Pub Date : 2020-09-07DOI: 10.1504/ijbem.2020.10031489
P. Goel, Piali Haldar
The aim of the present study is to explore factors affecting commuters' intention to adopt shared ride-hailing service. The study is based on the technology acceptance model (TAM). Using descriptive research design, data was collected from 345 consumers. Findings of the study establish that perceived usefulness (PU), concern for environment (CFE), perceived financial benefits (PFBs), and social influence (SI) are the important determinants of positive attitude formation towards shared ride-hailing service. However, perceived ease of use (PEOU) reflects insignificant relationship with attitude. Further, it has been found that attitude to use shared ride-hailing service positively affect intention. The present study provides future framework which can be utilised by shared ride-hailing service providers for efficiently targeting the customers through proper market segmentation.
{"title":"Shared Ride-hailing Service in India: An Analysis of Consumers Intention to Adopt","authors":"P. Goel, Piali Haldar","doi":"10.1504/ijbem.2020.10031489","DOIUrl":"https://doi.org/10.1504/ijbem.2020.10031489","url":null,"abstract":"The aim of the present study is to explore factors affecting commuters' intention to adopt shared ride-hailing service. The study is based on the technology acceptance model (TAM). Using descriptive research design, data was collected from 345 consumers. Findings of the study establish that perceived usefulness (PU), concern for environment (CFE), perceived financial benefits (PFBs), and social influence (SI) are the important determinants of positive attitude formation towards shared ride-hailing service. However, perceived ease of use (PEOU) reflects insignificant relationship with attitude. Further, it has been found that attitude to use shared ride-hailing service positively affect intention. The present study provides future framework which can be utilised by shared ride-hailing service providers for efficiently targeting the customers through proper market segmentation.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"12 1","pages":"1"},"PeriodicalIF":0.0,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49256488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-07DOI: 10.1504/ijbem.2020.10031430
Sarita Thakur, Monita Mago
This study attempts to evaluate the impact of financial literacy programs (FLPs) on the financial planning of participants in Himachal Pradesh, Punjab and Chandigarh. The objective of this study is to determine whether the financial literacy programs have any impact on the financial planning of the respondents. The impact of the financial literacy programs on the financial planning of participants was assessed using a paired t-test. The study finds that there is a positive impact on the financial planning scores of participants after attending FLPs. Thus, one could infer that financial literacy programs were helpful in improving the financial planning of the participants who attended these programs, which in turn will improve the quality of their future financial planning. The findings of this study will also help organisers of FLPs to design and implement such programs more effectively and will provide the guidelines to assess their impact.
{"title":"Impact of financial literacy programs on financial planning of the participants","authors":"Sarita Thakur, Monita Mago","doi":"10.1504/ijbem.2020.10031430","DOIUrl":"https://doi.org/10.1504/ijbem.2020.10031430","url":null,"abstract":"This study attempts to evaluate the impact of financial literacy programs (FLPs) on the financial planning of participants in Himachal Pradesh, Punjab and Chandigarh. The objective of this study is to determine whether the financial literacy programs have any impact on the financial planning of the respondents. The impact of the financial literacy programs on the financial planning of participants was assessed using a paired t-test. The study finds that there is a positive impact on the financial planning scores of participants after attending FLPs. Thus, one could infer that financial literacy programs were helpful in improving the financial planning of the participants who attended these programs, which in turn will improve the quality of their future financial planning. The findings of this study will also help organisers of FLPs to design and implement such programs more effectively and will provide the guidelines to assess their impact.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45622493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-07DOI: 10.1504/ijbem.2020.109590
J. Sun, Ho-don Yan
By integrating the growth stage model and competitive strategy analysis, this paper proposes a synthesised approach to demonstrate how a small firm grows into a global enterprise. Under this framework we draw upon the three main research fields of wealth-creation firms - namely entrepreneurship, strategic management and leadership - that provide spatial dimensions for selecting competitive strategies. The growth stage model, which is divided into four stages - initiation, expansion, maturity and diversification - represents a temporal dimension that offers a roadmap to guide growing firms. We aptly apply the conceptual framework to examine how Horizon Group, under the leadership of John Lu, has grown and transformed into Asia's number one yacht maker through investigating the various competitive strategies adopted at each stage of its growth path.
{"title":"Competitive strategy analysis and the growth stage model: the case of Taiwan's yacht maker - Horizon Group","authors":"J. Sun, Ho-don Yan","doi":"10.1504/ijbem.2020.109590","DOIUrl":"https://doi.org/10.1504/ijbem.2020.109590","url":null,"abstract":"By integrating the growth stage model and competitive strategy analysis, this paper proposes a synthesised approach to demonstrate how a small firm grows into a global enterprise. Under this framework we draw upon the three main research fields of wealth-creation firms - namely entrepreneurship, strategic management and leadership - that provide spatial dimensions for selecting competitive strategies. The growth stage model, which is divided into four stages - initiation, expansion, maturity and diversification - represents a temporal dimension that offers a roadmap to guide growing firms. We aptly apply the conceptual framework to examine how Horizon Group, under the leadership of John Lu, has grown and transformed into Asia's number one yacht maker through investigating the various competitive strategies adopted at each stage of its growth path.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49171885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-05DOI: 10.1504/ijbem.2020.10029558
Harshita Gupta, Saumya Singh
Guerrilla marketing is an innovative concept which is relatively new to the Asian threshold when compared to developed countries of Europe and USA. The study aims to examine the factors of consumers' perception in Indian context and also considers the effect of related unintended factors and emotions as the practice is comparatively new to the consumers of this developing economy. With the help of exploratory factor analysis, six meaningful factors have been extracted. These are enthusiasm generating factor, information generating factor, attractiveness generating factor, understandability, conflicting content and perception factor. The study provides a base model of important factors associated with this marketing tool in India. Eventually, multiple regression analysis is carried on to test the hypothesis of relationship between perception and other factors. As most of the existing studies do not specifically map the factors for the Indian consumers, the current study is a value addition in this field.
{"title":"SHAPING CONSUMERS' PERCEPTION IN INNOVATIVE WAY: AN EXPLORATORY STUDY ON GUERRILLA MARKETING","authors":"Harshita Gupta, Saumya Singh","doi":"10.1504/ijbem.2020.10029558","DOIUrl":"https://doi.org/10.1504/ijbem.2020.10029558","url":null,"abstract":"Guerrilla marketing is an innovative concept which is relatively new to the Asian threshold when compared to developed countries of Europe and USA. The study aims to examine the factors of consumers' perception in Indian context and also considers the effect of related unintended factors and emotions as the practice is comparatively new to the consumers of this developing economy. With the help of exploratory factor analysis, six meaningful factors have been extracted. These are enthusiasm generating factor, information generating factor, attractiveness generating factor, understandability, conflicting content and perception factor. The study provides a base model of important factors associated with this marketing tool in India. Eventually, multiple regression analysis is carried on to test the hypothesis of relationship between perception and other factors. As most of the existing studies do not specifically map the factors for the Indian consumers, the current study is a value addition in this field.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"12 1","pages":"152"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43660834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-05DOI: 10.1504/ijbem.2020.10029560
Vaibhav Tripathi, Tanushree Roy, Jitin Mishra
This study aims to predict the next retail transformation in India. The study being exploratory in nature tries to find whether there is any change in consumer behaviour which could lead to the next retail transformation in favour of lifestyle centres. In many countries, lifestyle centres have been seen as replacement to shopping malls. Comparative analysis was done between lifestyle centres and shopping malls to measure preference of consumers over the selected attributes. Two levels of knowledge of consumers, which are subjective knowledge and usage experience (personal visit), were used to further explore their preference between the two shopping centres. The consumers preferred lifestyle centres over shopping malls on 13 of the 17 attributes, especially the hedonic attributes. While in attributes related to ease and safety, shopping malls were preferred. In many attributes, there was significant difference among respondents' choice at different level of knowledge.
{"title":"Is Lifestyle Centre the new retail transformation in India An Exploratory Study","authors":"Vaibhav Tripathi, Tanushree Roy, Jitin Mishra","doi":"10.1504/ijbem.2020.10029560","DOIUrl":"https://doi.org/10.1504/ijbem.2020.10029560","url":null,"abstract":"This study aims to predict the next retail transformation in India. The study being exploratory in nature tries to find whether there is any change in consumer behaviour which could lead to the next retail transformation in favour of lifestyle centres. In many countries, lifestyle centres have been seen as replacement to shopping malls. Comparative analysis was done between lifestyle centres and shopping malls to measure preference of consumers over the selected attributes. Two levels of knowledge of consumers, which are subjective knowledge and usage experience (personal visit), were used to further explore their preference between the two shopping centres. The consumers preferred lifestyle centres over shopping malls on 13 of the 17 attributes, especially the hedonic attributes. While in attributes related to ease and safety, shopping malls were preferred. In many attributes, there was significant difference among respondents' choice at different level of knowledge.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"12 1","pages":"133"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46499010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-05DOI: 10.1504/ijbem.2020.10029657
Wissem Daadaa
The paper examines the relationship between financial performance and corporate board characteristics of Tunisian bank during the period of 2005-2018; we explore the impact of board structure characteristics such as board size, independence, institutional and duality on bank performance. Our results confirm the importance of board control within the bank; we find negative relationship between board size, board institutional members and bank profitability. The result proves non-significant enhancement in bank performance when the role of director and board president is separate. We conclude that Tunisian banks need to develop their governance mechanisms; set an optimal size and restructure the board composition. Tunisian banks need to improve their government strategy and the board composition to optimise their performance.
{"title":"Board characteristics and bank performance in emerging stock market","authors":"Wissem Daadaa","doi":"10.1504/ijbem.2020.10029657","DOIUrl":"https://doi.org/10.1504/ijbem.2020.10029657","url":null,"abstract":"The paper examines the relationship between financial performance and corporate board characteristics of Tunisian bank during the period of 2005-2018; we explore the impact of board structure characteristics such as board size, independence, institutional and duality on bank performance. Our results confirm the importance of board control within the bank; we find negative relationship between board size, board institutional members and bank profitability. The result proves non-significant enhancement in bank performance when the role of director and board president is separate. We conclude that Tunisian banks need to develop their governance mechanisms; set an optimal size and restructure the board composition. Tunisian banks need to improve their government strategy and the board composition to optimise their performance.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"12 1","pages":"119"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41780132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-05DOI: 10.1504/ijbem.2020.10029658
M. Sadiq, L. Ansari, Prashant Gupta
The paper aims at studying the role of intrapersonal and interpersonal religiosity as a predictor of materialistic attitudes (possession, non-generosity and envy) among youths in India using structural equation modelling. Data is collected from 252 students of public-funded central universities in India using simple random sampling. Intrapersonal religiosity is found to predict possession and non-generosity dimensions of materialistic attitudes. In contrast, Interpersonal religiosity is found to be influencing only possession dimension of materialism. Surprisingly, interpersonal religiosity was found to be positively correlated with envy attitudes of materialism among youths in India. The research is expected to help marketers and policymakers to refine their strategies for religious youths in India accordingly.
{"title":"Influence of intrapersonal and interpersonal religiosity on materialistic attitudes among youths in India: A Structural equation modelling approach","authors":"M. Sadiq, L. Ansari, Prashant Gupta","doi":"10.1504/ijbem.2020.10029658","DOIUrl":"https://doi.org/10.1504/ijbem.2020.10029658","url":null,"abstract":"The paper aims at studying the role of intrapersonal and interpersonal religiosity as a predictor of materialistic attitudes (possession, non-generosity and envy) among youths in India using structural equation modelling. Data is collected from 252 students of public-funded central universities in India using simple random sampling. Intrapersonal religiosity is found to predict possession and non-generosity dimensions of materialistic attitudes. In contrast, Interpersonal religiosity is found to be influencing only possession dimension of materialism. Surprisingly, interpersonal religiosity was found to be positively correlated with envy attitudes of materialism among youths in India. The research is expected to help marketers and policymakers to refine their strategies for religious youths in India accordingly.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45311609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-05DOI: 10.1504/ijbem.2020.10029559
H. Cengiz
The factors affecting the stock returns have been reported in several studies that provided different results depending on the country. The previous studies that were conducted about Borsa Istanbul (BIST), which is the stock exchange in Turkey are mostly based on regression analysis, and mainly covers the BIST 100 Index. This study included all of the businesses in BIST, and the expected returns were calculated using the capital asset pricing model. Using the classification tree method, the differentiation in the financial ratios and stock returns lower or higher than expected has been identified. This study indicates that the realised returns which are different from expected stock returns can be obtained using ROE, earnings per share for five years, equity ratio, and short-term liabilities/net sales. These financial ratios can be useful to determine to estimate stock return and make a profit.
{"title":"The Relationship between the Stock Returns and the Financial Ratios in Borsa Istanbul Analysed by the Classification Tree Method","authors":"H. Cengiz","doi":"10.1504/ijbem.2020.10029559","DOIUrl":"https://doi.org/10.1504/ijbem.2020.10029559","url":null,"abstract":"The factors affecting the stock returns have been reported in several studies that provided different results depending on the country. The previous studies that were conducted about Borsa Istanbul (BIST), which is the stock exchange in Turkey are mostly based on regression analysis, and mainly covers the BIST 100 Index. This study included all of the businesses in BIST, and the expected returns were calculated using the capital asset pricing model. Using the classification tree method, the differentiation in the financial ratios and stock returns lower or higher than expected has been identified. This study indicates that the realised returns which are different from expected stock returns can be obtained using ROE, earnings per share for five years, equity ratio, and short-term liabilities/net sales. These financial ratios can be useful to determine to estimate stock return and make a profit.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"12 1","pages":"204"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49642676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-05DOI: 10.1504/ijbem.2020.10029561
Ajay Singh, R. Singhal
This study is an attempt to explore retailer's motivation to acquire private label brands in their stores and realise the same through exploring consumer preferences, behaviour and attitude. To conduct the study, responses were collected from food and grocery consumers of Indian leading retail chain, Big Bazaar. Data Collection was done through structured questionnaire from 325 households who have visited Big Bazaar Store and Linear Regression Analysis was performed. Findings of the study revealed a positive correlation between the perceived quality and price consumers willing to pay towards private label products. It also found strong correlation between value perceptions of private label brands with overall stores image also store loyalty is positively associated with value perception of private label brands. This study gives an insight to Indian retailers about the consumer preferences towards buying private label brands.
{"title":"Emerging Third Generation Private Label Brands: Retailers and Consumers Perspective towards Leading Indian Retail Chain.","authors":"Ajay Singh, R. Singhal","doi":"10.1504/ijbem.2020.10029561","DOIUrl":"https://doi.org/10.1504/ijbem.2020.10029561","url":null,"abstract":"This study is an attempt to explore retailer's motivation to acquire private label brands in their stores and realise the same through exploring consumer preferences, behaviour and attitude. To conduct the study, responses were collected from food and grocery consumers of Indian leading retail chain, Big Bazaar. Data Collection was done through structured questionnaire from 325 households who have visited Big Bazaar Store and Linear Regression Analysis was performed. Findings of the study revealed a positive correlation between the perceived quality and price consumers willing to pay towards private label products. It also found strong correlation between value perceptions of private label brands with overall stores image also store loyalty is positively associated with value perception of private label brands. This study gives an insight to Indian retailers about the consumer preferences towards buying private label brands.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"12 1","pages":"179"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42844384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-04-01DOI: 10.1504/ijbem.2020.106204
J. Parnell, Long Zhang
This paper investigates the impact of corporate political analysis (CPA) on firm performance among Chinese firms, distinguishing between privately-owned firms (non-SOEs) and state-owned enterprises (SOEs). Uncertainty about the competitive environment was a key driver of CPA among non-SOEs firms, but not among SOEs. Differentiation was a significant performance driver for non-SOEs, but not SOEs. However, CPA had significant, negative performance implications for SOEs. Overall, the results of the multi-group analysis suggest two prominent "paths" to performance. Non-SOEs in the study perceived more considerable environmental uncertainty and pursued differentiation, whereas SOEs emphasised CPA. Implications for Chinese managers and future research are addressed.
{"title":"Corporate political analysis, state ownership of enterprises and firm performance in China","authors":"J. Parnell, Long Zhang","doi":"10.1504/ijbem.2020.106204","DOIUrl":"https://doi.org/10.1504/ijbem.2020.106204","url":null,"abstract":"This paper investigates the impact of corporate political analysis (CPA) on firm performance among Chinese firms, distinguishing between privately-owned firms (non-SOEs) and state-owned enterprises (SOEs). Uncertainty about the competitive environment was a key driver of CPA among non-SOEs firms, but not among SOEs. Differentiation was a significant performance driver for non-SOEs, but not SOEs. However, CPA had significant, negative performance implications for SOEs. Overall, the results of the multi-group analysis suggest two prominent \"paths\" to performance. Non-SOEs in the study perceived more considerable environmental uncertainty and pursued differentiation, whereas SOEs emphasised CPA. Implications for Chinese managers and future research are addressed.","PeriodicalId":52261,"journal":{"name":"International Journal of Business and Emerging Markets","volume":"12 1","pages":"11"},"PeriodicalIF":0.0,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/ijbem.2020.106204","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48327749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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