Detergent is a chemical compound used to wash clothes. Unfortunately, detergents contain the dangerous substance LAS (Linear Alkylbenzene Sulfonate). Detergent waste containing LAS can pollute rivers, thereby hampering Sustainable Development Goal number 6, namely clean water and sanitation, even though many Indonesians still use river water as a source of clean water. Therefore, an environmentally friendly substitute for LAS is needed, such as the saponin contained in the kecombrang plant, which is a local plant from North Sumatra. Saponin is a nonionic surfactant and has the potential to be used as a cleaning agent. From the formulation of the problem, the objectives of this research are: 1) to find out liquid detergent formulations that are environmentally friendly and in accordance with SNI 06-4075-1996 by minimizing the use of LAS and replacing it with kecombrang flower extract from North Sumatra; 2) prove the potential for the saponin content in kecombrang flowers from North Sumatra to be an ingredient in making liquid detergent that can replace LAS. The research uses quantitative analysis chemical methods, namely carrying out formulations in making detergent products. There are four detergent formulations with varying ratios of kecombrang flower extract and LAS of 1:1 (formula 1), 2:1 (formula 2), 3:0 (formula 3), and 0:3 (control formula). Research stages: 1) extraction of kecombrang flowers; 2) making detergent; 3) testing saponins in combrang extract; 4) detergent quality testing. The research results show that formula 1 is recommended as the best formula because it has a pH value of 11.7; specific gravity 0.99 g/ml; as well as organoleptic test results (homogeneous shape, color and distinctive odor) which are in accordance with SNI (Indonesian National Standardization). Combrang extract has also been proven to contain saponin which forms foam, thereby increasing the detergency power of detergent.
洗涤剂是一种用于清洗衣物的化合物。遗憾的是，洗涤剂中含有危险物质 LAS（线性烷基苯磺酸盐）。含有 LAS 的洗涤剂废料会污染河流，从而妨碍可持续发展目标 6（清洁水和卫生设施）的实现，尽管许多印尼人仍将河水作为清洁水的来源。因此，需要一种对环境友好的 LAS 替代品，例如北苏门答腊本地植物 kecombrang 中所含的皂素。皂素是一种非离子表面活性剂，具有用作清洁剂的潜力。根据问题的提出，本研究的目标是1) 尽量减少使用 LAS，并用北苏门答腊龙脑香花提取物取而代之，从而找到符合 SNI 06-4075-1996 标准的环保型液体洗涤剂配方；2) 证明北苏门答腊龙脑香花中的皂苷成分有潜力成为一种可替代 LAS 的液体洗涤剂成分。研究采用定量分析的化学方法，即进行洗涤剂产品的配方。共有四种洗涤剂配方，康树花提取物和 LAS 的比例分别为 1:1（配方 1）、2:1（配方 2）、3:0（配方 3）和 0:3（对照配方）。研究阶段1）提取康树花；2）制作洗涤剂；3）检测康树花提取物中的皂甙；4）洗涤剂质量检测。研究结果表明，配方 1 被推荐为最佳配方，因为它的 pH 值为 11.7；比重为 0.99 克/毫升；感官测试结果（均匀的形状、颜色和独特的气味）符合 SNI（印度尼西亚国家标准化）标准。经证实，Combrang 提取物还含有皂素，可形成泡沫，从而提高洗涤剂的去污力。
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Penelitian ini bertujuan untuk mengidentifikasi strategi pemasaran yang dapat diterapkan oleh Kedai Kopi Abah menggunakan analisis SWOT. Metode penelitian yang digunakan adalah deskriptif kualitatif dan bertujuan menganalisis data dengan cara mendeskripsikan atau mengilustrasikan keadaan yang sebenarnya terjadi secara jelas. Hasil penelitian dari analisis SWOT ini menunjukan bahwa Diagram SWOT Kedai Kopi Abah berada pada kuadran 1 sehingga dapat menggunakan strategi yang memanfaatkan kekuatan dan peluang yang dimiliki. Strategi yang perlu dilakukan adalah mendukung kebijakan pertumbuhan yang agresif (Growth Oriented Strategy). Sedangkan jika dilihat berdasarkan matriks SWOT didapat strategi yakni Banyak melakukan promosi pada anak muda muda dengan meng-highlight kualitas produk, dan layanan free wifi untuk menarik minat anak muda yang suka nongkrong. Menambah varian dan mempertahankan lokasi yang strategis sebagai kelebihan untuk menghadapi pesaing yang lebih unggul, membuat desain interior yang sesuai dengan selera anak muda, dan mempekerjakan tenaga keuangan untuk khusus melakukan pengelolaan keuangan.
{"title":"ANALISIS STRATEGI PEMASARAN PADA KEDAI KOPI ABAH BLITAR","authors":"Indria Guntarayana, Naadiya Aisyah Alfadlilah","doi":"10.62281/v2i1.136","DOIUrl":"https://doi.org/10.62281/v2i1.136","url":null,"abstract":"Penelitian ini bertujuan untuk mengidentifikasi strategi pemasaran yang dapat diterapkan oleh Kedai Kopi Abah menggunakan analisis SWOT. Metode penelitian yang digunakan adalah deskriptif kualitatif dan bertujuan menganalisis data dengan cara mendeskripsikan atau mengilustrasikan keadaan yang sebenarnya terjadi secara jelas. Hasil penelitian dari analisis SWOT ini menunjukan bahwa Diagram SWOT Kedai Kopi Abah berada pada kuadran 1 sehingga dapat menggunakan strategi yang memanfaatkan kekuatan dan peluang yang dimiliki. Strategi yang perlu dilakukan adalah mendukung kebijakan pertumbuhan yang agresif (Growth Oriented Strategy). Sedangkan jika dilihat berdasarkan matriks SWOT didapat strategi yakni Banyak melakukan promosi pada anak muda muda dengan meng-highlight kualitas produk, dan layanan free wifi untuk menarik minat anak muda yang suka nongkrong. Menambah varian dan mempertahankan lokasi yang strategis sebagai kelebihan untuk menghadapi pesaing yang lebih unggul, membuat desain interior yang sesuai dengan selera anak muda, dan mempekerjakan tenaga keuangan untuk khusus melakukan pengelolaan keuangan.","PeriodicalId":517107,"journal":{"name":"Jurnal Media Akademik (JMA)","volume":"145 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140497972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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