Adem Eri̇k, Birsen Irem Kuvvetli, Yusuf Kuvvetli, Sakhi Mohammad Hamidy
Abstract The development of technology is changing and transforming business models in the production and service sectors around the world. Especially in this age when the fourth industrial revolution is effective with different instruments such as artificial intelligence, internet of things, and cyber physical systems, the necessity of physical presence of people in the workplaces is gradually decreasing. Like many things developed in the virtual world, the virtual arrangement of workplaces is a very innovative undertaking. It is clear that the advantage of time and cost are the main reasons for the positive reception of the idea of workplace design in the metaverse environment. In this article, the criteria for workplace design in the metaverse environment of a company operating in the IT sector were examined and alternative metaverse platforms for workplace design using these criteria were evaluated. CoCoSo method based on the Interval Type-2 q-rung orthopair fuzzy sets is used in making the evaluations. Among the 6 criteria seen as important in the study, privacy and security, size and scale, and functionality were the three most important criteria. Among the alternative platforms evaluated, Rooom and Voxels are the first two platforms to be preferred.
{"title":"The Type-2 Q-rung Orthopair CoCoSo method for Workplace Design Problems on the Metaverse","authors":"Adem Eri̇k, Birsen Irem Kuvvetli, Yusuf Kuvvetli, Sakhi Mohammad Hamidy","doi":"10.2478/mmcks-2023-0018","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0018","url":null,"abstract":"Abstract The development of technology is changing and transforming business models in the production and service sectors around the world. Especially in this age when the fourth industrial revolution is effective with different instruments such as artificial intelligence, internet of things, and cyber physical systems, the necessity of physical presence of people in the workplaces is gradually decreasing. Like many things developed in the virtual world, the virtual arrangement of workplaces is a very innovative undertaking. It is clear that the advantage of time and cost are the main reasons for the positive reception of the idea of workplace design in the metaverse environment. In this article, the criteria for workplace design in the metaverse environment of a company operating in the IT sector were examined and alternative metaverse platforms for workplace design using these criteria were evaluated. CoCoSo method based on the Interval Type-2 q-rung orthopair fuzzy sets is used in making the evaluations. Among the 6 criteria seen as important in the study, privacy and security, size and scale, and functionality were the three most important criteria. Among the alternative platforms evaluated, Rooom and Voxels are the first two platforms to be preferred.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"49 5","pages":"340 - 354"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139192974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract In the current context, the focus on optimizing energy distribution is intensified by high-impact events such as resource scarcity, import dependence, war, inflation, or environmental threats. As a consequence, international agencies have built extensive policies and targets that will reflect directly into the general energy distribution. One of the most crucial would be the 65% share of electricity that is bound to be generated from renewables until 2030. To study the feasibility of that goal, we will analyze the evolution of the energy mix worldwide in the last two decades, identifying the shift towards alternative energy sources, while also pinpointing the agents of change in terms of the low-carbon transition. The methodology will consist of a bootstrap clustering algorithm that has been computed for 3 moments: 2000, 2010, and 2020, generating clear differences in terms of energy distribution. In the second part of the paper, we have employed an ARIMA model that aims to predict the share of renewable energy by 2030, with the worrying conclusion that if the current rhythm continues, the goal will not be met and the climate could face severe consequences. Therefore, the paper significantly contributes to the methodological void in terms of bootstrap clustering applicability, while also illustrating a complete energy picture from a geographical and time perspective.
{"title":"Assessing the Evolution of the Energy Mix Worldwide, with a Focus on the Renewable Energy Transition","authors":"Stelian Stancu, Andreea Pernici","doi":"10.2478/mmcks-2023-0020","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0020","url":null,"abstract":"Abstract In the current context, the focus on optimizing energy distribution is intensified by high-impact events such as resource scarcity, import dependence, war, inflation, or environmental threats. As a consequence, international agencies have built extensive policies and targets that will reflect directly into the general energy distribution. One of the most crucial would be the 65% share of electricity that is bound to be generated from renewables until 2030. To study the feasibility of that goal, we will analyze the evolution of the energy mix worldwide in the last two decades, identifying the shift towards alternative energy sources, while also pinpointing the agents of change in terms of the low-carbon transition. The methodology will consist of a bootstrap clustering algorithm that has been computed for 3 moments: 2000, 2010, and 2020, generating clear differences in terms of energy distribution. In the second part of the paper, we have employed an ARIMA model that aims to predict the share of renewable energy by 2030, with the worrying conclusion that if the current rhythm continues, the goal will not be met and the climate could face severe consequences. Therefore, the paper significantly contributes to the methodological void in terms of bootstrap clustering applicability, while also illustrating a complete energy picture from a geographical and time perspective.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"27 4","pages":"384 - 397"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139194078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aura Cadis, Sebastien Point, Iulia Ruxandra Țicău, N. Vavură
Abstract This paper presents an analysis of the perceptions surrounding the traditional and alternative educational systems. The aim of this study is to explore the various perspectives and attitudes towards these two approaches to education, considering their strengths and weaknesses. The analysis draws upon a comprehensive review of existing literature, examining both empirical research and theoretical frameworks. The data was collected with a questionnaire and a logistic regression equation was estimated with the help of SPSS 23 statistical software. The variable of interest was education system (traditional and alternative) and the independent variables were the following attributes: main benefits, capability, growth mindset, gender, age and degree. The findings reveal a wide range of perceptions and opinions, with proponents of the traditional system emphasizing its long-standing effectiveness and familiarity, while supporters of alternative approaches highlight their adaptability and potential for innovation. The paper concludes by discussing the implications of these perceptions for policymakers, educators, and students, and suggests avenues for future research.
{"title":"An analysis of the perceptions regarding the traditional versus alternative educational system","authors":"Aura Cadis, Sebastien Point, Iulia Ruxandra Țicău, N. Vavură","doi":"10.2478/mmcks-2023-0031","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0031","url":null,"abstract":"Abstract This paper presents an analysis of the perceptions surrounding the traditional and alternative educational systems. The aim of this study is to explore the various perspectives and attitudes towards these two approaches to education, considering their strengths and weaknesses. The analysis draws upon a comprehensive review of existing literature, examining both empirical research and theoretical frameworks. The data was collected with a questionnaire and a logistic regression equation was estimated with the help of SPSS 23 statistical software. The variable of interest was education system (traditional and alternative) and the independent variables were the following attributes: main benefits, capability, growth mindset, gender, age and degree. The findings reveal a wide range of perceptions and opinions, with proponents of the traditional system emphasizing its long-standing effectiveness and familiarity, while supporters of alternative approaches highlight their adaptability and potential for innovation. The paper concludes by discussing the implications of these perceptions for policymakers, educators, and students, and suggests avenues for future research.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"364 2","pages":"577 - 593"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139194794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers. Data were collected through a self-administered questionnaire from 759 participants obtained through snowball sampling. The majority (75.5%) were female, averaging 26 years in age. Descriptive statistics, mean comparisons, and correlations were utilized for analysis. Portuguese followers of social media influencers, primarily consisting of young women with lower formal education, are active on platforms like Facebook, Instagram, and Youtube. They spend considerable time on social media, engaging with influencers through actions such as liking or tagging friends. Fashion and beauty influencers are particularly favored. Followers value influencers who interact with them, appreciate personal posts and disclosures, and form parasocial relationships with influencers. While many express a willingness to purchase products promoted by influencers, a noteworthy portion hasn’t made such purchases. Participants express uncertainty about the guaranteed quality of products endorsed by influencers, yet 36.5% acknowledge the significance of influencers in discovering new products or trends.This study provides valuable insights for influencers and brands targeting a specific audience. It also underscores potential concerns for followers, emphasizing the link between excessive social media use and problematic behavior.
{"title":"Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study","authors":"Ângela Leite, Silvia Lopes, Anabela Rodrigues","doi":"10.2478/mmcks-2023-0030","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0030","url":null,"abstract":"Abstract Influencers serve as crucial role models, influencing the behavior, aesthetics, and ideologies of their followers. This cross-sectional study aims to explore the perspectives of Portuguese social media users toward influencers. Data were collected through a self-administered questionnaire from 759 participants obtained through snowball sampling. The majority (75.5%) were female, averaging 26 years in age. Descriptive statistics, mean comparisons, and correlations were utilized for analysis. Portuguese followers of social media influencers, primarily consisting of young women with lower formal education, are active on platforms like Facebook, Instagram, and Youtube. They spend considerable time on social media, engaging with influencers through actions such as liking or tagging friends. Fashion and beauty influencers are particularly favored. Followers value influencers who interact with them, appreciate personal posts and disclosures, and form parasocial relationships with influencers. While many express a willingness to purchase products promoted by influencers, a noteworthy portion hasn’t made such purchases. Participants express uncertainty about the guaranteed quality of products endorsed by influencers, yet 36.5% acknowledge the significance of influencers in discovering new products or trends.This study provides valuable insights for influencers and brands targeting a specific audience. It also underscores potential concerns for followers, emphasizing the link between excessive social media use and problematic behavior.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"70 4","pages":"556 - 576"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139192317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Digital transformation is not just a fad, it is also a significant opportunity for businesses to streamline processes, provide customers with value, and boost productivity. The research was conducted to understand the impact of digital transformation on the firm performance of Vietnamese small and medium enterprises. The number of survey samples is 930 and the SEM method is used to process data using SmartPLS 4.0 software. Research results show that digital transformation has a positive impact on business performance. The research results also confirm the mediating role of digital innovation and the moderating role of CSR for customers. This study clarifies the connection between digital information and firm performance in Vietnamese small and medium-sized enterprises, diversifying the results of business performance analysis. Additionally, businesses can use the research findings as a springboard to develop strategies for deploying digital activities that contribute to sustainable development.
摘要 数字化转型不仅是一种时尚，也是企业简化流程、为客户提供价值和提高生产力的重要机遇。本研究旨在了解数字化转型对越南中小企业公司绩效的影响。调查样本数量为 930 个，使用 SmartPLS 4.0 软件以 SEM 方法处理数据。研究结果表明，数字化转型对企业绩效有积极影响。研究结果还证实了数字化创新的中介作用和企业社会责任对客户的调节作用。本研究阐明了越南中小企业数字化信息与企业绩效之间的联系，使企业绩效分析结果更加多样化。此外，企业可以利用研究成果作为跳板，制定有助于可持续发展的数字化活动部署战略。
{"title":"Digital transformation toward sustainable development in Vietnamese small and medium enterprises","authors":"Tang My Sang","doi":"10.2478/mmcks-2023-0025","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0025","url":null,"abstract":"Abstract Digital transformation is not just a fad, it is also a significant opportunity for businesses to streamline processes, provide customers with value, and boost productivity. The research was conducted to understand the impact of digital transformation on the firm performance of Vietnamese small and medium enterprises. The number of survey samples is 930 and the SEM method is used to process data using SmartPLS 4.0 software. Research results show that digital transformation has a positive impact on business performance. The research results also confirm the mediating role of digital innovation and the moderating role of CSR for customers. This study clarifies the connection between digital information and firm performance in Vietnamese small and medium-sized enterprises, diversifying the results of business performance analysis. Additionally, businesses can use the research findings as a springboard to develop strategies for deploying digital activities that contribute to sustainable development.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":" 25","pages":"459 - 473"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139196199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Eduard Mihai Manta, Adriana Davidescu, Maria Cristina Geambasu, M. Florescu
Abstract The investigation and exploration of the general fiscal field with emphasis on “direct taxation” through the analysis of the published scientific literature, looking at the conceptual, intellectual, and collaborative structure while highlighting the future research directions is aiming to visualize the prevailing knowledge structure in order to help the future researchers and research clusters. A sample of 557 documents was extract from the Web of Science platform for the 1954 - 2022-time range and a bibliometric analysis was applied as a quantitative technique to investigate the scientific literature. The main questions for which this study could offer an answer are: Are there emerging subfields or topics within direct taxations research? Which authors have made significant contributions to the study of direct taxation? But what are the most influential and frequently cited publications? How has the research on direct taxations evolved over time in terms of publication trends? Is there any geographical concentration of research in this area? Which collaborative partnerships are standing out?
{"title":"Exploring the research area of direct taxation. An empirical analysis based on bibliometric analysis results","authors":"Eduard Mihai Manta, Adriana Davidescu, Maria Cristina Geambasu, M. Florescu","doi":"10.2478/mmcks-2023-0019","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0019","url":null,"abstract":"Abstract The investigation and exploration of the general fiscal field with emphasis on “direct taxation” through the analysis of the published scientific literature, looking at the conceptual, intellectual, and collaborative structure while highlighting the future research directions is aiming to visualize the prevailing knowledge structure in order to help the future researchers and research clusters. A sample of 557 documents was extract from the Web of Science platform for the 1954 - 2022-time range and a bibliometric analysis was applied as a quantitative technique to investigate the scientific literature. The main questions for which this study could offer an answer are: Are there emerging subfields or topics within direct taxations research? Which authors have made significant contributions to the study of direct taxation? But what are the most influential and frequently cited publications? How has the research on direct taxations evolved over time in terms of publication trends? Is there any geographical concentration of research in this area? Which collaborative partnerships are standing out?","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"1 3","pages":"355 - 383"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139188019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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