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Bachpan Bachao Andolon: saving childhood! Bachpan Bachao Andolon:拯救童年!
Pub Date : 2024-08-13 DOI: 10.1108/eemcs-07-2023-0247
Lubna Nafees, Mokhalles M. Mehdi, Shivani Kapoor
Learning outcomesThe case study aims to provide students with an understanding of child labour in India and how the Bachpan Bachao Andolan (BBA) movement is facilitating the eradication of child labour in India. The key objectives are to understand the challenges of eradicating child labour in India, assess the approaches to rescue and rehabilitation for the protection of a child in India, analyse the personality traits of a leader and evaluate the charismatic leadership of a leader.Case overview/synopsisThe case study discussed child labour and the movement started by Kailash Satyarthi to protect children through the BBA or Save the Childhood Movement in India. He was awarded the Nobel Peace Prize in 2014 for his contribution to creating an environment to abolish child labour. Headquartered in New Delhi, BBA was established in 1980 to eliminate child slavery and violence against children (BBA.org.in, 2017). Satyarthi’s effort brought regulatory changes in the Indian constitution in the form of “Education as a fundamental right” (The Novel Prize, 2023). As per census 2011, more than 10 million children were involved in various industries in India (Drishtiias.com, 2019). Satyarthi and his BBA were far behind the mission they were to achieve. How should he move to eliminate child labour from India? Will he be able to create any impact on citizens, society and government through his new approaches?Complexity academic levelThe case study is ideal for courses on understanding strategy, leadership, personality traits and labour laws. This case study is designed for use in undergraduate and graduate early-stage programmes. The main purpose of this case study is to be used in programmes leading to a Master of Business Administration or a Bachelor of Business Administration. This case scenario focused on the BBA movement in India and its aim to eradicate child labour in India. It discussed the child labour scenario in Indian industries and how Satyarthi started the BBA movement to protect the future of underprivileged children in India. The case study discusses the challenges faced in rescuing and rehabilitation of children in India. The authors applied the big five model to analyse the personality of Satyarthi in the case context. The authors also used the concept and components of charismatic leadership to evaluate the traits of charismatic leaders from a case perspective. This case study will benefit students by focusing on traits related to personality and charismatic leadership concepts. Students will get the opportunity to explore the practical and theoretical concepts that interplay in this study.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 6: Human resource management.
学习成果本案例研究旨在让学生了解印度的童工现象,以及 Bachpan Bachao Andolan (BBA) 运动如何促进消除印度的童工现象。主要目标是了解消除印度童工现象所面临的挑战,评估保护印度儿童的救助和康复方法,分析领导者的个性特征,以及评估领导者的领导魅力。案例概述/梗概该案例研究讨论了印度的童工现象以及凯拉什-萨蒂亚尔提(Kailash Satyarthi)通过 "BBA "或 "拯救童年运动 "发起的保护儿童运动。他于 2014 年荣获诺贝尔和平奖,以表彰他为创造废除童工的环境所做的贡献。BBA 总部位于新德里,成立于 1980 年,旨在消除奴役儿童和暴力侵害儿童的行为(BBA.org.in,2017 年)。萨蒂亚提的努力促使印度宪法以 "教育是一项基本权利 "的形式进行了规范性修改(《小说奖》,2023 年)。根据 2011 年的人口普查,印度有超过 1 000 万名儿童从事各行各业的工作(Drishtiias.com,2019 年)。萨蒂亚提和他的 BBA 远远落后于他们要实现的使命。他应该如何采取行动消除印度的童工现象?他能否通过自己的新方法对公民、社会和政府产生任何影响?复杂性学术水平本案例研究是理解战略、领导力、人格特质和劳动法等课程的理想选择。本案例研究专为本科生和研究生的早期课程而设计。本案例研究的主要目的是用于工商管理硕士或工商管理学士课程。本案例情景侧重于印度的工商管理学士运动及其消除印度童工现象的目标。它讨论了印度工业中的童工情况,以及萨蒂亚尔蒂是如何发起 "BBA 运动 "来保护印度贫困儿童的未来的。案例研究讨论了印度儿童救助和康复所面临的挑战。作者运用五大人格模型分析了萨蒂亚尔蒂的人格。作者还使用了魅力型领导的概念和要素,从案例的角度评估了魅力型领导的特质。本案例研究侧重于与人格和魅力型领导力概念相关的特质,将使学生受益匪浅。学生将有机会探索本研究中相互影响的实践和理论概念。补充材料教学说明仅供教育工作者使用:科目代码CSS 6:人力资源管理。
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引用次数: 0
Bachpan Bachao Andolon: saving childhood! Bachpan Bachao Andolon:拯救童年!
Pub Date : 2024-08-13 DOI: 10.1108/eemcs-07-2023-0247
Lubna Nafees, Mokhalles M. Mehdi, Shivani Kapoor
Learning outcomesThe case study aims to provide students with an understanding of child labour in India and how the Bachpan Bachao Andolan (BBA) movement is facilitating the eradication of child labour in India. The key objectives are to understand the challenges of eradicating child labour in India, assess the approaches to rescue and rehabilitation for the protection of a child in India, analyse the personality traits of a leader and evaluate the charismatic leadership of a leader.Case overview/synopsisThe case study discussed child labour and the movement started by Kailash Satyarthi to protect children through the BBA or Save the Childhood Movement in India. He was awarded the Nobel Peace Prize in 2014 for his contribution to creating an environment to abolish child labour. Headquartered in New Delhi, BBA was established in 1980 to eliminate child slavery and violence against children (BBA.org.in, 2017). Satyarthi’s effort brought regulatory changes in the Indian constitution in the form of “Education as a fundamental right” (The Novel Prize, 2023). As per census 2011, more than 10 million children were involved in various industries in India (Drishtiias.com, 2019). Satyarthi and his BBA were far behind the mission they were to achieve. How should he move to eliminate child labour from India? Will he be able to create any impact on citizens, society and government through his new approaches?Complexity academic levelThe case study is ideal for courses on understanding strategy, leadership, personality traits and labour laws. This case study is designed for use in undergraduate and graduate early-stage programmes. The main purpose of this case study is to be used in programmes leading to a Master of Business Administration or a Bachelor of Business Administration. This case scenario focused on the BBA movement in India and its aim to eradicate child labour in India. It discussed the child labour scenario in Indian industries and how Satyarthi started the BBA movement to protect the future of underprivileged children in India. The case study discusses the challenges faced in rescuing and rehabilitation of children in India. The authors applied the big five model to analyse the personality of Satyarthi in the case context. The authors also used the concept and components of charismatic leadership to evaluate the traits of charismatic leaders from a case perspective. This case study will benefit students by focusing on traits related to personality and charismatic leadership concepts. Students will get the opportunity to explore the practical and theoretical concepts that interplay in this study.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 6: Human resource management.
学习成果本案例研究旨在让学生了解印度的童工现象,以及 Bachpan Bachao Andolan (BBA) 运动如何促进消除印度的童工现象。主要目标是了解消除印度童工现象所面临的挑战,评估保护印度儿童的救助和康复方法,分析领导者的个性特征,以及评估领导者的领导魅力。案例概述/梗概该案例研究讨论了印度的童工现象以及凯拉什-萨蒂亚尔提(Kailash Satyarthi)通过 "BBA "或 "拯救童年运动 "发起的保护儿童运动。他于 2014 年荣获诺贝尔和平奖,以表彰他为创造废除童工的环境所做的贡献。BBA 总部位于新德里,成立于 1980 年,旨在消除奴役儿童和暴力侵害儿童的行为(BBA.org.in,2017 年)。萨蒂亚提的努力促使印度宪法以 "教育是一项基本权利 "的形式进行了规范性修改(《小说奖》,2023 年)。根据 2011 年的人口普查,印度有超过 1 000 万名儿童从事各行各业的工作(Drishtiias.com,2019 年)。萨蒂亚提和他的 BBA 远远落后于他们要实现的使命。他应该如何采取行动消除印度的童工现象?他能否通过自己的新方法对公民、社会和政府产生任何影响?复杂性学术水平本案例研究是理解战略、领导力、人格特质和劳动法等课程的理想选择。本案例研究专为本科生和研究生的早期课程而设计。本案例研究的主要目的是用于工商管理硕士或工商管理学士课程。本案例情景侧重于印度的工商管理学士运动及其消除印度童工现象的目标。它讨论了印度工业中的童工情况,以及萨蒂亚尔蒂是如何发起 "BBA 运动 "来保护印度贫困儿童的未来的。案例研究讨论了印度儿童救助和康复所面临的挑战。作者运用五大人格模型分析了萨蒂亚尔蒂的人格。作者还使用了魅力型领导的概念和要素,从案例的角度评估了魅力型领导的特质。本案例研究侧重于与人格和魅力型领导力概念相关的特质,将使学生受益匪浅。学生将有机会探索本研究中相互影响的实践和理论概念。补充材料教学说明仅供教育工作者使用:科目代码CSS 6:人力资源管理。
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引用次数: 0
Nigam Pratibha Vidyalaya – aligning new hire with the art integration philosophy Nigam Pratibha Vidyalaya - 让新员工与艺术融合理念保持一致
Pub Date : 2024-08-12 DOI: 10.1108/eemcs-10-2023-0424
Harleen Mahajan, Ranjana Dureja
Learning outcomesThe students will be able to understand the diversity and inclusivity in the recruitment process and different sources of recruitment from the context of school’s managed by the government (state schools); execute job analysis thereby clearly mentioning objectives and performance metrics for the post of principal in the government (state schools); align the succession planning efforts with the organization’s strategic objectives and long-term vision; and evaluate the role of a leader involving integrity, fairness, transparency and accountability and applying ethical principles in decision-making and actions.Case overview/synopsisThe case study exhibits the dilemma faced by a principal Mrs Veena Gandhi in the year 2020–2022 when manpower shortage was the major challenge being faced by the government-run schools in New Delhi NCR. She inculcated inventiveness and practicality in the teaching of elementary education in Nigam Pratibha Vidyalaya. The school’s philosophy was based on creating a learning environment for students so that they could express them, learn and memorize concepts, and had joyful learning. The school managed 50% of the teaching staff, as most of the teachers were promoted to Sarvodaya Vidyalaya run by the department of education in New Delhi. Whereas other teachers were not recruited for the same position which created a demand and supply gap among teaching staff. Now she was going to be retired in January 2023 and was facing a dilemma about her next successor, who could carry forward the philosophies of value-based teaching. She wanted to have such a successor who could carry forward the legacy of the school, but as the school was government-run and the appointment was seniority-wise complete freedom was not in her hands to choose the next principal. By keeping in mind the constraints of authority and entitlement after retirement, she wanted to have the best person for the job who would understand and implement the art integration in teaching and learning.Complexity academic levelThe case study further engaged the students of BBA in their HR class in reviewing the recruitment and selection strategies in general and succession planning in particular with class discussion. It also targets teaching job analysis concepts to them. Furthermore, it helps them to understand value-based prepositions from the point of view of leaders and comprehend how decisions impact organizational philosophies and culture.Supplementary materialsTeaching notes are available for educators only.
学习成果学生将能够从政府管理的学校(公立学校)的角度,了解招聘过程中的多样性和包容性以及不同的招聘渠道;执行工作分析,从而明确提出公立学校校长职位的目标和绩效指标;使继任规划工作与组织的战略目标和长期愿景保持一致;评估领导者的角色,包括诚信、公平、透明和问责,以及在决策和行动中应用道德原则。案例概述/梗概本案例研究展示了一位校长维娜-甘地(Veena Gandhi)女士在 2020-2022 年所面临的窘境,当时新德里 NCR 地区的公立学校面临的主要挑战是人手短缺。她在 Nigam Pratibha Vidyalaya 的初等教育教学中灌输了创造性和实用性。学校的理念是为学生创造学习环境,让他们能够表达自己、学习和记忆概念,并快乐地学习。学校管理着 50%的教职员工,因为大多数教师都被提拔到了新德里教育部开办的 Sarvodaya Vidyalaya。而其他教师没有被招聘到同样的岗位,这就造成了教师队伍的供需缺口。现在,她将于 2023 年 1 月退休,面临着下一任继任者的难题,她希望继任者能够继承以价值为基础的教学理念。她希望有这样一位能够继承学校传统的继任者,但由于学校是政府开办的,而且是按年资任命的,她没有选择下一任校长的完全自由。考虑到退休后的权力和待遇限制,她希望能找到最合适的人选,了解并实施教学与学习的艺术整合。它还有的放矢地向他们传授工作分析概念。此外,它还帮助他们从领导者的角度理解以价值为基础的前提条件,并理解决策如何影响组织理念和文化。
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引用次数: 0
Nigam Pratibha Vidyalaya – aligning new hire with the art integration philosophy Nigam Pratibha Vidyalaya - 让新员工与艺术融合理念保持一致
Pub Date : 2024-08-12 DOI: 10.1108/eemcs-10-2023-0424
Harleen Mahajan, Ranjana Dureja
Learning outcomesThe students will be able to understand the diversity and inclusivity in the recruitment process and different sources of recruitment from the context of school’s managed by the government (state schools); execute job analysis thereby clearly mentioning objectives and performance metrics for the post of principal in the government (state schools); align the succession planning efforts with the organization’s strategic objectives and long-term vision; and evaluate the role of a leader involving integrity, fairness, transparency and accountability and applying ethical principles in decision-making and actions.Case overview/synopsisThe case study exhibits the dilemma faced by a principal Mrs Veena Gandhi in the year 2020–2022 when manpower shortage was the major challenge being faced by the government-run schools in New Delhi NCR. She inculcated inventiveness and practicality in the teaching of elementary education in Nigam Pratibha Vidyalaya. The school’s philosophy was based on creating a learning environment for students so that they could express them, learn and memorize concepts, and had joyful learning. The school managed 50% of the teaching staff, as most of the teachers were promoted to Sarvodaya Vidyalaya run by the department of education in New Delhi. Whereas other teachers were not recruited for the same position which created a demand and supply gap among teaching staff. Now she was going to be retired in January 2023 and was facing a dilemma about her next successor, who could carry forward the philosophies of value-based teaching. She wanted to have such a successor who could carry forward the legacy of the school, but as the school was government-run and the appointment was seniority-wise complete freedom was not in her hands to choose the next principal. By keeping in mind the constraints of authority and entitlement after retirement, she wanted to have the best person for the job who would understand and implement the art integration in teaching and learning.Complexity academic levelThe case study further engaged the students of BBA in their HR class in reviewing the recruitment and selection strategies in general and succession planning in particular with class discussion. It also targets teaching job analysis concepts to them. Furthermore, it helps them to understand value-based prepositions from the point of view of leaders and comprehend how decisions impact organizational philosophies and culture.Supplementary materialsTeaching notes are available for educators only.
学习成果学生将能够从政府管理的学校(公立学校)的角度,了解招聘过程中的多样性和包容性以及不同的招聘渠道;执行工作分析,从而明确提出公立学校校长职位的目标和绩效指标;使继任规划工作与组织的战略目标和长期愿景保持一致;评估领导者的角色,包括诚信、公平、透明和问责,以及在决策和行动中应用道德原则。案例概述/梗概本案例研究展示了一位校长维娜-甘地(Veena Gandhi)女士在 2020-2022 年所面临的窘境,当时新德里 NCR 地区的公立学校面临的主要挑战是人手短缺。她在 Nigam Pratibha Vidyalaya 的初等教育教学中灌输了创造性和实用性。学校的理念是为学生创造学习环境,让他们能够表达自己、学习和记忆概念,并快乐地学习。学校管理着 50%的教职员工,因为大多数教师都被提拔到了新德里教育部开办的 Sarvodaya Vidyalaya。而其他教师没有被招聘到同样的岗位,这就造成了教师队伍的供需缺口。现在,她将于 2023 年 1 月退休,面临着下一任继任者的难题,她希望继任者能够继承以价值为基础的教学理念。她希望有这样一位能够继承学校传统的继任者,但由于学校是政府开办的,而且是按年资任命的,她没有选择下一任校长的完全自由。考虑到退休后的权力和待遇限制,她希望能找到最合适的人选,了解并实施教学与学习的艺术整合。它还有的放矢地向他们传授工作分析概念。此外,它还帮助他们从领导者的角度理解以价值为基础的前提条件,并理解决策如何影响组织理念和文化。
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引用次数: 0
Cultivating sustainability and resilience in olive heritage 培养橄榄树遗产的可持续性和复原力
Pub Date : 2024-08-09 DOI: 10.1108/eemcs-02-2024-0062
Mireille Chidiac El Hajj, May Chidiac
Learning outcomesThe case study’s learning objectives, structured according to Bloom’s taxonomy, engage students in higher-order thinking for critical analysis and strategic decision-making. After completion of the case study, students will be able to analyze sustainability practices and evaluate the family’s distribution model for alignment with sustainability and potential expansion strategies; explore adaptive strategies to identify adaptive solutions to challenges such as climate change and economic fluctuations; apply theoretical frameworks to balance exclusivity and growth in the olive oil industry; and assess strategic decisions considering financial viability, environmental responsibility, community engagement and sustainability.Case overview/synopsisThe case study centers on the Abi Raad olive farm, a multigenerational family-owned business deeply rooted in olive cultivation traditions in Selfaya village, within Mount Lebanon’s Aley district. Led by Richard Abi Raad, the family specializes in olive cultivation, olive oil production and handmade soap manufacturing within the agriculture sector. In 2023, the organization faces significant challenges such as rising labor costs and the exploration of sustainable labor sources for future growth. Abi Raad, the primary protagonist, grapples with critical decisions regarding maintaining traditional distribution methods versus expanding into broader markets. His choices must balance the preservation of cultural heritage with the need to uphold brand integrity and competitiveness. The case study traces the family’s historical journey in olive farming and explores their contemporary strategic dilemmas, offering insights into sustainable agriculture, entrepreneurship and navigating modern challenges while honoring tradition. Through the narrative of the Abi Raad family-owned business, the case study provides profound lessons in strategic decision-making and ensuring long-term sustainability.Complexity academic levelThis case study is suitable for students studying master’s in business.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 11: Strategy.
学习成果本案例研究的学习目标根据布鲁姆分类法构建,让学生进行高阶思维,以进行批判性分析和战略决策。完成案例研究后,学生将能够分析可持续发展实践,评估该家族的分销模式是否符合可持续发展和潜在的扩张战略;探索适应性战略,找出应对气候变化和经济波动等挑战的适应性解决方案;应用理论框架来平衡橄榄油行业的排他性和增长性;评估考虑财务可行性、环境责任、社区参与和可持续发展的战略决策。案例概述/简介该案例研究以 Abi Raad 橄榄农场为中心,这是一家多代同堂的家族企业,深深植根于黎巴嫩山区阿莱地区 Selfaya 村的橄榄种植传统。在理查德-阿比-拉德(Richard Abi Raad)的领导下,该家族专门从事橄榄种植、橄榄油生产和农业领域的手工肥皂制造。2023 年,该组织面临着劳动力成本上升和为未来发展寻找可持续劳动力来源等重大挑战。故事的主人公阿比-拉德(Abi Raad)面临着维持传统销售方式与拓展更广阔市场的重大抉择。他的选择必须在保护文化遗产与维护品牌完整性和竞争力之间取得平衡。该案例研究追溯了该家族在橄榄种植方面的历史进程,并探讨了其当代的战略困境,为可持续农业、创业精神以及在尊重传统的同时应对现代挑战提供了启示。通过对 Abi Raad 家族企业的叙述,本案例研究为战略决策和确保长期可持续性提供了深刻的启示。复杂性学术水平本案例研究适合攻读商学硕士学位的学生。
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引用次数: 0
South Africa’s solidarity fund: navigating the shores of uncertainty and crisis 南非团结基金:在不确定性和危机中航行
Pub Date : 2024-07-30 DOI: 10.1108/eemcs-04-2024-0133
Keratiloe Mogotsi, Amanda Bowen, Clare Mitchell
Learning outcomesThe learning outcomes focus on enabling higher-order learning for students to critically assess Agile project management in philanthropic settings, specifically compare and contrast Agile project management versus traditional project management in the context of a non-profit organisation (The Solidarity Fund) during a crisis; discuss and evaluate the role and contribution of philanthropy during times of crisis; rate the value additions and contributions of Agile approaches in philanthropy; evaluate the phases of Agile (unconventional) project management executed by The Solidarity Fund; and develop a review of the impact of the work done by The Solidarity Fund in terms of the approach that the Fund used. How effective/not effective was it?Case overview/synopsisChaos, crisis and confusion: the three “C”s that succinctly condense the status quo during the COVID-19 pandemic. The roles and contributions of non-profit organisations gained recognition as countries worldwide responded to the crisis to save lives and livelihoods.In South Africa, there was a sense of urgency and considerable pressure for a multi-stakeholder approach led by the government to save as many South African lives as possible. The conditions, however, were the opposite of traditional project management methodologies that advocate for the management of the triple constraints, namely, cost, time and scope.How could cost be managed in a project without a set budget and which was reliant on philanthropy? How could time be managed without a set deadline and while tackling an invisible enemy – a virus that changed dynamics on a daily basis and – how could scope be managed in a context where the future was increasingly uncertain?Complexity academic levelThis case study can be useful for students undertaking postgraduate diploma in business, master of business administration (MBA), master of management courses.Supplementary materialTeaching notes are available for educators only.Subject codeCSS 11: Strategy.
学习成果学习成果的重点是使学生能够进行高阶学习,批判性地评估慈善事业中的敏捷项目 管理,特别是比较和对比非营利组织(团结基金)在危机期间的敏捷项目管理和传统项 目管理;讨论并评估慈善事业在危机时期的作用和贡献;评价敏捷方法在慈善事业中的增值作用和贡献;评估团结基金实施的敏捷(非常规)项目管理的各个阶段;并根据团结基金所使用的方法,对该基金所做工作的影响进行回顾。案例概述/梗概混乱、危机和困惑:三个 "C "简明扼要地概括了 COVID-19 大流行期间的现状。非营利组织的作用和贡献在世界各国应对危机、挽救生命和生计的过程中得到了认可。在南非,人们有一种紧迫感和巨大的压力,要求政府领导多方利益相关者采取措施,尽可能多地挽救南非人的生命。然而,当时的条件与传统的项目管理方法恰恰相反,传统的项目管理方法主张对成本、时间和范围这三重制约因素进行管理。在一个没有固定预算且依赖慈善事业的项目中,如何对成本进行管理?在一个没有固定预算、依赖慈善事业的项目中,如何管理成本?如何在没有固定期限的情况下管理时间,同时应对一个看不见的敌人--一种每天都在改变动态的病毒?
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引用次数: 0
BarkB2B: growing the business-to-business (B2B) marketing sector BarkB2B:发展企业对企业(B2B)营销领域
Pub Date : 2024-07-30 DOI: 10.1108/eemcs-10-2023-0422
Hoda El Kolaly, Arpi Khatcherian
Learning outcomesAfter completion of the case study, students will be able to enumerate the unique characteristics of business-to-business (B2B) versus business-to-consumer marketing, explore strategic positioning and how niche marketing can create a competitive advantage, deduce the significance of core values in corporate culture and decision-making, explore innovative partnership and talent acquisition models, infer the role of educational marketing in sectors where clients are not fully aware of their needs and apply strategic decision-making to balance short- and long-term goals in terms of profitability and growth.Case overview/synopsisThis case study tells the story of BarkB2B, a boutique marketing firm specialized exclusively in B2B marketing. Founded in Egypt in 2018, BarkB2B focused on creating long-lasting partnerships with clients in industries such as IT, logistics, construction and renewable energy. The case explores the critical aspects of BarkB2B’s business model and offers a comprehensive view of real-world challenges and opportunities in the B2B marketing landscape. It helps learners understand strategic positioning, core values in decision-making, innovative partnership-based business models, the role of educational marketing and the complexities associated with growth. It concludes by highlighting the dilemma faced by BarkB2B’s founder and managing director Naela Sakr as she reflects on the challenge of maintaining the company’s positioning while achieving greater profitability and growth.Complexity academic levelThe case study is intended for undergraduate and graduate students in marketing, strategic marketing, consumer behavior and entrepreneurship courses. It is also beneficial for marketing professionals, entrepreneurs, corporate training and executive education programs.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 8: Marketing.
学习成果完成本案例研究后,学生将能够列举企业对企业(B2B)营销与企业对消费者营销的独特特征,探索战略定位以及利基营销如何创造竞争优势,推断核心价值观在企业文化和决策中的意义,探索创新的合作伙伴关系和人才招聘模式,推断教育营销在客户未充分了解其需求的行业中的作用,并运用战略决策来平衡盈利能力和增长方面的短期和长期目标。案例概述/梗概本案例研究讲述了一家专门从事 B2B 营销的精品营销公司 BarkB2B 的故事。BarkB2B 于 2018 年在埃及成立,专注于与 IT、物流、建筑和可再生能源等行业的客户建立长期合作关系。本案例探讨了 BarkB2B 商业模式的关键方面,并全面介绍了 B2B 营销领域的现实挑战和机遇。它有助于学习者理解战略定位、决策中的核心价值、基于合作关系的创新商业模式、教育营销的作用以及与增长相关的复杂性。最后,它强调了 BarkB2B 的创始人兼总经理 Naela Sakr 所面临的困境,她反思了在实现更高的盈利能力和增长的同时保持公司定位所面临的挑战。复杂性 学术水平本案例研究面向市场营销、战略营销、消费者行为和创业课程的本科生和研究生。补充材料教学说明仅供教育工作者使用。科目代码CSS 8:市场营销。
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引用次数: 0
Empowering farmers and enhancing sustainability: Inaru’s impact on the Dominican cocoa industry 增强农民能力,提高可持续性:伊纳鲁对多米尼加可可业的影响
Pub Date : 2024-07-26 DOI: 10.1108/eemcs-04-2024-0161
Shwetha Kumari, Jitesh Nair
Learning outcomesAfter completion of the case study, the students will be able to understand the challenges faced by cocoa farmers in developing countries and their impact on the cocoa value chain, describe the need for a business to create a business model that offers social impact in small developing economies, explore innovative business models, such as vertical integration, for addressing transparency and fair compensation issues in agricultural supply chains, analyze the role that start-ups can play in disrupting the commodities supply chain and building a national competitive advantage and examine how a values-driven business can gain the trust of stakeholders and create a profitable ecosystem.Case overview/synopsisThis case study describes the innovative business model of Inaru Corporation, a pioneering venture founded by two sisters, Janett Liriano and Erika, aimed at revolutionizing the cocoa industry in the Dominican Republic. This case study outlines the challenges faced by cocoa farmers in the country, including low productivity, exploitation by middlemen and lack of value addition. Inaru’s innovative business model aimed to disrupt the traditional supply chains by prioritizing fair compensation for farmers, investing in sustainable practices and vertically integrating cocoa production from farming to manufacturing. Through direct relationships with producers, profit-sharing agreements, and a commitment to ethical business practices, Inaru sought to empower cocoa farmers and cultivate a more equitable and sustainable cocoa industry. Inaru was a model for ethical and caring business practices where it shared the profits with its farmers. By operating a profit-sharing model and sharing its fortune with other women, Inaru was helping create gender equity in the cocoa sector. Inaru planned to scale its business model to other cocoa-producing countries and even transfer its business model strategy to other commodities beginning with the coffee segment in Dominican Republic. By exploring Inaru’s case study, students gain a deep understanding of how businesses can drive positive change, create value for stakeholders and contribute to sustainable development goals.Complexity academic levelThis case was written for use in teaching graduate and postgraduate management courses in entrepreneurship and economics, politics and business environment.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 3: Entrepreneurship.
学习成果在完成案例研究后,学生将能够了解发展中国家可可种植者面临的挑战及其对可可价值链的影响,描述企业在小型发展中经济体创建具有社会影响的商业模式的必要性,探索创新的商业模式,如纵向一体化,以解决农业供应链中的透明度和公平补偿问题,分析初创企业在扰乱商品供应链和建立国家竞争优势方面可以发挥的作用,以及研究价值驱动型企业如何解决农业供应链中的透明度和公平补偿问题、分析初创企业在扰乱商品供应链和建立国家竞争优势方面可以发挥的作用,并探讨以价值观为导向的企业如何赢得利益相关者的信任并创建一个有利可图的生态系统。案例概述/梗概本案例研究介绍了 Inaru 公司的创新商业模式,这是一家由 Janett Liriano 和 Erika 两姐妹创办的开拓性企业,旨在彻底改变多米尼加共和国的可可产业。本案例研究概述了该国可可种植者面临的挑战,包括生产率低下、中间商剥削和缺乏附加值。Inaru 的创新商业模式旨在通过优先考虑对农民的公平补偿、投资于可持续发展实践以及纵向整合从种植到制造的可可生产,打破传统的供应链。通过与生产者建立直接关系、达成利润分享协议以及承诺遵守商业道德,Inaru 试图增强可可种植者的能力,并培育一个更加公平和可持续发展的可可产业。Inaru 是道德和关爱商业行为的典范,它与农民分享利润。通过经营利润共享模式并与其他妇女分享财富,Inaru 正在帮助可可行业实现性别平等。Inaru 计划将其商业模式推广到其他可可生产国,甚至从多米尼加共和国的咖啡领域开始,将其商业模式战略转移到其他商品领域。通过探索 Inaru 的案例研究,学生可以深入了解企业如何推动积极变革,为利益相关者创造价值,并为可持续发展目标做出贡献。复杂性学术水平本案例专为研究生和研究生管理课程的教学而编写,涉及创业和经济、政治和商业环境。
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引用次数: 0
Is “Open” ready for investment? A venture capitalist’s dilemma 开放 "准备好接受投资了吗?风险资本家的两难选择
Pub Date : 2024-07-24 DOI: 10.1108/eemcs-11-2023-0438
Aneeta Elsa Simon, Latha Ramesh
Learning outcomesUpon completion of the case study, student will be able to discuss valuation of new-age ventures and understand how it is different from the valuation of organisations with a longer history; analyse the considerations (quantitative and qualitative) while evaluating investments in new-age ventures; and develop a framework involving the various dimensions of investment readiness.Case overview/synopsisThe fintech space in India has seen an upsurge of activities since 2016. The growth of Paytm, RazorPay and many such ventures and the drastic improvements in this ecosystem have been significant catalysts for this segment of new-age tech companies. Funding and valuations have seen a sharp increase, especially when businesses worldwide felt the after-effects of the pandemic, with India being home to a large number of unicorns, second only to the USA. Open Financial Technologies Ltd (OPEN TECH) is one such venture that claimed its spot as the 100th unicorn of India within a span of five years since inception. With a strong focus on disrupting the banking sector in India, this neo-bank aspires to be the equivalent of Stripe in India and eventually be a strong competitor in the international market.Richard O’Neil is an active investor in the fintech space, based out of the UK, and he is currently looking to expand the market by considering investment options. In the process, Richard and his team have identified India as a viable and competitive market, as new venture support and funding are increasingly emphasized through policies such as Startup India, Make in India and many such more to sustain and propel its benefits. As the team was exploring ventures worth investing, Open Financial Technologies caught their attention. However, Richard, given his experience across fields and being a seasoned private equity investor, realised that valuing new-age companies is as much an art as it is a science. Multiple quantitative and qualitative aspects need to be considered while relevance of traditional valuation techniques to put a value on such entrepreneurial ventures is questioned. At this juncture, he finds it crucial to evaluate the investment readiness of OPEN TECH.This case allows students to understand how valuation of new ventures is different from that of established companies and analyse the crucial factors worth considering while evaluating an investment proposal as a venture capitalist, which eventually helps shape the funding pitch of an entrepreneur in the space.Complexity academic levelThis case study can be useful for students undertaking graduate- and executive-level courses on business valuation and strategy and entrepreneurship, as well as entrepreneurial finance elective at the undergraduate level. One could use this case in courses on entrepreneurship and innovation, such as an introductory course on entrepreneurial finance and a course on venture capital and private equity. It also allows discussion on fintech and ne
学习成果完成案例研究后,学生将能够讨论新时代企业的估值问题,并理解其与历史较长的组织的估值有何不同;分析评估新时代企业投资时的考虑因素(定量和定性);并制定一个涉及投资准备各个层面的框架。Paytm、RazorPay 和许多此类企业的发展以及生态系统的大幅改善,对这部分新时代的科技公司起到了重要的催化作用。尤其是当全球企业都感受到大流行病的余波时,融资和估值都出现了大幅增长,而印度是大量独角兽企业的发源地,仅次于美国。开放金融技术有限公司(OPEN TECH)就是这样一家企业,它在成立后的五年内成为印度第 100 家独角兽企业。理查德-奥尼尔(Richard O'Neil)是英国金融科技领域的一名活跃投资者,他目前正在考虑投资方案,以拓展市场。在这一过程中,理查德和他的团队发现印度是一个有活力、有竞争力的市场,因为通过印度创业、印度制造等政策,新创企业的支持和资金越来越受到重视,以维持和推动其效益。团队在探索值得投资的企业时,Open Financial Technologies 引起了他们的注意。然而,理查德作为一名经验丰富的私募股权投资人,凭借他在各个领域的经验,意识到对新时代公司进行估值既是一门艺术,也是一门科学。需要考虑定量和定性等多个方面,而传统估值技术对此类创业企业估值的相关性受到质疑。本案例让学生了解新创企业的估值与成熟公司的估值有何不同,并分析作为风险资本家在评估投资建议书时值得考虑的关键因素,最终帮助创业者形成在该领域的融资方案。复杂性 学术水平本案例研究对学习研究生和高管级别的企业估值和战略及创业课程以及本科阶段的创业金融选修课的学生很有帮助。本案例可用于创业和创新课程,如创业融资入门课程以及风险投资和私募股权课程。它还允许讨论金融科技和新银行业务以及私有公司的估值问题。补充材料教学说明仅提供给教育工作者。
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引用次数: 0
Expanding the footprint of a CapeTown-based non-profit to the Wild Coast 将开普敦非营利组织的足迹扩展到荒野海岸
Pub Date : 2024-07-24 DOI: 10.1108/eemcs-02-2024-0054
Taryn Miller, Goolam Modack
Learning outcomesThe case study’s primary learning objectives are to develop a number of professional competencies, such as personal ethics and citizenship, decision-making acumen and business acumen. Students deal with a novel situation, underpinned by four Sustainable Development Goals (reduced poverty, quality education, decent work and economic growth, and reduced inequalities) and are required to consider a broad range of historical and cultural nuances in a resource-constrained environment, to address the dilemma at hand.Case overview/synopsisThis case study tracks the efforts of a non-profit company called Just Grace, which was established in 2012 in Cape Town. Just Grace’s mission is to uplift the Langa community, an underprivileged urban suburb in Cape Town, via educational, career development and social programmes. Just Grace’s programmes have achieved success in Langa. The dilemma now facing Just Grace is whether their existing model is transferable to a rural community in the Eastern Cape in South Africa.Complexity academic levelThe case study is aimed at both local and international postgraduate students studying an honours or master’s degree in a business-related field such as accounting or an MBA.Subject codeCSS 1: Accounting and finance.Supplementary materialsTeaching notes are available for educators only.
学习成果案例研究的主要学习目标是培养学生的一些专业能力,如个人道德和公民意识、决策敏锐性和商业头脑。学生需要处理一个以四个可持续发展目标(减少贫困、优质教育、体面工作和经济增长,以及减少不平等现象)为基础的新情况,并在资源有限的环境中考虑广泛的历史和文化细微差别,以解决目前的困境。Just Grace 的使命是通过教育、职业发展和社会项目,提升开普敦市郊贫困地区兰加社区的生活水平。Just Grace 的项目在兰加取得了成功。目前,Just Grace 面临的困境是,他们的现有模式是否可以移植到南非东开普省的一个农村社区。案例研究面向攻读会计或 MBA 等商业相关领域荣誉学位或硕士学位的本地和国际研究生。
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引用次数: 0
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Emerald Emerging Markets Case Studies
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