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Journal of health care marketing最新文献

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Partnerships: the prescription for healthier communities. 伙伴关系:健康社区的处方。
Journal of health care marketing
Pub Date : 1996-01-01
M A Rapp, R Wotschak
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引用次数: 0
Integrating multiple publics into the strategic plan. The best plans can be derailed without comprehensive up-front research. 将多个公众纳入战略规划。即使是最好的计划也可能在没有全面的前期研究的情况下被制定出来。
Journal of health care marketing
Pub Date : 1996-01-01
J W Peltier, A K Kleimenhagen, G M Naidu

The mission of a health care organization represents its vision for the future. The authors present an approach used to develop an organizational mission for a large multispecialty physician clinic. In implementing the strategic planning process, research objectives must be clearly stated that identify in advance how the data will be used. Failure to integrate strategic data from all relevant publics will likely result in a mission statement that misses the significant interests of one or more stakeholders and reduces the effectiveness of the strategic planning process. Although costly, comprehensive research can uncover some surprising differences in perception that, if ignored, might complete defeat strategic planning efforts.

一个卫生保健组织的使命代表了它对未来的愿景。作者提出了一种方法，用于开发一个大型多专科医生诊所的组织使命。在实施战略规划过程中，必须清楚地说明研究目标，提前确定数据将如何使用。未能整合来自所有相关公众的战略数据，可能会导致使命声明错过一个或多个利益相关者的重大利益，并降低战略规划过程的有效性。尽管成本高昂，但全面的研究可以揭示一些令人惊讶的认知差异，如果忽视这些差异，可能会彻底挫败战略规划的努力。
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引用次数: 0
Rude awakening. One marketer faces reality as daughters experience their first service encounter. 粗鲁的觉醒。当女儿们第一次接触服务时，一位营销人员面临着现实。
Journal of health care marketing
Pub Date : 1996-01-01
K D Hoffman
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引用次数: 0
Matching dental offerings with expectations. Filling perceptual gap gives marketers something to sink their teeth into. 将牙科服务与期望相匹配。填补感知差距给营销人员提供了一些东西。
Journal of health care marketing
Pub Date : 1996-01-01
S Janda, Z Wang, C P Rao
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引用次数: 0
Competing for patients and profit. Analytical framework can help marketers determine the competitive strengths and weaknesses of hospitals. 争夺病人和利润。分析框架可以帮助营销人员确定医院的竞争优势和劣势。
Journal of health care marketing
Pub Date : 1996-01-01
U Yavas, D J Shemwell
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引用次数: 0
Mega-niching: retail lessons for health care. 巨型利基市场:医疗保健的零售经验。
Journal of health care marketing
Pub Date : 1996-01-01
T S Brady
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引用次数: 0
Women's health centers and specialized services. 妇女保健中心和专门服务。
Journal of health care marketing
Pub Date : 1996-01-01
E K LaFleur, S L Taylor

More than 75% of the female respondents in this study would choose a women's health center (WHC) over a standard health facility. Women who worked outside the home perceived a greater WHC need. And almost all respondents were interested in communications from the center via a quarterly newsletter. Significant test results related to age, income, education, and work status as segmentation variables, offering WHC's an opportunity to target their patients with specialized services such as cosmetic surgery, infertility treatment, breast imaging, etc. If enough resources are allocated, a WHC can design itself to attract highly lucrative patients. Little difference was found in the opinions of women regarding the need for a WHC or the core services desired, but the specific service mix decision must be carefully considered when designing a WHC.

在这项研究中，超过75%的女性受访者会选择妇女健康中心(WHC)而不是标准的卫生设施。在外工作的妇女认为更需要WHC。几乎所有的受访者都对该中心通过季度通讯进行的交流感兴趣。将年龄、收入、教育程度和工作状态作为细分变量，为WHC提供针对患者的专业服务，如美容手术、不孕症治疗、乳房成像等。如果分配了足够的资源，世界卫生中心可以设计自己来吸引利润丰厚的病人。妇女对妇女保健中心的需要或所需的核心服务的意见差别不大，但在设计妇女保健中心时必须仔细考虑具体的服务组合决定。
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引用次数: 0
AIDS patients' perceptions of nursing care quality. 艾滋病患者对护理质量的认知。
Journal of health care marketing
Pub Date : 1995-01-01
M R Fusilier, P M Simpson

The authors propose a model, adapted from literature on quality in health care and services marketing, that identifies dimensions of quality in nursing care for persons with AIDS. In focus groups, respondents expressed concern about structural factors such as formal hospital practices, and process factors, which include nurses' knowledge of AIDS treatment and issues, their use of universal precautions, discrimination issues, expressions of empathy, and provision of health status information to the patient.

作者根据关于保健和服务营销质量的文献提出了一个模型，该模型确定了艾滋病患者护理质量的各个方面。在焦点小组中，应答者对结构性因素(如正规医院做法)和过程因素(包括护士对艾滋病治疗和问题的知识、普遍预防措施的使用、歧视问题、同情的表达以及向患者提供健康状况信息)表示关切。
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引用次数: 0
Patient satisfaction or acquiescence? Comparing mail and telephone survey results. 患者满意还是默许?比较邮件和电话调查结果。
Journal of health care marketing
Pub Date : 1995-01-01
M F Hall

Debates about whether to use telephone or mail to survey discharged patients are waged in many hospitals. Findings from a methodological test indicate the two methods result in significant differences in evaluations--differences that health care marketers would be wise to heed. Mail-back questionnaires generate a wider range of responses and minimize the "acquiescence bias" telephone interviews tend to elicit, especially in health care surveys.

关于是用电话还是用邮件调查出院病人的争论在许多医院进行着。一项方法学测试的结果表明，这两种方法在评估中产生了显著差异——卫生保健营销人员应该明智地注意到这些差异。邮寄回的问卷产生了更广泛的回答，并最大限度地减少了电话访谈往往引起的“默认偏见”，特别是在卫生保健调查中。
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引用次数: 0
Time to choose. Consumers who make a snap decision about long-term care use different criteria from those who can afford to deliberate. 是时候选择了。快速决定长期护理的消费者使用的标准与那些有能力深思熟虑的人不同。
Journal of health care marketing
Pub Date : 1995-01-01
R K Tudor, S S Carley

When consumers face an immediate vs. future need for a long-term health care facility, their decision process is rushed. The authors investigate the possible effects of time on the use of and emphasis on specific evaluative criteria consumers employ in making their choice. Findings suggest that marketers of long-term care facilities should adopt a temporal-based approach to market segmentation.

当消费者面临对长期医疗保健设施的即时和未来需求时，他们的决策过程是匆忙的。作者调查了时间对消费者在做出选择时所采用的具体评估标准的使用和强调的可能影响。研究结果表明，长期护理机构的营销人员应采用基于时间的方法进行市场细分。
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引用次数: 0
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