This article focuses on social capital, a means for women working in the putting-out system sector to rise from adversity during the Covid-19 pandemic. This study explains that the pandemic has had a significant impact on the socioeconomic activities of women workers in Kalirungkut, Surabaya. This study aims to analyse working women who experience social downturns to get back up with the social capital they have. This qualitative research uses a non-positivistic paradigm but an interpretive approach through observation and in-depth interviews involving informants exposed to COVID-19. This study found four categories: helping behaviour as an act of humanitarian solidarity; reforestation and vegetable planting movement; networks for physical and social health services; and strengthening the economy. The researchers concluded that the social capital possessed by women workers in the putting-out system increased women's enthusiasm to rise from adversity during the Covid-19 pandemic.
{"title":"Worker Social capital of working women \"putting-out system\" to rise from Covid-19 pandemic","authors":"Siti Sofiyah, Emy Susanti, None Sutinah","doi":"10.25139/jsk.v7i2.5828","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.5828","url":null,"abstract":"This article focuses on social capital, a means for women working in the putting-out system sector to rise from adversity during the Covid-19 pandemic. This study explains that the pandemic has had a significant impact on the socioeconomic activities of women workers in Kalirungkut, Surabaya. This study aims to analyse working women who experience social downturns to get back up with the social capital they have. This qualitative research uses a non-positivistic paradigm but an interpretive approach through observation and in-depth interviews involving informants exposed to COVID-19. This study found four categories: helping behaviour as an act of humanitarian solidarity; reforestation and vegetable planting movement; networks for physical and social health services; and strengthening the economy. The researchers concluded that the social capital possessed by women workers in the putting-out system increased women's enthusiasm to rise from adversity during the Covid-19 pandemic.","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135397871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cindy Novita Chandra, Daniel Susilo, Teguh Dwi Putranto
The advent of the digital era has spurred numerous companies to employ marketing communications strategies. Such endeavours serve as a means to influence and remind consumers about the array of products or services they offer. A particularly prominent approach for companies entails utilising digital marketing communications. In this context, the focus extends beyond mere product promotion; instead, it centres on disseminating valuable, pertinent, and consistent content to captivate and retain consumers. For this study, Instagram has been selected as the platform of interest due to its prevalence as a content distribution channel. The primary objective of this research is to explore the practices of digital marketing communications employed by the Something brand through its Instagram presence. To this end, the Krippendorff content analysis method has been applied to discern the nature of posts related to digital marketing communications on the official Instagram account @somethincofficial. The analysis was conducted on posts from 1 August 2022 to 31 October 2022. The study's findings reveal that Somethinc's digital marketing communication practices on Instagram predominantly revolve around informative and reminding advertising. These strategies are pivotal in engaging the audience and reinforcing brand awareness on the platform.
{"title":"Digital marketing communication of Somethinc brand on instagram @somethincofficial","authors":"Cindy Novita Chandra, Daniel Susilo, Teguh Dwi Putranto","doi":"10.25139/jsk.v7i2.6691","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.6691","url":null,"abstract":"The advent of the digital era has spurred numerous companies to employ marketing communications strategies. Such endeavours serve as a means to influence and remind consumers about the array of products or services they offer. A particularly prominent approach for companies entails utilising digital marketing communications. In this context, the focus extends beyond mere product promotion; instead, it centres on disseminating valuable, pertinent, and consistent content to captivate and retain consumers. For this study, Instagram has been selected as the platform of interest due to its prevalence as a content distribution channel. The primary objective of this research is to explore the practices of digital marketing communications employed by the Something brand through its Instagram presence. To this end, the Krippendorff content analysis method has been applied to discern the nature of posts related to digital marketing communications on the official Instagram account @somethincofficial. The analysis was conducted on posts from 1 August 2022 to 31 October 2022. The study's findings reveal that Somethinc's digital marketing communication practices on Instagram predominantly revolve around informative and reminding advertising. These strategies are pivotal in engaging the audience and reinforcing brand awareness on the platform.","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research explored how crisis communication relates to marketing strategies during the Covid-19 pandemic. Understanding marketing strategies is crucial for businesses and institutions, especially in local communities, to manage their operations before, during, and after a crisis. The study found that many business actors faced difficulties with marketing strategies due to a lack of comprehension of crisis communication during the pandemic. The researchers used qualitative methods with purposive sampling to ensure study quality. The results, integrating the Situational Communication Crisis Theory, are relevant in communication science. They revealed a mismatch between managers' crisis communication activities and the capabilities of an ideal public relations officer in executing marketing strategies. The study recommends implementing training on crisis communication related to marketing strategies to enhance product promotion effectiveness during crises. This understanding will empower businesses and institutions to navigate uncertainties better and maintain resilience.
{"title":"Crisis communication and marketing strategy during covid-19 pandemic in Karang Anyer village","authors":"None Faustyna","doi":"10.25139/jsk.v7i2.6108","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.6108","url":null,"abstract":"This research explored how crisis communication relates to marketing strategies during the Covid-19 pandemic. Understanding marketing strategies is crucial for businesses and institutions, especially in local communities, to manage their operations before, during, and after a crisis. The study found that many business actors faced difficulties with marketing strategies due to a lack of comprehension of crisis communication during the pandemic. The researchers used qualitative methods with purposive sampling to ensure study quality. The results, integrating the Situational Communication Crisis Theory, are relevant in communication science. They revealed a mismatch between managers' crisis communication activities and the capabilities of an ideal public relations officer in executing marketing strategies. The study recommends implementing training on crisis communication related to marketing strategies to enhance product promotion effectiveness during crises. This understanding will empower businesses and institutions to navigate uncertainties better and maintain resilience.","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper explores the phenomenon of hyperreality within the context of online shopping and fandom culture, focusing specifically on the vibrant and dedicated fanbase of the popular South Korean boy band BTS, known as the BTS Army. Drawing upon the virtual marketplace of Tokopedia as a case study, we investigate the unique and immersive shopping experiences created by the BTS Army as they engage with merchandise related to their favourite band. Qualitative content analysis with Baudrillard Theory perspectives is used to unravel the complexities of the BTS Army's consumer behaviour, purchasing patterns, and collective interactions within this simulated environment. The findings demonstrate that the Tokopedia marketplace is a hub for the BTS Army, where fans navigate a hyperreal shopping landscape infused with emotional connections, shared meanings, and transformative experiences. Through acquiring and displaying BTS-related merchandise, fans construct and reinforce their identities, cultivate a sense of belonging, and participate in a hyperreal world that blurs the boundaries between fandom and consumer culture. It provides insights for marketers, platform operators, and researchers into the dynamics of hyperreal fandom-driven markets, emphasising the significance of emotional engagement, community building, and immersive experiences for capturing the attention and loyalty of dedicated fan communities.
{"title":"Shopping simulation: BTS army hyper-reality on the Tokopedia marketplace","authors":"Dwi Retnani Srinarwati","doi":"10.25139/jsk.v7i2.6690","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.6690","url":null,"abstract":"This paper explores the phenomenon of hyperreality within the context of online shopping and fandom culture, focusing specifically on the vibrant and dedicated fanbase of the popular South Korean boy band BTS, known as the BTS Army. Drawing upon the virtual marketplace of Tokopedia as a case study, we investigate the unique and immersive shopping experiences created by the BTS Army as they engage with merchandise related to their favourite band. Qualitative content analysis with Baudrillard Theory perspectives is used to unravel the complexities of the BTS Army's consumer behaviour, purchasing patterns, and collective interactions within this simulated environment. The findings demonstrate that the Tokopedia marketplace is a hub for the BTS Army, where fans navigate a hyperreal shopping landscape infused with emotional connections, shared meanings, and transformative experiences. Through acquiring and displaying BTS-related merchandise, fans construct and reinforce their identities, cultivate a sense of belonging, and participate in a hyperreal world that blurs the boundaries between fandom and consumer culture. It provides insights for marketers, platform operators, and researchers into the dynamics of hyperreal fandom-driven markets, emphasising the significance of emotional engagement, community building, and immersive experiences for capturing the attention and loyalty of dedicated fan communities.","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Freedom of speech is one of the pillars of democracy that is being problematised as new media technologies are increasingly used in people's lives. In Indonesia, this can be seen in the debate over the UU ITE, passed in 2008, one aspect of which regulates the dissemination of information, fake news, and the like in the digital public sphere. For its critics, several articles in the UU ITE threaten freedom of expression and are considered a factor in the democracy regression in Indonesia. Using the DNA method, this research investigates the discourse and actors involved in the debate and how the discourse network is shaped. There are two periods covered, namely October 2016 to December 2016 and February 2021 to June 2021, when the government issued an official explanation or further regulation of the ITE Law. From three prominent online media (Kompas.com, detik.com, and Tirto.id), 359 articles were obtained and then coded based on actors and discourses. Therefore, this research shows the discourse coalition on the issue of freedom of speech. This research shows that the second period of debate involved more actors and discourses and changed the discourse network. There are realignments of network coalition by the state apparatus to be more supportive towards the more democratic discourse, although it is not necessarily materialised in the policymaking decision.
{"title":"Discourse network on the revision of Indonesian information and electronic transaction law","authors":"Antonius O. Lapu Hamanduna, Putut Widjanarko","doi":"10.25139/jsk.v7i2.5496","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.5496","url":null,"abstract":"Freedom of speech is one of the pillars of democracy that is being problematised as new media technologies are increasingly used in people's lives. In Indonesia, this can be seen in the debate over the UU ITE, passed in 2008, one aspect of which regulates the dissemination of information, fake news, and the like in the digital public sphere. For its critics, several articles in the UU ITE threaten freedom of expression and are considered a factor in the democracy regression in Indonesia. Using the DNA method, this research investigates the discourse and actors involved in the debate and how the discourse network is shaped. There are two periods covered, namely October 2016 to December 2016 and February 2021 to June 2021, when the government issued an official explanation or further regulation of the ITE Law. From three prominent online media (Kompas.com, detik.com, and Tirto.id), 359 articles were obtained and then coded based on actors and discourses. Therefore, this research shows the discourse coalition on the issue of freedom of speech. This research shows that the second period of debate involved more actors and discourses and changed the discourse network. There are realignments of network coalition by the state apparatus to be more supportive towards the more democratic discourse, although it is not necessarily materialised in the policymaking decision.","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The changes in the historical text on Twitter are starting point of this research. The moment of the Heroes' Day commemoration on Twitter becomes the entry point to analyse these changes. Therefore, this study analyses historical text tweets at that moment by paying attention to the context surrounding the users. The study uses a content analysis method, emphasising a qualitative approach. Two data collection techniques are used to obtain accurate and faster details: manual observation and data crawling by Python program. This study found three dominant text variations. The first is a text containing a narrative about Bung Tomo, public information about the Hero, and the word "ex" (mantan -Indonesian) to commemorate users' relations. There are ten dominant words used in the three variations of the text.
{"title":"The Big data analysis on historical tweets on Indonesian Heroes' day","authors":"None Zudan Rosyidi, Rahma Sugihartati, Septi Ariadi","doi":"10.25139/jsk.v7i2.6199","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.6199","url":null,"abstract":"The changes in the historical text on Twitter are starting point of this research. The moment of the Heroes' Day commemoration on Twitter becomes the entry point to analyse these changes. Therefore, this study analyses historical text tweets at that moment by paying attention to the context surrounding the users. The study uses a content analysis method, emphasising a qualitative approach. Two data collection techniques are used to obtain accurate and faster details: manual observation and data crawling by Python program. This study found three dominant text variations. The first is a text containing a narrative about Bung Tomo, public information about the Hero, and the word \"ex\" (mantan -Indonesian) to commemorate users' relations. There are ten dominant words used in the three variations of the text.
","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135397869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Understanding culture in the life of higher education organisations is a challenge. Information science and other higher-level organisational products present scientific facts, research knowledge, and the organisational culture that produces those products. This study analyses the organisational culture of higher education communication on the website as one of the organisational artefacts that can be seen and accessed by the public. This study uses quantitative content analysis that refers to the dimensions and sub-dimensions of organisational culture developed by Overbeeke and Snizek. The universities were selected based on their Public Relations Indonesia Award 2022 awards in the Digital Channel category with website subcategories: the University of Indonesia, Gadjah Mada University, and IPB University. Based on the findings, these universities convey almost all dimensions of organisational culture through their websites. This study identifies five main dimensions of organisational culture and 23 sub-dimensions that serve as measurement tools. These 23 sub-dimension measures of organisational culture were then used to analyse visually and textually the organisational culture of the three universities studied. The research found that out of the 23 measures, only two were not found on the three university websites studied, namely the mention of the founder of the Institute and the presence of advertisements on the website. The lack of those two measures is understandable because the three universities were historically founded by the Government of Indonesia, not individuals. Furthermore, as educational institutions, those three are not commercial companies that sell products, so there is no display of product advertisements on their websites.
{"title":"Communicating organisational culture of higher education: a website analysis of three universities","authors":"Heru Ryanto Budiana, Aang Koswara, Fajar Syuderajat, Maudy Poedjadi","doi":"10.25139/jsk.v7i2.5695","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.5695","url":null,"abstract":"Understanding culture in the life of higher education organisations is a challenge. Information science and other higher-level organisational products present scientific facts, research knowledge, and the organisational culture that produces those products. This study analyses the organisational culture of higher education communication on the website as one of the organisational artefacts that can be seen and accessed by the public. This study uses quantitative content analysis that refers to the dimensions and sub-dimensions of organisational culture developed by Overbeeke and Snizek. The universities were selected based on their Public Relations Indonesia Award 2022 awards in the Digital Channel category with website subcategories: the University of Indonesia, Gadjah Mada University, and IPB University. Based on the findings, these universities convey almost all dimensions of organisational culture through their websites. This study identifies five main dimensions of organisational culture and 23 sub-dimensions that serve as measurement tools. These 23 sub-dimension measures of organisational culture were then used to analyse visually and textually the organisational culture of the three universities studied. The research found that out of the 23 measures, only two were not found on the three university websites studied, namely the mention of the founder of the Institute and the presence of advertisements on the website. The lack of those two measures is understandable because the three universities were historically founded by the Government of Indonesia, not individuals. Furthermore, as educational institutions, those three are not commercial companies that sell products, so there is no display of product advertisements on their websites.","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Paser and Kutai Indigenous People will be affected by the Indonesian New Capital (IKN) move. This study examines how citizens adapt to the new capital city (IKN) culture. This research showed how the Paser and Kutai Indigenous People were able to transfer the national capital and what options may be taken to make their customs more active and known internationally. Literature review. Documentation-based data collecting. Miles and Huberman's interactive analysis is applied. This study found that the Paser and Kutai Indigenous Peoples are self-sufficient and ready to move the national capital. The transfer of the National Capital (IKN) to North Penajam Paser (PPU) and Kutai Kartanegara (Kukar) has improved local culture through acculturation. To be beneficial, this acculturation must filter out external cultural ideals that contradict local wisdom. Becoming the national capital is a great chance to showcase local culture abroad. Regional Regulation No. 2 of 2017 concerning the Preservation and Protection of Paser Customs and Regional Regulation No. 2 of 2016 concerning the Preservation of the Customs of the Kutai Kartanegara Ing Martadipura Sultanate also preserve Paser and Kutai's local culture.
帕瑟族和库泰族原住民将受到印尼新首都(IKN)搬迁的影响。本研究探讨市民如何适应新首都(IKN)文化。这项研究显示了帕瑟族和库台族原住民如何能够转移国家首都，以及可以采取哪些选择使他们的习俗更加活跃并在国际上广为人知。文献综述。基于文档的数据收集。应用Miles和Huberman的交互分析。本研究发现，帕瑟族和库台族原住民自给自足，并准备迁都。国家首都(IKN)向北Penajam Paser (PPU)和Kutai Kartanegara (Kukar)的迁移通过文化适应改善了当地文化。这种文化适应必须过滤掉与当地智慧相矛盾的外部文化理想，才能发挥作用。成为国家首都是向国外展示当地文化的好机会。《2017年第2号关于保存和保护帕瑟尔海关的区域条例》和《2016年第2号关于保存库泰Kartanegara Ing Martadipura苏丹国海关的区域条例》也保护了帕瑟尔和库泰的当地文化。
{"title":"Indigenous people's resilience on the issue of the Indonesian capital move","authors":"Badruddin Nasir, None Lisbet Situmorang, None Reynaldi Poppy Latief","doi":"10.25139/jsk.v7i2.5754","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.5754","url":null,"abstract":"The Paser and Kutai Indigenous People will be affected by the Indonesian New Capital (IKN) move. This study examines how citizens adapt to the new capital city (IKN) culture. This research showed how the Paser and Kutai Indigenous People were able to transfer the national capital and what options may be taken to make their customs more active and known internationally. Literature review. Documentation-based data collecting. Miles and Huberman's interactive analysis is applied. This study found that the Paser and Kutai Indigenous Peoples are self-sufficient and ready to move the national capital. The transfer of the National Capital (IKN) to North Penajam Paser (PPU) and Kutai Kartanegara (Kukar) has improved local culture through acculturation. To be beneficial, this acculturation must filter out external cultural ideals that contradict local wisdom. Becoming the national capital is a great chance to showcase local culture abroad. Regional Regulation No. 2 of 2017 concerning the Preservation and Protection of Paser Customs and Regional Regulation No. 2 of 2016 concerning the Preservation of the Customs of the Kutai Kartanegara Ing Martadipura Sultanate also preserve Paser and Kutai's local culture.
","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
To understand the Diffusion of Innovation and its impact on achieving organisational goals, this research investigates the utilisation of the D-Corp Division Model Based on Corporation, an innovative approach implemented within farmer groups and associations to establish the Division of Agricultural Training in Binuang. Employing a quantitative survey method, the study conducts regression analysis to ascertain the significance of relationships between variables. The findings reveal that the Diffusion of innovation variable demonstrates a significant effect on other variables, as evidenced by the tcount value (1.660) exceeding the critical ttable value (3.197) at a level of significance below the table score (0.002 < 0.05). Consequently, the initial hypothesis (a) is accepted, implying that the Diffusion of Innovation does not significantly influence the application of Innovation. On the other hand, the Innovation Variable exhibits a tcount value (5.003) more significant than the critical ttable value (1.660) with an influence score below the table score (0.000 < 0.05). Thus, the second hypothesis is accepted, indicating a substantial partial influence of Innovation on the application of Innovation in this study. Moreover, the Diffusion of Innovation and work innovation have a combined impact on the research data (0.000 < 0.05, Fcount = 34.663 > Ftable = 3.07). Consequently, Ha3 is accepted, signifying a simultaneous correlation between two independent variables: the innovation diffusion variable (X1) and work innovation variable (X2) concerning the application of innovation (Y) variable.
{"title":"Diffusion and implementation of innovation in Binuang agricultural training farmer groups","authors":"Marhaeni Fajar Kurniawati Kurniawati, Agus Sumantri, Rustono Farady Marta, Engliana Engliana, Helmi Azahari","doi":"10.25139/jsk.v7i2.6232","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.6232","url":null,"abstract":"To understand the Diffusion of Innovation and its impact on achieving organisational goals, this research investigates the utilisation of the D-Corp Division Model Based on Corporation, an innovative approach implemented within farmer groups and associations to establish the Division of Agricultural Training in Binuang. Employing a quantitative survey method, the study conducts regression analysis to ascertain the significance of relationships between variables. The findings reveal that the Diffusion of innovation variable demonstrates a significant effect on other variables, as evidenced by the tcount value (1.660) exceeding the critical ttable value (3.197) at a level of significance below the table score (0.002 < 0.05). Consequently, the initial hypothesis (a) is accepted, implying that the Diffusion of Innovation does not significantly influence the application of Innovation. On the other hand, the Innovation Variable exhibits a tcount value (5.003) more significant than the critical ttable value (1.660) with an influence score below the table score (0.000 < 0.05). Thus, the second hypothesis is accepted, indicating a substantial partial influence of Innovation on the application of Innovation in this study. Moreover, the Diffusion of Innovation and work innovation have a combined impact on the research data (0.000 < 0.05, Fcount = 34.663 > Ftable = 3.07). Consequently, Ha3 is accepted, signifying a simultaneous correlation between two independent variables: the innovation diffusion variable (X1) and work innovation variable (X2) concerning the application of innovation (Y) variable.","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nadra Ideyani Vita, Vincent E. Encluna, Nina Siti Salmaniah Siregar, Ana Rusmardiana, Samuel P.D. Anantadjaya
AI has assumed a dominant role in society, leveraging various tools to extend its influence beyond digital marketing and content creation. In the year 2023, AI's industry role has witnessed significant expansion. An illustrative example of this is the emergence of Kizuna AI, which serves as a testament to the fact that AI is not confined solely to scientific rigour but also encompasses creative endeavours akin to those undertaken by humans. In light of these developments, the New Media Theory prompts us to reconsider the discourse surrounding AI, recognising that it manifests differently in certain respects and has the potential to behave unpredictably as it becomes increasingly integrated into society. For this study, the Media Analysis model proposed by Neuman was employed to gain valuable insights. This research underscores the importance of fostering greater collaboration between humanity and scientific disciplines to gain a comprehensive understanding of how AI operates. By bridging these domains, researchers can unlock more profound insights into the workings of AI and its implications for society.
{"title":"AI public relations: the early rise of Kizuna AI","authors":"Nadra Ideyani Vita, Vincent E. Encluna, Nina Siti Salmaniah Siregar, Ana Rusmardiana, Samuel P.D. Anantadjaya","doi":"10.25139/jsk.v7i2.6689","DOIUrl":"https://doi.org/10.25139/jsk.v7i2.6689","url":null,"abstract":"AI has assumed a dominant role in society, leveraging various tools to extend its influence beyond digital marketing and content creation. In the year 2023, AI's industry role has witnessed significant expansion. An illustrative example of this is the emergence of Kizuna AI, which serves as a testament to the fact that AI is not confined solely to scientific rigour but also encompasses creative endeavours akin to those undertaken by humans. In light of these developments, the New Media Theory prompts us to reconsider the discourse surrounding AI, recognising that it manifests differently in certain respects and has the potential to behave unpredictably as it becomes increasingly integrated into society. For this study, the Media Analysis model proposed by Neuman was employed to gain valuable insights. This research underscores the importance of fostering greater collaboration between humanity and scientific disciplines to gain a comprehensive understanding of how AI operates. By bridging these domains, researchers can unlock more profound insights into the workings of AI and its implications for society.","PeriodicalId":55792,"journal":{"name":"Jurnal Studi Komunikasi","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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