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Research on the Construction of the Role of New Media Anchors from the Perspective of Encoding and Decoding Theory: Taking 'Anchor Speaking Live' as an Example 编解码理论视角下的新媒体主播角色建构研究——以“主播直播讲话”为例
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051319
With the development of network technology and the deepening of the degree of integration between different media, the transformation of mainstream media has mushroomed, and the image of traditional anchor roles that have been inherited for many years has also changed. Based on the innovative application of Hall 's coding and decoding theory in the era of media convergence, this paper analyzes the construction motivation and characteristics of the anchor role in the Anchor Speaking Live, in order to enrich the theoretical significance and practical path of coding and decoding, provide new thinking for the role mutual construction under the influence of the audience in the new media communication, and provide new ideas for the transformation of news programs and the in-depth development of the industry in the era of media convergence.
随着网络技术的发展和不同媒体之间融合程度的加深,主流媒体的转型如雨后春笋般出现,传承多年的传统主播角色形象也发生了变化。本文基于霍尔编解码理论在媒介融合时代的创新应用,分析了《主播说直播》中主播角色的建构动机和特征,以期丰富编解码的理论意义和实践路径,为新媒体传播中受众影响下的角色相互建构提供新的思路。为媒体融合时代新闻节目的转型和行业的深度发展提供新的思路。
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引用次数: 0
Crossing the Digital Divide: The “Digital Dilemma” of the Elderly and the Way to Bridge It 跨越数码鸿沟:长者的“数码困境”及解决之道
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051306
With the advent of the digital age, the new media system is increasingly mature and perfect, and is widely used in daily life. The elderly groups are facing many problems and dilemmas in the rapid development of the Internet, and typical phenomena such as "digital differentiation" and "digital barriers" have emerged. It is a crucial issue to integrate the elderly into today's convenient society in the digital age, communicate emotionally with the help of new media, and bridge the "digital divide" through media links. There is a need for a concerted effort by all parties, including government-led, family participation and media guidance, to bridge the deprived media perception of the elderly group.
随着数字时代的到来,新媒体系统日益成熟和完善,在日常生活中得到了广泛的应用。在互联网的快速发展中,老年人群体面临着许多问题和困境,出现了“数字分化”、“数字障碍”等典型现象。如何让老年人融入数字时代的便捷社会,借助新媒体进行情感交流,通过媒体链接弥合“数字鸿沟”,是一个至关重要的问题。需要各方共同努力,包括政府主导、家庭参与和媒体指导,以弥合媒体对老年人群体的贫乏印象。
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引用次数: 0
Research on Scenario Reconstruction of Space in Old Community 旧社区空间场景重建研究
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051320
In the process of urban construction and development, the reconstruction of old community is always a difficult problem for urban renewal. In the process of reconstructing space of old community in cities, the relevant contents of scenario theory can be actively referred to. The paper analyzes the basic connotation of theory of scenes,the construction of current park city, space construction in old community and other profiles, and then analyzes the relevant ideas and specific design content of space reconstruction in old community from the theory of scenes, in combination with the specific cases of renovating old community.
在城市建设与发展的过程中,老旧社区的改造一直是困扰城市更新的难题。在城市旧社区空间重构过程中,可以积极借鉴情景理论的相关内容。本文分析了场景理论的基本内涵、当前公园城市的建设、旧社区的空间建设等概况,然后结合旧社区改造的具体案例,从场景理论出发,分析了旧社区空间改造的相关思路和具体设计内容。
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引用次数: 0
Survey on Satisfaction of Elderly Residents in Shanghai Communities 上海市社区老年居民满意度调查
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051520
A total number of 4700 survey questionnaires were distributed to community residents aged 60 or above in 20 communities as the research subjects, including Hongkou District and Putuo District in Shanghai. Based on questionnaire survey data, this study empirically tests the satisfaction of elderly residents in Shanghai communities through ordered regression and principal component factor analysis. This paper find that perceived quality, community image, and frequency of utilization of community elderly service facilities can significantly promote an increase in service satisfaction.
以上海市虹口区、普陀区等20个社区的60岁及以上社区居民为研究对象,共发放调查问卷4700份。本研究基于问卷调查数据,运用有序回归和主成分分析法对上海市社区老年居民的满意度进行实证检验。本研究发现,感知质量、社区形象、社区养老服务设施使用频率对社区养老服务设施满意度的提升有显著的促进作用。
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引用次数: 0
Digital Art Copyright Management and Protection Based on Non-Fungible Tokens 基于不可替代代币的数字艺术版权管理与保护
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051504
Since the emerge of NFT artworks in 2019, countless users have begun to flood the NFT trading market. As a non-fungible token, NFT not only provides a new art form, but also can provide a new way for the copyright protection of current artworks. This paper will choose literature analyzing method and comparative analysis method. A detailed analysis will be given to explain the operation and related copyright protection of mainstream NFT trading platforms at home and abroad. Combined with the analysis of actual domestic NFT transactions and the situation of copyright protection, from the three levels of law, technology and management, this paper proposes countermeasures and suggestions for digital art copyright management and protection which based on NFT, that is, non-fungible tokens. We expect to analyze the mainstream NFT trading platforms at home and abroad comprehensively and objectively, summarize their characteristics and commonalities, enrich the application of NFT in the field of copyright protection, provide reference opinions for the construction of the domestic NFT copyright protection environment, and promote the development and prosperity of the cultural industry.
自2019年NFT艺术品出现以来,无数用户开始涌入NFT交易市场。NFT作为一种不可替代的代币,不仅提供了一种新的艺术形式,而且可以为当前艺术品的版权保护提供一种新的途径。本文将采用文献分析法和比较分析法。详细分析国内外主流NFT交易平台的运营情况及相关版权保护情况。结合国内NFT交易的实际情况和版权保护的现状分析,从法律、技术和管理三个层面,提出基于NFT的数字艺术版权管理与保护的对策和建议,即不可替代代币。我们期望全面客观地分析国内外主流NFT交易平台,总结其特点和共性,丰富NFT在版权保护领域的应用,为国内NFT版权保护环境的建设提供参考意见,促进文化产业的发展与繁荣。
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引用次数: 0
Intelligent Campus Informatization Management Model Based on BD and AI 基于BD和AI的智能校园信息化管理模型
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051312
Schools are the gathering centers of knowledge and information resources in the information society. In the new media environment, the traditional teaching method with paper textbooks as the main carrier cannot keep up with the pace of modern information technology (IT). The "Internet plus" smart campus model has become an inevitable trend of future university reform. This paper combined artificial intelligence (AI) with Big data (BD) and other advanced theories, used data mining to analyze students' learning, teachers' teaching behavior and the impact of related factors on education and teaching quality, and built a new generation of information platform. By utilizing various technological means to achieve resource sharing and interactive communication between teachers and students, as well as between different groups, a truly intelligent teaching service system was formed. School A, which deployed a smart campus information management system model based on BD and AI, was compared with School B, which used a traditional campus management platform. The experimental results showed that the average total score of students in Class A of School A was about 81.527 points, while the average total score of students in Class B of School B was about 77.979 points. Class A was about 3.548 points higher than Class B. This to some extent indicates that the application of AI and BD analysis technology can have a positive impact on education and teaching work, making teaching and management more refined. The introduction of BD and AI is driving the transformation of the entire society from an industrial economy to a knowledge-based economy. The personalized needs of students are gradually expanding and showing a diversified trend. Education concepts and teaching models have also undergone changes, bringing opportunities and challenges to schools.
学校是信息社会中知识和信息资源的聚集中心。在新媒体环境下,以纸质教材为主要载体的传统教学方式已经跟不上现代信息技术(IT)的步伐。“互联网+”智慧校园模式已成为未来高校改革的必然趋势。本文将人工智能(AI)与大数据(BD)等先进理论相结合,利用数据挖掘技术分析学生的学习情况、教师的教学行为以及相关因素对教育教学质量的影响,构建新一代信息平台。利用各种技术手段,实现师生之间、群体之间的资源共享和互动交流,形成真正意义上的智能化教学服务体系。A学校部署了基于BD和AI的智能校园信息管理系统模型,与使用传统校园管理平台的B学校进行了对比。实验结果显示,A学校A班学生的平均总分约为81.527分,B学校B班学生的平均总分约为77.979分。A班比b班高出约3.548分,这在一定程度上说明人工智能和BD分析技术的应用可以对教育教学工作产生积极的影响,使教学和管理更加精细化。商业智能和人工智能的引入正在推动整个社会从工业经济向知识经济的转变。学生的个性化需求逐渐扩大,呈现多元化趋势。教育理念和教学模式也发生了变化,给学校带来了机遇和挑战。
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引用次数: 0
Role of Big Data Based on Information System in Management of Agricultural Economy 基于信息系统的大数据在农业经济管理中的作用
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051310
Agriculture is the foundation of the national economy, and Big Data (BD) and cloud computing technology play a vital role in the economic development of society. With the continuous advancement of social informatization, how to use efficient BD technology to obtain massive economic information and conduct reliable analysis and processing has become an important development direction in the current management of agricultural economy field. In order to solve the problems of low collection efficiency, incomplete information sources, insufficient coverage of information elements to determine economic trends, insufficient technical means to obtain and process information, and inability to cope with complex and diverse management of agricultural economy situations in traditional management of agricultural economy processes, this article analyzed the work structure and operational process of information processing in traditional management of agricultural economy processes. Starting from the aspects of information collection, processing, storage, and analysis, this paper summarized the shortcomings of information processing capabilities in traditional management of agricultural economy processes, and tentatively introduced BD technology to optimize the performance of traditional information systems. Finally, to verify the reliability of the optimized agricultural economic information management system with the introduction of BD technology, comparative experiments were conducted on the practical application effects. Based on experimental results, it was shown that optimizing agricultural information management systems required a shorter time for marketing decisions compared to traditional agricultural information management systems. This article evaluated the simplicity of the implementation plan (A), the rationality of resource allocation (B), the effectiveness of the plan practice (C), and the ability to respond to sudden risks (D), with an average improvement of about 10.6%. The optimized agricultural economic information management system in this article had richer data collection methods compared to traditional agricultural economic information management systems. The application of BD technology improved the work efficiency and processing speed of the information management system, which could greatly shorten the time required for information processing under cost control conditions and promote the intelligence level of agricultural economic information management.
农业是国民经济的基础,大数据和云计算技术对社会经济发展起着至关重要的作用。随着社会信息化的不断推进,如何利用高效的BD技术获取海量的经济信息并进行可靠的分析处理,已成为当前农业经济领域管理的重要发展方向。为了解决传统农业经济过程管理中存在的采集效率低、信息源不完整、判断经济趋势的信息要素覆盖面不广、获取和处理信息的技术手段不足、无法应对农业经济形势管理复杂多样等问题,分析了传统农业经济过程管理中信息处理的工作结构和操作流程。本文从信息采集、处理、存储、分析等方面入手,总结了传统农业经济流程管理中信息处理能力的不足,并初步引入BD技术优化传统信息系统的性能。最后,为了验证引入BD技术优化后的农业经济信息管理系统的可靠性,对实际应用效果进行了对比试验。实验结果表明,与传统农业信息管理系统相比,优化农业信息管理系统所需的营销决策时间更短。本文从实施计划的简便性(A)、资源配置的合理性(B)、计划实施的有效性(C)、应对突发风险的能力(D)四个方面进行了评价,平均提升幅度约为10.6%。与传统的农业经济信息管理系统相比,本文优化的农业经济信息管理系统具有更丰富的数据收集方式。BD技术的应用提高了信息管理系统的工作效率和处理速度,可以大大缩短成本控制条件下信息处理所需的时间,提升农业经济信息管理的智能化水平。
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引用次数: 0
A Study on the Relationship between the Health Level of Shanghai Residents and Regional Economic Development 上海市居民健康水平与区域经济发展的关系研究
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051519
: This article is based on panel data from 16 districts in Shanghai from 2012 to 2021, and uses an econometric model to study the relationship between residents' health level and regional economic development. The results showed that the health level of Shanghai residents has a positive effect on regional economic development, which is still valid after stability testing. Salary incentives, environmental quality, and medical technology levels can all play a promoting role in regional economic development.
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引用次数: 0
The impact of unhealthy food marketing on children on social media platforms 社交媒体平台上不健康食品营销对儿童的影响
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051511
: Social media platforms, with their unique creative style, are rapidly gaining popularity and occupying more and more of children's time. However, when it comes to food-related behaviors, few studies have explored their effects on children. Therefore, a study on the impact of unhealthy food marketing on children on social media platforms was proposed. This review aims to assess the evidence on how children's exposure to unhealthy food marketing on social media platforms affects their cognitive, emotional and behavioural responses to food and food brands. A systematic review and meta-analysis based on research questions centered on the effects of online food marketing techniques on food attitudes, preferences, and consumption among children (0-18 years of age), and whether there is a covariate effect on outcomes due to children's vulnerability. Under the guidance of PRISMA, a systematic review was conducted through a variety of research methods, such as qualitative and quantitative methods. The results of the study showed that a total of 31 articles were included to identify negative outcomes of the social media influence of unhealthy food marketing, such as unhealthy food brand preference, consumption preference, tendency to skip breakfast (heterogeneity 97.8%, large, SMD:0.38, medium, etc.). 95% CI:0.33,0.40), higher frequency of consumption of unhealthy foods (heterogeneity 95.6%, SMD:0.5, 95% CI:0.35,0.55), and subgroup analysis stratified by age and exposure conditions. It is concluded that exposure to unhealthy food advertisements on social media can increase the consumption and preference of unhealthy food among children and adolescents. These data provide support for public health researchers to explore more consistent research methods and collect more data.
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引用次数: 0
Performance vs. Power Analysis for Optimal Point of a Semiconductor Technology 半导体技术最佳点的性能与功耗分析
Pub Date : 2023-01-01 DOI: 10.25236/fsst.2023.051408
The sustainability of power for the portable electronic devices is the key issue in the modern technical products. Besides the battery capacity, the other root cause in sustainability is the power consumption of the integrated circuits (IC) chip inside the devices. The reduction of the power consumption is an important topic in the IC design industry. This paper is based on our project in the Microelectronic Club. Combining the analysis technique learned in the club and our basic knowledge in transistor from the physics class, the power of transistor circuits are calculated. Besides, lowering the power will also slow down the speed of ON-OFF switch in the transistors, therefore, to find an optimal point for the operating voltage with balanced performance vs. power is our goal. We present the result of our computer simulation and the analysis process, also suggest the optimal voltage some the applications with this semiconductor technology.
便携式电子设备的电力可持续性是现代技术产品中的关键问题。除了电池容量,影响可持续性的另一个根本原因是设备内部集成电路(IC)芯片的功耗。降低功耗是集成电路设计行业的一个重要课题。这篇论文是基于我们在微电子俱乐部的项目。结合在俱乐部所学到的分析技术和物理课上所学到的晶体管基础知识,计算出了晶体管电路的功率。此外,降低功率也会减慢晶体管中ON-OFF开关的速度,因此,找到一个性能与功率平衡的工作电压的最佳点是我们的目标。我们给出了计算机模拟和分析过程的结果,并提出了该半导体技术的一些应用的最佳电压。
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引用次数: 0
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The Frontiers of Society Science and Technology
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