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Analysis Digital Marketing Through Social Media In Increase Business Income of the Padang Tualang Kabupaten Langkat 分析通过社交媒体进行数字营销以增加巴东都朗省的商业收入
Pub Date : 2023-12-25 DOI: 10.61306/ijmea.v1i2.47
Nurafrina Siregar
This research aims to determine and analyze the influence of quality product , price and Social Media towards Digital Marketing in increase income public Padang Tualang Village regency step  With a total sample of 68 respondents. Data collection techniques were carried out using questionnaires. The analysis used is statistical data analysis using tool help program SPSS ( Statistics Packages forSocial Sciences ) 24.0 for windows namely classical assumption testing, multiple linear regression analysis and hypothesis testing. Temporary level coefficient his determination reach 0.726 Which means that variable independent in study This own influence as big as 72.6% of the dependent variable , while the remaining 27.4% is influenced by other factors that were not examined.
本研究旨在确定和分析产品质量、价格和社交媒体对数字营销在增加公众 Padang Tualang 村收入方面的影响。数据收集技术通过问卷调查进行。使用 SPSS(Statistics Packages forSocial Sciences)24.0(适用于 Windows)工具帮助进行数据统计分析,即经典假设检验、多元线性回归分析和假设检验。暂定系数达到 0.726,这意味着研究中的自变量本身对因变量的影响高达 72.6%,而其余 27.4%则受到其他未考察因素的影响。
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引用次数: 0
Future Product Intensification Priorities For Coconut Plantation Villages' Local Conditions 根据椰子种植村的当地情况确定未来产品强化的优先事项
Pub Date : 2023-12-20 DOI: 10.61306/ijmea.v1i2.46
A. Faried, Maya Syaula, Geby Citra Ananda, Anisa Novia
Through various derivative innovations made from coconut raw materials, this service activity aims to increase public knowledge, understanding, and awareness of environmental conditions and conservation efforts in increasing the productivity of coconut products, as well as increasing the income of the people of Kebun Kelapa Village . Farmers are often held hostage by the buying and selling system set by middlemen who have little choice but to sell coconuts at perfunctory prices or debt is another forced choice. Because the dependence of farmers on the coconut industry and middlemen is getting bigger. In addition to the low price, farmers have to share the results with other coconut picking workers because they can no longer afford to pick coconuts themselves. As a result of unresolved issues in the supply chain that cause prices to drop significantly, there is a need for pricing in the market.
这项服务活动旨在通过椰子原料的各种衍生创新产品,提高公众对环境状况和保护工作的认识、理解和意识,从而提高椰子产品的生产率,并增加 Kebun Kelapa 村人民的收入。农民往往受制于中间商制定的买卖制度,他们别无选择,只能以敷衍的价格出售椰子,否则就会被迫举债。因为农民对椰子产业和中间商的依赖越来越大。除了价格低廉外,农民还不得不与其他摘椰子的工人分享成果,因为他们再也无力自己摘椰子了。由于供应链中尚未解决的问题导致价格大幅下降,因此需要在市场上定价。
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引用次数: 0
The Effectiveness of Game Methods for Increasing Children's Interpersonal Intelligence in Paud Abdi, Tanjung Tiram District Batu Bara Regency 游戏方法对提高峇都巴拉县丹戎蒂拉姆区保德阿比的儿童人际智能的效果
Pub Date : 2023-12-19 DOI: 10.61306/ijmea.v1i2.44
Asmidar Parapat
This research aims to describe the effectiveness of the game method for developing children's interpersonal intelligence in PAUD Abdi, Tanjung Tiram District, Batu Bara Regency. The object of the research is a game method for developing children's interpersonal intelligence in PAUD Abdi, Tanjung Tiram District, Batu Bara Regency. This research uses a qualitative approach with a case study type of research. Research data was obtained through interviews, observation and documentation. The collected data was analyzed descriptively qualitatively using an interactive analysis model. The validity of the research data was re-tested using extended participation, persistence of observation, and triangulation.
本研究旨在描述峇都巴拉县丹戎蒂拉姆区(Tanjung Tiram District, Batu Bara Regency)PAUD Abdi 的儿童人际智能发展游戏方法的有效性。研究对象是峇都巴拉县丹绒提拉姆区 PAUD Abdi 发展儿童人际智能的游戏方法。本研究采用个案研究的定性研究方法。研究数据通过访谈、观察和记录获得。收集到的数据采用互动分析模型进行描述性定性分析。研究数据的有效性通过扩展参与、持续观察和三角测量进行了重新检验。
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引用次数: 0
Analysis Of Promotion And Service Quality On Customer Loyalty At Pln Tanjung Pura Ulp Mediated By Customer Satisfaction In The Use Of Pln Mobile Application 使用 Pln 移动应用程序时以顾客满意度为中介的 Pln Tanjung Pura Ulp 促销和服务质量对顾客忠诚度的影响分析
Pub Date : 2023-12-19 DOI: 10.61306/ijmea.v1i2.45
Taufik Harijanto, Toyib Daulay, D. Astuti, Elfitra Desy Surya, Elfitra Desy, Surya, Mesra
This research investigates the impact of promotion, service quality, and emotional bonding on customer loyalty at PLN Tanjung Pura ULP, mediated by customer satisfaction through the PLN Mobile application. Utilizing a quantitative approach with structural equation modeling, the study reveals that promotion and service quality significantly influence customer satisfaction, subsequently affecting customer loyalty. The findings emphasize the importance of effective promotional strategies, high service quality, and emotional connections in enhancing customer satisfaction and loyalty. Recommendations include promoting PLN Mobile adoption through step-by-step guidance, improving service quality through employee training and customer feedback, and fostering emotional bonds with special offers for loyal users. Overall, the study highlights the interconnected dynamics shaping customer loyalty in the context of PLN Mobile usage.
本研究调查了促销、服务质量和情感纽带对客户忠诚度的影响,并通过PLN移动应用程序,以客户满意度为中介,对PLN Tanjung Pura ULP的客户忠诚度进行了分析。研究采用结构方程模型的定量方法,揭示了促销和服务质量对客户满意度的显著影响,进而影响客户忠诚度。研究结果强调了有效的促销策略、高质量的服务和情感联系在提高客户满意度和忠诚度方面的重要性。建议包括通过循序渐进的指导促进 PLN Mobile 的采用,通过员工培训和客户反馈提高服务质量,以及通过为忠实用户提供特别优惠促进情感联系。总之,本研究强调了在使用 PLN 移动电话的背景下,影响客户忠诚度的相互关联的动态因素。
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引用次数: 0
Enhanced job satisfaction due to compensation, leadership, and colleagues 薪酬、领导和同事提高了工作满意度
Pub Date : 2023-12-18 DOI: 10.61306/ijmea.v1i2.42
Said Aldi, Kiki Farida Ferine
This examination plans to figure out the impact of remuneration, authority and colleagues on work fulfillment of Privileged Representatives at the Langkat Regime Agreeable Help Office. The populace in this study was all privileged representatives of the Langkat Regime Agreeable Help Office, adding up to 65 workers. The quantity of tests taken was 65 respondents. The side procedure utilized is soaked testing. This exploration was led in 2022. This examination utilizes quantitative information handled with SPSS 24.0 with the numerous direct relapse strategy. The examination results show that pay, initiative and collaborators affect work fulfillment of privileged representatives at the Langkat Regime Helpful Assistance Office, both to some degree and at the same time. The consequences of the t test (halfway) show that remuneration has a relapse worth of 0.554, t esteem = 5.309 and importance = 0.000. Initiative has a relapse worth of 0.335, tcount = 3.140 and importance = 0.003. Colleagues has a relapse worth of 0.269, tcount = 2.648 and importance = 0.010. The aftereffects of the F test (concurrent) show Fcount = 300.948 and importance = 0.000. Remuneration is the most prevailing variable impacting position fulfillment with the biggest t-count worth of 5.309. 93.4% of occupation fulfillment can be made sense of and acquired from remuneration, initiative, and associates, while the rest is from different elements. Work fulfillment has an extremely impressive relationship to pay, initiative, and colleagues.
本研究计划找出薪酬、权力和同事对 Langkat Regime Agreeable Help Office 特权代表工作成就感的影响。本研究的调查对象是 Langkat Regime Agreeable Help Office 的所有特权代表,共计 65 名员工。接受测试的人数为 65 人。采用的侧面程序是浸泡测试。本次调查于 2022 年开始。本研究使用 SPSS 24.0 处理定量信息,并采用无数直接复发策略。研究结果表明,薪酬、主动性和合作者在一定程度上同时影响着兰卡特政权援助办公室特权代表的工作成就感。t 检验(半程)结果显示,薪酬的复发值为 0.554,t 自尊 = 5.309,重要性 = 0.000。主动性的复发价值为 0.335,tcount = 3.140,重要性 = 0.003。同事的复发价值为 0.269,tcount = 2.648,重要性 = 0.010。F 检验(并发)的后效应显示 Fcount = 300.948,重要性 = 0.000。薪酬是影响职位满足感的最主要变量,其 t 值最大,为 5.309。93.4%的职业成就感可以从薪酬、主动性和同事身上获得,其余的则来自不同的因素。工作成就感与薪酬、主动性和同事的关系极为密切。
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引用次数: 0
The Effect Of Capital Structure And Potential Bankruptcy On Share Prices In Building Construction Companies Listed On The Idx 资本结构和潜在破产对在证券交易所上市的建筑施工公司股价的影响
Pub Date : 2023-12-18 DOI: 10.61306/ijmea.v1i2.43
Noni Ardian, Maya Macia Sari, Aulia, Evi Ariani
This study aims to determine the effect of capital structure and potential bankruptcy on share prices in building construction companies listed on the Indonesia Stock Exchange (IDX). The sampling technique used in this study was purposive sampling. The sample of this study was 17 building construction companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2022 period. There are three variables in this study, namely capital structure and bankruptcy potential as independent variables and stock prices as dependent variables. The method used in this study was panel data analysis. The results showed that the capital structure and potential for partial bankruptcy had a positive and significant effect on the share price of building construction companies for the 2019-2022 period. Simultaneously, capital structure and potential bankruptcy have a significant effect on the share price of building construction companies.
本研究旨在确定资本结构和潜在破产对在印度尼西亚证券交易所(IDX)上市的建筑施工公司股价的影响。本研究采用的抽样技术是目的性抽样。本研究的样本是2019-2022年期间在印度尼西亚证券交易所(IDX)上市的17家建筑施工公司。本研究有三个变量,即作为自变量的资本结构和破产潜力,以及作为因变量的股票价格。本研究采用的方法是面板数据分析。结果表明,资本结构和部分破产的可能性对 2019-2022 年期间建筑施工企业的股价有显著的正向影响。同时,资本结构和潜在破产对建筑施工企业的股价也有显著影响。
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引用次数: 0
Employee performance improvement factors that affect attaining green human resource management 影响实现绿色人力资源管理的员工绩效改进因素
Pub Date : 2023-12-18 DOI: 10.61306/ijmea.v1i2.41
Agung Kurniawan, Kiki Farida Ferine, Agung Kurniawan Hasibuan, Kiki Farida
This examination plans to find the impact of work inspiration, oversight and work discipline on the presentation of government employees in the Social Help for Ladies' Strengthening and Kid Assurance in Batu Bara Regime. The populace in this study was 48 representatives. The all out example taken was 48 workers as respondents. This examination is an acquainted sort which utilizes essential quantitative information gathered through polls and handled utilizing the SPSS Rendition 24 application. The investigation method utilized is a various straight relapse model. The consequences of the exploration show that work inspiration, management and work discipline, both to some extent and at the same time, affect the exhibition of government employees in the Social Assistance for Ladies' Strengthening and Kid Assurance, Batu Bara Regime. The variable that most predominantly impacts representative execution is the work inspiration variable with a t-count of 3.382. 92.2% of representative execution can be made sense of and got from work inspiration, oversight and work discipline, while the rest is acquired from different elements. Representative execution has an exceptionally impressive relationship to work inspiration, management and work discipline.
本研究计划找出工作激励、监督和工作纪律对峇都巴拉地区 "加强妇女和儿童保障的社会帮助 "政府雇员工作表现的影响。本研究的调查对象为 48 名代表。48 名工人作为受访者。本研究是一项熟知的研究,利用通过民意调查收集的基本定量信息,并使用 SPSS Rendition 24 应用程序进行处理。采用的调查方法是各种直接复发模型。调查结果表明,工作激励、管理和工作纪律在一定程度上同时影响着峇都巴拉妇女发展和儿童保障社会援助机构政府雇员的表现。对代表执行力影响最大的变量是工作激励变量,其 t 值为 3.382。92.2%的代表执行力可以从工作激励、监督和工作纪律中获得,其余的则从不同的因素中获得。代表执行力与工作激励、管理和工作纪律的关系异常密切。
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引用次数: 0
Analysis of Product Quality, Service Quality, Promotion, Emotionality on Customer Satisfaction at Mojo Resto Medan 产品质量、服务质量、促销、情感对棉兰 Mojo Resto 餐厅顾客满意度的影响分析
Pub Date : 2023-12-15 DOI: 10.61306/ijmea.v1i2.39
Nurafrina Siregar
This research aims to analyze and test the influence of product quality, service quality, promotions and emotions on customer satisfaction at Mojo Resto Medan. The type of research used is associative quantitative. The population in this study were Mojo Resto Medan customers, and the sample selected was 97 samples using random sampling. Data collection techniques were carried out using questionnaires, observations and interviews. The research results show that product quality has a significant positive effect on customer satisfaction with a positive correlation of 0.298 and a significance of 0.001. Service quality has a significant positive effect on customer satisfaction with a positive correlation of 2.037, significance of 0.045. Promotion has a significant positive effect on customer satisfaction with a positive correlation of 0.340, significance of 0.000. The promotion variable has the strongest influence on customer satisfaction compared to other independent variables. Emotionality has a significant positive effect on customer satisfaction. Product quality, service quality, promotions and emotions simultaneously have a significant positive effect on customer satisfaction at Mojo Resto Medan. Coefficient determination shows a result of 42%, meaning product quality, service quality, promotion, And emotional contribute And give 42% influence on customer satisfaction at Mojo Resto Medan.
本研究旨在分析和测试棉兰 Mojo Resto 餐厅的产品质量、服务质量、促销和情感对顾客满意度的影响。采用的研究类型是关联定量研究。研究对象为棉兰 Mojo Resto 餐厅的顾客,采用随机抽样的方式选取了 97 个样本。数据收集技术采用问卷调查、观察和访谈的方式进行。研究结果表明,产品质量对顾客满意度有显著的正向影响,正相关系数为 0.298,显著性为 0.001。服务质量对顾客满意度有明显的正向影响,正相关为 2.037,显著性为 0.045。促销对顾客满意度有明显的正向影响,正相关为 0.340,显著性为 0.000。与其他自变量相比,促销变量对顾客满意度的影响最大。情感对顾客满意度有显著的正向影响。产品质量、服务质量、促销和情感同时对棉兰 Mojo Resto 餐厅的顾客满意度产生了显著的积极影响。系数确定结果为 42%,这意味着产品质量、服务质量、促销和情感对棉兰 Mojo Resto 的顾客满意度有 42% 的影响。
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引用次数: 0
Analysis of the Effect of Work Discipline and Work Experience on Employee Performance Moderated by Organizational Commitment to PT HKI Pekanbaru-Dumai Rest Area Development Project 受组织承诺调节的工作纪律和工作经验对 PT HKI 北干巴鲁-杜迈休息区开发项目员工绩效的影响分析
Pub Date : 2023-12-14 DOI: 10.61306/ijmea.v1i2.38
Hardiansyah Lukita, Mesra
This study was conducted to analyze the effect of work discipline and work experience on employee performance moderated by the organization's commitment to PT HKI Pekanbaru-Dumai Rest Area Development Project. The sample in this study was 80 respondents who were contract employees. The analysis method used is moderating regression analysis. This research was conducted by statistical methods processed with the help of SPSS v. 25 Software. The results showed that partially the variables of Work Discipline and work experience had a significant positive effect on Employee Performance. The results of the moderation test explain the commitment of decent work to be a moderation variable and strengthen the relationship of work discipline variables to employee performance. While work commitment is not worthy to be a moderation variable and weakens the relationship of work experience variables to employee performance.
本研究旨在分析工作纪律和工作经验对员工绩效的影响,这种影响受组织对 PT HKI 北干巴鲁-杜迈休息区开发项目的承诺的调节。本研究的样本为 80 名合同雇员。使用的分析方法是调节回归分析。本研究使用 SPSS v. 25 软件进行统计处理。结果显示,工作纪律和工作经验这两个变量对员工绩效有显著的正向影响。节制检验的结果说明,体面工作的承诺是一个节制变量,加强了工作纪律变量与员工绩效的关系。而工作承诺不值得作为调节变量,并削弱了工作经验变量与员工绩效的关系。
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引用次数: 0
Impact of Arabica Coffee Production on Social Welfare: A Comprehensive Analysis 阿拉比卡咖啡生产对社会福利的影响:综合分析
Pub Date : 2023-12-09 DOI: 10.61306/ijmea.v1i2.35
A. Faried, Uswatun Hasanah, R. Sembiring
The flavor and quantity of Arabica coffee are considered to be superior to those of Robusta coffee, and Arabica coffee also contains a lower amount of caffeine. Arabica coffee production and community welfare are known as factors Y in this study. Labor, consumption, land area, and distribution are referred to as variables X. This study was conducted using the Path Analysis method in Sinaman II Village to Pamatang Sidamanik District, Simalungun Regency. Using the SPSS program version 24.0 for Windows, the data that was collected from the distribution of questionnaires was processed. Through the use of arabica coffee output as an intervening variable in Sinaman II Village, the objective of this study is to investigate the impact that these important or positive aspects have on the well-being of farming communities. The findings, which were based on path analysis, demonstrated that the wellbeing of the community is influenced collectively by the independent variables of labor, consumption, land area, and distribution. Additionally, the production of Arabica coffee is able to accommodate any and all circumstances.
阿拉比卡咖啡的风味和分量被认为优于罗布斯塔咖啡,阿拉比卡咖啡的咖啡因含量也较低。在本研究中,阿拉比卡咖啡的产量和社区福利被称为 Y 因素。本研究采用路径分析法在西马伦贡地区帕马唐西达曼尼克区西那曼二村(Sinaman II Village to Pamatang Sidamanik District)进行。研究人员使用 SPSS 24.0 Windows 版程序处理了从问卷调查中收集到的数据。通过将 Sinaman II 村的阿拉比卡咖啡产量作为干预变量,本研究旨在调查这些重要或积极方面对农业社区福祉的影响。基于路径分析的研究结果表明,劳动、消费、土地面积和分配这些自变量共同影响着社区的福祉。此外,阿拉比卡咖啡的生产能够适应任何情况。
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引用次数: 0
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International Journal of Management, Economic and Accounting
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