Commissioned by Craver, Mathews, Smith & Company (CMS), this study takes an in-depth look at donors to charitable and progressive social change organizations at the close of the 20th century. As a follow-up to the benchmark donor study sponsored by CMS in 1990, the current research allows for some basic comparisons between donors at the beginning and end of the decade.
Many fund raisers believe that almost all donors feel they are receiving too many appeals. However, that is not always the case. Donors' perceptions of appeals vary widely from one organization to the next, and are also influenced by outside factors, such as age and overall non-profit mail received.
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