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Winemaking in Southern Russia: Barriers to development and positioning strategies 俄罗斯南部的葡萄酒酿造:发展障碍与定位战略
Pub Date : 2024-03-06 DOI: 10.29141/2218-5003-2024-15-1-7
Lyudmila Klimenko, Daria Krivosheeva-Medyantseva
Russian wineries are currently facing the need to adapt to dynamic changes in the economic and legal environment. At the same time, they are confronted with market issues such as consumer behavior inertia and decreasing effectiveness of conventional promotion strategies. In the article, we analyze economic, institutional, consumer, and communication barriers to the development of wine brands in Southern Russia. The theoretical framework of the study covers the principles of institutional and narrative economics, marketing, sociology of consumption, and visual sociology. The research methods include content analysis and analysis of marketing information. The empirical data consist of economic statistics of the wine industry from 2018 to 2022 and the results of the analysis of 290 wine product lines manufactured by 63 enterprises in the Southern Federal District. High speed and ambivalent dynamics of institutional change can be observed in the Russian wine industry. Using the empirical data, we have identified three communication strategies (global, foreign, and local) for wine brand positioning. The results of the research show that reliance on global and foreign strategies is a common trend in Krasnodar krai, the Republic of Crimea, and the city of Sevastopol, while producers in Rostov oblast pursue the local positioning strategy. The research results contribute to the understanding of the institutional and consumer determinants of the wine market development in Russia, associated with producers’ orientation towards global and foreign positioning strategies.
俄罗斯葡萄酒厂目前正面临着适应经济和法律环境动态变化的需要。与此同时,他们还面临着消费者行为惯性和传统促销策略有效性下降等市场问题。本文分析了俄罗斯南部葡萄酒品牌发展的经济、制度、消费者和沟通障碍。研究的理论框架涵盖了制度经济学和叙事经济学、市场营销学、消费社会学和视觉社会学的原理。研究方法包括内容分析和营销信息分析。实证数据包括 2018 年至 2022 年葡萄酒行业的经济统计数据,以及对南部联邦区 63 家企业生产的 290 个葡萄酒产品系列的分析结果。在俄罗斯葡萄酒行业可以观察到体制变革的高速和矛盾动态。通过实证数据,我们确定了葡萄酒品牌定位的三种传播策略(全球、国外和本地)。研究结果表明,在克拉斯诺达尔边疆区、克里米亚共和国和塞瓦斯托波尔市,依赖全球和国外战略是一种普遍趋势,而罗斯托夫州的生产商则奉行本土定位战略。研究结果有助于了解俄罗斯葡萄酒市场发展的制度和消费者决定因素,以及生产商对全球和国外定位战略的取向。
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引用次数: 0
Guiding a Russian region’s development under the moral paradigm: A case of the Republic of Crimea 在道德范式下指导俄罗斯地区的发展:克里米亚共和国案例
Pub Date : 2024-03-06 DOI: 10.29141/2218-5003-2024-15-1-3
E. Animitsa, Natalya Novikova, Konstantin Chernyshev
Methodological and practical aspects of guiding the socio-economic development of Russia’s new regions are being actively conceptualized. The study attempts to identify the strategic avenue for governing one of Russia’s regions, namely the Republic of Crimea, in the context of moral imperatives. Methodologically, the work relies on a set of scientific concepts, such as state (regional) governance and new public management, as well as the provisions of humanistic, evolutionary, institutional and economic theories. The research methods are systematization, content analysis, analogical reasoning, and comparativeanalytical approach. The empirical evidence covers regulations and governmental programmes by the RF Government, executive authorities of the Republic of Crimea, and materials of the Simferopol and Crimea Diocese of the Russian Orthodox Church for 2005–2023. The paper presents a scientific explication of the moral paradigm in the context of state (regional) governance. We have substantiated a strategic direction of Crimea’s socio-economic development based on moral principles, including: dominance of the recreation sector generating a multiplier effect for related industries in the region; transformation of the functions and structure of the Crimean economy due to the special military operation in Ukraine and the rise in the moral component; the growing importance of healthcare and tourism industries in Crimea’s economic space. The findings of the research contribute to the development of theoretical and methodological provisions of state and municipal governance.
目前正在积极构思指导俄罗斯新地区社会经济发展的方法和实践问题。本研究试图在道德要求的背景下,确定治理俄罗斯一个地区(即克里米亚共和国)的战略途径。从方法论上讲,这项工作依赖于一系列科学概念,如国家(地区)治理和新公共管理,以及人文、进化、制度和经济理论的规定。研究方法包括系统化、内容分析、类比推理和比较分析法。实证研究涵盖俄罗斯联邦政府、克里米亚共和国执行权力机构的法规和政府方案,以及俄罗斯东正教辛菲罗波尔和克里米亚教区 2005-2023 年的材料。本文对国家(地区)治理背景下的道德范式进行了科学阐述。我们证实了基于道德原则的克里米亚社会经济发展战略方向,其中包括:娱乐业的主导地位为该地区相关产业带来了乘数效应;克里米亚经济的功能和结构因乌克兰特别军事行动而发生转变,道德成分上升;医疗保健和旅游业在克里米亚经济空间中的重要性与日俱增。研究结果有助于发展国家和市政管理的理论和方法论。
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引用次数: 0
Strategic behaviour and resilience of an industrial enterprise to the external environment 工业企业的战略行为和对外部环境的应变能力
Pub Date : 2024-01-12 DOI: 10.29141/2218-5003-2023-14-6-7
Elena D. Vaisman, T. Zheleznova
The growing turbulence of the environment requires an industrial enterprise to find new approaches to choosing its development strategy. The study proposes a method for assessing the level of resilience of machine-building companies depending on the type of their strategic behaviour. Methodologically, the research rests on the theory of the firm and strategic management theory. Structural and logical analysis, expert assessments, matrixing, statistical and financial analysis were used as research methods. The empirical evidence is the data from the Russian Federal State Statistics Service (Rosstat) and the SBIS counterparty verification system. We clarify the concepts of resilience and strategic behaviour of a machine-building enterprise and propose our own definition of resilience. We distinguish between four types of strategic behaviour of enterprises when contacting the external environment, namely the maximum control possible, constructive interaction, adaptation with elements of control, and forced adaptation. A relationship was discovered between the level of resilience and the type of strategic behaviour of an industrial enterprise. The findings were tested using the case of four machine-building plants specializing in the production of lifting equipment. We found significant differentiation in the level of resilience of the enterprises under study and established which of the four types of strategic behaviour was typical of each. This will allow them to exercise a more reasonable approach when instituting their development strategy amid turbulence.
日益动荡的环境要求工业企业找到选择发展战略的新方法。本研究根据机械制造企业的战略行为类型,提出了一种评估其应变能力水平的方法。在方法论上,研究以企业理论和战略管理理论为基础。研究方法包括结构和逻辑分析、专家评估、矩阵分析、统计和财务分析。实证数据来自俄罗斯联邦国家统计局(Rosstat)和 SBIS 交易对手核查系统。我们澄清了机械制造企业复原力和战略行为的概念,并提出了我们自己对复原力的定义。我们将企业与外部环境接触时的战略行为分为四种类型,即最大可能的控制、建设性互动、带有控制因素的适应和被迫适应。我们发现,工业企业的复原力水平与战略行为类型之间存在关系。我们以四家专门生产起重设备的机械制造厂为例,对研究结果进行了检验。我们发现被研究企业的应变能力水平存在明显差异,并确定了每家企业的四种典型战略行为类型。这将使他们在动荡中制定发展战略时采取更合理的方法。
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引用次数: 0
Effect of customer-company fit on customer tolerance: The moderating role of gender difference 客户-公司契合度对客户容忍度的影响:性别差异的调节作用
Pub Date : 2024-01-12 DOI: 10.29141/2218-5003-2023-14-6-2
Yağmur Kerse
Customer tolerance refers to the forbearing and understanding manner in which customers deal with service failures. In the service industry, where mistakes are inevitable, it is beneficial for businesses to have tolerant customers. For this reason, it is necessary to learn how tolerance occurs in customers. To that end, the article examines the effect of customer-company fit (CC Fit) on customer tolerance based on the idea that customers will be tolerant to businesses that are compatible with their values. We also examine the moderating role of gender in the effect of customer-company fit on tolerance. The relationship between the variables in the research is based on the congruity theory that suggests that customers are oriented towards fit-seeking and, when perceiving congruence, they will exhibit positive attitudes and behaviours. In the study, which has a quantitative design, the data were obtained from 231 customers of restaurants in a province of Turkey, reached by convenience sampling method. The hypotheses were tested using the PROCESS macro for SPSS. The analysis results reveal that СС fit positively affects customer tolerance. Therefore, it can be inferred that when service failures are encountered, customers who perceive fit with the business can tolerate the failure. Another finding of the study is that gender has a moderating role in the effect of customer-company fit on customer tolerance. Accordingly, male customers in particular turned more to tolerance behaviour with the perception of fit.
客户宽容度是指客户在处理服务失败时的宽容和理解态度。在服务行业,失误在所难免,因此,拥有宽容的客户对企业是有益的。因此,有必要了解客户的宽容度是如何产生的。为此,文章基于客户会对与其价值观相一致的企业产生宽容的想法,研究了客户-公司契合度(CC Fit)对客户宽容度的影响。我们还研究了性别在客户-公司契合度对容忍度影响中的调节作用。研究中各变量之间的关系是以一致性理论为基础的,该理论认为客户以寻求契合为导向,当感知到一致性时,他们会表现出积极的态度和行为。本研究采用定量设计,通过便利抽样法从土耳其某省 231 家餐厅的顾客中获取数据。使用 SPSS 的 PROCESS 宏对假设进行了检验。分析结果显示,СС契合度会对顾客容忍度产生积极影响。因此,可以推断,当遇到服务故障时,认为与企业契合的客户可以容忍故障。研究的另一个发现是,性别在客户与公司契合度对客户容忍度的影响中起调节作用。因此,男性客户尤其更容易在感知到契合度后转向容忍行为。
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引用次数: 0
Shock robustness of single-industry regions: Assessment and governance 单一产业地区的冲击稳健性:评估与治理
Pub Date : 2024-01-12 DOI: 10.29141/2218-5003-2023-14-6-3
Irina Danilova, Valentina Antonyuk, Olga Bogdanova
The Russian economy is operating under severe strains and limitations in foreign trade. The unevenness of economic space, regions’ openness, specialization and industrial efficiency cause differences in both economic growth and the state administration system. The article pioneers and tests a theoretical-methodological approach to assessing shock robustness of single-industry regions in the context of a harsh foreign economic environment and justifies approaches to adjusting regional development policy of the state. In the paper, shock robustness of a region’s economy is viewed as the ability to recover, continue a long-term development trend, and keep the potential for adaptation and structural changes. The research methodology consists of regional economics and management theories, and the theory of shocks. The research methods include regression analysis and time series analysis (the Hurst exponent, the Hodrick–Prescott filter). The empirical base is open data for single-industry regions. The study reveals that single-industry regions differ in shock robustness; there are regions with high susceptibility to foreign trade changes and industrial production volatility (with high foreign trade intensity – Sverdlovsk, Vologda, Chelyabinsk oblasts and Krasnoyarsk Krai) and regions with limited structural adaptation reserves (with low foreign trade intensity – Lipetsk and Murmansk oblasts) that require the adoption of problem-oriented managerial decisions. We systematize strategic avenues for single-industry regions vulnerable to external shocks, namely enhancing diversification and improving the sectoral structure of the economy and exports. The study adds to the understanding of industrial regions’ problem areas and government support measures facilitating their adaptation to instability.
俄罗斯经济在对外贸易方面面临着严重的压力和限制。经济空间的不均衡性、地区的开放性、专业化和工业效率造成了经济增长和国家管理体制的差异。文章开创性地提出并检验了一种理论方法,用以评估单一产业地区在严峻的对外经济环境中的冲击稳健性,并为国家调整地区发展政策的方法提供依据。在本文中,一个地区经济的冲击稳健性被视为恢复能力、延续长期发展趋势的能力以及保持适应和结构变化的潜力。研究方法包括区域经济学和管理学理论以及冲击理论。研究方法包括回归分析和时间序列分析(赫斯特指数、霍德里克-普雷斯科特滤波器)。实证基础是单一产业地区的公开数据。研究显示,单一产业地区在冲击稳健性方面存在差异;有些地区对外贸变化和工业生产波动具有高度敏感性(外贸强度高--斯维尔德洛夫斯克州、沃洛格达州、车里雅宾斯克州和克拉斯诺亚尔斯克边疆区),而有些地区的结构调整储备有限(外贸强度低--利佩茨克州和摩尔曼斯克州),需要采取以问题为导向的管理决策。我们为易受外部冲击影响的单一产业地区提供了系统化的战略途径,即加强多样化、改善经济和出口的部门结构。这项研究加深了人们对工业地区问题领域和政府支持措施的了解,有助于这些地区适应不稳定局势。
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引用次数: 0
ERP systems in small and medium-sized enterprises: Barriers and prospects 中小型企业的企业资源规划系统:障碍与前景
Pub Date : 2024-01-12 DOI: 10.29141/2218-5003-2023-14-6-6
Viktor Kovalev, Ksenia V. Novikova, Vadim Dobrovlyanin
ERP systems are among the most effective tools for managing small and medium-sized enterprises. However, the mechanisms for introducing such systems have not yet been comprehensively developed in relevant theoretical and empirical works. The article examines the ERP systems market in Russia, compares their benefits and drawbacks and delves into the details of implementing such systems in small and medium-sized enterprises (SMEs). The process approach to describing the stages of ERP system implementation constitutes the methodological basis of the research. The study has a quantitative design; the empirical data were obtained from 103 respondents in the period between June–October 2023, as well as from the Russian Federal State Statistics Service (Rosstat) for 2016–2021. We have found that 1C Company can boast the most advantageous position in the Russian ERP systems market for small and medium-sized businesses. The comparative analysis of the leading Russian ERP solutions confirms that 1C ERP is the most adequate product for SMEs in terms of its functionality, price, and speed of implementation. Resultantly, we have proposed an integrated model of ERP system for SMEs that can be adopted in a fast and effective manner, which is critically important for this sector of the economy. The approach can also be seen as guidelines to implementing an ERP system in small and medium-sized enterprises. The research findings highlight the importance of SMEs digital transformation through ERP systems.
企业资源规划系统是管理中小型企业最有效的工具之一。然而,在相关的理论和实证著作中,尚未全面阐述引入此类系统的机制。本文研究了俄罗斯的企业资源规划系统市场,比较了其优点和缺点,并深入探讨了在中小型企业(SMEs)中实施此类系统的细节。描述 ERP 系统实施阶段的过程方法是研究的方法论基础。本研究采用定量设计;实证数据来自 2023 年 6 月至 10 月期间的 103 名受访者,以及 2016-2021 年俄罗斯联邦国家统计局(Rosstat)的数据。我们发现,1C 公司在俄罗斯中小型企业 ERP 系统市场中拥有最有利的地位。对俄罗斯主要企业资源规划解决方案的比较分析表明,1C ERP 在功能、价格和实施速度方面都是最适合中小企业的产品。因此,我们提出了一种适用于中小型企业的ERP系统综合模式,可以快速有效地采用,这对该经济部门至关重要。这种方法也可视为中小型企业实施企业资源规划系统的指导方针。研究结果凸显了中小企业通过企业资源规划系统进行数字化转型的重要性。
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引用次数: 0
Strategic planning in Russian regions: Spatial development issues 俄罗斯地区的战略规划:空间发展问题
Pub Date : 2024-01-12 DOI: 10.29141/2218-5003-2023-14-6-4
I. Antipin, Natalya Vlasova, Olga Ivanova
Strategies for the socio-economic development of Russian regions must necessarily include sections devoted to spatial aspects, which in some cases, however, fail to reach their goals due to crude methodological recommendations aimed at effective problem-solving within the regional strategy. The paper discusses the theoretical and methodological fundamentals of sections on spatial development included in the socio-economic development strategies of the RF subjects (using the case of the Ural Federal District (UrFO)). The study rests on the theories of strategic management, as well as regional and municipal management. The research data are obtained from regulatory documents and strategies for the socio-economic development of the UrFO subjects. Qualitative analysis methods were used. We reveal the structural specificity, goals, indicators and measures covered in the sections on spatial development. Despite the existence of the methodological recommendations, each RF subject tends to establish the structure of the ‘spatial’ section based on regional priorities and characteristics. The article reports on the most successful practices of spatial planning in terms of agglomerations and clusters, placement of industrial and social facilities, infrastructure, including the functional zoning of territory, identification of the promising areas of the region’s existing and emerging economic centers’ specialization, etc. Based on the research findings, we recommend to more actively use zoning by the level of socio-economic development, pinpoint promising growth points relating them to the current strategic projects, and develop target indicators more accurately considering the dynamics of population settlement, location of production and infrastructure development.
俄罗斯各地区的社会经济发展战略必须包括空间方面的内容,但在某些情况下,由于旨在有效解决地区战略问题的方法建议粗糙,这些战略未能实现其目标。本文讨论了俄罗斯联邦主体(以乌拉尔联邦区为例)社会经济发展战略中空间发展部分的理论和方法基础。研究以战略管理、地区和市政管理理论为基础。研究数据来自乌拉尔联邦区社会经济发展的规范性文件和战略。研究采用了定性分析方法。我们揭示了空间发展部分所涵盖的结构特殊性、目标、指标和措施。尽管存在方法建议,但每个俄罗斯联邦主体都倾向于根据地区优先事项和特点确定 "空间 "部分的结构。文章报告了空间规划在集聚和集群、工业和社会设施布局、基础设施(包括领土功能分区)、确定地区现有和新兴经济中心专业化的前景区域等方面最成功的做法。根据研究结果,我们建议更积极地利用社会经济发展水平分区,将有前途的增长点与当前的战略项目联系起来,并更准确地考虑人口定居、生产地点和基础设施发展的动态,制定目标指标。
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引用次数: 0
Methodology for regional industrial complex management: Architecture of an agent-based model 地区工业综合体管理方法:基于代理的模型架构
Pub Date : 2024-01-12 DOI: 10.29141/2218-5003-2023-14-6-5
A. Shorikov, G. Korovin, D. Sirotin
Industry is the backbone of the economy of developed countries and individual regions. To optimize management processes in such a complex and multi-level sector, specific economic-mathematical models and practical tools have to be developed. The paper discusses the optimal architecture of the regional industrial complex management model on a modern theoretical-methodological and instrumental (program) basis. The classical management theory, optimization theory and game theory constitute the methodology of this study. Among the research methods applied are agent-based and minimax approaches. We substantiate the use of agent-based modelling to simulate administering the regional industrial complex. The paper presents a three-tiered management architecture consisting of federal, regional and company level authorities (united by type of activity). For each level, control agents are identified and a set of indicators formed, which cover the structure of the phase vector, including its attributes, key parameters, control actions used, risks, a model of the parameters’ dynamics, and a model of the data possessed by the object. We build a hierarchical structure of administration and information relationships in the model and, based on the minimax approach, create an algorithm of agents’ efforts to select optimal control actions. The proposed architecture will allow forming a flexible toolkit for assessing industrial development scenarios and producing the best step-by-step management pattern of the regional industrial complex.
工业是发达国家和个别地区的经济支柱。为了优化这样一个复杂和多层次部门的管理流程,必须开发特定的经济数学模型和实用工具。本文以现代理论-方法和工具(程序)为基础,讨论了地区工业综合体管理模式的优化结构。经典管理理论、优化理论和博弈论构成了本研究的方法论。所采用的研究方法包括基于代理的方法和最小化方法。我们证实了使用基于代理的模型来模拟管理地区工业综合体。本文提出了一个三级管理架构,包括联邦、地区和公司三级管理机构(按活动类型划分)。每个层级都确定了控制代理,并形成了一套指标,其中包括阶段矢量的结构,包括其属性、关键参数、使用的控制行动、风险、参数动态模型以及对象所拥有的数据模型。我们在模型中建立了管理和信息关系的分层结构,并基于最小极限方法,创建了一种代理努力选择最优控制行动的算法。所建议的架构将允许形成一个灵活的工具包,用于评估工业发展情景,并为区域工业综合体制定最佳的分步管理模式。
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引用次数: 0
Multimodal business analytics: The concept and its application prospects in economic science and practice 多模式商业分析:概念及其在经济科学与实践中的应用前景
Pub Date : 2024-01-12 DOI: 10.29141/2218-5003-2023-14-6-1
Pavel Mikhnenko
One of the problems of business analysis is obtaining and processing an ever-increasing volume of economic, financial, organizational, political and legal data. Multimodal business analytics is a new methodology combining the methods of classical business analysis with big data technologies, intelligent business analytics, multimodal data fusion, artificial neural networks and deep machine learning. The purpose of the study is to determine the conceptual foundations of the phenomenon of multimodal business analytics and substantiate the prospects for its use in economic science and practice. Methodologically, the study rests on the systems approach, i.e., multimodal business analytics is examined as a unique integrated phenomenon comprised of several interrelated components. The evidence base covers research studies of 2000–2022 on multimodal business analytics from Scopus and the Russian online database eLibrary.ru. Empirical methods were used to collect and evaluate the dynamics of the number of relevant publications and their segmentation by subject areas. We have proposed own thesaurus and ontology of the key terms that make up the phenomenon of multimodal business analytics. It is shown that the use of the concept allows expanding the range of data, exposing hidden interrelations of organizational and economic phenomena and synthesizing fundamentally new information needed for effective decision-making in business.
商业分析的问题之一是获取和处理越来越多的经济、金融、组织、政治和法律数据。多模态商业分析是将经典商业分析方法与大数据技术、智能商业分析、多模态数据融合、人工神经网络和深度机器学习相结合的一种新方法。本研究的目的是确定多模态商业分析现象的概念基础,并证实其在经济科学和实践中的应用前景。在方法论上,本研究以系统方法为基础,即将多模态商业分析作为一种独特的综合现象进行研究,该现象由几个相互关联的部分组成。证据基础包括 Scopus 和俄罗斯在线数据库 eLibrary.ru 中 2000-2022 年有关多模式商业分析的研究。我们采用了经验方法来收集和评估相关出版物的数量动态及其按主题领域进行的细分。我们为构成多模态商业分析现象的关键术语提出了自己的词库和本体。结果表明,使用这一概念可以扩大数据范围,揭示组织和经济现象之间隐藏的相互关系,并从根本上综合企业有效决策所需的新信息。
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引用次数: 0
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Upravlenets
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