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Visual recontextualisation of meaning in science research articles and News and Views articles 科学研究文章和 "新闻与观点 "文章中意义的视觉重构
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.97
Jean Parkinson, Angelicia Anthony Thane, E. Kithulgoda, Zihan Yin
News and Views articles appear in Nature-branded journals, summarising and critiquing newly published studies. Written by experts outside the research team, they inform the wider scientific community of novel research, promoting a broader readership as well as cross-fertilisation between fields. Most studies of genres that recontextualise science research articles for a broader audience focus on textual meaning. This article prioritises visual meaning, comparing News and Views articles and research articles. Corpora of research articles and News and Views articles were analysed using social semiotic analysis (Kress & van Leeuwen, 2021); interviews with expert authors of the articles also inform the investigation. Drawing on Daston and Galison (2007), a three-way categorisation was made of conceptual, technologically-produced and mathematical images. Findings reveal that visual meaning is central in both genres. In research articles detailed and exact meaning is conveyed using graphs and technologically-produced images (e.g., microscope images). News and Views articles use accessible, conceptual images such as schematic diagrams. Research article writers reported planning the article around the images, which function to validate author claims; as readers, experts reported examining images before reading the article. In News and Views articles, the image provides a conceptual overview of the text, matching the genre’s purpose in facilitating understanding of a complex study.
新闻与观点》文章刊登在《自然》品牌期刊上,对新发表的研究进行总结和评论。这些文章由研究团队以外的专家撰写,向更广泛的科学界介绍新的研究成果,促进更广泛的读者群以及各领域之间的相互交流。大多数关于为更广泛受众重新构建科学研究文章的体裁的研究都侧重于文本意义。本文将优先考虑视觉意义,对《新闻与观点》文章和研究文章进行比较。本文使用社会符号学分析法(Kress & van Leeuwen, 2021)对研究文章和《新闻与观点》文章的语料库进行了分析;对文章专家作者的访谈也为调查提供了信息。借鉴 Daston 和 Galison(2007 年)的研究成果,我们对概念图像、技术图像和数学图像进行了三维分类。研究结果表明,视觉意义在这两种体裁中都很重要。在研究文章中,使用图表和技术制作的图像(如显微镜图像)来传达详细而准确的含义。而 "新闻与观点 "类文章则使用容易理解的概念性图像,如示意图。研究类文章的作者称文章是围绕图片展开的,图片的作用是证实作者的观点;作为读者,专家们称在阅读文章前会先检查图片。在 "新闻与观点 "类文章中,图片提供了对文章的概念性概述,这与该体裁帮助读者理解复杂研究的目的相吻合。
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引用次数: 0
Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos, by Sichen Xia 数字时代的科学普及:TED 演讲视频的多模态体裁视角》,夏思辰著
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.362
Liang Xiao
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引用次数: 0
A lexical bundle analysis of art-related crowdfunding projects 与艺术相关的众筹项目的词束分析
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.321
Alberto A. Vela-Rodrigo
In the context of Open Science, crowdfunding projects are gaining increasing attention. They are becoming an alternative way of funding research and an opportunity for researchers across the disciplines to share and disseminate their work widely while engaging their potential backers. The aim of this paper is to analyze crowdfunding projects online by examining language-in-use at the level of phraseology, understanding the latter from a lexical bundle approach. Using corpus analytical approaches, the study findings show that there is a recurrence of lexical bundles conveying deontic meanings used to persuade the potential backers that the project and the research methods proposed for carrying it out are reliable and therefore trustable. Lexical bundles expressing gratitude and politeness are also recurrent, not unexpected considering that crowdfunding proposals aim to prompt the audience’s participation through donation. The findings further reveal how distinct discourse style and language features especially frequent in the conversational register realise the main communicative purpose of the genre, namely, to build credibility and trust in research with a view to persuasively enticing the backers’ audiences to donate money.
在开放科学的背景下,众筹项目日益受到关注。众筹项目正在成为资助研究的另一种方式,也为各学科研究人员提供了广泛分享和传播其研究成果的机会,同时也吸引了潜在的支持者。本文旨在通过研究短语层面的用语来分析在线众筹项目,并从词汇束的角度来理解后者。通过使用语料库分析方法,研究结果表明,有一种词束反复出现,传达的是用于说服潜在支持者项目和为实施项目而提出的研究方法是可靠的,因而是值得信赖的的义务性含义。表达感激之情和礼貌的词组也反复出现,考虑到众筹提案旨在促使受众通过捐款参与其中,这一点并不出人意料。研究结果进一步揭示了独特的话语风格和语言特点,尤其是在会话语域中经常出现的语言特点是如何实现该体裁的主要交际目的的,即建立研究的可信度和信任度,从而说服支持者的受众捐款。
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引用次数: 0
The influence of discipline, medium and target audience in multimodal recontextualization practices: The case of popular science online videos 学科、媒介和目标受众对多模态重构实践的影响:网络科普视频案例
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.237
Julia Valeiras-Jurado, Noelia Ruiz-Madrid
This study contributes to our knowledge about the rapidly evolving repertoire of genres that support Open Science communication practices online. The focus lies on popular science online videos (i.e., 10-minute videos that disseminate scientific content), which have been previously described as scifotainment or edutainment genres. Like other genres that disseminate science to lay audiences, they partake from a need to recontextualise information. To this aim they resort to a number of strategies that tailor the information to the assumed knowledge of the audience, build credibility and engage the audience (Pérez-Llantada, 2021). Given the multimodal nature of these videos, the recontextualisation processes involved in them imply the orchestration of complex multimodal ensembles. Our aim is to gain more insight into these ensembles and how they enact multimodal recontextualisation strategies (Luzón, 2019; Rowley-Jolivet & Carter-Thomas, 2019; Ruiz-Madrid & Valeiras-Jurado, 2023). In particular, we want to identify similarities and differences in the way multimodal recontextualisation is carried out in videos from different disciplines. With this, we want to contribute to a more accurate description of this emerging genre. To this aim, we adopt a Multimodal Discourse Analysis approach and use specialised annotation software for the comparative analysis of four selected examples. The analysis reveals both similarities and differences regarding the strategies used and their modal realisations. Our findings suggest that while most similarities are triggered by the online medium, the differences can be mainly attributed to the target audience, and to a lesser extent to the scientific discipline.
本研究有助于我们了解支持开放科学在线传播实践的快速发展的体裁。研究的重点是科普在线视频(即传播科学内容的 10 分钟视频),这些视频以前曾被描述为科学娱乐或寓教于乐的类型。与其他向非专业受众传播科学内容的类型一样,它们也需要对信息进行重新语境化。为此,它们采取了一系列策略,使信息符合受众的假定知识、建立可信度并吸引受众(Pérez-Llantada,2021 年)。鉴于这些视频的多模态性质,其中涉及的重新语境化过程意味着复杂的多模态组合。我们的目标是更深入地了解这些组合以及它们是如何实施多模态再语境化策略的(Luzón, 2019; Rowley-Jolivet & Carter-Thomas, 2019; Ruiz-Madrid & Valeiras-Jurado, 2023)。特别是,我们希望找出不同学科视频中多模态再语境化方式的异同。由此,我们希望能对这一新兴类型做出更准确的描述。为此,我们采用了多模态话语分析方法,并使用专门的标注软件对四个选定实例进行了比较分析。分析揭示了所使用的策略及其模态实现方面的异同。我们的研究结果表明,虽然大多数相似之处是由网络媒介引发的,但差异主要归因于目标受众,其次是科学学科。
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引用次数: 0
“Can I write this is ableist AF in a peer review?”: A corpus-driven analysis of Twitter engagement strategies across disciplinary groups "我能在同行评议中写上这是能力主义的 AF 吗?语料库驱动的跨学科群体推特参与策略分析
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.207
Xiaoyu Xu, Jeroen Gevers, Luca Rossi
At a time when scholars are increasingly expected to participate in public knowledge dissemination, social media platforms like Twitter hold great promise for engaging both experts and non-experts. However, it remains unclear in what ways academic tweets are shaped by disciplinary concerns and how this might, in turn, impact audience engagement. Our paper reports an early-stage corpus-driven analysis of 4,000 English tweets from 40 scholars’ Twitter accounts across four disciplinary groups: Arts and Humanities (AH), Social Sciences (SS), Life Sciences (LS), and Physical Sciences (PS). Engagement rates (Tardy, 2023), multimodal elements, tweet types, and interaction markers were quantitatively calculated using corpus and computational methods and qualitatively analysed through close reading. Our findings revealed some disciplinary variation in the corpus: specifically, LS used more multimodal elements than SS on Twitter; SS used fewer interactional markers than LS and PS on Twitter. We further found that LS also has the highest number of threads and the longest threads, often to unfold their multimodal information. Despite being the least multimodal and interactive disciplinary group, SS has the highest engagement rate. Our analysis suggests that explicit evaluation and critique plays an important role in eliciting responses on Twitter, particularly with regard to current social or political issues —a finding that resonates with previous research on science communication and popularization (Orpin, 2019). The findings can be applied in science communication training to raise disciplinary awareness in shaping one’s social media presence.
当人们越来越期待学者参与公共知识传播时,Twitter 等社交媒体平台在吸引专家和非专家参与方面大有可为。然而,学术推文在哪些方面受到学科关注的影响,以及这反过来又会如何影响受众的参与度,目前仍不清楚。我们的论文报告了对来自 40 个学者推特账户的 4000 条英文推文进行的早期语料库驱动分析,这些推文来自四个学科群:艺术与人文科学(AH)、社会科学(SS)、生命科学(LS)和物理科学(PS)。我们使用语料库和计算方法对参与率(Tardy,2023 年)、多模态元素、推文类型和互动标记进行了定量计算,并通过精读进行了定性分析。我们的发现揭示了语料库中的一些学科差异:具体而言,LS 在 Twitter 上使用的多模态元素多于 SS;SS 在 Twitter 上使用的互动标记少于 LS 和 PS。我们还发现,LS 的线程数最多,线程最长,通常是为了展开其多模态信息。尽管 SS 是多模态和互动最少的学科组,但其参与率却最高。我们的分析表明,明确的评价和批评在引发推特上的回应方面发挥着重要作用,尤其是在当前的社会或政治问题上--这一发现与之前的科学传播和普及研究产生了共鸣(Orpin, 2019)。这些发现可应用于科学传播培训,以提高塑造个人社交媒体形象的学科意识。
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引用次数: 0
Discourses, Modes, Media and Meaning in an Era of Pandemic, by Sabine Tan and Marissa K. L. E (Eds.) 大流行时代的话语、模式、媒体和意义》,Sabine Tan 和 Marissa K. L. E(编辑)
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.357
Sichen Xia
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引用次数: 0
Multimodal stance and engagement in digital video methods articles 数字视频方法文章中的多模式立场和参与
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.155
Christoph Hafner
The proliferation of digital media technologies has led to fundamental changes in the way that we communicate, changes that have also been felt in the realm of scholarly communication. One underresearched scholarly digital genre is the “video methods article” (VMA) in experimental science, which is published by the Journal of Visualized Experiments (JoVE), and whose purpose is to share advances in scientific methods with members of the scientific community. The genre draws on the medium of digital video in order to communicate new methods through multiple modes (e.g., spoken, written and visual), making it possible for scientists not only to read about but also to see new scientific methods as they are demonstrated on screen. In addition, the genre opens up possibilities for interpersonal engagement with the audience (such as the ability to speak directly to the camera) that are not present in traditional methods articles. This article draws on a corpus of 11 VMAs (1 per year from 2006 to 2016) in order to provide a multimodal analysis of key sections. It aims to show how stance and engagement are realized in VMAs through a complex multimodal interplay constructed by multiple individuals. Semiotic resources identified include elements of the researcher’s video recorded performance such as speech, gesture, facial expression, gaze, dress, and body; elements of the setting, such as chosen location, represented human and non-human participants and represented action; use of scientific visuals and animations; filmic elements such as camera angle, movement, and distance.
数字媒体技术的普及使我们的交流方式发生了根本性的变化,学术交流领域也感受到了这种变化。可视化实验期刊》(JoVE)出版的实验科学 "视频方法文章"(VMA)就是一种研究不足的学术数字体裁,其目的是与科学界成员分享科学方法的进步。该体裁利用数字视频媒介,通过多种方式(如口头、书面和视觉)传播新方法,使科学家不仅能阅读到新的科学方法,还能看到它们在屏幕上的演示。此外,这种体裁还提供了与受众进行人际交往的可能性(例如可以直接对着镜头说话),这是传统方法文章所不具备的。本文利用 11 个 VMA 的语料库(2006 年至 2016 年每年一个),对关键部分进行多模态分析。文章旨在说明,在虚拟媒体广告中,立场和参与是如何通过多个人构建的复杂多模态相互作用来实现的。所确定的语义资源包括研究者录制视频的表演元素,如言语、手势、面部表情、目光、着装和身体;环境元素,如所选地点、所代表的人类和非人类参与者以及所代表的行动;科学视觉和动画的使用;电影元素,如摄像机角度、移动和距离。
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引用次数: 0
Using questions in non-interactive presentations: Multimodal analysis of an audience-engaging strategy 在非互动演讲中使用问题:对吸引听众策略的多模式分析
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.271
Miguel Ruiz Garrido, J. Palmer-Silveira
Open science, an approach based on making research available and understandable to everyone, is currently attracting considerable attention. Online genres are a well-accepted means of democratizing science and spreading scientific research to reach the widest audience (Luzón & Pérez-Llantada, 2019). This paper explores one of these genres devoted to laypeople: FameLab presentations. These are online 3-minute talks on scientific and/or technological subjects which are part of an international competition. One aim of these talks is to engage the audience, and this strategy can be developed by both different language resources (Hyland & Zou, 2021), and multimodal ones (Fortanet-Gómez & Ruiz-Madrid, 2016; Luzón, 2019).    Our study focuses on analyzing how questions are used as an engagement device to attract the audience’s attention, and how they are complemented by multimodal features. Our dataset includes 20 FameLab presentations from the 2020 (10) and 2021 (10) editions, when they became live-stream, pre-recorded events because of the COVID-19 pandemic, unlike the traditional dynamics, when they were delivered as in-person live events. Following prior research (e.g., Thompson, 1998), we identified the questions appearing in our dataset, and found similar results to previous findings in comparable genres. We then conducted a multimodal analysis to determine common features among speakers. The results show the need to consider certain non-verbal features which accompany questions, supporting and emphasizing their engagement function. Our research may help understand how multimodal discursive practices are used to explain science, and how they can be transferred to the classroom of Languages for Specific Purposes.
开放科学是一种基于让每个人都能获得和理解研究成果的方法,目前正吸引着相当多的关注。在线流派是实现科学民主化和传播科学研究的一种公认手段,可惠及最广泛的受众(Luzón & Pérez-Llantada, 2019)。本文探讨了其中一种专门面向非专业人士的流派:FameLab 演示。这些演讲是关于科学和/或技术主题的3分钟在线演讲,是国际竞赛的一部分。这些演讲的目的之一是吸引听众,这一策略可以通过不同的语言资源(Hyland & Zou, 2021)和多模态资源(Fortanet-Gómez & Ruiz-Madrid, 2016; Luzón, 2019)来开发。 我们的研究重点是分析如何将问题作为吸引受众注意力的参与手段,以及如何通过多模态特征对问题进行补充。我们的数据集包括 2020 年(10 场)和 2021 年(10 场)的 20 场 FameLab 演讲,当时由于 COVID-19 大流行,演讲变成了现场直播、预先录制的活动,这与传统的动态演讲不同,当时演讲是作为现场直播活动进行的。根据先前的研究(例如,汤普森,1998 年),我们确定了数据集中出现的问题,并发现结果与先前同类体裁的研究结果相似。然后,我们进行了多模态分析,以确定发言人之间的共同特征。结果表明,有必要考虑伴随提问出现的某些非语言特点,以支持和强调提问的参与功能。我们的研究可能有助于理解如何使用多模态话语实践来解释科学,以及如何将这些实践运用到专用语言课堂。
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引用次数: 0
“Spread is like wildfire”: Attracting and retaining attention in COVID19 science tweetorials "传播如野火燎原":在 COVID19 科学推文中吸引和留住注意力
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.181
Christine Tardy
Digital spaces offer scientists new ways to share scientific knowledge with a broad public audience, in some cases leading to the emergence of new genres. This paper examines one new genre intended to inform a non-expert audience about scientific content: the informational tweet thread, or tweetorial. More specifically, the paper explores the rhetorical structure of 50 tweetorials on COVID19 content, focusing on how writers use rhetorical moves to share scientific information and to attract and retain readers’ attention in the content-saturated space of social media. The analysis identifies eight rhetorical moves that regularly appear in these COVID19 tweetorial introduction and body posts. The moves emphasize urgency through their focus on immediate exigencies and their repetition and recirculation throughout a thread. The study’s findings contribute to a growing body of research on public science genres and how they support the goals of Open Science.
数字空间为科学家们提供了与广大公众分享科学知识的新途径,在某些情况下还会导致新体裁的出现。本文研究了一种旨在向非专业受众介绍科学内容的新体裁:信息性推特主题(或称推文)。更具体地说,本文探讨了关于 COVID19 内容的 50 篇推文的修辞结构,重点研究了作者如何使用修辞手法来分享科学信息,以及如何在内容饱和的社交媒体空间中吸引和留住读者的注意力。分析发现,COVID19推文的引言和正文中经常出现八种修辞手法。这些修辞手法通过关注当下的紧迫性以及在整个主题中的重复和循环来强调紧迫性。这项研究的发现为越来越多的关于公共科学体裁以及它们如何支持开放科学目标的研究做出了贡献。
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引用次数: 0
Disseminating legal information on online law forums in English and Italian 在在线法律论坛上用英语和意大利语传播法律信息
Pub Date : 2023-12-15 DOI: 10.17398/2340-2784.46.299
Giuliana Diani
The advent of the Internet has had a significant impact on the transfer of specialised knowledge from experts to non-experts. Over the years, the way in which digital tools such as blogs, forums and websites have been conveying information has had a strong impact on people’s understanding of specialised knowledge: popularisation thus functions as a tool for the “empowerment” of the lay people (Bondi et al., 2019, p. 2). The focus of the present paper is on legal knowledge communication from expert to non-expert online from a cross-cultural perspective. The aim is to investigate the linguistic-discursive strategies deployed by English and Italian law professionals providing legal advice to lay people on online law forums. The contribution of online law forums to legal knowledge dissemination has received scholarly attention in English. Relevant research across languages is still lacking. This paper attempts to help fill this gap, by illustrating and comparing the ways legal information is given on the UK LegalExpert and Italian La Legge per Tutti forums. Adopting a discourse analytical approach, the analysis shows that both British and Italian legal experts give advice using a variety of strategies, ranging from impersonal explanatory to interpersonal and communicative practices. The paper attempts to provide further insights into effective computer-mediated legal discourse for legal professionals and language scholars alike.
互联网的出现对专业知识从专家向非专家的转移产生了重大影响。多年来,博客、论坛和网站等数字工具传递信息的方式对人们对专业知识的理解产生了巨大影响:普及因此成为 "增强 "非专业人士能力的工具(Bondi et al.)本文的重点是从跨文化的角度探讨从专家到非专家的在线法律知识交流。其目的是研究在在线法律论坛上向非专业人士提供法律建议的英国和意大利法律专业人士所采用的语言-辨析策略。在线法律论坛对法律知识传播的贡献在英语中得到了学术界的关注。跨语言的相关研究仍然缺乏。本文试图通过说明和比较英国 LegalExpert 论坛和意大利 La Legge per Tutti 论坛提供法律信息的方式来填补这一空白。通过采用话语分析方法,分析表明英国和意大利的法律专家在提供建议时都采用了多种策略,从非个人的解释性策略到人际交往和交流性策略。本文试图为法律专业人士和语言学者提供有关有效的计算机中介法律话语的进一步见解。
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引用次数: 0
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Ibérica
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