Tourism and hospitality research : the Surrey quarterly review最新文献

In days gone by, Balaton Lake predominately attracted domestic tourists, without focusing on the countries which neighbour Hungary and their respective markets. However, as a consequence of the Covid-19 pandemic, domestic and regional tourism flows have been stimulated, as travel restrictions resulted in a tendency towards travel to local and neighbouring destinations. In line with these trends, the research investigates the congruence of both Balaton Lake's projected and perceived (virtual) destination image in the era of Covid-19, with Serbia being considered as a neighbouring and emitting market. The study deployed a sequential exploratory mixed-method approach (qualitative and then quantitative). The study contributes to the existing knowledge by addressing the gap between the visual and textual content of a projected (virtual) destination image and by acknowledging non-visitor perception of destination image in the context of pronounced regional international travel.

Although the impact of tourism development on residents has received a lot of attention in the literature, the health impact of tourism has not been sufficiently addressed. Due to outbreaks of COVID-19, the importance of recognition of the negative health impact of tourism is relevant. Thus, the present study aims to identify the health impact of tourism through COVID-19 outbreaks considering residents' perspectives. In the current research, we gathered data from semi-structured interviews conducted from 10th August to 30 August 2020 to investigate community perception regarding the negative health impact of tourism through the COVID-19 era. We conducted 30 interviews with some Iranian residents. Data is analyzed by thematic analysis via MAXQDA software. Residents perceived negative health impacts through COVID-19 outbreaks as containing three subthemes including general negative impacts, direct negative impacts, and indirect negative impacts. The results also show that residents use two coping strategies to face these negative health impacts, namely negative coping strategies and positive coping strategies. Perceived negative health impacts, and residents' coping strategies are two major themes regarding Iranian residents' perception toward tourism negative health impacts through COVID-19 outbreaks.

This study aims to identified and ranked employer brand strategies in post-COVID-19 tourism and hospitality, considering the significance of employer branding as one of the most important elements for attracting and retaining key employees.In this study, we initially develop a model by systematically reviewing the literature. And in the subsequent quantitative analysis, the strategies identified are tested through a questionnaire survey and ranked by a panel of industry experts and analyzed data using the R-SWARA method.Results show that the most important employer brand strategies in post-COVID-19 tourism and hospitality were "paying increased attention to social responsibility", "developing reliable and sustainable internal/external relationships" and "assessing the effect of brand re-building measures on the social image of the organization". The analysis of the studies conducted dealing with post-COVID-19 employer branding demonstrates that none of these investigations proposed a comprehensive framework of strategies for employer brand promotion. Exploring the literature also revealed that, despite the significance of employer brand in times of economic crisis, this topic has been ignored by researchers although it points to an obvious gap in the literature on employer brand in tourism and hospitality.

Adaptation and recovery are essential for businesses to survive crises and disasters. Drawing on the concepts of business resilience and hospitality service delivery practices, this study explored strategies employed by owners of Vietnamese homestay businesses for adapting to and recovering from the COVID-19 pandemic. Semi-structured interviews with 17 purposefully selected homestay owners were conducted during the pandemic. The thematic analysis of the data revealed three major strategies: adapting operational protocols, modifying products and service offerings, and reinstating the authenticity of the homestay experience. A conceptual model illustrating the transformations in homestay businesses was developed from the findings. As the study particularly revealed that the selected Vietnamese homestay businesses showed a strong capacity for adaptation, we discuss several factors influencing the implementation of adaptation and recovery strategies. This study contributes to the understanding of how micro, small, and medium-sized enterprises can adapt to external shocks and new externalities, and provides practical implications for homestay owners and stakeholders in relation to their post-pandemic business recovery.

The COVID-19 pandemic enters year three, with no end in sight. Among hoteliers, small family run businesses have been among the hardest hit. We interview owners of small Iranian Eco-tourism lodges (Ecolodges). Using MAXQDA 2020 software, thematic analysis revealed 10 main themes, condensed into five discussion topics. Stakeholder theory shapes our discussion of findings, revealing roles of internal and external stakeholders. Findings also include the reactive and innovative strategies ecolodges use to stay open and generate cash flow, the importance of stakeholder communications and accessing up-to-date government rules, the value of constant learning, and H.R. practices that assure stakeholders' well-being.

Tourism is one of the most important sectors for many countries and is also one of the most vulnerable to the impact of disasters. However, while tourism has proved resilient to localized or regional crisis, COVID-19 has had a universal impact on tourists, with pervasive, profound, and enduring implications. Our main objective is to explore and elucidate how such recent changes to tourism, triggered by the pandemic, affected the future travel intentions of tourists. Our exploration of these issues through in-depth interviews, finds that tourists were emotionally and psychologically affected by the sudden curb to their lives and that these emotions broadly equate to stages of grief. Furthermore, we uncover not only a general reduction in trust, but, concomitantly, an elevation in distrust towards destinations, manifest at the level of government, healthcare and tourist institutions, activities, and risk mitigation practices. Finally, we offer a discussion of the contributions and implications of our study in terms of tourism and hospitality research and practice.

The purpose of this paper was to assess Twitter as a means of communication during tourism crises with the following objectives: (a) identify the topics that are discussed, (b) establish the text sentiment, and (c) determine the differences in gender regarding the topics under discussion and the text sentiment. The data were collected from Twitter between March and April 2020. Using big data software, this study extracted 123,868 tweets globally in different languages through the Twitter API of popular tourism hashtags. Two techniques were applied: word association and sentiment analysis. The results show that the communication made through Tweets has the characteristics of a crisis communication related to the effects of the COVID-19 pandemic in the tourism industry. The theoretical contribution of the research is that Twitter in social media is an effective means of communication during pandemic crises and contributes to reducing negative perceptions and adverse effects of the tourism crises in companies and destinations. The practical contribution of the research is that Twitter can be used as a means of communication helping the communication strategies of companies and organizations.

The COVID-19 pandemic has seriously impacted the global tourism industry, effecting the livelihoods of millions of tourism workers and disrupting host communities. Current research in tourism management has focused on understanding the economic, social and political impacts of the pandemic. This professional perspective aims to examine operational adaptations that businesses in the fright tourism industry have adopted under the COVID-19 pandemic circumstances. The study collated industry association press releases, undertaking content analysis to examine the changes businesses employed to adapt during the pandemic. Findings suggest that businesses made a variety of operational changes, such as changing queueing, diversification of props and changes to make-up hygiene, allowing these businesses to survive pandemic imperatives.

During the pandemic, many hotels convert into isolation centres for the purpose of quarantine. However, the memorable experience in the context of quarantine hotel (quarantel) remains unexplored. Thus, the purpose of this research was to explore the memorable quarantel experiences of Chinese student returnees during the COVID-19 outbreak. The research was qualitative in nature, involving 26 in-depth interviews conducted through snowballing. The data was then analysed using thematic analysis. The findings revealed six themes - (1) staff, (2) room, (3) hygiene and disinfection, (4) food, (5) healthcare and (6) location - with 20 underlying attributes pertaining their experiences. Some themes (e.g. hygiene and disinfection and healthcare) and attributes (e.g. ventilation and Chinese food therapy) were found to be unique experiences with significant functions that newly added in the context of quarantine hotels. Besides, differences existed between operational guidelines of quarantine hotels and actual guests' quarantine experience. The research allows hotel operators to better understand guests' concerns during the quarantine period and offers managerial implications to improve hotels' performance during and after the pandemic.

This study investigates the impact of an exogenous and unexpected shock (COVID-19) on the wine tourism business from the winery's perspective. A sample of 146 Portuguese wineries was surveyed. The econometric results show that the share of wine tourism sales, the amount of dependence on exports and the assertiveness of brand recognition have a structural effect on direct-to-consumer tasting room wine sales, even when the winery's business is disrupted by a shock that degrades the dynamics and flows of international trade. The research establishes a starting point that allows to understand the implications of an exogenous shock on the structure of the winery's business, calling for further research on the firm's economic performance as well as on the consumer's behaviour in a post-pandemic context.