Pub Date : 2020-12-30DOI: 10.26565/2077-5105-2020-24-05
V. Nikolenko
The article explores the logic of the emergence and differentiation of the paradigm of socially responsible business. Both individual and organizational measurements of the problem are highlighted. The explicit and latent factors of influence on the problem situation on a global scale and possible options for its solution, taking into account the experience of developed countries, are considered. It is noted that an effective solution of social and environmental issues involves the application of joint efforts of representatives of the state, business, civil society, scientific community, leaders of public opinion, etc. The expediency of typology of socially responsible business is substantiated, in particular, the American, European and Asian models are highlighted. At the same time, it is noted that there is also the possibility of singling out other universal system-forming criteria for typologization of socially responsible business, namely external and internal. The relevance and heuristic potential of these approaches for the sustainable development of modern Ukrainian society is indicated. Taking into account socially differentiating factors, the generational dimension of this problem is briefly covered i.e., the perception of socially responsible business through the prism of mass consciousness, especially youth. It is noted that in a global society, such practices are especially favored by millennials, perhaps due to their somewhat romantic worldview and developed social marketing, which is quite common in countries with a high human development index. At the same time, the paradigm under study emphasizes successful practices in the application of event marketing as certain derivatives for the implementation of social marketing. Particular attention is paid to social, scientific, legislative practices on research and implementation in the daily life of environmental marketing, the content and characteristic derivatives of which in the developed world have become a "visit card" of modern socially responsible business. The situation regarding socially responsible business in Ukraine is analyzed. It is noted that both external and internal businesses of this kind are of the utmost importance in Ukrainian society. Such initiatives allow, on the one hand, partially solving the most pressing social, environmental, economic problems of national and global scale, to focus on them the attention of the public opinion, and on the other – to effectively capitalize a commercial brand, but only if its representatives will sincerely and systematically use the basic principles and values of socially responsible business.
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Pub Date : 2020-12-30DOI: 10.26565/2077-5105-2020-24-04
A. Golikov
The article analyzes the possibilities of applying the methodology of poststructuralism in modern sociology, in particular in relation to the problems of space production and the exploitation of attention. The heuristic potential of poststructuralism for sociology is investigated, where the methodology of deconstruction is especially studied. The problem of space production by means of attention exploitation is analyzed in the context of Gilles Deleuze's concepts. It is emphasized that the central Deleuzean concept of difference in correlation with a number of concepts (in particular, representation and repetition) provides important tools for understanding the nature of production and reproduction of space, on the one hand, and the procedurality of attention as an object of exploitation, on the other. Poststructuralist metaphors of systematicity (tree and rhizome) are being rethought from the sociological perspective not as mutually exclusive, but as typologically compatible. Deleuze's distinction between nomadic and structural modes of perception is analyzed. The attention is focused on the phenomenon of a dividuum («divided») from the point of view of the production of acts of perception and acts of attention. In addition, an important aspect is the problem of production of chronological as structurally comparable with production of spatial. The preconceptions isolated from the Deleuzean theoretical rhizome are used by the authors in relation to the problems of mass culture in the explications of Gilles Lipovetsky and Paul Virilio. Attention is investigated as a fundamental substratum for the production of space(s) in a society of communicative / cognitive capitalism, which is revealed through examples of problems of visual perception, practices of cultural consumption, language, etc. A conclusion is made about the possibilities and limitations of studying the processes of space production and the role of attention in this process of exploitation in sociology from the standpoint of post-structuralist theory.
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Pub Date : 2020-12-30DOI: 10.26565/2077-5105-2020-24-06
V. Nikolayevskyy, V. Omelchenko, O. Bakalenko
The authors of the article based on the understanding of intellectual property as an immanent component of the innovative economy, an important factor, resource and mechanism of innovation environment and development, note the actualization of this phenomenon in nowadays society of revolutionary technological changes. The article deals with the brief overview of the some features and characteristics of the process of reforming the institute of intellectual property in Ukraine, including regulatory framework, and also is based on the analysis of data gathered in sociological survey «Intellectual property through the eyes of university lecturers and high school teachers», conducted during May-December 2019, method – interview; n = 356. Based on the research results, the authors analyze high school teachers’ and university lecturers’ attitudes to the intellectual property, the factors and mechanisms of protection of intellectual property rights. What are the attitudes towards violation of intellectual property rights in the field of education? How acute is the problem of intellectual property rights (IPR) violation for the participants in the educational process? Is the impact of intellectual property rights violation noticeable on their (high school teachers and university lecturers) day-to-day activities? Who, what institution (organization) should make efforts to protect IPR? These and some other issues are analyzed in the paper. The authors note, among other, that, in general, the problem of IPR violations perceived as quite acute for many (relative majority) of university lecturers and high school teachers, the impact of this problem on respondents’ daily activities is mostly negative. Opinions of respondents on the institution(s), which should make efforts to protect IPR were clarified. Analysis of possible ways (inner and external factors, mechanisms) to enhance the level of protection, public management of the protection process, as well as the development of a culture of IPR is presented also. The authors propose the prospects for further research of the problem.
{"title":"Intellectual property: theorizing and empirical analysis","authors":"V. Nikolayevskyy, V. Omelchenko, O. Bakalenko","doi":"10.26565/2077-5105-2020-24-06","DOIUrl":"https://doi.org/10.26565/2077-5105-2020-24-06","url":null,"abstract":"The authors of the article based on the understanding of intellectual property as an immanent component of the innovative economy, an important factor, resource and mechanism of innovation environment and development, note the actualization of this phenomenon in nowadays society of revolutionary technological changes. The article deals with the brief overview of the some features and characteristics of the process of reforming the institute of intellectual property in Ukraine, including regulatory framework, and also is based on the analysis of data gathered in sociological survey «Intellectual property through the eyes of university lecturers and high school teachers», conducted during May-December 2019, method – interview; n = 356. Based on the research results, the authors analyze high school teachers’ and university lecturers’ attitudes to the intellectual property, the factors and mechanisms of protection of intellectual property rights. What are the attitudes towards violation of intellectual property rights in the field of education? How acute is the problem of intellectual property rights (IPR) violation for the participants in the educational process? Is the impact of intellectual property rights violation noticeable on their (high school teachers and university lecturers) day-to-day activities? Who, what institution (organization) should make efforts to protect IPR? These and some other issues are analyzed in the paper. The authors note, among other, that, in general, the problem of IPR violations perceived as quite acute for many (relative majority) of university lecturers and high school teachers, the impact of this problem on respondents’ daily activities is mostly negative. Opinions of respondents on the institution(s), which should make efforts to protect IPR were clarified. Analysis of possible ways (inner and external factors, mechanisms) to enhance the level of protection, public management of the protection process, as well as the development of a culture of IPR is presented also. The authors propose the prospects for further research of the problem.","PeriodicalId":62895,"journal":{"name":"科学24小时","volume":"187 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74604352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.26565/2077-5105-2020-24-07
O. Zubariev, I. Soroka, O. Sytnik
The article analyzes the dreams of teenage youth as a social phenomenon. Іt is emphasized that the relevance of the research is related to the transitivity, the instability of the social position of teenagers as a socio-demographic group, which determines the specifics of their life strategies and projects, which is expressed in their dreams. The theoretical basis of the research are the basic concepts of phenomenological methodology. It is noted that the theoretical basis of the publication is the fundamental concepts of phenomenological methodology. It is emphasized that phenomenological sociology rehabilitates the dream as a subject of sociological research, considering it as one of the finite province of meanings within the life world of the personality, which can be attributed to the worlds of fantasy and imagination. The empirical material of understanding the dreams of teenage youth is analyzed, in particular the results of a quantitative sociological study conducted by the Department of Sociology of V.N. Karazin Kharkiv National University among teenage youth in Kharkiv and Kharkiv region in 2013. The article presents the results of a content analysis of schoolchildren' answers to an open question about what they would want from a goldfish if it agreed to fulfill their three wishes. It is emphasized that the data obtained thanks to this method made it possible to distinguish seven groups of schoolchildren' answers: "Life guidelines", "Life strategies", "Significant resources", "Relationships with others", "Supernatural", "Personal desires", "Combined desires". It is noted that among the life goals of schoolchildren in the first place "health", among life strategies – "education", and among resources – "money". The authors focuses on the group of desires "Supernatural", which most clearly demonstrate the essence of the dream, which, although detached from the reality of life, but expresses the deep existential desires of teenagers. The results of the research are presented, indicating the importance of the role of relatives and close peoples in the life world of teenage youth, which is not only significant but also recognized by them. It is emphasized that the obtained data can be interpreted in different ways, including as an expression of teenagers' life landmarks, their life strategies, life plans and/or ideas about the future, that is, using concepts that are more traditional for sociology. The need for further research in this area is noted.
{"title":"«A Tale about a Fisherman and a Fish», or Phenomenology of the Dreams of Teenage Youth","authors":"O. Zubariev, I. Soroka, O. Sytnik","doi":"10.26565/2077-5105-2020-24-07","DOIUrl":"https://doi.org/10.26565/2077-5105-2020-24-07","url":null,"abstract":"The article analyzes the dreams of teenage youth as a social phenomenon. Іt is emphasized that the relevance of the research is related to the transitivity, the instability of the social position of teenagers as a socio-demographic group, which determines the specifics of their life strategies and projects, which is expressed in their dreams. The theoretical basis of the research are the basic concepts of phenomenological methodology. It is noted that the theoretical basis of the publication is the fundamental concepts of phenomenological methodology. It is emphasized that phenomenological sociology rehabilitates the dream as a subject of sociological research, considering it as one of the finite province of meanings within the life world of the personality, which can be attributed to the worlds of fantasy and imagination. The empirical material of understanding the dreams of teenage youth is analyzed, in particular the results of a quantitative sociological study conducted by the Department of Sociology of V.N. Karazin Kharkiv National University among teenage youth in Kharkiv and Kharkiv region in 2013. The article presents the results of a content analysis of schoolchildren' answers to an open question about what they would want from a goldfish if it agreed to fulfill their three wishes. It is emphasized that the data obtained thanks to this method made it possible to distinguish seven groups of schoolchildren' answers: \"Life guidelines\", \"Life strategies\", \"Significant resources\", \"Relationships with others\", \"Supernatural\", \"Personal desires\", \"Combined desires\". It is noted that among the life goals of schoolchildren in the first place \"health\", among life strategies – \"education\", and among resources – \"money\". The authors focuses on the group of desires \"Supernatural\", which most clearly demonstrate the essence of the dream, which, although detached from the reality of life, but expresses the deep existential desires of teenagers. The results of the research are presented, indicating the importance of the role of relatives and close peoples in the life world of teenage youth, which is not only significant but also recognized by them. It is emphasized that the obtained data can be interpreted in different ways, including as an expression of teenagers' life landmarks, their life strategies, life plans and/or ideas about the future, that is, using concepts that are more traditional for sociology. The need for further research in this area is noted.","PeriodicalId":62895,"journal":{"name":"科学24小时","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87307946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.26565/2077-5105-2020-24-01
V. Bakirov
The article analyzes the problems of evaluation of cultural activity of modern classical universities. It is emphasized that in the postmodern world this activity requires a triune symbiosis of science, education and culture, which should mutually enrich each other, i.e. it is proved that a new paradigm of university life is needed. The example of the activity of V. N. Karazin Kharkiv National University demonstrates how the desire of a modern university to be not only a center of knowledge and professional education, but also a center of active creative cultural practices is manifested. It is noted that such practices are very diverse, that they differ in their focus, objectives and forms of work. It turns out that due to such diversity there is a need to subordinate these practices to the main goal and determine an integrated assessment of their effectiveness, development and improvement. It is demonstrated that the latest model of evaluation as an interactive, communicative, self-corrected process of evaluating the classical university cultural activities is best suited for the development of the university as a cultural hub. This model is described as contributing to a deeper and more systematic understanding and development of such activities. In this sense, evaluation is seen not so much as a tool for evaluating activities, but as a tool for its development and improvement in changing conditions, i.e. in emergent social contexts. It is argued that in the evaluationary process, in addition to communication, research methods to study and analyze the opinions, positions, proposals, critiques of all actors and beneficiaries of the cultural project should be actively used. As such, sociological surveys, expert assessments, focused group interviews are provided, which provide valuable information about the real state of the project, its strengths and weaknesses, current issues. Conclusions about the status of evaluation in modern educational practices are formulated. Potential directions of further researches of evaluative practices in educational contexts are described.
{"title":"University cultural activity: evaluation necessity","authors":"V. Bakirov","doi":"10.26565/2077-5105-2020-24-01","DOIUrl":"https://doi.org/10.26565/2077-5105-2020-24-01","url":null,"abstract":"The article analyzes the problems of evaluation of cultural activity of modern classical universities. It is emphasized that in the postmodern world this activity requires a triune symbiosis of science, education and culture, which should mutually enrich each other, i.e. it is proved that a new paradigm of university life is needed. The example of the activity of V. N. Karazin Kharkiv National University demonstrates how the desire of a modern university to be not only a center of knowledge and professional education, but also a center of active creative cultural practices is manifested. It is noted that such practices are very diverse, that they differ in their focus, objectives and forms of work. It turns out that due to such diversity there is a need to subordinate these practices to the main goal and determine an integrated assessment of their effectiveness, development and improvement. It is demonstrated that the latest model of evaluation as an interactive, communicative, self-corrected process of evaluating the classical university cultural activities is best suited for the development of the university as a cultural hub. This model is described as contributing to a deeper and more systematic understanding and development of such activities. In this sense, evaluation is seen not so much as a tool for evaluating activities, but as a tool for its development and improvement in changing conditions, i.e. in emergent social contexts. It is argued that in the evaluationary process, in addition to communication, research methods to study and analyze the opinions, positions, proposals, critiques of all actors and beneficiaries of the cultural project should be actively used. As such, sociological surveys, expert assessments, focused group interviews are provided, which provide valuable information about the real state of the project, its strengths and weaknesses, current issues. Conclusions about the status of evaluation in modern educational practices are formulated. Potential directions of further researches of evaluative practices in educational contexts are described.","PeriodicalId":62895,"journal":{"name":"科学24小时","volume":"69 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81631627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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