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The Influence of Experiential Marketing on Customer Loyalty Mediated by Customer Satisfaction 以客户满意度为中介的体验式营销对客户忠诚度的影响
Pub Date : 2024-01-31 DOI: 10.58344/jws.v3i1.531
Beda Bramantoko, Herry Maridjo
The research aims to analyze the influence of Sense, feel, think, and act and relate to customer loyalty mediated by customer satisfaction. The research sample was 412 Uniqlo fast fashion customers using non-probability sampling techniques. The data collection technique uses a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) with the SmartPLS Version 4 application. The research results found that (1) sense and relate directly have a positive effect on customer loyalty, (2) feel, think, and act do not directly have an effect on customer loyalty, (3) sense and relate affect loyalty, partially mediated by job satisfaction, and (4) feel, think, and act have no effect on customer loyalty and are fully mediated by customer satisfaction. The influence of experiential marketing on customer loyalty mediated by customer satisfaction can predict success by more than ninety percent. This research has implications for understanding the factors that influence customer loyalty in the context of fast fashion, especially for Uniqlo. The research findings emphasize the significant direct influence of Sense and relate to customer loyalty, providing insight into the aspects that play an essential role in building and maintaining customer loyalty. Additionally, the mediating role of job satisfaction and customer satisfaction provides insight into the mechanisms underlying the relationship of experimental marketing elements with loyalty. Practically, these insights can guide marketers and managers in designing strategies to increase customer loyalty through targeted experimental marketing efforts.
研究旨在分析 "感知"、"感觉"、"思考 "和 "行动 "对顾客忠诚度的影响,以及顾客满意度对顾客忠诚度的影响。研究样本为 412 名优衣库快时尚顾客,采用非概率抽样技术。数据收集技术采用问卷调查。数据分析技术采用 SmartPLS Version 4 应用程序的结构方程模型(SEM)。研究结果发现:(1)"感觉 "和 "关联 "对顾客忠诚度有直接的积极影响;(2)"感觉"、"思考 "和 "行动 "对顾客忠诚度没有直接影响;(3)"感觉 "和 "关联 "影响顾客忠诚度,部分受工作满意度的中介影响;(4)"感觉"、"思考 "和 "行动 "对顾客忠诚度没有影响,完全受顾客满意度的中介影响。以顾客满意度为中介,体验式营销对顾客忠诚度的影响可以预测 90% 以上的成功。这项研究对于了解影响快速时尚(尤其是优衣库)顾客忠诚度的因素具有重要意义。研究结果强调了 "感官 "对顾客忠诚度的重要直接影响,使人们深入了解了在建立和维持顾客忠诚度方面发挥重要作用的各个方面。此外,工作满意度和顾客满意度的中介作用也有助于深入了解实验性营销要素与忠诚度之间关系的内在机制。实际上,这些见解可以指导营销人员和管理者设计战略,通过有针对性的实验营销努力提高顾客忠诚度。
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引用次数: 1
Absorption of Arabic Vocabulary into Indonesian (Analysis of Phonology, Morphology and Meaning in the Kbbi V Dictionary) 阿拉伯语词汇在印尼语中的吸收(《克比语五级词典》中的音、形、义分析)
Pub Date : 2024-01-31 DOI: 10.58344/jws.v3i1.549
Abdul Hamid, Sabaruddin Garancang, Amrah Kasim, Kamal Abu Nawas
This research aims to detail the process of absorbing Arabic vocabulary into Indonesian, emphasizing phonology, morphology, and semantics changes. This approach is library research using the listening, tapping, and free listening methods to collect data from various sources such as books, articles, networks, magazines, newspapers, and related documents. In phonological analysis, it was found that Arabic loan words used in daily communication experienced phonological changes, including sound changes, sound weakening, and changes in certain sounds. The results showed significant changes in the pronunciation of loan words. Meanwhile, semantic analysis reveals changes in meaning in borrowing Arabic words into Indonesian, including narrowing, widening, and changes in the meaning of adjectives, nouns, adverbs, and verbs, including changes in referential meaning. From a morphological perspective, changes in word classes are recorded, such as changes from nouns to adjectives, nouns to verbs, and other changes. The complexity of vocabulary absorption is illustrated through changes in these word classes. This research highlights that absorbing Arabic vocabulary into Indonesian is dynamic and complex. These findings have important implications for the evolution of Indonesian and interlanguage relations. Changes in phonology, semantics, and morphology reflect the complex interactions between these two languages, which will continue to develop along with changes and developments over time. This research provides deep insight into understanding the evolution of Indonesian and the dynamics of interlanguage relationships.
本研究旨在详细介绍将阿拉伯语词汇吸收到印尼语中的过程,强调语音、语态和语义的变化。这种方法是图书馆研究法,使用听力法、敲击法和自由听力法,从书籍、文章、网络、杂志、报纸和相关文献等各种来源收集数据。在语音分析中发现,日常交流中使用的阿拉伯语借词发生了语音变化,包括音变、音弱和某些音的变化。结果显示,借词的发音发生了明显变化。同时,语义分析表明,阿拉伯语借词在借入印尼语时发生了意义上的变化,包括形容词、名词、副词和动词意义的缩小、扩大和变化,包括指代意义的变化。从词形角度看,记录了词类的变化,如从名词到形容词、从名词到动词的变化以及其他变化。这些词类的变化说明了词汇吸收的复杂性。这项研究强调,印尼语吸收阿拉伯语词汇是动态和复杂的。这些发现对印尼语的演变和语言间关系具有重要意义。语音学、语义学和形态学的变化反映了这两种语言之间复杂的互动关系,随着时间的推移,这种关系将随着变化和发展而不断发展。这项研究为了解印尼语的演变和语言间关系的动态发展提供了深刻的见解。
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引用次数: 0
The Influence of Environmental, Social, and Governance Performance Disclosure on Stock Performance 环境、社会和治理绩效披露对股票表现的影响
Pub Date : 2024-01-31 DOI: 10.58344/jws.v3i1.529
Novia Novia, Fajri Adrianto, Ira Geraldina
This research aims to evaluate the effect of environmental, social, and governance (ESG) performance disclosure on the stock performance of companies listed on the Indonesia Stock Exchange (BEI) during the 2018-2022 period, using the price earning ratio (PER) as an indicator of stock performance. The research population includes companies listed on the IDX with ESG scores from the Thomson Reuters Eikon Database during the period studied. The research sample of 190 companies was selected using a purposive sampling technique. The data analysis method used is Panel Data Regression Analysis with the help of STATA 14 for Windows software. The research results show that environmental performance partially has a positive and significant influence on stock performance, while social and governance performance has no significant influence. Simultaneously, environmental, social, and governance performance variables influence the company's stock performance. This research implies that companies on the IDX can improve their stock performance by paying attention to environmental performance aspects. Even though social and governance performance does not partially show a significant influence, attention to these three aspects can improve overall stock performance. These findings provide insight to practitioners, regulators, and investors regarding the importance of ESG disclosure in the context of the Indonesian capital market.
本研究旨在评估 2018-2022 年期间环境、社会和治理(ESG)绩效披露对印度尼西亚证券交易所(BEI)上市公司股票绩效的影响,使用市盈率(PER)作为股票绩效指标。研究对象包括在研究期间从汤森路透 Eikon 数据库中获得 ESG 分数的 IDX 上市公司。采用目的性抽样技术选取了 190 家公司作为研究样本。采用的数据分析方法是面板数据回归分析法,借助 STATA 14 for Windows 软件。研究结果表明,环境绩效对股票绩效有部分积极而显著的影响,而社会和治理绩效则没有显著影响。同时,环境、社会和治理绩效变量会影响公司的股票绩效。这项研究表明,IDX 上的公司可以通过关注环境绩效方面来提高股票绩效。尽管社会和治理绩效没有部分显示出显著影响,但关注这三个方面可以提高整体股票绩效。这些研究结果为从业者、监管者和投资者提供了有关印尼资本市场环境、社会和治理信息披露重要性的见解。
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引用次数: 0
Legal Responsibility of the Insurance Company for Unpaid Participant Claims 保险公司对未支付的参保者赔款的法律责任
Pub Date : 2024-01-31 DOI: 10.58344/jws.v3i1.541
H. Polontoh
Insurance is a financial institution that has a vital role in the economy. Insurance protects the public from various risks, such as accidents, illness, and death. The insurance company must pay claims to insurance participants who experience losses in an insurance agreement. However, in practice, claims are often rejected by insurance companies. The purpose of this research is to analyze the legal responsibility of insurance companies for unpaid participant claims. This research uses normative legal research methods. Research data was obtained through a literature study. Research data was analyzed qualitatively using descriptive analysis methods. The research results show that insurance companies that reject insurance participants' claims can be subject to civil and criminal legal responsibility. If the participant's claim is not paid, the participant can file for bankruptcy through court. The regulations that provide the legal umbrella for protecting insurance participants consist of Law Number 8 of 1999 concerning Consumer Protection, Law Number 40 of 2014 concerning Insurance, Decree of the Minister of Finance No. 422/KMK.06/2003 concerning the Implementation of Insurance Business and Reinsurance Companies, and Financial Services Authority Regulation Number 23/POJK.05/2015 concerning Insurance Products and Marketing of Insurance Products. Legal protection for insurance policyholders as consumers are regulated in the Insurance Law and the Consumer Protection Law.
保险是一种金融机构,在经济中发挥着重要作用。保险保护公众免受各种风险,如事故、疾病和死亡。保险公司必须向在保险协议中遭受损失的保险参与者支付赔款。然而,在实际操作中,保险公司往往会拒赔。本研究的目的是分析保险公司对未支付参保人索赔的法律责任。本研究采用规范性法律研究方法。研究数据通过文献研究获得。研究数据采用描述性分析方法进行定性分析。研究结果表明,拒赔参保人的保险公司可能要承担民事和刑事法律责任。如果参保人的理赔金得不到支付,参保人可以通过法院申请破产。为保护保险参与者提供法律保护伞的法规包括关于消费者保护的 1999 年第 8 号法律、关于保险的 2014 年第 40 号法律、关于实施保险业务和再保险公司的第 422/KMK.06/2003 号财政部长令以及关于保险产品和保险产品营销的第 23/POJK.05/2015 号金融服务管理局法规。保险法》和《消费者保护法》规定了对作为消费者的投保人的法律保护。
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引用次数: 0
The Influence of Fundamental and Macroeconomic Factors on Stock Returns in Building Construction Companies Listed on the Indonesian Stock Exchange for the 2018-2022 Period 2018-2022年期间基本面和宏观经济因素对在印度尼西亚证券交易所上市的建筑施工公司股票回报率的影响
Pub Date : 2024-01-31 DOI: 10.58344/jws.v3i1.526
Ahmad Sugianto, R. Riyanti, Luqman Hakim
This research focuses on analyzing the impact of fundamental and macroeconomic factors on stock returns within the building construction sector of companies listed on the Indonesia Stock Exchange during the period from 2018 to 2022. Employing a quantitative, associative approach, the study encompasses a population of 25 building construction companies, with a purposive sampling method narrowing it down to 14 companies. The research employs multiple linear regression analysis using IBM SPSS Statistics 26 software as the analytical tool. The findings reveal that the Return on Equity Ratio (ROE) and Debt to Equity Ratio (DER) exert a negative and significant influence on stock returns. Furthermore, economic growth (GDP) demonstrates a positive and significant impact, while inflation and interest rates exhibit a negative and insignificant effect on stock returns. Collectively, these factors, including ROE, DER, GDP, inflation, and interest rates, collectively exert a significant influence on stock returns. The implications of these findings underscore the importance of considering these factors for investors, policymakers, and practitioners in the building construction industry.
本研究主要分析 2018 年至 2022 年期间,基本面和宏观经济因素对印尼证券交易所上市的建筑施工行业公司股票回报率的影响。本研究采用定量、联想的方法,研究对象包括 25 家建筑施工公司,并通过目的性抽样方法将范围缩小至 14 家公司。研究采用 IBM SPSS Statistics 26 软件作为分析工具,进行多元线性回归分析。研究结果表明,净资产收益率(ROE)和资产负债率(DER)对股票回报率有显著的负面影响。此外,经济增长(GDP)对股票回报率有积极而显著的影响,而通货膨胀和利率对股票回报率有消极而不显著的影响。总体而言,包括投资回报率、业绩报酬率、国内生产总值、通货膨胀和利率在内的这些因素共同对股票回报率产生了重大影响。这些发现的意义强调了考虑这些因素对投资者、政策制定者和建筑施工行业从业人员的重要性。
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引用次数: 0
The Influence of Strategic Entrepreneurship on Competitive Advantage in CV Mutiara 战略创业对 CV Mutiara 公司竞争优势的影响
Pub Date : 2024-01-31 DOI: 10.58344/jws.v3i1.532
Upit Elya Rohimi, Kartono Kartono
Technological change, dynamic global markets, and intense competition characterize the current business era. The development of Strategic Entrepreneurship highlights the evolution of business and entrepreneurship theories, shifting the paradigm from focusing only on the creation of new businesses towards the integration of entrepreneurship into existing business strategies. This study aims to analyze the impact and contribution of Strategic Entrepreneurship to the sustainability of competitive advantage in modern businesses faced with dynamic market challenges. The method used in this research is descriptive qualitative. This research uses CV Mutiara as a concrete case study. The results show that the implementation of Strategic Entrepreneurship has a significant positive impact on organizational adaptation and sustainability in a constantly changing business environment. By focusing not only on new venture creation but also on long-term strategic planning, organizations can achieve sustainable competitive advantage. CV Mutiara applies the principles of Strategic Entrepreneurship, including innovative strategy development, external collaboration, and enhancing internal innovation capabilities.
技术变革、活跃的全球市场和激烈的竞争是当今商业时代的特征。战略创业 "的发展凸显了商业和创业理论的演变,将范式从仅关注创建新企业转向将创业融入现有的商业战略。本研究旨在分析战略创业对面临动态市场挑战的现代企业持续保持竞争优势的影响和贡献。本研究采用的是描述性定性研究方法。本研究以 CV Mutiara 为具体案例。研究结果表明,在不断变化的商业环境中,实施战略创业对组织的适应性和可持续性有显著的积极影响。通过不仅关注新企业的创建,而且关注长期战略规划,组织可以实现可持续的竞争优势。CV Mutiara 公司应用了战略创业精神的原则,包括创新战略制定、外部合作和增强内部创新能力。
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引用次数: 0
The Influence of Positive Discipline, Differentiated Instruction Strategies, and Learning Motivation on the Learning Outcomes of Buddhist Religious Education 正面管教、差异化教学策略和学习动机对佛教宗教教育学习成果的影响
Pub Date : 2024-01-31 DOI: 10.58344/jws.v3i1.530
Chandra Chandra, Ida Ayu Gde Yadnyawati, Alexander Candra
This study aims to examine and understand the influence of positive discipline, differentiated instruction strategies, and learning motivation on the learning outcomes of Buddhist Religious Education students at Maitreyawira Private High Schools throughout Indonesia. This research uses a quantitative method. Data collection was conducted by distributing questionnaires consisting of positive discipline variables, differentiated instruction strategies, learning motivation, and learning outcomes using multiple linear regression analysis techniques. The total sample taken was 92 students from Maitreyawira Private High Schools across Indonesia (Palembang, Batam, Deli Serdang, Tanjung Pinang, Jakarta, and Kisaran) out of a total population of 1,089. The results of this study show that by comparing the values of tcount > ttable (2.687 > 1.662), positive discipline has a partial positive and significant effect on the Buddhist education learning outcomes of Maitreyawira High School students; Furthermore, looking at the comparison of tcount > ttable (2.162 > 1.662), the differentiated instruction strategies have a partially positive and significant effect on the Buddhist Education learning outcomes of Maitreyawira High School students; with a comparison of tcount > ttable (7.280 > 1.662), learning motivation has a partially positive and significant effect on the Buddhist Education learning outcomes of Maitreyawira High School students; and the results of the f test where fcount > ftable (64.881 > 2.71) shows that positive discipline, differentiated instruction strategies and learning motivation have a positive and significant effect simultaneously on learning outcomes.
本研究旨在探讨和了解正面纪律、差异化教学策略和学习动机对印度尼西亚各地 Maitreyawira 私立高中佛教宗教教育学生学习成果的影响。本研究采用定量方法。数据收集是通过发放问卷的方式进行的,问卷内容包括正面管教变量、差异化教学策略、学习动机和学习成果,并使用了多元线性回归分析技术。在印度尼西亚各地(巴伦邦、巴淡岛、德利士当、丹戎槟榔屿、雅加达和基沙兰)的 Maitreyawira 私立高中的 1,089 名学生中,共抽取了 92 名学生作为样本。研究结果表明,通过比较 tcount > ttable (2.687 > 1.662) 的值,正面管教对 Maitreyawira 高中学生的佛教教育学习成果有部分积极和显著的影响;此外,通过比较 tcount > ttable (2.162 > 1.662) 的值,差异化教学策略对 Maitreyawira 高中学生的佛教教育学习成果有部分积极和显著的影响;通过比较 tcount > ttable (7. 280 > 1.662) 的值,正面管教对 Maitreyawira 高中学生的佛教教育学习成果有部分积极和显著的影响。280>1.662),学习动机对 Maitreyawira 高中学生的佛教教育学习成果有部分正向显著影响;而 fcount>ftable(64.881>2.71)的 f 检验结果表明,正面管教、差异化教学策略和学习动机同时对学习成果有正向显著影响。
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引用次数: 0
The Miracle of Stem Cell Therapy for Post-Stroke Patients with Type 2 Diabetes 干细胞疗法为中风后 2 型糖尿病患者带来的奇迹
Pub Date : 2024-01-29 DOI: 10.58344/jws.v3i1.524
Deby Susanti Vinski, Natasha Cinta Vinski
The objective of this research is to explain and analyze the miraculous effectiveness of stem cell therapy in treating post-stroke patients, particularly those with diabetes, and to study the consistent properties of this treatment method. The research method employed is a case study that administered stem cell therapy to five post-stroke patients with diabetes, aged between 53 and 72 years. Patient care records, including evaluations and analyses, serve as the primary data source for this study. The stem cells utilized in the therapy are derived from products cultured by the CELLTECH Stem Cell and Banking Laboratory, with processes undergoing thorough quality reviews. The study demonstrates that stem cells have proven to be capable of repairing damaged cells, especially in post-stroke therapy. Some patients undergoing therapy at the CELLTECH Stem Cell Center have successfully recovered and regained the ability to walk. These results are reinforced by a series of laboratory tests confirming their efficacy. Treatments conducted at the Vinski Regenerative Center also show positive research outcomes, enhancing confidence in the clinic's medical services. The implications of this research suggest that stem cell therapy could be an effective method in treating post-stroke patients with diabetes. The positive outcomes of this research could also bolster public trust in medical services provided by stem cell therapy centers such as CELLTECH Stem Cell Center and Vinski Regenerative Center. Further studies and the development of stem cell therapies may open new possibilities in the treatment of post-stroke and related conditions.
本研究的目的是解释和分析干细胞疗法在治疗中风后患者,尤其是糖尿病患者方面的神奇疗效,并研究这种治疗方法的一贯特性。采用的研究方法是个案研究,对五名年龄在53至72岁之间的中风后糖尿病患者进行干细胞治疗。病人护理记录,包括评估和分析,是本研究的主要数据来源。治疗中使用的干细胞来自CELLTECH干细胞和银行实验室培养的产品,其过程经过全面的质量审查。研究表明,干细胞已被证明能够修复受损细胞,特别是在中风后的治疗中。一些在CELLTECH干细胞中心接受治疗的患者已经成功康复,恢复了行走能力。一系列实验室测试证实了这些结果的有效性。文斯基再生中心的治疗也显示出积极的研究成果,增强了人们对该诊所医疗服务的信心。这项研究的意义表明,干细胞疗法可能是治疗中风后糖尿病患者的有效方法。这项研究的积极成果还可增强公众对干细胞治疗中心(如赛尔科技干细胞中心和文斯基再生中心)所提供医疗服务的信任。干细胞疗法的进一步研究和发展可能为治疗中风后遗症和相关疾病带来新的可能性。
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引用次数: 0
The Role of Digital Technology in the Transformation of Agriculture Toward Smart Farming 数字技术在农业向智能农业转型中的作用
Pub Date : 2024-01-29 DOI: 10.58344/jws.v3i1.523
Harun Rasyid, Gumoyo Mumpuni Ningsih
Agriculture is one of the important sectors in the Indonesian economy. However, the agricultural sector also faces various challenges, such as climate change, limited land, and high production costs. One solution to overcome these challenges is to utilize digital technology. The transformation of agriculture towards smart farming is one effort to utilize digital technology in agriculture. The aim of this research is to analyze the role of digital technology in the transformation of agriculture towards smart farming. This study used qualitative research methods. The data collection technique in this research is a literature study with publication period criteria in the last 10 years, namely 2014-2024. The data obtained was then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. Research results from 15 pieces of literature show that digital technology plays an important role in the transformation of agriculture towards smart farming. Digital technology can increase agricultural productivity, agricultural operational efficiency and the competitiveness of agricultural products. Digital technology can increase agricultural productivity by increasing the efficiency of agricultural inputs and increasing agricultural productivity. Meanwhile, the company's operational efficiency is through increasing the effectiveness of communication and supply chain management. Meanwhile, product competitiveness is carried out by improving product quality and increasing product added value.
农业是印度尼西亚经济的重要部门之一。然而,农业部门也面临着气候变化、土地有限和生产成本高等各种挑战。克服这些挑战的解决方案之一就是利用数字技术。农业向智能农业转型就是在农业领域利用数字技术的一项努力。本研究旨在分析数字技术在农业向智能农业转型中的作用。本研究采用定性研究方法。本研究的数据收集技术是文献研究,其出版周期标准为过去 10 年,即 2014-2024 年。然后分三个阶段对获得的数据进行分析,即数据还原、数据展示和得出结论。15 篇文献的研究结果表明,数字技术在农业向智慧农业转型的过程中发挥着重要作用。数字技术可以提高农业生产率、农业运营效率和农产品竞争力。数字技术可以通过提高农业投入效率、提高农业生产率来提高农业生产率。同时,公司的运营效率是通过提高通信和供应链管理的有效性来实现的。同时,产品竞争力是通过提高产品质量和增加产品附加值来实现的。
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引用次数: 0
Risk Management for the Self-Help Home Stimulant Assistance Program, Southeast Maluku Regency 马鲁古东南地区自助住房刺激剂援助计划的风险管理
Pub Date : 2024-01-29 DOI: 10.58344/jws.v3i1.525
Nirza Asyani Kabalmay, Lalu Mulyadi, Lila Ayu Ratna Winanda
The Self-Help Home Stimulant Assistance Program (BSRS) in Southeast Maluku Regency for the fiscal year 2023 faces potential risks that necessitate preventive measures to avert adverse consequences. This research aimed to identify, assess, and control the risks associated with the BSRS Program. The study employed literature reviews, interviews, and distributed questionnaires to 30 program stakeholders. The collected data underwent analysis using standard quantitative methods, encompassing risk identification, assessment, and control stages. Out of 19 risk variables, seven were categorized as Very High-Risk, five as High-Risk, and six as Moderate Risk. The research findings emphasize the imperative need for targeted control measures, such as enhancing coordination and technical activities, to mitigate and avoid identified risks in the BSRS Program implementation. The implications of this study extend beyond risk management, providing valuable insights for program improvement and sustainability. By addressing the identified risks, the BSRS Program can not only safeguard against potential negative outcomes but also enhance its effectiveness and long-term success, contributing positively to community welfare in Southeast Maluku Regency. This research serves as a foundation for informed decision-making, fostering a more resilient and robust implementation of stimulant assistance programs in the region.
马鲁古东南地区 2023 财年的 "家庭兴奋剂自助援助计划"(BSRS)面临着潜在的风险,有必要采取预防措施以避免不良后果。本研究旨在识别、评估和控制与 BSRS 计划相关的风险。研究采用了文献综述、访谈和向 30 名计划利益相关者发放问卷的方式。收集到的数据采用标准定量方法进行分析,包括风险识别、评估和控制阶段。在 19 个风险变量中,7 个被归类为极高风险,5 个被归类为高风险,6 个被归类为中等风险。研究结果强调,必须采取有针对性的控制措施,如加强协调和技术活动,以减轻和避免 BSRS 计划实施过程中发现的风险。本研究的意义不仅限于风险管理,还为计划的改进和可持续性提供了宝贵的见解。通过应对已识别的风险,BSRS 计划不仅可以防范潜在的负面结果,还可以提高其有效性和长期成功率,为马鲁古东南地区的社区福利做出积极贡献。这项研究为明智的决策奠定了基础,有助于在该地区更有弹性、更有力地实施兴奋剂援助计划。
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引用次数: 0
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