Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_201
Aneta Risteska Jankuloska, Dragica Odaklieska, Tatjana Spaseska
Nowadays, SMEs are the key driver of economic growth. They play an important role in creating employment, adding value and exports. Considering this fact, it is necessary to implement appropriate strategies that will enable SMEs growth and development. In this paper, the subject of analysis will be the innovation strategy and its importance for SMEs growth. Innovation is essential to an organization’s success. Innovation can lead to increased organizational performance and revenue as business leaders develop and implement more efficient and effective processes for reducing costs or facilitating the development of better products. SMEs are more innovative than larger firms, due to their flexibility and their ability to quickly and efficiently integrate inventions created by the firms’ development activities. The main aim of the paper is to identify the key determinants of SMEs innovation and the innovation influence of SMEs performances. Hence a survey will be conducted on a representative sample of SMEs in North Macedonia. At the end of the paper based on the obtained results we will purpose a measures in order to stimulate SMEs innovation.
{"title":"The Importance of Innovation Strategy for SMEs Growth - Evidence from North Macedonia","authors":"Aneta Risteska Jankuloska, Dragica Odaklieska, Tatjana Spaseska","doi":"10.46541/978-86-7233-406-7_201","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_201","url":null,"abstract":"Nowadays, SMEs are the key driver of economic growth. They play an important role in creating employment, adding value and exports. Considering this fact, it is necessary to implement appropriate strategies that will enable SMEs growth and development. In this paper, the subject of analysis will be the innovation strategy and its importance for SMEs growth. Innovation is essential to an organization’s success. Innovation can lead to increased organizational performance and revenue as business leaders develop and implement more efficient and effective processes for reducing costs or facilitating the development of better products. SMEs are more innovative than larger firms, due to their flexibility and their ability to quickly and efficiently integrate inventions created by the firms’ development activities. The main aim of the paper is to identify the key determinants of SMEs innovation and the innovation influence of SMEs performances. Hence a survey will be conducted on a representative sample of SMEs in North Macedonia. At the end of the paper based on the obtained results we will purpose a measures in order to stimulate SMEs innovation.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84365116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_203
Veljko Marinković, J. Lazarević, Dražen Marić
The new circumstances of life due to the proclamation of the COVID 19 virus pandemic have caused numerous changes both in general people's lives and in consumption. The aim of this paper is to identify changes in the degree of consumer ethnocentrism when choosing products during COVID 19 virus pandemic, compared to the period before its occurrence. In addition, differences in consumer preferences for certain product and service categories of domestic producers before and during the pandemic were analyzed. A paired t test is used for this purpose. By analyzing the primary data collected from 176 respondents, higher level of consumer ethnocentrism is confirmed in period during pandemic, specially when it comes to choice of medical products of domestic origin. Theoretical implications of the paper relate to expanding current knowledge about the effects of the COVID 19 pandemic on consumer behavior, while managerial implications include the possibility of using scientific results in formulating and implementing appropriate strategies to encourage domestic economic development by strengthening consumer ethnocentrism in the market.
{"title":"Consumer Ethnocentrism under the Circumstances of the COVID-19 Virus Pandemic","authors":"Veljko Marinković, J. Lazarević, Dražen Marić","doi":"10.46541/978-86-7233-406-7_203","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_203","url":null,"abstract":"The new circumstances of life due to the proclamation of the COVID 19 virus pandemic have caused numerous changes both in general people's lives and in consumption. The aim of this paper is to identify changes in the degree of consumer ethnocentrism when choosing products during COVID 19 virus pandemic, compared to the period before its occurrence. In addition, differences in consumer preferences for certain product and service categories of domestic producers before and during the pandemic were analyzed. A paired t test is used for this purpose. By analyzing the primary data collected from 176 respondents, higher level of consumer ethnocentrism is confirmed in period during pandemic, specially when it comes to choice of medical products of domestic origin. Theoretical implications of the paper relate to expanding current knowledge about the effects of the COVID 19 pandemic on consumer behavior, while managerial implications include the possibility of using scientific results in formulating and implementing appropriate strategies to encourage domestic economic development by strengthening consumer ethnocentrism in the market.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77772891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_186
B. Vuković, Teodora Tica, D. Jakšić
e of the key segments of a company's strategic management is managing its growth. Growth needs to be sustainable so that companies can benefit strategically from it. The rate of sustainable growth represents the maximum rate of increase in sales of the company without the need for additional financial resources. The paper will research the key determinants of the sustainable growth rate of 81 companies operating in the Balkan countries in the period from 2014 to 2020. The appropriate statistical methods will research the impact of liquidity, profitability, indebtedness, firm size and asset efficiency on a company's sustainable growth rate. The obtained results should provide guidelines for the growth rate of the observed companies in the long run, considering that this is an indicator that leads to the growth of the company's value and meeting strategic goals. Also, the obtained results should indicate how it is possible to ensure long-term profitable and sustainable company growth in a rapidly changing economic, political and competitive environment, and what internal and external incentives are needed to further increase growth potential.
{"title":"Analysis of Company's Sustainable Growth Rate in the Function of Strategic Management","authors":"B. Vuković, Teodora Tica, D. Jakšić","doi":"10.46541/978-86-7233-406-7_186","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_186","url":null,"abstract":"e of the key segments of a company's strategic management is managing its growth. Growth needs to be sustainable so that companies can benefit strategically from it. The rate of sustainable growth represents the maximum rate of increase in sales of the company without the need for additional financial resources. The paper will research the key determinants of the sustainable growth rate of 81 companies operating in the Balkan countries in the period from 2014 to 2020. The appropriate statistical methods will research the impact of liquidity, profitability, indebtedness, firm size and asset efficiency on a company's sustainable growth rate. The obtained results should provide guidelines for the growth rate of the observed companies in the long run, considering that this is an indicator that leads to the growth of the company's value and meeting strategic goals. Also, the obtained results should indicate how it is possible to ensure long-term profitable and sustainable company growth in a rapidly changing economic, political and competitive environment, and what internal and external incentives are needed to further increase growth potential.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86300549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_178
M. Todosijević, Radmilo Todosijević, Snezana Todosijevic Lazovic
Projected or installed capital serves as a foundation for defining business process' Managing process develop per set laws, where single and total process' of the system have their own algorithms. Management as a generic sum of knowledge is an algorithmic process that ends with a solution - command. Through output, enterprise adapts to its changing environment in which it exists. Mutual connection of process' and actions makes composition in cybernetic array. Algorithm theory has occurred before our findings of cybernetics and it is an introduction in development of digitalization and IT. Digitalization brings to fall of cost of communication and innovative process' gain higher dynamics. It comes to rapid double action of technical progress. Choice is either adaptation or self-speeding competitive development. Who adapts will endure, who fails to do so will parish, will present base of our work.
{"title":"Development of Capacity Through Digital Transformation","authors":"M. Todosijević, Radmilo Todosijević, Snezana Todosijevic Lazovic","doi":"10.46541/978-86-7233-406-7_178","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_178","url":null,"abstract":"Projected or installed capital serves as a foundation for defining business process' Managing process develop per set laws, where single and total process' of the system have their own algorithms. Management as a generic sum of knowledge is an algorithmic process that ends with a solution - command. Through output, enterprise adapts to its changing environment in which it exists. Mutual connection of process' and actions makes composition in cybernetic array. Algorithm theory has occurred before our findings of cybernetics and it is an introduction in development of digitalization and IT. Digitalization brings to fall of cost of communication and innovative process' gain higher dynamics. It comes to rapid double action of technical progress. Choice is either adaptation or self-speeding competitive development. Who adapts will endure, who fails to do so will parish, will present base of our work.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76926458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_174
L. Kontić, M. Todosijević, Jovan Kontić
The main aim of the paper is to emphasis the role of corporate entrepreneurship in the strategic choice after Covid - 19 pandemic. Main proposition was that innovation and corporate entrepreneurship would be created a renewal and new growth. The study has been conducted on 287 managers and employees from various companies in Serbia. The Corporate Entrepreneurship Assessment Instrument (CEAI) has been used by written permission given by authors (Kuratko et al., 2014). The relevant statistical methods have been used for data analysis by SPSS 24.0 software. The results of factor analysis showed the key factors from CEAI questionnaire that must be included into renewal strategy in Serbian companies. The limitation and future research agenda would be presented, too.
本文的主要目的是强调企业创业在Covid - 19大流行后的战略选择中的作用。主要主张是创新和企业精神将创造一个更新和新的增长。这项研究对塞尔维亚各公司的287名管理人员和雇员进行了调查。公司创业评估工具(CEAI)已获得作者的书面许可(Kuratko et al.， 2014)。采用SPSS 24.0软件对数据进行统计分析。因子分析结果显示，CEAI问卷中的关键因素必须纳入塞尔维亚公司的更新战略。并提出了局限性和未来的研究议程。
{"title":"Corporate Entrepreneurship as Renewal Strategy After COVID-19: The Case of Serbia","authors":"L. Kontić, M. Todosijević, Jovan Kontić","doi":"10.46541/978-86-7233-406-7_174","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_174","url":null,"abstract":"The main aim of the paper is to emphasis the role of corporate entrepreneurship in the strategic choice after Covid - 19 pandemic. Main proposition was that innovation and corporate entrepreneurship would be created a renewal and new growth. The study has been conducted on 287 managers and employees from various companies in Serbia. The Corporate Entrepreneurship Assessment Instrument (CEAI) has been used by written permission given by authors (Kuratko et al., 2014). The relevant statistical methods have been used for data analysis by SPSS 24.0 software. The results of factor analysis showed the key factors from CEAI questionnaire that must be included into renewal strategy in Serbian companies. The limitation and future research agenda would be presented, too.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87095636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_205
Viktorija Petrov, Z. Drašković, Z. Uzelac, Đorđe Ćelić
Research on perceived learning outcomes and student satisfaction with online university education, as well as defining determinants of critical success factors in online teaching, is on the rise. Determining the key success factors, i.e. determinants of online teaching success, is extremely important, especially now that all higher education institutions have been forced to try their hand at teaching through technology (TBL – technology-based learning). The research presented in this paper was conducted on a sample of 360 students of the University of Novi Sad at different levels and types of studies, using the PLS structural equation modelling. A questionnaire that is a synthesis of Virtual Learning Environment models and Learning Frameworks through techniques was applied. The motivation for the research was to prove that the same instrument can be applied in Serbia, i.e. on data collected from students at the University of Novi Sad. The following were selected as dependent variables: learning outcomes and student satisfaction with teaching. Independent variables were presented with constructs: intrinsic and extrinsic motivation, dialogue and cooperation between students, but also student-lecturer, course design, and student self-regulation during learning, and were observed as potential determinants of online learning outcomes in terms of user satisfaction and learning outcomes. After data processing, the applied instrument proved to be extremely suitable and useful. The research presented in this paper is among the first ones done on the topic of success of the online lectures during the pandemic in Serbia.
{"title":"Determinants of Learning Outcomes and Satisfaction with Online Teaching Based on Students’ Perception - Suitability of Applying the Instrument","authors":"Viktorija Petrov, Z. Drašković, Z. Uzelac, Đorđe Ćelić","doi":"10.46541/978-86-7233-406-7_205","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_205","url":null,"abstract":"Research on perceived learning outcomes and student satisfaction with online university education, as well as defining determinants of critical success factors in online teaching, is on the rise. Determining the key success factors, i.e. determinants of online teaching success, is extremely important, especially now that all higher education institutions have been forced to try their hand at teaching through technology (TBL – technology-based learning). The research presented in this paper was conducted on a sample of 360 students of the University of Novi Sad at different levels and types of studies, using the PLS structural equation modelling. A questionnaire that is a synthesis of Virtual Learning Environment models and Learning Frameworks through techniques was applied. The motivation for the research was to prove that the same instrument can be applied in Serbia, i.e. on data collected from students at the University of Novi Sad. The following were selected as dependent variables: learning outcomes and student satisfaction with teaching. Independent variables were presented with constructs: intrinsic and extrinsic motivation, dialogue and cooperation between students, but also student-lecturer, course design, and student self-regulation during learning, and were observed as potential determinants of online learning outcomes in terms of user satisfaction and learning outcomes. After data processing, the applied instrument proved to be extremely suitable and useful. The research presented in this paper is among the first ones done on the topic of success of the online lectures during the pandemic in Serbia.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73873735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_216
K. Lovciová
At present, the development of the urban way of life requires the application of city policy management with an emphasis on sustainable development, and it can be said that individual states strive to integrate "smart" elements into the activities of cities in conditions of sustainable development. The concept of Smart Cities in line with the ideas of sustainable development can provide new necessary impulses when integrating into the city management strategy, leading to the creation of a smart city that meets the needs of the population while preserving natural resources for future generations. The importance of this topic lies in the growing interest in applying the concept of Smart Cities as a starting point for further development of cities and regions and their transformation into smart cities and regions in the Slovak Republic, which is one of Slovakia's priorities in preparing a partnership agreement for the new programming period 2021 – 2027. Providing intelligent services to a city or region is not possible without informing the population. The annual report is one of the sources that provides information on the application of the Smart City concept to a wide range of information users, and thus to the general public. The aim of this paper is to analyse the Smart City Concept in terms of sustainable development with focus on innovation and reporting smart information that meets the definition of non-financial information in the annual report in the Slovak Republic.
{"title":"The Smart Cities Concept as One of the Priorities of the Slovak Republic","authors":"K. Lovciová","doi":"10.46541/978-86-7233-406-7_216","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_216","url":null,"abstract":"At present, the development of the urban way of life requires the application of city policy management with an emphasis on sustainable development, and it can be said that individual states strive to integrate \"smart\" elements into the activities of cities in conditions of sustainable development. The concept of Smart Cities in line with the ideas of sustainable development can provide new necessary impulses when integrating into the city management strategy, leading to the creation of a smart city that meets the needs of the population while preserving natural resources for future generations. The importance of this topic lies in the growing interest in applying the concept of Smart Cities as a starting point for further development of cities and regions and their transformation into smart cities and regions in the Slovak Republic, which is one of Slovakia's priorities in preparing a partnership agreement for the new programming period 2021 – 2027. Providing intelligent services to a city or region is not possible without informing the population. The annual report is one of the sources that provides information on the application of the Smart City concept to a wide range of information users, and thus to the general public. The aim of this paper is to analyse the Smart City Concept in terms of sustainable development with focus on innovation and reporting smart information that meets the definition of non-financial information in the annual report in the Slovak Republic.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76648613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_226
Nemanja Berber, Agneš Slavić, Dimitrije Gašić, M. Aleksić
Human resource management (HRM) is becoming more and more important in contemporary business. As the process of managing organizations’ most valuable assets, human capital, HRM needs to answer to all challenges that are arising in the internal and external business environment to achieve its goal, to attract, motivate, and retain employees. New challenges related to changes in the labor market, globalization, digital transformation, health risks due to the Covid-19 pandemic, economic and political issues, and many others, require that organizations possess a specific and well-developed process of HRM to manage their employees adequately. It is important to investigate the level of HRM in an organization to get familiar with the actual state of HRM practice and to explore areas for improvement. The main aim of this paper is to analyze the main indicators of HRM function in organizations in Serbia, to determine the actual state and the level of development. The methodology of the research obtains analysis of available literature and empirical data gathered during the new round of global Cranet research, in which Serbia participate. The data were collected in 2021, and the sample consists of 106 companies in Serbia. The authors investigated some of the main indicators of HRM, related to the number of employed people in an HR department, the existence of HR and related strategies, strategic HRM, usage of IT tools in HRM, etc. In the end, the results from Cranet data for Serbia were compared to present values of certain indicators at the regional and global levels.
{"title":"The Development of Human Resource Management in Serbia in the Light of Cranet Research 2021","authors":"Nemanja Berber, Agneš Slavić, Dimitrije Gašić, M. Aleksić","doi":"10.46541/978-86-7233-406-7_226","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_226","url":null,"abstract":"Human resource management (HRM) is becoming more and more important in contemporary business. As the process of managing organizations’ most valuable assets, human capital, HRM needs to answer to all challenges that are arising in the internal and external business environment to achieve its goal, to attract, motivate, and retain employees. New challenges related to changes in the labor market, globalization, digital transformation, health risks due to the Covid-19 pandemic, economic and political issues, and many others, require that organizations possess a specific and well-developed process of HRM to manage their employees adequately. It is important to investigate the level of HRM in an organization to get familiar with the actual state of HRM practice and to explore areas for improvement. The main aim of this paper is to analyze the main indicators of HRM function in organizations in Serbia, to determine the actual state and the level of development. The methodology of the research obtains analysis of available literature and empirical data gathered during the new round of global Cranet research, in which Serbia participate. The data were collected in 2021, and the sample consists of 106 companies in Serbia. The authors investigated some of the main indicators of HRM, related to the number of employed people in an HR department, the existence of HR and related strategies, strategic HRM, usage of IT tools in HRM, etc. In the end, the results from Cranet data for Serbia were compared to present values of certain indicators at the regional and global levels.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"2009 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82642095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_198
Sanja Džever, Ksenija Leković, S. Vučenović
Considering the constant improvement of technological possibilities, there is no doubt that the Internet has been gaining the title of one of the most attractive channel of direct interactive marketing. Regardless, certain weaknesses are attributed to digital medias, whose power results in a negative impact on consumer's attitudes. In line with that, a subject of the paper is direct marketing communication with special reference to electronic mail, in order to identify the behavior of target groups and create optimal communication strategies. The research problem is classification of promotional e-mail messages in the spam section, in other words the perception as a set of junk mail. According to the HubSpot Academy, the high frequency of sending messages had caused the e-mail subscriptions cancellation of 51% of consumers who are in the databases of specific companies. Empirical research was conducted on the teritory of the Republic of Serbia on a sample of 100 respondents. After applying Pearson's correlation test, consumer's viewpoints about the aggressiveness of e-mail campaigns had been analyzed.
{"title":"E-Mail Campaigns and Consumer's Attitudes","authors":"Sanja Džever, Ksenija Leković, S. Vučenović","doi":"10.46541/978-86-7233-406-7_198","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_198","url":null,"abstract":"Considering the constant improvement of technological possibilities, there is no doubt that the Internet has been gaining the title of one of the most attractive channel of direct interactive marketing. Regardless, certain weaknesses are attributed to digital medias, whose power results in a negative impact on consumer's attitudes. In line with that, a subject of the paper is direct marketing communication with special reference to electronic mail, in order to identify the behavior of target groups and create optimal communication strategies. The research problem is classification of promotional e-mail messages in the spam section, in other words the perception as a set of junk mail. According to the HubSpot Academy, the high frequency of sending messages had caused the e-mail subscriptions cancellation of 51% of consumers who are in the databases of specific companies. Empirical research was conducted on the teritory of the Republic of Serbia on a sample of 100 respondents. After applying Pearson's correlation test, consumer's viewpoints about the aggressiveness of e-mail campaigns had been analyzed.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"78 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87095557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-07DOI: 10.46541/978-86-7233-406-7_237
Monika Angeloska-Dichovska, Meri Boshkoska, Marjan Angeleski
Small and medium-sized enterprises (SMEs) are crucial for any national economy through their vital contribution to sustainable growth, economic development and employment. The digital revolution, globalization, and the latest impact and pressure caused by the Covid-19 pandemic have posed even greater barriers and challenges for these enterprises. In order for small and medium-sized enterprises to respond to the new challenges, to participate in the market and gain a competitive position, they need to be different, and this can only be accomplished through an innovative way of working. To foster innovation, strategic changes are needed in the operation of the SMEs, with a focus on the people involved, the ways and methods used in the organizational environment, and the desired innovation results. Connecting to the external environment (networking) and/or using an open innovation system are also fundamental to the success of the enterprise innovation process. Innovative capacity of the businesses is a function of the organization’s culture, resources and networks. The main purpose of this paper is to identify certain strategic factors that contribute to creating an innovative organizational environment and fostering innovation, i.e. increasing the innovation capacity of SMEs in Pelagonia region in North Macedonia.
{"title":"Strategic Approach for Increasing Innovation Capacity of the SMEs","authors":"Monika Angeloska-Dichovska, Meri Boshkoska, Marjan Angeleski","doi":"10.46541/978-86-7233-406-7_237","DOIUrl":"https://doi.org/10.46541/978-86-7233-406-7_237","url":null,"abstract":"Small and medium-sized enterprises (SMEs) are crucial for any national economy through their vital contribution to sustainable growth, economic development and employment. The digital revolution, globalization, and the latest impact and pressure caused by the Covid-19 pandemic have posed even greater barriers and challenges for these enterprises. In order for small and medium-sized enterprises to respond to the new challenges, to participate in the market and gain a competitive position, they need to be different, and this can only be accomplished through an innovative way of working. To foster innovation, strategic changes are needed in the operation of the SMEs, with a focus on the people involved, the ways and methods used in the organizational environment, and the desired innovation results. Connecting to the external environment (networking) and/or using an open innovation system are also fundamental to the success of the enterprise innovation process. Innovative capacity of the businesses is a function of the organization’s culture, resources and networks. The main purpose of this paper is to identify certain strategic factors that contribute to creating an innovative organizational environment and fostering innovation, i.e. increasing the innovation capacity of SMEs in Pelagonia region in North Macedonia.","PeriodicalId":63896,"journal":{"name":"战略管理","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90938576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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