Pub Date : 2022-09-30DOI: 10.14329/apjis.2022.32.3.537
Eunchan Kim, Minjae Kim, Yeunwoong Kyung
{"title":"A Case Study of Digital Transformation : Focusing on the Financial Sector in South Korea and Overseas","authors":"Eunchan Kim, Minjae Kim, Yeunwoong Kyung","doi":"10.14329/apjis.2022.32.3.537","DOIUrl":"https://doi.org/10.14329/apjis.2022.32.3.537","url":null,"abstract":"","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42084170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.14329/apjis.2022.32.3.580
Kayoung Shin, Jae-beom Jeong, Moonkyoung Jang
This research investigates the effect of SMEs' digital transformation (DX) efforts in O2O platforms on customer engagement. Among the three DX stages (i.e., digitization, digitalization, and DX), this study focuses on digitalization, a practically viable DX phase for SMEs using O2O platforms. This study categorizes the DX efforts of SMEs into three: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conduct the zero-inflated negative binomial regression using the dataset of Naver Smartplace, one of the representative O2O platforms in South Korea. The analysis result confirms that all three factors have positive impacts on customer engagement. Therefore, this study demonstrates that employing O2O platforms can be an effective strategy for SMEs lacking resources to achieve successful DX.
{"title":"The Effect of Digital Transformation on SMEs using O2O Platforms : Focusing on Customer Engagement","authors":"Kayoung Shin, Jae-beom Jeong, Moonkyoung Jang","doi":"10.14329/apjis.2022.32.3.580","DOIUrl":"https://doi.org/10.14329/apjis.2022.32.3.580","url":null,"abstract":"This research investigates the effect of SMEs' digital transformation (DX) efforts in O2O platforms on customer engagement. Among the three DX stages (i.e., digitization, digitalization, and DX), this study focuses on digitalization, a practically viable DX phase for SMEs using O2O platforms. This study categorizes the DX efforts of SMEs into three: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conduct the zero-inflated negative binomial regression using the dataset of Naver Smartplace, one of the representative O2O platforms in South Korea. The analysis result confirms that all three factors have positive impacts on customer engagement. Therefore, this study demonstrates that employing O2O platforms can be an effective strategy for SMEs lacking resources to achieve successful DX.","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42322770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.14329/apjis.2022.32.3.564
Peinan Ji, Guang Yu
{"title":"Preemptive or Catch Up? Performance Differences under Enterprise Digital Transformation","authors":"Peinan Ji, Guang Yu","doi":"10.14329/apjis.2022.32.3.564","DOIUrl":"https://doi.org/10.14329/apjis.2022.32.3.564","url":null,"abstract":"","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45233339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.14329/apjis.2022.32.3.496
Kyeongmin Yum, Byungjoon Yoo, Jaehwan Lee
{"title":"Application of AI-based Customer Segmentation in the Insurance Industry","authors":"Kyeongmin Yum, Byungjoon Yoo, Jaehwan Lee","doi":"10.14329/apjis.2022.32.3.496","DOIUrl":"https://doi.org/10.14329/apjis.2022.32.3.496","url":null,"abstract":"","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44003093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.14329/apjis.2022.32.3.630
Nathan Eleazar Rafferty, A. Fajar
{"title":"Integrated QR Payment System (QRIS) : Cashless Payment Solution in Developing Country from Merchant Perspective","authors":"Nathan Eleazar Rafferty, A. Fajar","doi":"10.14329/apjis.2022.32.3.630","DOIUrl":"https://doi.org/10.14329/apjis.2022.32.3.630","url":null,"abstract":"","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47502490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.14329/apjis.2022.32.3.514
M. Cho, Dugmee Hwang, Seongmin Jeon
Online reviews offer valuable information to businesses by reflecting consumer experiences about their products and services. Two important aspects of online reviews are first, the topics consumers choose to address and second, the sentiments expressed in their reviews. Building upon previous literature that shows online reviews are context-dependent, we examine the impact of topic distribution on review sentiment in South Korea and the U.S. during pre-and post-pandemic periods. After performing topic modeling on Airbnb app review data, we measure the contribution of each topic on review sentiment using SHAP values. Our results indicate variations in topic distribution trends between 2018 and 2021. Also, the order and magnitude of topics’ impact on review sentiment change between pre-and post-pandemic periods for both countries. This study can help businesses to understand how topics and sentiments associated with their products and services changed after pandemic, and also help them identify areas of improvement.
{"title":"Impact of Topic Distribution on Review Sentiment: A Comparative Study between South Korea and the U.S.","authors":"M. Cho, Dugmee Hwang, Seongmin Jeon","doi":"10.14329/apjis.2022.32.3.514","DOIUrl":"https://doi.org/10.14329/apjis.2022.32.3.514","url":null,"abstract":"Online reviews offer valuable information to businesses by reflecting consumer experiences about their products and services. Two important aspects of online reviews are first, the topics consumers choose to address and second, the sentiments expressed in their reviews. Building upon previous literature that shows online reviews are context-dependent, we examine the impact of topic distribution on review sentiment in South Korea and the U.S. during pre-and post-pandemic periods. After performing topic modeling on Airbnb app review data, we measure the contribution of each topic on review sentiment using SHAP values. Our results indicate variations in topic distribution trends between 2018 and 2021. Also, the order and magnitude of topics’ impact on review sentiment change between pre-and post-pandemic periods for both countries. This study can help businesses to understand how topics and sentiments associated with their products and services changed after pandemic, and also help them identify areas of improvement.","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48174416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.14329/apjis.2022.32.2.435
Widad Benzine, Ahcène Tiar
{"title":"Evaluation of Factors Affecting the Use of the Accounting Information System Using the TAM Model : A Field Study in Algerian Firms","authors":"Widad Benzine, Ahcène Tiar","doi":"10.14329/apjis.2022.32.2.435","DOIUrl":"https://doi.org/10.14329/apjis.2022.32.2.435","url":null,"abstract":"","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44929162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-30DOI: 10.14329/apjis.2022.32.2.381
Youngkeun Choi
{"title":"A Study of the Antecedents of Attitude towards Teleworking and the Moderating Effect of Selfidentity","authors":"Youngkeun Choi","doi":"10.14329/apjis.2022.32.2.381","DOIUrl":"https://doi.org/10.14329/apjis.2022.32.2.381","url":null,"abstract":"","PeriodicalId":52188,"journal":{"name":"Asia Pacific Journal of Information Systems","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49486828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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