Pub Date : 2024-04-20DOI: 10.31276/vmostjossh.66(1).29-44
Phuong Thanh Nguyen, Minh Tuan Phung, Thi Minh Ly Pham, Tan Lac Thien Vo, Le Bao Tran Tran
MoMo stands as a leading e-wallet in Vietnam. Amidst the backdrop of intensified market competition, e-wallets are urged to transcend the reliance solely on sales promotions for user retention. This paper aims to investigate the key factors that elucidate the intention to continue using MoMo e-wallet services, which is essential for acquiring strategic insights that enable organizations to leverage their competitive advantages. The authors incorporate a framework comprising Technology Continuance Theory (TCT) factors and four additional variables to explore this phenomenon in a novel context: price benefit, trust, habit, and operational constraints, which may influence users’ intention to persist in using e-wallets.Research data was obtained by distributing questionnaire to 310 respondents and then analyzed using Partial Least Square Structural Equation Modelling. The findings indicate that users’ behavioural intention to continue using e-wallets hinges upon attitude and habit, which are identified as pivotal factors in predicting users’ desire to sustain e-wallet usage. Conversely, these findings are poised to aid service providers in comprehending user behaviour and devising more apt business strategies, thereby enabling them to leverage and uphold their competitive advantage in retaining users.
{"title":"Factors affecting Vietnamese consumers’ intention to continue using e-wallet: A case study of MoMo","authors":"Phuong Thanh Nguyen, Minh Tuan Phung, Thi Minh Ly Pham, Tan Lac Thien Vo, Le Bao Tran Tran","doi":"10.31276/vmostjossh.66(1).29-44","DOIUrl":"https://doi.org/10.31276/vmostjossh.66(1).29-44","url":null,"abstract":"MoMo stands as a leading e-wallet in Vietnam. Amidst the backdrop of intensified market competition, e-wallets are urged to transcend the reliance solely on sales promotions for user retention. This paper aims to investigate the key factors that elucidate the intention to continue using MoMo e-wallet services, which is essential for acquiring strategic insights that enable organizations to leverage their competitive advantages. The authors incorporate a framework comprising Technology Continuance Theory (TCT) factors and four additional variables to explore this phenomenon in a novel context: price benefit, trust, habit, and operational constraints, which may influence users’ intention to persist in using e-wallets.Research data was obtained by distributing questionnaire to 310 respondents and then analyzed using Partial Least Square Structural Equation Modelling. The findings indicate that users’ behavioural intention to continue using e-wallets hinges upon attitude and habit, which are identified as pivotal factors in predicting users’ desire to sustain e-wallet usage. Conversely, these findings are poised to aid service providers in comprehending user behaviour and devising more apt business strategies, thereby enabling them to leverage and uphold their competitive advantage in retaining users.","PeriodicalId":506424,"journal":{"name":"Ministry of Science and Technology, Vietnam","volume":"120 34","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140680385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-20DOI: 10.31276/vmostjossh.66(1).109-120
Nguyen Thuy Trang
Since ancient times, humanity has experienced many horrifying pandemics. The anxiety about the casualties, death, and suffering of the pandemics has been boldly imprinted and reflected in literature. From 1947, Albert Camus’s warnings in the novel The Plague and the novel still have practical significance today. His prophetic insight into the absurd world of humanity has come to fruition as we face the dangerous global COVID-19 pandemic. In recent years, theme of pandemics has received more attention from writers. Some novels published in Vietnam, such as Quarantine Days (B.Q. Thang), Nalis Drifted to The Shore of Destiny(T. Ha), and Sadness is Sowing The Seeds of Kindness (I. Le), all share the same theme of a pandemic. It shows the agility and timeliness of literature in the face of life’s radiation. The article provides a comparative view of A. Camus’s The Plague with some Vietnamese novels of the early 21st century. Connecting the topic of pandemics from traditional to modern, the article focuses on pointing out the exciting and unique points between this east-west literary intersection. The pandemics of the 20th century in Camus’s The Plague and the 21st century in Vietnamese novels have exciting implications.
{"title":"Theme of pandemics in literature: From The Plagueby Albert Camus to Vietnamese novels in the early 21st century","authors":"Nguyen Thuy Trang","doi":"10.31276/vmostjossh.66(1).109-120","DOIUrl":"https://doi.org/10.31276/vmostjossh.66(1).109-120","url":null,"abstract":"Since ancient times, humanity has experienced many horrifying pandemics. The anxiety about the casualties, death, and suffering of the pandemics has been boldly imprinted and reflected in literature. From 1947, Albert Camus’s warnings in the novel The Plague and the novel still have practical significance today. His prophetic insight into the absurd world of humanity has come to fruition as we face the dangerous global COVID-19 pandemic. In recent years, theme of pandemics has received more attention from writers. Some novels published in Vietnam, such as Quarantine Days (B.Q. Thang), Nalis Drifted to The Shore of Destiny(T. Ha), and Sadness is Sowing The Seeds of Kindness (I. Le), all share the same theme of a pandemic. It shows the agility and timeliness of literature in the face of life’s radiation. The article provides a comparative view of A. Camus’s The Plague with some Vietnamese novels of the early 21st century. Connecting the topic of pandemics from traditional to modern, the article focuses on pointing out the exciting and unique points between this east-west literary intersection. The pandemics of the 20th century in Camus’s The Plague and the 21st century in Vietnamese novels have exciting implications.","PeriodicalId":506424,"journal":{"name":"Ministry of Science and Technology, Vietnam","volume":"115 43","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140679312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-20DOI: 10.31276/vmostjossh.66(1).96-108
Thi Mai Lien Nguyen
Around the middle of the 17th century, the national language script was born and developed thanks to the merits of Western missionaries such as G.D. Amaral and A. Barbosa (Portugal); A.D. Rhodes (France). However, Catholic literature in Vietnam over the next 200 years was still mainly written in Nom, Chinese, or Latin. When the French tried to consolidate their rule in Vietnam, the Quoc Ngu script was made official throughout Vietnam in the early 20th century in order to eliminate the influence of anti-French Confucianism in Vietnam. Among the writers of this period, Ho Bieu Chanh was the most successful. Commenting on Ho Bieu Chanh’s position in Vietnamese literature, the book Vietnamese Literature from the beginning of the 20th century to 1945 by the Publishing House of the University of Pedagogy wrote: “Ho Bieu Chanh is a pioneer writer of modern fiction. Vietnam in the first steps before the period of prosperity (since 1932) and also a strong writer with many merits. Ho Bieu Chanh’s novel has contributed significantly to the preparation for the formation of critical realism in Vietnamese literature in the following decade” [1]. This article studies Ho Bieu Chanh’s work as a case of how Vietnamese intellectuals received creatively French literature in particular and Western culture in general. This research inspects Ho Bieu Chanh’s works from the perspective of the polysystem theory to find out the acquisition of French literature as well as the author’s creativity in comparison with the original ones. As a result, the contribution of Ho Bieu Chanh in modernizing Vietnamese literature and his success will be affirmed.
{"title":"Transformation of French literature into Ho Bieu Chanh’s work from the perspective of the polysystem theory","authors":"Thi Mai Lien Nguyen","doi":"10.31276/vmostjossh.66(1).96-108","DOIUrl":"https://doi.org/10.31276/vmostjossh.66(1).96-108","url":null,"abstract":"Around the middle of the 17th century, the national language script was born and developed thanks to the merits of Western missionaries such as G.D. Amaral and A. Barbosa (Portugal); A.D. Rhodes (France). However, Catholic literature in Vietnam over the next 200 years was still mainly written in Nom, Chinese, or Latin. When the French tried to consolidate their rule in Vietnam, the Quoc Ngu script was made official throughout Vietnam in the early 20th century in order to eliminate the influence of anti-French Confucianism in Vietnam. Among the writers of this period, Ho Bieu Chanh was the most successful. Commenting on Ho Bieu Chanh’s position in Vietnamese literature, the book Vietnamese Literature from the beginning of the 20th century to 1945 by the Publishing House of the University of Pedagogy wrote: “Ho Bieu Chanh is a pioneer writer of modern fiction. Vietnam in the first steps before the period of prosperity (since 1932) and also a strong writer with many merits. Ho Bieu Chanh’s novel has contributed significantly to the preparation for the formation of critical realism in Vietnamese literature in the following decade” [1]. This article studies Ho Bieu Chanh’s work as a case of how Vietnamese intellectuals received creatively French literature in particular and Western culture in general. This research inspects Ho Bieu Chanh’s works from the perspective of the polysystem theory to find out the acquisition of French literature as well as the author’s creativity in comparison with the original ones. As a result, the contribution of Ho Bieu Chanh in modernizing Vietnamese literature and his success will be affirmed.","PeriodicalId":506424,"journal":{"name":"Ministry of Science and Technology, Vietnam","volume":" 1075","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140681887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-20DOI: 10.31276/vmostjossh.66(1).45-52
Dinh Duc Minh, Dinh Minh Trang, Nguyen Thu Thuy
The purpose of this article is to apply the Norm Activation Model to examine the impacts of religious beliefs (intrinsic religiosity, extrinsic religiosity spirituality, karma belief) on green purchase intention. This is the first assessment on the impact of religious beliefs on the green purchase intention of Buddhist and non-religious groups in Vietnam. Data was collected from 623 consumers. Partial least squares (PLS), a variance-based structural equation - modeling technique, was selected to test the research model and hypotheses. The findings reveal that religious beliefs have positive impacts on green purchase intentions in a developing context. Karma belief, intrinsic religiosity and extrinsic religiosity positively influence green purchase intention. Spirituality does not have direct effects on green purchase intention. The results give insights into religious factors associated with green-related behaviors. Understanding religion’s complex connections with eco-conscious decision-making allows for culturally tailored interventions. Theoretical contribution as well as managerial implications of this study, especially for green marketing practitioners are discussed
{"title":"Impact of religiosity on green purchase intention: A study of Vietnamese consumer","authors":"Dinh Duc Minh, Dinh Minh Trang, Nguyen Thu Thuy","doi":"10.31276/vmostjossh.66(1).45-52","DOIUrl":"https://doi.org/10.31276/vmostjossh.66(1).45-52","url":null,"abstract":"The purpose of this article is to apply the Norm Activation Model to examine the impacts of religious beliefs (intrinsic religiosity, extrinsic religiosity spirituality, karma belief) on green purchase intention. This is the first assessment on the impact of religious beliefs on the green purchase intention of Buddhist and non-religious groups in Vietnam. Data was collected from 623 consumers. Partial least squares (PLS), a variance-based structural equation - modeling technique, was selected to test the research model and hypotheses. The findings reveal that religious beliefs have positive impacts on green purchase intentions in a developing context. Karma belief, intrinsic religiosity and extrinsic religiosity positively influence green purchase intention. Spirituality does not have direct effects on green purchase intention. The results give insights into religious factors associated with green-related behaviors. Understanding religion’s complex connections with eco-conscious decision-making allows for culturally tailored interventions. Theoretical contribution as well as managerial implications of this study, especially for green marketing practitioners are discussed","PeriodicalId":506424,"journal":{"name":"Ministry of Science and Technology, Vietnam","volume":"114 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140680648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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