Objective: Keloids are benign fibrous dermal tumors that typically result in excessive scar tissue formation, affecting appearance and potentially causing discomfort. As social media platforms like TikTok become important sources of health information, the number of keloid-related videos has increased. However, the quality and reliability of these videos remain unclear. This study aims to evaluate the content, quality, and reliability of keloid-related videos on TikTok.
Methods: A total of 85 keloid-related videos on TikTok were analyzed. Video characteristics, uploader types, and content themes were extracted. The Global Quality Score and modified DISCERN tool were used to assess video quality and reliability. Correlation analysis was conducted between video metrics and quality scores.
Results: Videos were generally short (median: 48 s) with high engagement (median likes: 166, saves: 44). Common topics included treatment (87.06%), clinical manifestations (55.29%), and diagnosis (51.76%), while prevention, precipitating factors, and recurrence were less frequently discussed. Videos uploaded by healthcare professionals had significantly higher quality than those from individual users. Positive correlations were found among engagement metrics (likes, comments, saves), but no correlation was observed between engagement and video quality.
Conclusions: While keloid-related TikTok videos show high engagement, their overall quality and reliability are low. Increasing healthcare professional involvement and improving platform content regulation are essential to enhance the educational value of health information.
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