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Journal of health care marketing最新文献

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Sales is an investment, attrition an expense. 销售是一种投资，损耗是一种费用。
Journal of health care marketing
Pub Date : 1995-01-01
E D Klewer, R W Shaffer, B L Binnig
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引用次数: 0
Quality, sacrifice, and value in hospital choice. 医院选择中的质量、牺牲和价值。
Journal of health care marketing
Pub Date : 1995-01-01
S K Gooding
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引用次数: 0
Gray marketing of pharmaceuticals. 药品灰色营销。
Journal of health care marketing
Pub Date : 1995-01-01
P E Chaudhry, M G Walsh

Pharmaceutical marketers in the European Union are constrained by regulated prices, opening up opportunities for gray marketers. The authors investigate the legal framework that regulates gray markets by summarizing and analyzing relevant European Court of Justice decisions that favor gray marketers and actually foster parallel trade. Before marketing managers can develop effective strategies in this marketplace, they must first understand the precedents of the legal system in which they will be operating.

欧盟的药品营销人员受到价格管制的限制，为灰色营销人员提供了机会。作者通过总结和分析欧洲法院的相关判决，调查了监管灰色市场的法律框架，这些判决有利于灰色商人，实际上促进了平行贸易。在市场营销经理能够在这个市场中制定有效的策略之前，他们必须首先了解他们将在其中运作的法律体系的先例。
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引用次数: 0
Demographic change is faster than you think. 人口结构的变化比你想象的要快。
Journal of health care marketing
Pub Date : 1995-01-01
L G Pol, R K Thomas
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引用次数: 0
Case study. Turning media gatekeepers into advocates. 案例研究。把媒体看门人变成倡导者。
Journal of health care marketing
Pub Date : 1995-01-01
W F Koehler, N D Van Marter
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引用次数: 0
Mediators vs. moderators of patient satisfaction. 患者满意度的调节者与调节者。
Journal of health care marketing
Pub Date : 1995-01-01
V Mummalaneni, P Gopalakrishna
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引用次数: 0
Predicting appointment breaking. 预测约会中断。
Journal of health care marketing
Pub Date : 1995-01-01
A G Bean, J Talaga

The goal of physician referral services is to schedule appointments, but if too many patients fail to show up, the value of the service will be compromised. The authors found that appointment breaking can be predicted by the number of days to the scheduled appointment, the doctor's specialty, and the patient's age and gender. They also offer specific suggestions for modifying the marketing mix to reduce the incidence of no-shows.

医生转诊服务的目标是安排预约，但如果太多的病人没有出现，服务的价值就会受到损害。作者发现，预约中断可以通过预定预约的天数、医生的专业、患者的年龄和性别来预测。他们还为修改营销组合提供了具体的建议，以减少缺席的发生率。
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引用次数: 0
Cultivating loyal patients. 培养忠诚的病人。
Journal of health care marketing
Pub Date : 1995-01-01
D Bendall, T L Powers
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引用次数: 0
Explaining blood donation: the trust factor. 解释献血:信任因素。
Journal of health care marketing
Pub Date : 1995-01-01
S S Andaleeb, A K Basu

Appealing to people's altruism may not be the best way to reach those who never donate blood. Rather, the authors found that several variables influence the decision, including whether or not people trust blood banks. Decreasing the perception that there are health risks associated with donating blood can also go a long way toward increasing the declining pool of blood donors.

呼吁人们的利他主义可能不是接触那些从未献血的人的最佳方式。相反，作者发现有几个变量会影响人们的决定，包括人们是否信任血库。减少人们对献血有健康风险的认识，也有助于增加不断减少的献血者人数。
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引用次数: 0
Decreasing anxiety. 减少焦虑。
Journal of health care marketing
Pub Date : 1995-01-01
E Dunn, C Brown, B Love
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引用次数: 0
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