digital Pariwisata ini mengacu pada segmentasi geografis, Brand image dari Aplikasi Sumbar Hub adalah mudah digunakan dan terpercaya karena adanya ciri khas dari tampilan Aplikasi tersebut dan konten yang sudah sesuai mulai dari foto sampai captionnya yang berisi informasi Pariwisata yang dikelola langsung oleh Pemerintah Sumatera Barat.
Kata Kunci: Strategi Komunikasi Pemasaran, Pemasaran Digital, Pariwisata.
{"title":"Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub","authors":"Harefa Purdi, None Amri Dunan","doi":"10.37826/spektrum.v11i3.506","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.506","url":null,"abstract":"Perkembangan teknologi, informasi, serta komunikasi yang semakin meningkat membuat jumlah pengguna internet terus bertambah di seluruh dunia setiap tahunnya, tak terkecuali Indonesia. Pemerintah Provinsi Sumatera Barat memanfaatkan Aplikasi sebagai sarana untuk memberikan informasi serta melayani masyarakat dengan lebih mudah dan terpercaya mengenai Pariwisata yang ada di Provinsi Sumatera Barat dengan menggunakan Aplikasi Sumbar Hub. Tujuan Penelitian ini adalah untuk mengetahui Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub. Penelitian ini menggunakan Pendekatan kualitatif dan metode deskriptif. Teknik pengumpulan data dari hasil wawancara, observasi, dan dokumentasi. Hasil penelitian menyebutkan bahwa Pemasaran yang dilakukan sudah sesuai dengan fungsi dan tugas yang diinginkan dari Pemerintah, namun belum terlalu dikenal oleh publik karena keterbatasan yang dimiliki. Pemasaran digital Pariwisata ini mengacu pada segmentasi geografis, Brand image dari Aplikasi Sumbar Hub adalah mudah digunakan dan terpercaya karena adanya ciri khas dari tampilan Aplikasi tersebut dan konten yang sudah sesuai mulai dari foto sampai captionnya yang berisi informasi Pariwisata yang dikelola langsung oleh Pemerintah Sumatera Barat.
 Kata Kunci: Strategi Komunikasi Pemasaran, Pemasaran Digital, Pariwisata.","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135081897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.37826/spektrum.v11i3.516
None Fitri Nur Romadhan, Kukuh Sinduwiatmo
The development of information technology, closely related to globalization, is evident in the significant enthusiasm of the public towards K-Pop and the fading of culture, as exemplified in the content showcased in the web series "Hijab Alila" on YouTube. This research aims to discuss the aspect of signs using Ferdinand de Saussure's theory. In each scene, an analysis of the web series "Between Two Sides: BTS The Series" will be conducted based on the system of signs in Structural Semiotics. Based on the analysis, it is simultaneously developed with the interpretation of the aspects and scenes analyzed as a whole. The researcher adopts a constructivist paradigm with a qualitative approach, providing an insight into the constructed reality of Islamic lifestyle.
{"title":"Islamic Lifestyle on Hijab Alila YouTube Shows (Episode Bts the Series)","authors":"None Fitri Nur Romadhan, Kukuh Sinduwiatmo","doi":"10.37826/spektrum.v11i3.516","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.516","url":null,"abstract":"
 
 
 
 The development of information technology, closely related to globalization, is evident in the significant enthusiasm of the public towards K-Pop and the fading of culture, as exemplified in the content showcased in the web series \"Hijab Alila\" on YouTube. This research aims to discuss the aspect of signs using Ferdinand de Saussure's theory. In each scene, an analysis of the web series \"Between Two Sides: BTS The Series\" will be conducted based on the system of signs in Structural Semiotics. Based on the analysis, it is simultaneously developed with the interpretation of the aspects and scenes analyzed as a whole. The researcher adopts a constructivist paradigm with a qualitative approach, providing an insight into the constructed reality of Islamic lifestyle.
 
 
 
","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135081899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.37826/spektrum.v11i3.521
None Ade Fega Mei Lusi Ana, None Sufyanto
This study concerns the phenomenon of using the online dating app OMI where we can get acquainted and date online. OMI is the latest online dating app, where women and men can do online dating activities through conversations, exploring various friendship relationships, and sexual desires. The theory used in looking at the phenomenon of using the OMI online dating application is Alfred Schutz's Phenomenology. The data mining used is qualitative research with a descriptive approach, which is research that focuses on the use of data that will be described in written and oral form based on the informants studied by conducting in-depth interviews with Generation Z in 1996-2009 in the sidoarjo and Surabaya areas. The results showed that the use of online dating applications aims as entertainment, finding a partner, expanding friendships. Teenagers who use online dating apps have an understanding of online dating through OMI social media as a positive and efficient thing in order to know the good and bad of online app users.
{"title":"The Phenomenon of Using OMI Social Media as a Means of Online Dating","authors":"None Ade Fega Mei Lusi Ana, None Sufyanto","doi":"10.37826/spektrum.v11i3.521","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.521","url":null,"abstract":"This study concerns the phenomenon of using the online dating app OMI where we can get acquainted and date online. OMI is the latest online dating app, where women and men can do online dating activities through conversations, exploring various friendship relationships, and sexual desires. The theory used in looking at the phenomenon of using the OMI online dating application is Alfred Schutz's Phenomenology. The data mining used is qualitative research with a descriptive approach, which is research that focuses on the use of data that will be described in written and oral form based on the informants studied by conducting in-depth interviews with Generation Z in 1996-2009 in the sidoarjo and Surabaya areas. The results showed that the use of online dating applications aims as entertainment, finding a partner, expanding friendships. Teenagers who use online dating apps have an understanding of online dating through OMI social media as a positive and efficient thing in order to know the good and bad of online app users.","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135082076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.37826/spektrum.v11i3.577
Arina Rohmatul Hidayah, Ellyda Retpitasari
The presence of Javanese pop music on social media is an interesting phenomenon to study. This phenomenon illustrates that there is a cultural transformation in society. To explore this, the researcher conducted a study using the audience reception analysis method to find out how the construction of people's meanings of the Pop Javanese phenomenon on social media, how they think the role of social media in the transformation of music that is happening and in-depth interviews with local Pop Jawa musicians, Den Juang, regarding their motives and goals for popularizing this music through social media. The data findings show that media ecology theory negates the concept of mass culture or popular culture in cultural studies. The point of emphasis in cultural studies focuses on the view that the media is a place of cultural production. Thus, there is a process of hegemony that leads to the common sense of society to accept the general "truth" spread through the media. However, the facts on the ground support the thinking of media ecology theory, which indeed looks at the development of media as a message of transformation of human civilization without being balanced with more depth and understanding of the messages conveyed.
{"title":"Cultural Studies and Media Ecology: Identifying Mass Culture and Cultural Proliferation through Javanese Pop Music on Social Media","authors":"Arina Rohmatul Hidayah, Ellyda Retpitasari","doi":"10.37826/spektrum.v11i3.577","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.577","url":null,"abstract":"
 
 
 
 The presence of Javanese pop music on social media is an interesting phenomenon to study. This phenomenon illustrates that there is a cultural transformation in society. To explore this, the researcher conducted a study using the audience reception analysis method to find out how the construction of people's meanings of the Pop Javanese phenomenon on social media, how they think the role of social media in the transformation of music that is happening and in-depth interviews with local Pop Jawa musicians, Den Juang, regarding their motives and goals for popularizing this music through social media. The data findings show that media ecology theory negates the concept of mass culture or popular culture in cultural studies. The point of emphasis in cultural studies focuses on the view that the media is a place of cultural production. Thus, there is a process of hegemony that leads to the common sense of society to accept the general \"truth\" spread through the media. However, the facts on the ground support the thinking of media ecology theory, which indeed looks at the development of media as a message of transformation of human civilization without being balanced with more depth and understanding of the messages conveyed.
 
 
 
","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135081898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.37826/spektrum.v11i3.535
None Jamaluddin Fawaid, Didik Hariyanto
LAPOR namely an application for public complaints is one of the steps taken by the central government to anticipate the need for feedback from the public on the services provided by the government. Feedback in providing services is important because it can be a material for improvement for Sidoarjo Regency Government agencies. The benefits of conducting research are to find out the effectiveness of the application of LAPOR, as well as to find out what factors are the strengths, weaknesses, opportunities, and threats in implementing LAPOR in Sidoarjo. This research refers to the theory of Organization Public Relationship (OPR). This study uses a qualitative method with a descriptive approach, with the subject being the focus of the Sidoarjo Regency Communication and Information Service, while the object is the People's Online Aspirations and Complaints Service (LAPOR). The results of this study show that the LAPOR application involves public participation and increases two-way interaction between the community and the government in overseeing development programs. This has proven to be effective from the 2023 reports for January and February which show that there are relatively many complaints coming in, and the average number of complaints in that month is road infrastructure. The application of LAPOR in the city of Sidoarjo may face several obstacles, including limited access and understanding of technology, not all people have adequate access to the internet or the devices needed to use the LAPOR application.
{"title":"The Effectiveness of the LAPOR Application of the Office of Communication and Informatics in Capturing Community Aspirations","authors":"None Jamaluddin Fawaid, Didik Hariyanto","doi":"10.37826/spektrum.v11i3.535","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.535","url":null,"abstract":"
 
 
 
 LAPOR namely an application for public complaints is one of the steps taken by the central government to anticipate the need for feedback from the public on the services provided by the government. Feedback in providing services is important because it can be a material for improvement for Sidoarjo Regency Government agencies. The benefits of conducting research are to find out the effectiveness of the application of LAPOR, as well as to find out what factors are the strengths, weaknesses, opportunities, and threats in implementing LAPOR in Sidoarjo. This research refers to the theory of Organization Public Relationship (OPR). This study uses a qualitative method with a descriptive approach, with the subject being the focus of the Sidoarjo Regency Communication and Information Service, while the object is the People's Online Aspirations and Complaints Service (LAPOR). The results of this study show that the LAPOR application involves public participation and increases two-way interaction between the community and the government in overseeing development programs. This has proven to be effective from the 2023 reports for January and February which show that there are relatively many complaints coming in, and the average number of complaints in that month is road infrastructure. The application of LAPOR in the city of Sidoarjo may face several obstacles, including limited access and understanding of technology, not all people have adequate access to the internet or the devices needed to use the LAPOR application.
 
 
 
","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135082377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.37826/spektrum.v11i3.522
Gerson Ralph Manuel Kho, Teguh Hidayatul Rachmad, Yohanes Probo Dwi Sasongko, Sara Hasan
The Middle Eastern media generally promotes the dignity of women more. The issues facing women who have endured conflict or sexual assault are constantly brought up in the news and widely distributed through movies. Discourse based on media culture demonstrates how firmly the Middle East supports the rights and dignity of women. The desire of the media to demonstrate the strength and might of a nation, a person, or a viewpoint is directly tied to the political and economic interests of this. Power relations are actually depicted in Middle Eastern media by a culture that has evolved from generation to generation. Unlike before the movement to uphold women’s rights, men's right to express their masculinity is now limited. This is the state of the art in scientific writings that take a media, political economy, and history approach to studying Middle Eastern media culture. Researchers in Indonesia still hardly ever use qualitative research methodologies that take a media political economy perspective with four units of analysis, including history, social totality, morality, and praxis orientation, that are connected to media cultures outside of Indonesia (the Middle East). The goal of this study was to determine the Middle Eastern countries' power structures based on their publicized media cultures. The Middle East is particularly receptive to industrialization that helps women, as shown by historical characteristics of the region that produce films and news about women's fights that women always win over males. Furthermore, the Middle East is home to a large number of female political figures, demonstrating that the media's political economy interests in promoting women are upheld there.
{"title":"Women on Top: a Study of Middle Eastern Women's Rights in the Media Political Economy","authors":"Gerson Ralph Manuel Kho, Teguh Hidayatul Rachmad, Yohanes Probo Dwi Sasongko, Sara Hasan","doi":"10.37826/spektrum.v11i3.522","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.522","url":null,"abstract":"
 
 
 
 The Middle Eastern media generally promotes the dignity of women more. The issues facing women who have endured conflict or sexual assault are constantly brought up in the news and widely distributed through movies. Discourse based on media culture demonstrates how firmly the Middle East supports the rights and dignity of women. The desire of the media to demonstrate the strength and might of a nation, a person, or a viewpoint is directly tied to the political and economic interests of this. Power relations are actually depicted in Middle Eastern media by a culture that has evolved from generation to generation. Unlike before the movement to uphold women’s rights, men's right to express their masculinity is now limited. This is the state of the art in scientific writings that take a media, political economy, and history approach to studying Middle Eastern media culture. Researchers in Indonesia still hardly ever use qualitative research methodologies that take a media political economy perspective with four units of analysis, including history, social totality, morality, and praxis orientation, that are connected to media cultures outside of Indonesia (the Middle East). The goal of this study was to determine the Middle Eastern countries' power structures based on their publicized media cultures. The Middle East is particularly receptive to industrialization that helps women, as shown by historical characteristics of the region that produce films and news about women's fights that women always win over males. Furthermore, the Middle East is home to a large number of female political figures, demonstrating that the media's political economy interests in promoting women are upheld there. 
 
 
 
","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135082378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-30DOI: 10.37826/spektrum.v11i3.556
None Hafshah Hazimah, Didik Hariyanto
As the world of technology develops, communication patterns also evolve. This is marked by the emergence of new media known as social media. The use of social media also has negative effects, one of which is the phenomenon of cyberbullying. Instagram is one of the social media platforms where this phenomenon occurs the most. Like Rachel Vennya, an influencer as well as a public figure who has experienced cyberbullying on her Instagram account. This study aims to analyze the verbal and non-verbal meanings of posting images and language text comments on the Instagram account @rachelvennya based on Ferdinand de Saussure's semiotic theory. The research method used is a qualitative approach with a descriptive research type. Data collection is done by making observations and observations, assisted by documentation. The research results show that 5 different Rachel Vennya Instagram posts reap negative comments that contain elements of cyberbullying. And 5 of these posts have different forms of cyberbullying, 2 of which are sexual harassment, and the other 3 posts are harassment / humiliation, and satire. Conclusion: The impact of this cyberbullying action is to limit the comment column on the @rachelvennya Instagram account. And the language used by cyberbullies seems harsh, frontal and impolite
{"title":"Representation Of Cyberbullying In Social Media Instagram (Semiotic Analysis On @Rachelvennya Account)","authors":"None Hafshah Hazimah, Didik Hariyanto","doi":"10.37826/spektrum.v11i3.556","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.556","url":null,"abstract":"As the world of technology develops, communication patterns also evolve. This is marked by the emergence of new media known as social media. The use of social media also has negative effects, one of which is the phenomenon of cyberbullying. Instagram is one of the social media platforms where this phenomenon occurs the most. Like Rachel Vennya, an influencer as well as a public figure who has experienced cyberbullying on her Instagram account. This study aims to analyze the verbal and non-verbal meanings of posting images and language text comments on the Instagram account @rachelvennya based on Ferdinand de Saussure's semiotic theory. The research method used is a qualitative approach with a descriptive research type. Data collection is done by making observations and observations, assisted by documentation. The research results show that 5 different Rachel Vennya Instagram posts reap negative comments that contain elements of cyberbullying. And 5 of these posts have different forms of cyberbullying, 2 of which are sexual harassment, and the other 3 posts are harassment / humiliation, and satire. Conclusion: The impact of this cyberbullying action is to limit the comment column on the @rachelvennya Instagram account. And the language used by cyberbullies seems harsh, frontal and impolite","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135082379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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