Pub Date : 2023-01-01DOI: 10.46541/978-86-7233-416-6_24
R. Tošović
{"title":"STRATEGIC PROVISION OF NECESSARY MINERAL RAW MATERIALS FOR ECONOMIC AND NATIONAL NEEDS","authors":"R. Tošović","doi":"10.46541/978-86-7233-416-6_24","DOIUrl":"https://doi.org/10.46541/978-86-7233-416-6_24","url":null,"abstract":"","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83292998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46541/978-86-7233-416-6_21
M. Beljić, Olgica Glavaški, J. Pejčić
{"title":"TAX STRATEGIES AND FDI SENSITIVITY IN CRISIS CONDITIONS: THE CASE OF EU","authors":"M. Beljić, Olgica Glavaški, J. Pejčić","doi":"10.46541/978-86-7233-416-6_21","DOIUrl":"https://doi.org/10.46541/978-86-7233-416-6_21","url":null,"abstract":"","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81778081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.46541/978-86-7233-416-6_64
Veljko Marinković, Dražen Marić
{"title":"RFM – CLV APPROACH FOR MEASURING THE VALUE OF CONSUMER SEGMENTS","authors":"Veljko Marinković, Dražen Marić","doi":"10.46541/978-86-7233-416-6_64","DOIUrl":"https://doi.org/10.46541/978-86-7233-416-6_64","url":null,"abstract":"","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84142897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_228
D. Jovanoska, Gjorgji Mancheski
The phenomenon called Big Data today is one of the most significant and least visible consequences of the development of technology and the Internet. Namely, the data generated by today's globally connected world is growing at an exponential rate and they are a real "gold mine" for those users who know how to correctly interpret such data and make successful decisions based on them. Data analysis and processing is one of the most important components of a large data system, and in this branch of data science the most popular is the Python programming language, which provides its users with a large number of constantly maintained program libraries and developing environments. The most important thing for legal entities and individuals is that almost all program libraries and functions provided by this programming language come with free licenses and possess open code, maintained and quality technical documentation, which provides each company with significant money savings and time. This research paper is dedicated to the possibility of determining and creating a multi regression model of large amounts of data by using Python, on the basis of large amounts of data provided by two market retailers in order to display a multi regression model and assess its predictive power. Because the number of variables is large, several models have been made in this research paper and a comparative analysis of the different models has been made, which shows that Python is a good tool that can be used repeatedly to select different variants and evaluate the resulting model for which a graphical interface can be made and would be much more acceptable as an end user, can be placed on a server on the Internet or on a modern Cloud platform and used by users as an on-demand concept and the results can be embedded in end-user interfaces and models made in this way (with dynamic data extraction)can be used in BI and machine learning processes.
{"title":"On-Line Big Data Processing Using Python Libraries for Multiple Linear Regression in Complex Environment","authors":"D. Jovanoska, Gjorgji Mancheski","doi":"10.46541/978-86-7233-406-7_228","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_228","url":null,"abstract":"The phenomenon called Big Data today is one of the most significant and least visible consequences of the development of technology and the Internet. Namely, the data generated by today's globally connected world is growing at an exponential rate and they are a real \"gold mine\" for those users who know how to correctly interpret such data and make successful decisions based on them. Data analysis and processing is one of the most important components of a large data system, and in this branch of data science the most popular is the Python programming language, which provides its users with a large number of constantly maintained program libraries and developing environments. The most important thing for legal entities and individuals is that almost all program libraries and functions provided by this programming language come with free licenses and possess open code, maintained and quality technical documentation, which provides each company with significant money savings and time. This research paper is dedicated to the possibility of determining and creating a multi regression model of large amounts of data by using Python, on the basis of large amounts of data provided by two market retailers in order to display a multi regression model and assess its predictive power. Because the number of variables is large, several models have been made in this research paper and a comparative analysis of the different models has been made, which shows that Python is a good tool that can be used repeatedly to select different variants and evaluate the resulting model for which a graphical interface can be made and would be much more acceptable as an end user, can be placed on a server on the Internet or on a modern Cloud platform and used by users as an on-demand concept and the results can be embedded in end-user interfaces and models made in this way (with dynamic data extraction)can be used in BI and machine learning processes.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74106300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_254
Nenad Djokic, Ines Đokić, Nikola Milićević
In explaining the students’ choice of study programs, different authors rely on different determinants. One summary of those researches indicates that these determinants can be divided into personal, social, and ability factors. Within the possibilities factor, the emphasis is on student achievement and academic self-efficacy. Starting from the above considerations, the subject of this paper is the choice of studying Digital Marketing in the context of students’ ability factors. A convenience sample was used in the primary research. The students of bachelor studies at the Faculty of Economics in Subotica, which within the offer master study programs offers Digital marketing starting from the school year 2021/22, were interviewed. The survey was conducted in June 2021 and included a total of 89 respondents. Students’ academic achievements are measured through the categories of average grades during their studies and the number of points on the entrance exam, while academic self-efficacy is measured through the respondents' perception of how well they can master individual subjects of the master's study program. Academic self-efficacy was analyzed in the context of the gender of the respondents, their studies’ funding status, the standard of living, employment during their studies so far, as well as internships in the subject of master studies. The dependent variable was the stated intention to enroll in the study program. In addition to descriptive statistics, appropriate tests of differences/relationships were used, which in some relations are characterized by statistical significance. In addition to the academic contribution, work can also have managerial implications.
{"title":"The Choice of Studying Digital Marketing in the Context of Students' Ability Factors","authors":"Nenad Djokic, Ines Đokić, Nikola Milićević","doi":"10.46541/978-86-7233-406-7_254","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_254","url":null,"abstract":"In explaining the students’ choice of study programs, different authors rely on different determinants. One summary of those researches indicates that these determinants can be divided into personal, social, and ability factors. Within the possibilities factor, the emphasis is on student achievement and academic self-efficacy. Starting from the above considerations, the subject of this paper is the choice of studying Digital Marketing in the context of students’ ability factors. A convenience sample was used in the primary research. The students of bachelor studies at the Faculty of Economics in Subotica, which within the offer master study programs offers Digital marketing starting from the school year 2021/22, were interviewed. The survey was conducted in June 2021 and included a total of 89 respondents. Students’ academic achievements are measured through the categories of average grades during their studies and the number of points on the entrance exam, while academic self-efficacy is measured through the respondents' perception of how well they can master individual subjects of the master's study program. Academic self-efficacy was analyzed in the context of the gender of the respondents, their studies’ funding status, the standard of living, employment during their studies so far, as well as internships in the subject of master studies. The dependent variable was the stated intention to enroll in the study program. In addition to descriptive statistics, appropriate tests of differences/relationships were used, which in some relations are characterized by statistical significance. In addition to the academic contribution, work can also have managerial implications.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85921381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_235
Marijana Petrović
IT consumerization is a phenomenon that has caused a change in people's behavior and expectations of the technology they use, which has spilled over into all their spheres of life, including work. Consequently, organizations had to find ways to adapt to this, in order to attract and retain tech-savvy employees. The COVID-19 pandemic has forced companies to accelerate the provision of work from home on a larger scale, which is actually one of the aspirations and opportunities of employees in the era of IT consumerization. This paper helps to understand the impact that IT consumerization has on companies. Its positive and negative sides are presented through the impact on employees, technology, processes and data in order to draw attention to the consequences of this phenomenon and its potential dangers and opportunities.
{"title":"Positive and Negative Sides of IT Consumerization from the Company's Point of View","authors":"Marijana Petrović","doi":"10.46541/978-86-7233-406-7_235","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_235","url":null,"abstract":"IT consumerization is a phenomenon that has caused a change in people's behavior and expectations of the technology they use, which has spilled over into all their spheres of life, including work. Consequently, organizations had to find ways to adapt to this, in order to attract and retain tech-savvy employees. The COVID-19 pandemic has forced companies to accelerate the provision of work from home on a larger scale, which is actually one of the aspirations and opportunities of employees in the era of IT consumerization. This paper helps to understand the impact that IT consumerization has on companies. Its positive and negative sides are presented through the impact on employees, technology, processes and data in order to draw attention to the consequences of this phenomenon and its potential dangers and opportunities.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72799631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_244
O. Sedlak, D. Stojić, Tibor Fazekaš, Aleksandra Horvat Marcikić, Suzana Stojanović, B. Radovanov
Energy consumption of transport sector in Serbia is estimated at 32% of final national energy consumption. The road transport consumes approximately three quarters. This consumption produced a poor quality of life, which means that it caused a real deterioration of public health through increase of respiratory diseases and the worsening of cancer risks, etc. Moreover, according to the National Agency of Environmental Protection, the traffic of Serbian public transport would be responsible for at least 42% of the emissions of CO, NOX and PM.
{"title":"Public Transport Management in Smart Environmental Protection – Case Study of Subotica, Serbia","authors":"O. Sedlak, D. Stojić, Tibor Fazekaš, Aleksandra Horvat Marcikić, Suzana Stojanović, B. Radovanov","doi":"10.46541/978-86-7233-406-7_244","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_244","url":null,"abstract":"Energy consumption of transport sector in Serbia is estimated at 32% of final national energy consumption. The road transport consumes approximately three quarters. This consumption produced a poor quality of life, which means that it caused a real deterioration of public health through increase of respiratory diseases and the worsening of cancer risks, etc. Moreover, according to the National Agency of Environmental Protection, the traffic of Serbian public transport would be responsible for at least 42% of the emissions of CO, NOX and PM.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86529885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_260
Anđelka Čarapić, Mladen Čudanov, O. Jasko
This article presents a comparative analysis of agile in relation to traditional approaches in the organisation of software systems development, shows the differences through the elements of the organisational system (strategy, structure, processes, values, human resources, reward system, etc.) using the STAR organisation model. Further, the goal is to present theoretical views in the context of a project that aims to establish an identity and data access management system. Our empirical insights come from the development team task management in the Jira software solution for supporting software development. The result of the research is presented in the form of a comparative analysis based on the search for optimal software development method approach during an identity management project. This paper can contribute to deciding in which situations teams can consider to apply Waterfall, and in which agile approaches for the development of software systems.
{"title":"Comparative Analysis of Waterfall and Agile Approach to Organisation in the Star Model Context","authors":"Anđelka Čarapić, Mladen Čudanov, O. Jasko","doi":"10.46541/978-86-7233-406-7_260","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_260","url":null,"abstract":"This article presents a comparative analysis of agile in relation to traditional approaches in the organisation of software systems development, shows the differences through the elements of the organisational system (strategy, structure, processes, values, human resources, reward system, etc.) using the STAR organisation model. Further, the goal is to present theoretical views in the context of a project that aims to establish an identity and data access management system. Our empirical insights come from the development team task management in the Jira software solution for supporting software development. The result of the research is presented in the form of a comparative analysis based on the search for optimal software development method approach during an identity management project. This paper can contribute to deciding in which situations teams can consider to apply Waterfall, and in which agile approaches for the development of software systems.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87392900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_176
Djina Ivanovic, Ivana S. Domazet, Marija Antonijević
The emergence of the COVID19 pandemic has changed the way the world and business function, where the physical environment is shifting to a remote (online) environment. The fact emphasizes the importance of information technology (ICT) and its tools. The demand for ICT derivatives leads to the dispersion of the necessary competences for their use. The importance of this paper is reflected in the fact that the authors determine the level of women entrepreneurs' knowledge (based on two Digital Competences framework areas) and identify which competences should be improved to be in line with market requirements. The research was conducted on a sample of 114 women entrepreneurs from February-March 2021. Based on the analysis, the authors identified the enormous gap in the second area of "Communication and Collaboration", which concerns the interaction with third parties through digital technologies.
{"title":"The Digital Competences Level of Women Entrepreneurs in the Republic of Serbia","authors":"Djina Ivanovic, Ivana S. Domazet, Marija Antonijević","doi":"10.46541/978-86-7233-406-7_176","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_176","url":null,"abstract":"The emergence of the COVID19 pandemic has changed the way the world and business function, where the physical environment is shifting to a remote (online) environment. The fact emphasizes the importance of information technology (ICT) and its tools. The demand for ICT derivatives leads to the dispersion of the necessary competences for their use. The importance of this paper is reflected in the fact that the authors determine the level of women entrepreneurs' knowledge (based on two Digital Competences framework areas) and identify which competences should be improved to be in line with market requirements. The research was conducted on a sample of 114 women entrepreneurs from February-March 2021. Based on the analysis, the authors identified the enormous gap in the second area of \"Communication and Collaboration\", which concerns the interaction with third parties through digital technologies.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78553142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_252
D. Ercegovac, Emilija Beker Pucar
The aim of this research is to identify a correlation link between Greenfield FDI inflows and GDP growth rate in Western Balkan countries compared to the Visegrad States in order to give relevant implications towards sustainable economic development in less developed countries of Western Balkans. The authors present descriptive analysis together with correlation analysis for the Western Balkans and the Visegrad States in the time period 2003-2020. This research analyzes data in regard to the structural break of the Global Financial Crisis and pandemic of corona virus. Government recommendations are directed in further improvements in the quality of public institutions, incentive measures and investment environment in order to attract favorable greenfield FDI investments and accelerate real convergence towards developed European economies.
{"title":"The Analysis of Greenfield FDI and Economic Growth in Western Balkans and Visegrad States","authors":"D. Ercegovac, Emilija Beker Pucar","doi":"10.46541/978-86-7233-406-7_252","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_252","url":null,"abstract":"The aim of this research is to identify a correlation link between Greenfield FDI inflows and GDP growth rate in Western Balkan countries compared to the Visegrad States in order to give relevant implications towards sustainable economic development in less developed countries of Western Balkans. The authors present descriptive analysis together with correlation analysis for the Western Balkans and the Visegrad States in the time period 2003-2020. This research analyzes data in regard to the structural break of the Global Financial Crisis and pandemic of corona virus. Government recommendations are directed in further improvements in the quality of public institutions, incentive measures and investment environment in order to attract favorable greenfield FDI investments and accelerate real convergence towards developed European economies.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75822895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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