Pub Date : 2025-10-20DOI: 10.1007/s10460-025-10778-1
Mette Weinreich Hansen
Plant-based futures are becoming essential landmarks for policy promises aimed at transitioning from animal-based to plant-based production and consumption. Promises often manifests in technological product solutions, such as plant-based meat imitations, with the hope that consumers will embrace a transition in their eating practices based on a simple product substitution. Manufacturers are pivotal players in such a transition, as they develop and market the products available. This study investigated the experiences and anticipations of market futures among manufacturers of plant-based food products in Denmark. Focusing on market devices in socio-material networks as well as consumer imaginaries we show how negotiations of access to shelves between manufacturers and supermarkets and visions of future consumption patterns co-shape present strategies, and operational choices within companies.
{"title":"Shaping plant-based futures: the role of retail shelves and consumer imaginaries in plant-based manufacturers’ decisions","authors":"Mette Weinreich Hansen","doi":"10.1007/s10460-025-10778-1","DOIUrl":"10.1007/s10460-025-10778-1","url":null,"abstract":"<div><p>Plant-based futures are becoming essential landmarks for policy promises aimed at transitioning from animal-based to plant-based production and consumption. Promises often manifests in technological product solutions, such as plant-based meat imitations, with the hope that consumers will embrace a transition in their eating practices based on a simple product substitution. Manufacturers are pivotal players in such a transition, as they develop and market the products available. This study investigated the experiences and anticipations of market futures among manufacturers of plant-based food products in Denmark. Focusing on market devices in socio-material networks as well as consumer imaginaries we show how negotiations of access to shelves between manufacturers and supermarkets and visions of future consumption patterns co-shape present strategies, and operational choices within companies.</p></div>","PeriodicalId":7683,"journal":{"name":"Agriculture and Human Values","volume":"42 4","pages":"2795 - 2808"},"PeriodicalIF":3.6,"publicationDate":"2025-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s10460-025-10778-1.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145584885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-20DOI: 10.1007/s10460-025-10788-z
Russell H. Hall
Social movements often embrace technological solutions to problems. Their role in technology development and adoption may be especially important in a technology’s early stages, when public or government support for new technologies is limited and for-profit companies have little incentive to invest in them. I examine the mechanisms by which social movement organizations seek to influence new technology through an in-depth study of the animal protection movement’s support for alternative proteins, plant-based or cell-cultured proteins that substitute for farm-raised meat and dairy products. I document how animal protection activists and interest groups created a network of organizations to support alt-protein development and product adoption. Their activities range from financing company start-ups and basic research and attracting investments from large food companies to marketing products and lobbying governments for policies favorable to the industry. I also show how the pivot by many in the animal protection movement to support a technological solution to the problem of farm animal welfare affected their coalitions and framing of the problem, and I argue that the high cost of new technology contributed to that strategic shift.
{"title":"The role of social movements in new technology development: the case of the animal protection movement’s support of alternative proteins","authors":"Russell H. Hall","doi":"10.1007/s10460-025-10788-z","DOIUrl":"10.1007/s10460-025-10788-z","url":null,"abstract":"<div><p>Social movements often embrace technological solutions to problems. Their role in technology development and adoption may be especially important in a technology’s early stages, when public or government support for new technologies is limited and for-profit companies have little incentive to invest in them. I examine the mechanisms by which social movement organizations seek to influence new technology through an in-depth study of the animal protection movement’s support for alternative proteins, plant-based or cell-cultured proteins that substitute for farm-raised meat and dairy products. I document how animal protection activists and interest groups created a network of organizations to support alt-protein development and product adoption. Their activities range from financing company start-ups and basic research and attracting investments from large food companies to marketing products and lobbying governments for policies favorable to the industry. I also show how the pivot by many in the animal protection movement to support a technological solution to the problem of farm animal welfare affected their coalitions and framing of the problem, and I argue that the high cost of new technology contributed to that strategic shift.</p></div>","PeriodicalId":7683,"journal":{"name":"Agriculture and Human Values","volume":"42 4","pages":"2879 - 2896"},"PeriodicalIF":3.6,"publicationDate":"2025-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1007/s10460-025-10788-z.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145584847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}