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Loneliness at the top: outstanding success, peace lasting one match 巅峰的孤独:卓越的成功,持久的和平
Pub Date : 2024-02-15 DOI: 10.1108/eemcs-10-2023-0399
Efe Ünsal
Learning outcomesFirstly, leaders are assessed according to a wide variety of criteria. To be an effective leader, one should be aware of these criteria and perform accordingly. Secondly, there is an ongoing debate between scholars on whether leaders are lonely at the top or not. Leaders might feel lonely because of the great responsibility and exhaustion related to the role. Social support from the leader’s network helps to cope with the loneliness. Thirdly, work motivation and job satisfaction have an impact on employee performance. A leader should pay attention to these concepts for higher organizational performance.Case overview/synopsisIn the early 2020s, the world of Turkish football met a new leader: Hakan Karaahmet, the club president who led Giresunspor’s rise to the Turkish Super League. In the summer of 2020, Karaahmet was elected as the president of Giresunspor, which is the most popular football club in Giresun, a small city in Turkey on the Black Sea coast. The club was founded in 1925 and re-formed in 1967 as three other small clubs merged. It played in Turkish Super League (Turkish first league) between 1971 and 1977 and was back in the top flight after a 44-year absence, with the leadership of Karaahmet in the 2020–2021 football season. Even though it was quite a difficult task, the president ensured that the club was not relegated from the super league in the 2021–2022 season. Although Giresunspor made a promising start to the 2022–2023 football season with two wins out of three matches, the team fell behind its rivals regarding squad depth because of financial difficulties. As of 1 February, the consecutive crushing losses pushed the team into the relegation zone. The team, fans and the president were devastated. Karaahmet was faced with the dilemma of resigning from the club or not.Complexity academic levelThis case study can be taught to undergraduate students.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 6: Human resource management.
学习成果首先,对领导者的评估标准多种多样。要成为一名有效的领导者,就应该了解这些标准,并据此行事。其次,学者们一直在争论领导者在高层是否孤独。领导者可能会感到孤独,因为与角色相关的责任重大、疲惫不堪。来自领导者网络的社会支持有助于克服这种孤独感。第三,工作动机和工作满意度对员工绩效有影响。为了提高组织绩效,领导者应重视这些概念。案例概述 20 世纪 20 年代初,土耳其足球界出现了一位新的领导者:哈坎-卡拉麦特(Hakan Karaahmet),这位俱乐部主席带领吉雷松体育(Giresunspor)跻身土耳其超级联赛。2020 年夏天,卡拉赫梅特当选吉雷松俱乐部主席。吉雷松俱乐部是土耳其黑海沿岸小城吉雷松最受欢迎的足球俱乐部。该俱乐部成立于 1925 年,1967 年由其他三家小俱乐部合并重组而成。1971 年至 1977 年,该俱乐部参加了土耳其超级联赛(土耳其甲级联赛),2020-2021 赛季,在卡拉赫梅特的带领下,该俱乐部重返阔别 44 年之久的顶级联赛。尽管任务相当艰巨,但主席还是确保了俱乐部在 2021-2022 赛季没有从超级联赛降级。虽然吉雷松体育在 2022-2023 赛季取得了三战两胜的良好开局,但由于财政困难,球队在阵容深度方面落后于对手。截至 2 月 1 日,连续的惨败将球队推入降级区。球队、球迷和主席都深受打击。卡拉赫梅特面临着是否辞去俱乐部职务的两难选择:科目代码CSS 6:人力资源管理。
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引用次数: 0
How a leader in the footsteps of Atatürk enlightened the lives of thousands of children 一位追随阿塔图尔克足迹的领导人如何启迪了成千上万儿童的人生
Pub Date : 2024-02-15 DOI: 10.1108/eemcs-10-2023-0398
Efe Ünsal
Learning outcomesThe key learning from this case study include the following: first, there are various leadership types that leaders can exhibit, such as servant leadership and transformational leadership, and an individual’s leadership style can be evaluated by analysing his/her traits and behaviours. Second, decision-making is much more critical for leaders than for anyone else, and there are different approaches, such as rational and intuitive decision-making, that leaders can apply when making a decision. Third, in male-dominated work environments such as the sports sector, female executives should carefully weigh the risks and opportunities of leadership positions while being promoted.Case overview/synopsisThe UPS Sports and Culture Club was founded in 2003 by Haluk Ündeğer in Zeytinburnu district, one of the most dangerous neighbourhoods in Istanbul that had a bad reputation for being high on crime and drugs. The club’s main goal was to train children from disadvantaged groups to develop a career in sports. Shortly after the club’s founding, Semra Demirer, a physical education teacher who had devoted her life to children’s physical, cultural and personal development, crossed paths with the UPS Club. In 2004, Demirer started to work at the UPS Sports and Culture Club as the general coordinator. She played an important role in the growth and development of many children over the years and helped raise very talented athletes such as Simge Aköz. In 2020, on the heels of financial and administrative difficulties, the club was at the risk of being shut down. Hence, Demirer grappled with the decision of whether to share this information with the employees and players in the club. She deeply considered how she could overcome the conflict between transparency and confidentiality she was experiencing.Complexity academic levelThe case study is suitable for undergraduate students.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 6: Human Resource Management.
学习成果本案例研究的主要学习内容包括:第一,领导者可以表现出多种领导类型,如仆人式领导和变革型领导,可以通过分析一个人的特质和行为来评估他/她的领导风格。其次,决策对领导者来说比对其他人来说更为关键,领导者在做决策时可以采用不同的方法,如理性决策和直觉决策。第三,在体育行业等男性主导的工作环境中,女性高管在晋升时应仔细权衡领导职位的风险和机遇。 UPS 体育文化俱乐部由 Haluk Ündeğer 于 2003 年在 Zeytinburnu 区成立,该区是伊斯坦布尔最危险的街区之一,因犯罪和毒品猖獗而声名狼藉。该俱乐部的主要目标是培训弱势群体的儿童从事体育运动。俱乐部成立后不久,毕生致力于儿童体育、文化和个人发展的体育教师 Semra Demirer 与 UPS 俱乐部相遇。2004 年,Demirer 开始在 UPS 体育文化俱乐部担任总协调员。多年来,她在许多儿童的成长和发展过程中发挥了重要作用,并帮助培养了非常有天赋的运动员,如 Simge Aköz。2020 年,由于财政和行政方面的困难,俱乐部面临关闭的危险。因此,Demirer 不得不决定是否与俱乐部的员工和球员分享这一信息。她深入思考了如何才能克服她所经历的透明度和保密性之间的冲突:科目代码CSS 6:人力资源管理。
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引用次数: 0
Milkbasket takeover by Reliance Retail Venture Limited: the ethical dilemma Reliance Retail Venture Limited 收购 Milkbasket:道德困境
Pub Date : 2024-02-14 DOI: 10.1108/eemcs-09-2023-0324
Sanjeev Ganguly, S. Rai, Shreya Mukherjee
Learning outcomesAfter completion of the case study, the students would be able to comprehend the crisis at hand for Milkbasket, why did it resist Reliance’s takeover in the first place, then to evaluate the pros-cons and future prospects for the organization post-acquisition; to evaluate from an ethical standpoint the process of mergers and acquisitions using ethical frameworks to understand how, when, to whom and through what processes do mergers and acquisitions qualify the test of being ethical; and to analyse different hostile takeovers, especially through tender offers, proxy contests and toehold bidding strategy in this case.Case overview/synopsisFounded in 2015, Milkbasket was a micro-delivery start-up based in Gurugram (near New Delhi), India. Milkbasket would let its subscribers order till midnight and deliver groceries, milk and other everyday essentials to its subscribers before 7 a.m. next day. It had burnt a lot of cash and was facing difficulty in getting investors; as such they were engaged in discussions with many companies. Two of them – Reliance Retail Venture Limited and BigBasket – were not accepting the proposed valuation, but Milkbasket got term sheets from other two companies.Complexity academic levelThis case study can be used for graduate courses on strategic management, business ethics and corporate governance. This case study can also be used in corporate finance course to highlight the importance of making ethical/responsible judgements to protect stakeholder interests.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 3: Entrepreneurship.
学习成果完成案例研究后,学生将能够理解 Milkbasket 面临的危机,为什么它首先抵制 Reliance 的收购,然后评估收购后的利弊和组织的未来前景;使用伦理框架,从伦理角度评估并购过程,以了解并购如何、何时、对谁以及通过哪些过程符合伦理标准;分析不同的敌意收购,尤其是本案例中的投标要约、代理权争夺和趾高气扬的竞标策略。案例概述/简介Milkbasket 成立于 2015 年,是一家位于印度古鲁格拉姆(新德里附近)的微型配送初创企业。Milkbasket 让用户订购到午夜,并在第二天早上 7 点之前将杂货、牛奶和其他日常必需品送到用户手中。Milkbasket 耗费了大量现金,在获得投资者方面遇到了困难;因此,他们与许多公司进行了讨论。其中两家公司--Reliance Retail Venture Limited 和 BigBasket--不接受提议的估值,但 Milkbasket 从另外两家公司拿到了条款书。复杂性 学术水平本案例研究可用于战略管理、商业道德和公司治理方面的研究生课程。本案例研究也可用于企业融资课程,以强调做出道德/责任判断以保护利益相关者利益的重要性。补充材料教学说明仅提供给教育工作者。
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引用次数: 0
Milkbasket takeover by Reliance Retail Venture Limited: the ethical dilemma Reliance Retail Venture Limited 收购 Milkbasket:道德困境
Pub Date : 2024-02-14 DOI: 10.1108/eemcs-09-2023-0324
Sanjeev Ganguly, S. Rai, Shreya Mukherjee
Learning outcomesAfter completion of the case study, the students would be able to comprehend the crisis at hand for Milkbasket, why did it resist Reliance’s takeover in the first place, then to evaluate the pros-cons and future prospects for the organization post-acquisition; to evaluate from an ethical standpoint the process of mergers and acquisitions using ethical frameworks to understand how, when, to whom and through what processes do mergers and acquisitions qualify the test of being ethical; and to analyse different hostile takeovers, especially through tender offers, proxy contests and toehold bidding strategy in this case.Case overview/synopsisFounded in 2015, Milkbasket was a micro-delivery start-up based in Gurugram (near New Delhi), India. Milkbasket would let its subscribers order till midnight and deliver groceries, milk and other everyday essentials to its subscribers before 7 a.m. next day. It had burnt a lot of cash and was facing difficulty in getting investors; as such they were engaged in discussions with many companies. Two of them – Reliance Retail Venture Limited and BigBasket – were not accepting the proposed valuation, but Milkbasket got term sheets from other two companies.Complexity academic levelThis case study can be used for graduate courses on strategic management, business ethics and corporate governance. This case study can also be used in corporate finance course to highlight the importance of making ethical/responsible judgements to protect stakeholder interests.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 3: Entrepreneurship.
学习成果完成案例研究后,学生将能够理解 Milkbasket 面临的危机,为什么它首先抵制 Reliance 的收购,然后评估收购后的利弊和组织的未来前景;使用伦理框架,从伦理角度评估并购过程,以了解并购如何、何时、对谁以及通过哪些过程符合伦理标准;分析不同的敌意收购,尤其是本案例中的投标要约、代理权争夺和趾高气扬的竞标策略。案例概述/简介Milkbasket 成立于 2015 年,是一家位于印度古鲁格拉姆(新德里附近)的微型配送初创企业。Milkbasket 让用户订购到午夜,并在第二天早上 7 点之前将杂货、牛奶和其他日常必需品送到用户手中。Milkbasket 耗费了大量现金,在获得投资者方面遇到了困难;因此,他们与许多公司进行了讨论。其中两家公司--Reliance Retail Venture Limited 和 BigBasket--不接受提议的估值,但 Milkbasket 从另外两家公司拿到了条款书。复杂性 学术水平本案例研究可用于战略管理、商业道德和公司治理方面的研究生课程。本案例研究也可用于企业融资课程,以强调做出道德/责任判断以保护利益相关者利益的重要性。补充材料教学说明仅提供给教育工作者。
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引用次数: 0
The curious case of Hotel King’s Cross 国王十字酒店奇案
Pub Date : 2024-02-13 DOI: 10.1108/eemcs-05-2023-0188
Pratik Satpute, Gautam Surendra Bapat
Learning outcomesThe learning outcomes of this study are to recall the fundamental concept of revenue management in the hotel industry (remembering); explain the various performance measures used to evaluate room revenue in hotels (understanding); use revenue management strategies to improve room revenue in hotel operations (applying); and examine and evaluate the optimal solution for revenue enhancement, considering factors such as capacity management, duration control and differential pricing (analyzing).Case overview/synopsisThis case study delves into the challenges faced by Hotel King’s Cross, a business hotel located in Pune, Maharashtra, in the year 2022. A week before Christmas Eve, Soham Dande, the hotel’s revenue manager, sought a meeting with Rohan Chopra, the director of sales and marketing, to discuss “revenue optimization for the hotel.”During their meeting, Dande mentioned that the hotel had fallen behind its budgeted room sales targets for 2022 across various metrics, such as room booking nights, occupancy percentage, average room rate and revenue per available room. Furthermore, the hotel was trailing behind its competitors. The situation was compounded by the management’s decision to raise the targets for 2023 by 5%–7%, factoring in upcoming events, competitive performance and pandemic-related losses over the past two years. Chopra faced the dilemma of formulating an action plan to achieve the ambitious 2023 targets and establish Hotel King’s Cross as a market leader.Complexity academic levelStudents undertaking executive development programs and graduate-level courses in non-profit hospitality and tourism management, as well as revenue management courses in the executive MBA, management development and graduate MBA programs, may all benefit from this case study.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS12: Tourism and hospitality.
学习成果本研究的学习成果是:回顾酒店业收益管理的基本概念(记忆);解释用于评估酒店客房收益的各种绩效衡量标准(理解);使用收益管理策略提高酒店运营中的客房收益(应用);检查和评估提高收益的最佳解决方案,同时考虑容量管理、持续时间控制和差别定价等因素(分析)。案例概述/梗概本案例研究深入探讨了 2022 年马哈拉施特拉邦浦那市的一家商务酒店--国王十字酒店所面临的挑战。在圣诞节前夕的一周前,酒店的收益经理 Soham Dande 要求与销售和营销总监 Rohan Chopra 会晤,讨论 "酒店收益优化 "问题。此外,酒店还落后于竞争对手。考虑到即将举行的活动、竞争表现以及过去两年与大流行病相关的损失,管理层决定将 2023 年的目标提高 5%-7%,这使情况变得更加复杂。乔普拉面临的困境是制定一项行动计划,以实现雄心勃勃的 2023 年目标,并将国王十字酒店打造成市场领导者。复杂性学术水平参加高管发展项目和非营利性酒店与旅游管理研究生课程的学生,以及参加高级管理人员工商管理硕士、管理发展和研究生工商管理硕士课程的收益管理课程的学生,都可能从本案例研究中获益。
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引用次数: 0
Labor unrest at Wistron Corporation India plant – What went wrong? 纬创公司印度工厂发生劳工骚乱 - 到底出了什么问题?
Pub Date : 2024-02-13 DOI: 10.1108/eemcs-07-2023-0248
A. Saldanha, Rekha Aranha, Vijaya Chandran
Learning outcomesAfter completion of this case study, students/managers will be able to analyze reasons for the labor unrest at Wistron Corporation’s Indian manufacturing plant; examine the implementation of labor regulations applicable to the employment of contract workers by Wistron Corporation; infer the problems associated with rapid expansion in the workforce; analyze the labor regulatory challenges faced by Wistron Corporation; and demonstrate problem-solving skills.Case overview/synopsisThe focus of this case study was the crisis faced by Apple’s contract manufacturer  –  Wistron Corporation due to labor unrest, riots and violence in its production facility located near Bangalore in India. This case study discussed the CEO’s dilemma in resolving the crisis and regaining the confidence of stakeholders, namely, the contract employees, Apple Inc. and the State Government of Karnataka. To give the readers an overview of the crisis – this case discussed in detail the underlying reasons for the labor unrest such as a rapid increase in manpower, unilateral increase in working hours without extra pay, unjustified pay cuts, understaffed and underqualified human resources (HR) department, ill-equipped attendance and payroll system. It also gave an overview of mistakes in labor management that could be avoided by a manufacturing firm. The case also discussed the pressure faced by the Wistron CEO due to probation and a new business freeze by Apple Inc. This case study is suitable for understanding the complexities of labor laws and the legal complications that can arise when a corporation disregards local labor laws while operating in foreign countries.Complexity academic levelThe case is best suited for postgraduate and executive MBA students studying labor law, industrial psychology and HR management in commerce and business management streams. The authors suggest that the instructor should inform students to read the case study before attending the 90-min session. It can be executed in the classroom after discussing the theoretical concepts.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 6: Human Resource Management.
学习成果完成本案例研究后,学生/管理人员将能够分析纬创公司印度制造工厂发生劳工骚乱的原因;检查适用于纬创公司雇佣合同工的劳动法规的执行情况;推断劳动力快速扩张带来的问题;分析纬创公司面临的劳动法规挑战;并展示解决问题的技能。本案例研究的重点是苹果公司的合同制造商--纬创公司因其位于印度班加罗尔附近的生产工厂发生劳工骚乱、暴动和暴力事件而面临的危机。本案例研究讨论了首席执行官在解决危机和重拾利益相关者(即合同员工、苹果公司和卡纳塔克邦政府)的信心时所面临的两难境地。为了让读者对危机有一个大致的了解--本案例详细讨论了劳工动乱的根本原因,如人力迅速增加、单方面增加工时却不支付额外报酬、不合理的减薪、人力资源部门人员不足且素质不高、考勤和薪资系统设备不完善等。案例还概述了制造企业可以避免的劳动管理失误。案例还讨论了纬创资通首席执行官因试用期和苹果公司冻结新业务而面临的压力。本案例研究适用于了解劳动法的复杂性,以及企业在国外运营时无视当地劳动法可能引发的法律纠纷。复杂性学术水平本案例最适合学习劳动法、工业心理学和商业及企业管理专业人力资源管理的研究生和高级管理人员工商管理硕士(MBA)学生。作者建议,教师应通知学生在参加 90 分钟的课程前阅读案例研究。补充材料教学笔记仅供教育工作者使用:科目代码CSS 6:人力资源管理。
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引用次数: 0
Labor unrest at Wistron Corporation India plant – What went wrong? 纬创公司印度工厂发生劳工骚乱 - 到底出了什么问题?
Pub Date : 2024-02-13 DOI: 10.1108/eemcs-07-2023-0248
A. Saldanha, Rekha Aranha, Vijaya Chandran
Learning outcomesAfter completion of this case study, students/managers will be able to analyze reasons for the labor unrest at Wistron Corporation’s Indian manufacturing plant; examine the implementation of labor regulations applicable to the employment of contract workers by Wistron Corporation; infer the problems associated with rapid expansion in the workforce; analyze the labor regulatory challenges faced by Wistron Corporation; and demonstrate problem-solving skills.Case overview/synopsisThe focus of this case study was the crisis faced by Apple’s contract manufacturer  –  Wistron Corporation due to labor unrest, riots and violence in its production facility located near Bangalore in India. This case study discussed the CEO’s dilemma in resolving the crisis and regaining the confidence of stakeholders, namely, the contract employees, Apple Inc. and the State Government of Karnataka. To give the readers an overview of the crisis – this case discussed in detail the underlying reasons for the labor unrest such as a rapid increase in manpower, unilateral increase in working hours without extra pay, unjustified pay cuts, understaffed and underqualified human resources (HR) department, ill-equipped attendance and payroll system. It also gave an overview of mistakes in labor management that could be avoided by a manufacturing firm. The case also discussed the pressure faced by the Wistron CEO due to probation and a new business freeze by Apple Inc. This case study is suitable for understanding the complexities of labor laws and the legal complications that can arise when a corporation disregards local labor laws while operating in foreign countries.Complexity academic levelThe case is best suited for postgraduate and executive MBA students studying labor law, industrial psychology and HR management in commerce and business management streams. The authors suggest that the instructor should inform students to read the case study before attending the 90-min session. It can be executed in the classroom after discussing the theoretical concepts.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 6: Human Resource Management.
学习成果完成本案例研究后,学生/管理人员将能够分析纬创公司印度制造工厂发生劳工骚乱的原因;检查适用于纬创公司雇佣合同工的劳动法规的执行情况;推断劳动力快速扩张带来的问题;分析纬创公司面临的劳动法规挑战;并展示解决问题的技能。本案例研究的重点是苹果公司的合同制造商--纬创公司因其位于印度班加罗尔附近的生产工厂发生劳工动乱、暴乱和暴力事件而面临的危机。本案例研究讨论了首席执行官在解决危机和重拾利益相关者(即合同员工、苹果公司和卡纳塔克邦政府)的信心时所面临的两难境地。为了让读者对危机有一个大致的了解--本案例详细讨论了劳工动乱的根本原因,如人力迅速增加、单方面增加工时却不支付额外报酬、不合理的减薪、人力资源部门人员不足且素质不高、考勤和薪资系统设备不完善等。案例还概述了制造企业可以避免的劳动管理失误。案例还讨论了纬创资通首席执行官因试用期和苹果公司冻结新业务而面临的压力。本案例研究适用于了解劳动法的复杂性,以及企业在国外运营时无视当地劳动法可能引发的法律纠纷。复杂性学术水平本案例最适合学习劳动法、工业心理学和商业及企业管理专业人力资源管理的研究生和高级管理人员工商管理硕士(MBA)学生。作者建议,教师应通知学生在参加 90 分钟的课程前阅读案例研究。补充材料教学笔记仅供教育工作者使用:科目代码CSS 6:人力资源管理。
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引用次数: 0
The curious case of Hotel King’s Cross 国王十字酒店奇案
Pub Date : 2024-02-13 DOI: 10.1108/eemcs-05-2023-0188
Pratik Satpute, Gautam Surendra Bapat
Learning outcomesThe learning outcomes of this study are to recall the fundamental concept of revenue management in the hotel industry (remembering); explain the various performance measures used to evaluate room revenue in hotels (understanding); use revenue management strategies to improve room revenue in hotel operations (applying); and examine and evaluate the optimal solution for revenue enhancement, considering factors such as capacity management, duration control and differential pricing (analyzing).Case overview/synopsisThis case study delves into the challenges faced by Hotel King’s Cross, a business hotel located in Pune, Maharashtra, in the year 2022. A week before Christmas Eve, Soham Dande, the hotel’s revenue manager, sought a meeting with Rohan Chopra, the director of sales and marketing, to discuss “revenue optimization for the hotel.”During their meeting, Dande mentioned that the hotel had fallen behind its budgeted room sales targets for 2022 across various metrics, such as room booking nights, occupancy percentage, average room rate and revenue per available room. Furthermore, the hotel was trailing behind its competitors. The situation was compounded by the management’s decision to raise the targets for 2023 by 5%–7%, factoring in upcoming events, competitive performance and pandemic-related losses over the past two years. Chopra faced the dilemma of formulating an action plan to achieve the ambitious 2023 targets and establish Hotel King’s Cross as a market leader.Complexity academic levelStudents undertaking executive development programs and graduate-level courses in non-profit hospitality and tourism management, as well as revenue management courses in the executive MBA, management development and graduate MBA programs, may all benefit from this case study.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS12: Tourism and hospitality.
学习成果本研究的学习成果是:回顾酒店业收益管理的基本概念(记忆);解释用于评估酒店客房收益的各种绩效衡量标准(理解);使用收益管理策略提高酒店运营中的客房收益(应用);检查和评估提高收益的最佳解决方案,同时考虑容量管理、持续时间控制和差别定价等因素(分析)。案例概述/梗概本案例研究深入探讨了 2022 年马哈拉施特拉邦浦那市的一家商务酒店--国王十字酒店所面临的挑战。在圣诞节前夕的一周前,酒店的收益经理 Soham Dande 要求与销售和营销总监 Rohan Chopra 会晤,讨论 "酒店收益优化 "问题。此外,酒店还落后于竞争对手。考虑到即将举行的活动、竞争表现以及过去两年与大流行病相关的损失,管理层决定将 2023 年的目标提高 5%-7%,这使情况变得更加复杂。乔普拉面临的困境是制定一项行动计划,以实现雄心勃勃的 2023 年目标,并将国王十字酒店打造成市场领导者。复杂性学术水平参加高管发展项目和非营利性酒店与旅游管理研究生课程的学生,以及参加高级管理人员工商管理硕士、管理发展和研究生工商管理硕士课程的收益管理课程的学生,都可能从本案例研究中获益。
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引用次数: 0
UClean scaling up dilemma: towards building a laundromat mosaic in India UClean 扩大规模的困境:在印度建立洗衣店马赛克系统
Pub Date : 2024-02-07 DOI: 10.1108/eemcs-02-2023-0067
Kriti Swarup, Anshul Mathur
Learning outcomesThis case study outlines the strategic and organisational issues faced by an entrepreneurial firm operating in an emerging economy. This case study has been written to equip students with how entrepreneurs can overcome certain barriers and use technology to achieve product–market fit, taking the Indian laundry sector as an example. The following are the key learnings for the case: start-ups need to continuously assess the product–market fit to organise a highly unorganised sector; market entry and expansion modes require proper evaluation of available entry and expansion modes before pursual; franchising decisions require firm-specific and location-specific considerations; and careful consideration given to celebrity endorsement will result in increased sales.Case overview/synopsisThe Indian laundry market was a highly unorganised market and presented an untapped opportunity. While the market opportunity was enormous, the existing solutions comprised local vendors that may not provide end-to-end services (washing, ironing, etc.). The case study described how a young entrepreneur, Arunabh Sinha, overcame certain challenges to achieve a product–market fit for metro cities and later expanded to Tier 2 and Tier 3 cities in India as well. However, the challenges remained, as the firm expanded by using a franchise model, and other modes of business were required to be evaluated as well.Complexity academic levelThe case study is suitable for students pursuing MBA courses in marketing, service marketing and entrepreneurship development.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS3: Entrepreneurship.
学习成果本案例研究概述了在新兴经济体运营的创业公司所面临的战略和组织问题。本案例研究以印度洗衣业为例,旨在让学生了解创业者如何克服某些障碍,利用技术实现产品与市场的契合。本案例的主要启示如下:初创企业需要不断评估产品与市场的契合度,以组织起一个高度无组织的行业;市场进入和扩张模式需要在实施前对现有的进入和扩张模式进行适当评估;特许经营决策需要针对具体公司和具体地点进行考虑;慎重考虑名人代言将带来销售额的增长。虽然市场机会巨大,但现有的解决方案由当地供应商提供,可能无法提供端到端服务(洗衣、熨烫等)。案例研究描述了年轻的创业者阿鲁纳布-辛哈如何克服某些挑战,实现产品与市场的契合,进而将业务扩展到印度的二线和三线城市。然而,挑战依然存在,因为该公司采用特许经营模式进行扩张,而且还需要对其他业务模式进行评估。复杂性学术水平本案例研究适合攻读市场营销、服务营销和创业发展方面 MBA 课程的学生。
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引用次数: 0
Kalinga Institute of Social Sciences (KISS): expectations of serving more 卡林加社会科学研究所(KISS):期望为更多人服务
Pub Date : 2024-02-07 DOI: 10.1108/eemcs-09-2023-0331
Pinaki Nandan Pattnaik, S. C. Pandey, Bignya Patnaik
Learning outcomesAfter completion of this case study, students will be able to help participants appreciate how the personal experiences of the founder(s) shape the inception of a social venture and impact its ongoing evolution; elucidate the intricacies and challenges inherent in managing a mission-driven organization dedicated to serving the underserved segments of society; emphasize the difficulties associated with exploring opportunities for scaling up a social venture; and facilitate comprehension of the various options and strategies available for achieving scalability.Case overview/synopsisThe Kalinga Institute of Social Sciences (KISS), founded in 1992–1993 by Prof. Achyuta Samanta in Bhubaneswar, was a pioneering institution with a distinctive focus on providing high-quality education at all levels, exclusively to tribal students. From its inception, KISS remained unwavering in its commitment to the holistic development of marginalized tribal communities. It offered not just free education but also comprehensive support, including accommodation, food and health care, to thousands of students spanning from kindergarten to post-graduation levels. Remarkably, KISS held the unique distinction of being the world’s only university dedicated to tribal education. Over the years, KISS witnessed remarkable growth, evolving from a modest 125 students in 1992–1993 to a thriving community of 30,000 students. Its success garnered attention from federal and state governments, public institutions, philanthropists and corporations, all intrigued by the prospect of replicating its transformative model in diverse regions of the country. KISS even received invitations to establish similar campuses in neighbouring countries such as Sri Lanka, Bangladesh and Nepal. What set KISS apart was its self-sustaining approach. While it did receive support from like-minded organizations and government schemes, it operated without charging any fees to its students. This ethos posed a unique challenge for Samanta: determining the nature and extent of support and resources required should KISS choose to expand its impact beyond its current boundaries.Complexity academic levelThis case study is suited for inclusion in courses pertaining to social innovation and non-profit management, particularly in modules around the theme of scaling social innovation. It provides an illustration of the growth trajectory of social innovation-oriented ventures and the key factors underlining their success and sustainability. Furthermore, this case study delves into the inherent tensions that often emerge during the process of scaling up such initiatives.In addition to the MBA-level courses, this case study can also be used as a resource for executive education programs with a specific focus on social purpose organizations and those dedicated to fostering partnerships in pursuit of social goals. It offers insights into the dynamics of these organizations and their collaborative effo
学习成果在完成本案例研究后,学生将能够帮助参与者理解创始人的个人经历如何影响社会企业的创立并影响其持续发展;阐明管理一个致力于为得不到充分服务的社会群体提供服务的使命驱动型组织所固有的复杂性和挑战;强调与探索扩大社会企业规模的机会有关的困难;并促进对实现可扩展性的各种选择和战略的理解。Kalinga 社会科学研究所(KISS)由 Achyuta Samanta 教授于 1992-1993 年在布巴内斯瓦尔创建,是一家专门为部落学生提供各级优质教育的先锋机构。从一开始,KISS 就坚定不移地致力于边缘化部落社区的全面发展。它不仅提供免费教育,还为从幼儿园到研究生的数千名学生提供住宿、膳食和医疗保健等全面支持。值得一提的是,KISS 是世界上唯一一所致力于部落教育的大学。多年来,KISS 见证了显著的增长,从 1992-1993 年的 125 名学生发展到现在拥有 30,000 名学生的繁荣社区。它的成功赢得了联邦和州政府、公共机构、慈善家和企业的关注,他们都对在全国不同地区复制其变革模式的前景充满了兴趣。KISS 甚至收到了在斯里兰卡、孟加拉国和尼泊尔等邻国建立类似校园的邀请。KISS 的与众不同之处在于其自我维持的方法。虽然它确实得到了志同道合的组织和政府计划的支持,但它的运作不向学生收取任何费用。这种精神给萨曼塔带来了一个独特的挑战:如果 KISS 选择将其影响扩大到现有范围之外,如何确定所需的支持和资源的性质和程度。它展示了以社会创新为导向的企业的成长轨迹,以及其成功和可持续发展的关键因素。此外,本案例研究还深入探讨了在扩大此类倡议的过程中经常出现的内在紧张关系。除了 MBA 级别的课程外,本案例研究还可作为高管教育课程的资源,这些课程特别关注社会目的组织和致力于促进合作以实现社会目标的组织。为了有效地探讨和分析案例材料,教师应分配大约 70-90 分钟的课堂讨论时间。补充材料教学说明仅供教育工作者使用。
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引用次数: 0
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Emerald Emerging Markets Case Studies
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