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How IT Affordance Influences Engagement in Live Commerce : An Empirical Analysis Focusing on Social Cues as Moderating Effect IT服务如何影响在线商务的参与度:基于社交线索的实证分析
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-06-30 DOI: 10.14329/apjis.2022.32.2.327
Eunji Choi, Seongmin Jeon
With the development of technology and media and the pursuit of non-face-to-face due to the corona pandemic, the influence of live commerce, a real-time streaming shopping channel, is growing. Starting from China, the popularity of live commerce is growing all over the world, and it has become an interesting topic among many practitioners and researchers. However, compared to its popularity, there are few studies on live commerce. Therefore, we build a theoretical model in terms of IT affordance such as visibility, guidance shopping, trading, and meta-voicing and investigate how live commerce affects engagement with customers. We empirically measure 428 individuals who have used live commerce using survey data. In addition, we conduct four types of scenario experiments on whether social cues on exposures of other consumers, influence customer engagement. Our results show that trading affordance has the most significant effect. This shows that the live commerce platform may want to devise a program that helps make payment easier for users who prefer a quick and simple process. Our study contributes to the literature by presenting the importance of IT affordance for live commerce. © 2022. All Rights Reserved.
随着技术和媒体的发展，以及新冠疫情对非面对面购物的追求，作为实时流媒体购物渠道的live commerce的影响力越来越大。从中国开始，电商在全球范围内越来越受欢迎，已经成为许多从业者和研究人员感兴趣的话题。然而，与它的流行相比，关于电商的研究却很少。因此，我们从IT可视性、导购、交易和元语音等方面构建了一个理论模型，并研究了实时商务如何影响与客户的互动。我们使用调查数据对428名使用过电商的个人进行了实证测量。此外，我们进行了四种类型的情景实验，以确定其他消费者暴露的社会线索是否会影响客户参与。我们的研究结果表明，交易能力的影响最为显著。这表明，在线商务平台可能想要设计一个程序，帮助那些喜欢快速简单过程的用户更容易地支付。我们的研究通过展示信息技术对实时商业的重要性，为文献做出了贡献。©2022。版权所有。
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引用次数: 1
Why is the Interest in Blockchain Still on the Decline? Blockchain Challenges, Review, and Research Agenda 为什么对区块链的兴趣仍在下降？区块链挑战、审查和研究议程
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-06-30 DOI: 10.14329/apjis.2022.32.2.191
S. Kumar, Rani Neelam, Arora Ridhi, Mishra Debasisha, M. Ramkumar
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引用次数: 0
Aspect-based Sentiment Analysis of Product Reviews using Multi-agent Deep Reinforcement Learning 基于方面的多智能体深度强化学习产品评价情绪分析
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-06-30 DOI: 10.14329/apjis.2022.32.2.226
M. Sivakumar, Srinivasulu Reddy Uyyala
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引用次数: 0
The Study of Factors Influencing the Intention of Continuous Usage Using Augmented Reality Games : Comparative Analysis of Korean and Chinese Users 影响增强现实游戏持续使用意愿的因素研究:韩国和中国用户的对比分析
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-06-30 DOI: 10.14329/apjis.2022.32.2.249
N. Cho, Yanrui Wang, Jeong Hun Lim, Giseob Yu
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引用次数: 0
Effect of e-Commerce History on Consumer Perception : A comparative study of United States of America versus Vietnam 电子商务历史对消费者感知的影响——美国与越南的比较研究
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-06-30 DOI: 10.14329/apjis.2022.32.2.307
Pham Nguyen Bich Tram, Cheul Rhee, Jiyeol Kim
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引用次数: 0
Examining the Effects of Vocabulary on Crowdfunding Success : A Comparison of Cultural and Commercial Campaigns 考察词汇对众筹成功的影响:文化和商业活动的比较
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-06-30 DOI: 10.14329/apjis.2022.32.2.275
Xiang Gao, Weige Huang, Bin Li, Sunghan Ryu
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引用次数: 0
What’s Next? Connecting the Past and Future of Business-IT Alignment Research 下一步是什么？连接商业IT整合研究的过去和未来
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-06-30 DOI: 10.14329/apjis.2022.32.2.395
Joshy K. X., Rahul Thakurta
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引用次数: 0
Value Co-creation-based Information Management in the Digital Economy 数字经济中基于价值共创的信息管理
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-03-31 DOI: 10.14329/apjis.2022.32.1.1
G. Balaji
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引用次数: 0
Knowledge Management with IS/IT Practice in Organizations : A Multilevel Perspective 组织IS/IT实践中的知识管理：多层次视角
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-03-31 DOI: 10.14329/apjis.2022.32.1.151
Tae Hun Kim
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引用次数: 1
Emergence of Curbside Pickup : Consumers’ Usage Intention Amid COVID-19 Pandemic 路边取货的出现：新冠肺炎大流行期间消费者的使用意向
Q3 Social Sciences
Asia Pacific Journal of Information Systems
Pub Date : 2022-03-31 DOI: 10.14329/apjis.2022.32.1.51
Zihsyuan Liu, Youngsok Bang
This study examines how consumers’ intention to use a curbside pickup responds to the COVID-19 vaccination rates. With our first survey conducted in March 2021, we find that a low (high) vaccination rate is associated with consumers’ high (low) intention to maintain contact avoidance and their high (low) anticipation for shipping delays. Heightened contact avoidance and anticipation for shipping delays may encourage consumers to use a curbside pickup. Our results also show that when a product is needed immediately, and a consumer expects shipping delays, s/he is more likely to use a curbside pickup. However, with our second survey conducted in November 2021, we find heterogeneous consumer responses to the vaccination rates. Specifically, consumers’ political affiliation moderates the relationship between the vaccination rates and their intention to maintain contact avoidance. The association between the vaccination rates and the anticipation for shipping delays is also weakened compared to March 2021. Our empirical results illustrate how consumers’ intention to use a curbside pickup emerges and changes amid the COVID-19 pandemic. © 2022, Asia Pacific Journal of Information Systems. All Rights Reserved.
这项研究考察了消费者使用路边皮卡的意图如何应对新冠肺炎疫苗接种率。我们在2021年3月进行的第一次调查中发现，低（高）疫苗接种率与消费者保持避免接触的高（低）意愿以及对运输延误的高（高）预期有关。避免接触的增加和对运输延误的预期可能会鼓励消费者使用路边取货。我们的研究结果还表明，当需要立即购买产品，并且消费者预计运输会延迟时，他/她更有可能使用路边取货。然而，在2021年11月进行的第二次调查中，我们发现消费者对疫苗接种率的反应参差不齐。具体而言，消费者的政治派别调节了疫苗接种率与他们保持避免接触意愿之间的关系。与2021年3月相比，疫苗接种率与运输延误预期之间的关联也有所减弱。我们的实证结果说明了消费者使用路边皮卡的意图是如何在新冠肺炎大流行期间出现和变化的。©2022，《亚太信息系统杂志》。保留所有权利。
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引用次数: 0
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