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Best practices in SAP implementations: Enhancing project management to overcome common challenges SAP 实施的最佳实践:加强项目管理,克服常见挑战
Pub Date : 2024-07-06 DOI: 10.51594/ijmer.v6i7.1256
Oluwatosin Abdul-Azeez, Alexsandra Ogadimma Ihechere, Courage Idemudia
Implementing SAP systems is a transformative process that can significantly enhance business operations, streamline processes, and improve overall efficiency. However, the complexity and scale of SAP implementations often present substantial challenges. These include scope creep, budget overruns, inadequate training, data migration issues, and resistance to change among stakeholders. Effective project management is essential to navigate these obstacles and ensure a successful implementation. This paper explores the best practices in project management for SAP implementations, focusing on strategies to overcome common challenges. Key practices include comprehensive planning, which involves detailed requirement analysis, realistic timeline setting, and resource allocation. Effective communication is another critical factor, ensuring that all stakeholders are informed, engaged, and aligned with the project goals. Regular status updates and feedback loops help in maintaining transparency and addressing issues promptly. Risk management is crucial in anticipating potential problems and developing mitigation strategies. This involves identifying risks early, assessing their impact, and implementing measures to minimize their effects. Ensuring adequate training and support for end-users is also vital to address resistance to change and enhance user adoption. Providing continuous learning opportunities and fostering a culture of adaptability can ease the transition and maximize the benefits of the new system. Another best practice is leveraging the expertise of experienced SAP consultants and project managers who can provide valuable insights and guidance throughout the implementation process. Utilizing agile methodologies can also be beneficial, allowing for iterative development and flexibility to adapt to changing requirements. In conclusion, successful SAP implementations require robust project management practices to overcome common challenges. By adopting comprehensive planning, effective communication, proactive risk management, and adequate training, organizations can enhance their SAP implementation projects' success rates. These best practices not only mitigate risks but also ensure that the implementation aligns with business objectives, ultimately leading to improved operational efficiency and business performance. Keywords: Best Practices, SAP implementations, Project Management, Enhancing, Common Challenges.
SAP 系统的实施是一个变革过程,它可以大大加强业务运营、简化流程并提高整体效率。然而,SAP 实施的复杂性和规模往往带来巨大的挑战。这些挑战包括范围扩大、预算超支、培训不足、数据迁移问题以及利益相关者对变革的抵触。有效的项目管理对于克服这些障碍并确保成功实施至关重要。本文探讨了 SAP 实施项目管理的最佳实践,重点是克服常见挑战的策略。主要做法包括全面规划,其中涉及详细的需求分析、切合实际的时间表设定和资源分配。有效沟通是另一个关键因素,可确保所有利益相关者了解情况、参与其中并与项目目标保持一致。定期更新状态和反馈回路有助于保持透明度和及时解决问题。风险管理对于预测潜在问题和制定缓解策略至关重要。这包括及早发现风险、评估其影响并采取措施将其影响降至最低。确保为最终用户提供充分的培训和支持对于解决变革阻力和提高用户采用率也至关重要。提供持续的学习机会和培养适应性文化可以缓解过渡过程,最大限度地发挥新系统的效益。另一种最佳做法是利用经验丰富的 SAP 顾问和项目经理的专业知识,他们可以在整个实施过程中提供有价值的见解和指导。利用敏捷方法也有好处,可以实现迭代开发,灵活适应不断变化的需求。总之,成功的 SAP 实施需要强有力的项目管理实践,以克服常见的挑战。通过全面规划、有效沟通、主动风险管理和充分培训,企业可以提高 SAP 实施项目的成功率。这些最佳实践不仅能降低风险,还能确保实施工作与业务目标保持一致,最终提高运营效率和业务绩效。关键词最佳实践、SAP 实施、项目管理、加强、常见挑战。
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引用次数: 0
Advancing strategic procurement: Enhancing efficiency and cost management in high-stakes environments 推进战略采购:在高风险环境中加强效率和成本管理
Pub Date : 2024-07-06 DOI: 10.51594/ijmer.v6i7.1259
Patience Okpeke Paul, Jane Osareme Ogugua, Nsisong Louis Eyo-Udo
Strategic procurement is essential for organizational success, particularly in high-stakes environments where efficiency and cost management are critical. This paper explores strategies to enhance procurement efficiency and manage costs effectively. Key focus areas include process optimization through standardization and lean principles, integrating advanced technologies such as AI and blockchain, and the importance of skilled personnel and continuous training. Cost management strategies, including robust cost analysis techniques, effective negotiation tactics, and strong supplier relationship management, are also examined. Emerging trends, such as digital procurement platforms and sustainability practices, are discussed, highlighting their implications for procurement professionals. The paper concludes with a summary of key points. It suggests areas for future research to advance strategic procurement practices further. Keywords:  Strategic Procurement, Efficiency, Cost Management, Supplier Relationship Management.
战略性采购对组织的成功至关重要,尤其是在效率和成本管理至关重要的高风险环境中。本文探讨了提高采购效率和有效管理成本的策略。重点领域包括通过标准化和精益原则优化流程,整合人工智能和区块链等先进技术,以及熟练人员和持续培训的重要性。此外,还探讨了成本管理策略,包括强大的成本分析技术、有效的谈判策略和强有力的供应商关系管理。还讨论了数字采购平台和可持续发展实践等新趋势,强调了它们对采购专业人员的影响。论文最后总结了要点。本文提出了未来研究领域,以进一步推进战略采购实践。关键词 战略采购、效率、成本管理、供应商关系管理。
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引用次数: 0
Sustainable procurement in the oil and gas industry: Challenges, Innovations, and Future Directions 石油和天然气行业的可持续采购:挑战、创新和未来方向
Pub Date : 2024-07-06 DOI: 10.51594/ijmer.v6i7.1264
David Chinalu Anaba, Azeez Jason Kess-Momoh, Sodrudeen Abolore Ayodeji
Sustainable procurement has emerged as a critical oil and gas strategy amidst increasing global concerns over environmental impact and societal expectations. This paper explores the challenges, innovations, and future directions of sustainable procurement practices within the sector. Key challenges include economic feasibility, environmental impact mitigation, social responsibility, and navigating complex regulatory landscapes. Innovations such as technological advancements, process improvements, material innovations, and collaborative efforts are pivotal in overcoming these challenges and advancing sustainability goals. Case studies from leading companies demonstrate the successful implementation of sustainable procurement strategies, highlighting best practices and benchmarks for industry standards. Emerging trends include adopting circular economy principles, supply chain transparency, and integration of sustainability metrics in supplier evaluations. Benchmarking against global standards facilitates continuous improvement and accountability, ensuring alignment with environmental, social, and governance (ESG) criteria. Policy recommendations emphasize the need for regulatory enhancements and international cooperation to incentivize sustainable practices and harmonize standards across jurisdictions. A strategic framework for sustainable procurement is proposed, encompassing goal-setting, stakeholder engagement, innovation, and continuous improvement. Future research should focus on lifecycle analysis, circular economy solutions, social impact assessments, technological innovations, and policy effectiveness to address existing gaps and drive sustainable procurement innovation in the oil and gas industry. Keywords:  Sustainable Procurement, Oil And Gas Industry, Challenges, Innovations, Future Directions.
在全球日益关注环境影响和社会期望的背景下,可持续采购已成为一项重要的石油和天然气战略。本文探讨了石油和天然气行业可持续采购实践所面临的挑战、创新和未来发展方向。主要挑战包括经济可行性、减轻环境影响、社会责任以及驾驭复杂的监管环境。技术进步、流程改进、材料创新和合作努力等创新对于克服这些挑战和推进可持续发展目标至关重要。来自领先企业的案例研究展示了可持续采购战略的成功实施,重点介绍了最佳实践和行业标准基准。新出现的趋势包括采用循环经济原则、供应链透明度以及将可持续发展指标纳入供应商评估。以全球标准为基准有利于持续改进和问责,确保与环境、社会和治理(ESG)标准保持一致。政策建议强调有必要加强监管和国际合作,以激励可持续实践,并统一各辖区的标准。提出了可持续采购的战略框架,包括目标设定、利益相关者参与、创新和持续改进。未来的研究应侧重于生命周期分析、循环经济解决方案、社会影响评估、技术创新和政策有效性,以弥补现有差距,推动石油和天然气行业的可持续采购创新。关键词 可持续采购、石油和天然气行业、挑战、创新、未来方向。
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引用次数: 0
The role of sub-branch managers in enhancing customer engagement in the telecommunications sector 分行经理在提高电信业客户参与度方面的作用
Pub Date : 2024-07-06 DOI: 10.51594/ijmer.v6i7.1258
Jumai Adama Buinwi, Chinenye Gbemisola Okatta, Ebunoluwa Johnson
This study delves into the essential role of sub-branch managers in enhancing customer engagement within the telecommunications sector, a field marked by intense competition and rapidly evolving customer expectations. Employing a comprehensive literature review methodology, this research examines the multifaceted responsibilities of sub-branch managers, focusing on their impact on customer satisfaction, loyalty, and overall organizational performance. Key findings reveal that sub-branch managers significantly influence customer engagement through the implementation of customer-centric strategies, effective internal communication, and the use of advanced Customer Relationship Management (CRM) systems. Leadership styles such as transformational and servant leadership emerged as particularly effective in fostering a motivated workforce and enhancing customer interactions. The study also highlights the critical role of internal marketing and continuous improvement in maintaining high service standards and aligning organizational processes with customer needs. The study concludes that sub-branch managers are pivotal to the success of customer engagement initiatives in the telecommunications sector. Their ability to adapt to changing market conditions and proactively address customer feedback is crucial for sustaining customer loyalty and achieving business growth. Consequently, the study recommends telecommunications companies invest in leadership training and development programs for sub-branch managers, alongside the adoption of advanced CRM technologies and a culture of continuous improvement. These measures are essential for empowering sub-branch managers to drive customer engagement and secure a competitive advantage in a dynamic market. Keywords:  Customer Engagement, Sub-Branch Managers, Telecommunications, Leadership, Customer Relationship Management, Internal Marketing.
电信行业竞争激烈,客户期望值快速变化,本研究深入探讨了支行经理在提高电信行业客户参与度方面的重要作用。本研究采用全面的文献综述方法,考察了支行经理的多方面职责,重点关注他们对客户满意度、忠诚度和整体组织绩效的影响。主要研究结果表明,支行经理通过实施以客户为中心的战略、有效的内部沟通以及使用先进的客户关系管理(CRM)系统,对客户参与度产生了重大影响。变革型领导和服务型领导等领导风格在培养员工积极性和增强客户互动方面尤为有效。研究还强调了内部营销和持续改进在保持高服务标准以及使组织流程与客户需求保持一致方面的关键作用。研究得出结论,在电信行业,支行经理是客户参与计划取得成功的关键。他们能够适应不断变化的市场条件,积极主动地处理客户反馈,这对维持客户忠诚度和实现业务增长至关重要。因此,研究建议电信公司投资于针对支行经理的领导力培训和发展计划,同时采用先进的客户关系管理技术和持续改进的文化。这些措施对于增强支行经理推动客户参与、确保在动态市场中的竞争优势至关重要。关键词 客户参与、支行经理、电信、领导力、客户关系管理、内部营销。
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引用次数: 0
Enhancing business performance: The role of data-driven analytics in strategic decision-making 提高业务绩效:数据驱动的分析在战略决策中的作用
Pub Date : 2024-07-06 DOI: 10.51594/ijmer.v6i7.1257
Oluwatosin Abdul-Azeez, Alexsandra Ogadimma Ihechere, Courage Idemudia
In today’s highly competitive business landscape, organizations are increasingly turning to data-driven analytics to enhance performance and inform strategic decision-making. This approach leverages vast amounts of data, transforming it into actionable insights that drive efficiency, innovation, and growth. The role of data-driven analytics is multifaceted, encompassing predictive, prescriptive, and descriptive analytics, each contributing uniquely to the decision-making process. Predictive analytics forecasts future trends and behaviors, enabling proactive strategies. Prescriptive analytics provides recommendations for optimal actions based on various scenarios, while descriptive analytics offers a clear view of past performance, helping to identify patterns and opportunities for improvement. The integration of advanced data analytics tools and techniques has revolutionized how businesses operate, particularly in areas such as marketing, finance, supply chain management, and customer relationship management. By utilizing data analytics, companies can identify market trends, understand customer preferences, optimize operations, and reduce costs. For example, in marketing, data-driven insights allow for targeted campaigns and personalized customer experiences, leading to higher conversion rates and customer loyalty. In supply chain management, analytics improve demand forecasting and inventory management, enhancing overall efficiency. Furthermore, the adoption of data-driven analytics fosters a culture of evidence-based decision-making within organizations. Leaders can make informed decisions quickly, reducing the risks associated with gut-feel approaches and ensuring that strategies are aligned with market realities and organizational goals. This shift towards analytics-based decision-making is supported by advancements in artificial intelligence and machine learning, which enhance the accuracy and depth of insights generated from data. However, the journey to becoming a data-driven organization is not without challenges. It requires significant investments in technology, talent, and change management. Organizations must also address data privacy and security concerns to maintain stakeholder trust. Despite these challenges, the benefits of data-driven analytics in strategic decision-making are undeniable. It empowers businesses to navigate complexities, seize opportunities, and achieve sustainable competitive advantages. In conclusion, data-driven analytics is a critical enabler of enhanced business performance. Its strategic application in decision-making processes not only drives operational excellence but also positions organizations for long-term success in a dynamic market environment. Keywords:  Decision-Making, Data-Driven, Analytics, Business Performance, Strategic.
在当今竞争激烈的商业环境中,企业越来越多地转向数据驱动型分析,以提高绩效并为战略决策提供依据。这种方法利用大量数据,将其转化为可操作的见解,从而推动效率、创新和增长。数据驱动分析的作用是多方面的,包括预测性分析、规范性分析和描述性分析,每种分析都对决策过程有独特的贡献。预测性分析可预测未来趋势和行为,从而制定积极主动的战略。描述性分析可清晰地了解过去的绩效,帮助确定改进的模式和机会。先进数据分析工具和技术的整合彻底改变了企业的运营方式,尤其是在营销、财务、供应链管理和客户关系管理等领域。通过利用数据分析,企业可以识别市场趋势、了解客户偏好、优化运营和降低成本。例如,在市场营销方面,数据驱动的洞察力可以实现有针对性的营销活动和个性化的客户体验,从而提高转换率和客户忠诚度。在供应链管理方面,分析技术可改善需求预测和库存管理,提高整体效率。此外,采用数据驱动的分析技术还能在组织内部培养一种基于证据的决策文化。领导者可以迅速做出明智的决策,减少凭直觉行事的风险,确保战略与市场现实和组织目标保持一致。人工智能和机器学习的进步支持了这种向基于分析的决策的转变,它们提高了从数据中产生的洞察力的准确性和深度。然而,成为数据驱动型组织的过程并非没有挑战。它需要在技术、人才和变革管理方面进行大量投资。组织还必须解决数据隐私和安全问题,以维护利益相关者的信任。尽管存在这些挑战,但数据驱动分析在战略决策中的优势是不可否认的。它使企业能够驾驭复杂局面,抓住机遇,实现可持续的竞争优势。总之,数据驱动分析是提高业务绩效的关键因素。它在决策过程中的战略性应用不仅能推动企业实现卓越运营,还能帮助企业在动态的市场环境中取得长期成功。关键词 决策、数据驱动、分析、业务绩效、战略。
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引用次数: 0
Integrating technology, market strategies, and strategic management in agricultural economics for enhanced productivity 在农业经济学中整合技术、市场战略和战略管理,以提高生产力
Pub Date : 2024-07-06 DOI: 10.51594/ijmer.v6i7.1260
Eyitayo Raji, Tochukwu Ignatius Ijomah, Osemeike Gloria Eyieyien
This paper examines the integration of technology, market strategies, and strategic management in agricultural economics to enhance productivity and sustainability. Technological advancements such as precision farming, IoT, AI, drones, and biotechnology transform agricultural practices by enabling data-driven decision-making, resource optimization, and enhanced efficiency. Market strategies, including strategic market positioning and digital marketing, leverage these technologies to meet evolving consumer demands and expand market reach. Strategic management principles ensure that these technologies and strategies align with long-term goals, fostering innovation and resilience in agricultural enterprises. The implications of this integration are significant for stakeholders across the agricultural sector. Farmers can benefit from improved yield stability, reduced input costs, and better risk management through technology adoption and strategic planning. Agribusinesses gain competitive advantage by enhancing product differentiation, optimizing supply chains, and reaching global markets via digital platforms. Policymakers are critical in facilitating this integration through supportive policy frameworks that promote innovation, digital infrastructure development, and sustainable agricultural practices. The future of integrated agricultural economics hinges on overcoming challenges such as the digital divide, data security, and regulatory complexities. Collaboration among stakeholders is essential to harnessing the full potential of technology while ensuring equitable access and addressing environmental and social impacts. The agricultural sector can achieve sustainable growth, enhance food security, and mitigate climate-related risks by embracing a holistic approach that integrates technological innovations with strategic management principles. Keywords:  Technology Integration, Market Strategies, Strategic Management, Agricultural Economics, Sustainability.
本文探讨了农业经济学中技术、市场战略和战略管理的整合,以提高生产力和可持续性。精准农业、物联网、人工智能、无人机和生物技术等技术进步通过数据驱动决策、优化资源和提高效率,改变了农业实践。市场战略,包括战略性市场定位和数字营销,利用这些技术来满足不断变化的消费者需求并扩大市场覆盖面。战略管理原则确保这些技术和战略与长期目标保持一致,促进农业企业的创新和恢复能力。这种整合对整个农业部门的利益相关者来说意义重大。通过采用技术和战略规划,农民可以从提高产量稳定性、降低投入成本和改善风险管理中获益。农业企业通过加强产品差异化、优化供应链以及通过数字平台进入全球市场,获得竞争优势。政策制定者通过支持性政策框架促进创新、数字基础设施发展和可持续农业实践,对于推动这种整合至关重要。综合农业经济学的未来取决于能否克服数字鸿沟、数据安全和监管复杂性等挑战。利益相关者之间的合作对于充分发挥技术潜力,同时确保公平获取并解决环境和社会影响至关重要。农业部门可以通过采用将技术创新与战略管理原则相结合的综合方法,实现可持续增长,加强粮食安全,并降低与气候相关的风险。关键词 技术整合 市场战略 战略管理 农业经济学 可持续性
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引用次数: 0
AN ASSESSMENT OF THE IMPACT OF EDUCATIONAL QUALIFICATIONS ON EMPLOYEE JOB PERFORMANCE AMONG GHANAIAN UNIVERSITY ADMINISTRATIVE STAFF 评估学历对加纳大学行政管理人员工作绩效的影响
Pub Date : 2024-03-29 DOI: 10.51594/ijmer.v6i3.978
Welber Rebeeca
According to CEDEFOP (2014) an educational qualification type is a group of titles/diplomas and/or certificates within a country, sharing similar characteristics in terms of level, duration of related education pathway, and level of labour market entry. Within a qualification type, there are many different qualifications according to content. Qualification is an indication of trust in someone’s personal capabilities (Cedefop, 2012). It is usually a degree, diploma or certificate awarded by a competent authority in recognition that particular programme or qualification outcomes have been achieved following the successful completion of a recognized higher education programme of study (QAA, 2014). A qualification can be a legal entitlement to practice a trade (OECD, 2007). Work or job performance has been used to define employees’ ability to complete assigned duties according to organizational set rules and procedures occasioned by the normal constraints of reasonable utilization of available resources (Ogunley & Osekita, 2016). Fundamentally, performance has been viewed as an evaluation of the results of a person’s behaviour, and it involves determining the behavioural actions on how well or poorly a person has accomplished a task or done a job. It had been concluded as Lussier (2010) believes that to attain high levels of performance by both employees and managers, it is important that organizations to warrant that their employees have the requisite qualifications, the abilities, and the resources to meet organizations objectives. The results of the study proved that there is a strong relationship between educational qualification and job performance. It has been found by 80% of the study’s respondents that by virtue of their educational qualification, they are able to come up with new ideas to perform their jobs very well. Subsequently, when employees’ performance is not at the standard level or above the level set, then organizational leaders have the responsibility to determine which performance factors need to be improved, and what strategies are adopted to improve them. Consequently, administrative staff and employees in general should think of the current gap and challenge within their career path and decide the best program that will help to meet such needs. Finally, to improve the nexus of academic qualifications and job performance, this study recommended that special incentives and grants be made available, as well as be the drivers behind their staff pursuing higher educational qualification. Keywords:  Educational Qualification, Employee Job Performance, Administrative Staff.
根据 CEDEFOP (2014),教育资格类型是一个国家内的一组头衔/文凭和/或证书,在水平、相关教育途径的持续时间和进入劳动力市场的水平方面具有相似的特征。在一个学历类型中,根据内容又有许多不同的学历。资格证书是对个人能力信任的体现(Cedefop,2012)。它通常是由主管当局授予的学位、文凭或证书,以承认在成功完成公认的高等教育学习课程后取得的特定课程或资格成果(QAA,2014)。资格可以是从事某一行业的法定权利(经合组织,2007 年)。工作或工作绩效被用来定义员工在合理利用可用资源的正常约束下,根据组织设定的规则和程序完成指定职责的能力(Ogunley & Osekita,2016)。从根本上说,绩效被视为对一个人行为结果的评价,它涉及确定一个人完成任务或工作的好坏的行为行动。Lussier (2010)认为,要使员工和管理者都达到较高的绩效水平,组织必须确保其员工具备实现组织目标所需的资质、能力和资源。研究结果证明,学历与工作绩效之间存在密切关系。80%的受访者认为,凭借学历,他们能够提出新的想法,从而很好地完成工作。因此,当员工的绩效未达到标准水平或高于设定水平时,组织领导者有责任确定哪些绩效因素需要改进,以及采取哪些策略来改进这些因素。因此,行政人员和普通员工应思考自己职业道路上目前存在的差距和挑战,并决定有助于满足这些需求的最佳方案。最后,为改善学历与工作绩效之间的关系,本研究建议提供特别奖励和补助,并成为员工追求更高教育资格的驱动力。关键词 学历 员工工作绩效 行政管理人员
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引用次数: 0
THE ROLE OF AI IN MARKETING PERSONALIZATION: A THEORETICAL EXPLORATION OF CONSUMER ENGAGEMENT STRATEGIES 人工智能在营销个性化中的作用:消费者参与策略的理论探索
Pub Date : 2024-03-28 DOI: 10.51594/ijmer.v6i3.964
Sodiq Odetunde Babatunde, Opeyemi Abayomi Odejide, Tolulope Esther Edunjobi, Damilola Oluwaseun Ogundipe
This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing marketing strategies. It delves into the theoretical underpinnings of consumer engagement sand investigates how AI can be leveraged to develop targeted and relevant marketing experiences. AI can personalize messages based on consumer behavior and demographics, influencing the processing route and maximizing engagement. This theory explores the use of game mechanics to motivate and engage users. AI can personalize gamified marketing experiences, tailoring rewards and challenges to individual consumer preferences, driving deeper engagement. Algorithms can analyze vast amounts of customer data to predict individual preferences and behaviors. This allows for targeted advertising, product recommendations, and content that resonates with specific consumer segments. Natural Language Processing (NLP), AI-powered NLP tools analyze customer reviews, social media conversations, and other forms of unstructured data. This allows brands to understand customer sentiment and personalize communication styles for optimal engagement AI-powered chatbots and virtual assistants can provide personalized customer support and product recommendations in real-time, fostering a more interactive and engaging brand experience. Potential Benefits and Considerations Personalized marketing messages and experiences cater to individual needs and preferences, leading to higher satisfaction and loyalty. By tailoring content and offerings to specific consumer segments, brands can establish a more relevant and relatable image. Improved Conversion Rates, Personalized marketing campaigns can be highly targeted and effective, leading to increased conversions and sales. Balancing personalization with data privacy concerns is crucial. Transparency and user control over data collection practices are essential. AI algorithms can perpetuate biases present in training data. Ensuring fairness and inclusivity in AI-powered marketing is paramount. AI is revolutionizing marketing personalization. By leveraging AI's analytical capabilities and understanding the theoretical aspects of consumer engagement, brands can develop targeted and relevant marketing strategies that foster deeper customer connections and drive business growth. Keywords:  AI Personalization, Consumer Engagement, Marketing Strategy, Theoretical Exploration, Data Privacy, Algorithmic Bias.
本文探讨了人工智能(AI)在个性化营销战略中的变革潜力。它深入探讨了消费者参与的理论基础,研究了如何利用人工智能开发有针对性的相关营销体验。人工智能可以根据消费者行为和人口统计学特征个性化信息,影响处理路径并最大限度地提高参与度。这一理论探讨了如何利用游戏机制来激励和吸引用户。人工智能可以个性化游戏化营销体验,根据消费者的个人喜好量身定制奖励和挑战,从而推动更深层次的参与。算法可以分析大量客户数据,预测个人偏好和行为。这样就可以有针对性地投放广告、推荐产品和内容,引起特定消费群体的共鸣。自然语言处理(NLP),人工智能驱动的 NLP 工具可分析客户评论、社交媒体对话和其他形式的非结构化数据。人工智能驱动的聊天机器人和虚拟助理可以实时提供个性化的客户支持和产品推荐,促进更具互动性和参与性的品牌体验。潜在优势和考虑因素 个性化营销信息和体验可满足个人需求和偏好,从而提高满意度和忠诚度。通过为特定消费群体量身定制内容和产品,品牌可以树立更相关、更亲近的形象。提高转换率:个性化营销活动具有高度针对性和有效性,可提高转换率和销售额。平衡个性化与数据隐私问题至关重要。数据收集行为的透明度和用户控制至关重要。人工智能算法可能会延续训练数据中存在的偏见。确保人工智能营销的公平性和包容性至关重要。人工智能正在彻底改变营销个性化。通过利用人工智能的分析能力和了解消费者参与的理论方面,品牌可以制定有针对性和相关性的营销策略,从而促进更深层次的客户联系并推动业务增长。关键词 人工智能个性化、消费者参与、营销策略、理论探索、数据隐私、算法偏差。
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引用次数: 0
INNOVATIONS IN BUSINESS DIVERSITY AND INCLUSION: CASE STUDIES FROM THE RENEWABLE ENERGY SECTOR 企业多样性和包容性的创新:可再生能源部门的案例研究
Pub Date : 2024-03-28 DOI: 10.51594/ijmer.v6i3.961
David Olanrewaju Olutimehin, Onyeka Chrisanctus Ofodile, Irunna Ejibe, Olusegun Gbenga Odunaiya, Oluwatobi Timothy Soyombo
The review explores innovations in business diversity and inclusion within the renewable energy sector through a series of case studies. As the renewable energy industry continues to grow and diversify, there is increasing recognition of the importance of fostering diverse and inclusive workplaces to drive innovation, enhance decision-making, and better serve diverse communities. This review presents six case studies that highlight various aspects of diversity and inclusion initiatives implemented by companies operating in the renewable energy sector. The case studies cover leadership initiatives aimed at promoting diversity at the executive level, workforce diversity strategies focusing on recruitment and training programs, supplier diversity initiatives aimed at engaging with diverse suppliers, community engagement and partnership strategies, innovative approaches to inclusive design, and the establishment of metrics and accountability frameworks to track progress. By examining these case studies, this review sheds light on the innovative practices and strategies adopted by companies in the renewable energy sector to create more inclusive and equitable workplaces, strengthen community relationships, and drive sustainable business growth. These insights contribute to the broader conversation on the role of diversity and inclusion in fostering innovation and driving positive social impact within the renewable energy industry. Keywords:  Innovations, Business Diversity, Inclusion, Renewable Energy Sector, Case Studies, Leadership Initiatives.
该报告通过一系列案例研究,探讨了可再生能源行业在企业多样性和包容性方面的创新。随着可再生能源行业的不断发展和多元化,人们越来越认识到培养多元化和包容性工作场所对推动创新、加强决策以及更好地服务多元化社区的重要性。本综述介绍了六个案例研究,重点介绍了可再生能源领域的公司实施的多元化和包容性举措的各个方面。这些案例研究涵盖了旨在促进高管层多元化的领导力倡议、以招聘和培训计划为重点的劳动力多元化战略、旨在与多元化供应商合作的供应商多元化倡议、社区参与和合作战略、包容性设计的创新方法,以及用于跟踪进展的指标和问责框架的建立。通过对这些案例的研究,本综述揭示了可再生能源领域的公司为创建更具包容性和公平性的工作场所、加强社区关系以及推动可持续业务增长而采取的创新实践和战略。这些见解有助于更广泛地讨论多样性和包容性在可再生能源行业中促进创新和推动积极社会影响的作用。关键词 创新、企业多样性、包容性、可再生能源行业、案例研究、领导力倡议。
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引用次数: 0
EXPLORING LINE MANAGERS’ PERSPECTIVE ON THE EFFECTS OF ORGANISATIONAL FACTORS ON THE IMPLEMENTATION OF HRIS: A SURVEY IN THE MMDAS IN THE UPPER WEST REGION OF GHANA 探讨业务主管对组织因素对实施人力资源战略的影响的看法:对加纳上西部地区 MMDAS 的调查
Pub Date : 2024-03-28 DOI: 10.51594/ijmer.v6i3.977
Yahaya Haleem, E.M George Ditsa, Welber Rebeeca
This study explored the line managers’ perspective on the organizational factors affecting the implementation of the Human Resource Information System (HRIS) in the Metropolitan, Municipal and District Assemblies (MMDA’S) in the Upper West Region (UWR) of Ghana. In order to accomplish the purpose of the study, five organizational factors were explored from literature namely: Top Management Support, Financial Resources, Training, Relative Advantage and Change Management. Data was collected through a questionnaire. 187-line managers were purposively selected from the eleven MMDA’s in the UWR of Ghana. Data was analyzed using Statistical Package for Social Software (SPSS). The study concluded that, Top Management Support, Financial Resources, Training, had a moderate level of acceptance as factors that affect the implementation of the HRIS whereas Relative Advantage and Change Management had a low level of acceptance. The study also concluded that Top Management Support, Relative Advantage had correlation with Effectiveness whereas Financial Resources, Training, Change Management had no correlation with the Effectiveness. The study recommended that top management must support and provide enough financial resources in the implementation of the HRIS. Keywords:  Human Resource Information System, Organisational Factors, Implementation.
本研究探讨了部门经理对影响加纳上西部大区(UWR)大都市、市和区议会(MMDA'S)实施人力资源信息系统(HRIS)的组织因素的看法。为了达到研究目的,从文献中探讨了五个组织因素,即高层管理支持、财政资源、培训、相对优势和变革管理。数据是通过问卷调查收集的。研究人员从加纳西印度洋领地的 11 个小额管理和行政区中,有目的地选取了 187 名一线管理人员。数据使用社会统计软件包(SPSS)进行分析。研究得出的结论是,高层管理支持、财政资源、培训作为影响人力资源信息系统实施的因素,其接受程度适中,而相对优势和变革管理的接受程度较低。研究还得出结论,最高管理层的支持、相对优势与有效性有关,而财务资源、培训、变革管理与有效性无关。研究建议,在实施人力资源信息系统时,最高管理层必须提供支持和足够的财政资源。关键词 人力资源信息系统、组织因素、实施。
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引用次数: 0
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International Journal of Management & Entrepreneurship Research
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