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The healthcare strategist最新文献

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Service line success factors. 服务线路成功的因素。
Pub Date : 1998-12-01
M A Graf, R L Keele
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引用次数: 0
Using 'pull' marketing to create brand dominance at the service line level. 利用“拉动式”营销在服务线层面创造品牌主导地位。
Pub Date : 1998-11-01
R Feldman, G Reichard
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引用次数: 0
Integration reconsidered: five strategies for improved performance. 重新考虑整合:提高绩效的五种策略。
Pub Date : 1998-11-01
J C Goldsmith
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引用次数: 0
Measuring the true value of a healthcare organization's brand. 衡量医疗保健组织品牌的真正价值。
Pub Date : 1998-10-01
S Steiber, D Thome
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引用次数: 0
Alternative medicine's potent attraction for boomers and seniors. 替代医学对婴儿潮一代和老年人的强大吸引力。
Pub Date : 1998-10-01
C E Windhorst

Ever since Harvard's David Eisenberg, MD, published his groundbreaking findings in the New England Journal of Medicine in 1993 (for example, that there were more visits to complementary or alternative medicine practitioners in 1990 than to all general practitioners and family practice physicians combined; and 83 million adults were spending about $11 billion on alternative or complementary medicine), interest in the marketplace implications has grown. Anne Alexander, editor of Prevention magazine, and Leah Kliger, principal of The Lakes Group, Lake Stevens, WA, provided some new information at The Alliance For Healthcare Strategy and Marketing's Annual Conference in March.

自从1993年哈佛大学的大卫·艾森伯格医学博士在《新英格兰医学杂志》上发表了他的突破性发现(例如,1990年去看补充或替代医学医生的人数比去看全科医生和家庭医生的人数加起来还要多;8300万成年人在替代或补充医疗上花费了约110亿美元),对市场影响的兴趣也在增长。《预防》杂志的编辑Anne Alexander和The Lakes Group的负责人Leah Kliger在三月份的医疗保健战略和营销联盟年会上提供了一些新的信息。
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引用次数: 0
When a strong niche player reconfigures the local marketplace: a case example. 当一个强大的利基玩家重新配置本地市场时:一个案例。
Pub Date : 1998-10-01
K Southwick
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引用次数: 0
Global fees and creative marketing fill empty U.S. beds with well-insured (or wealthy) foreigners. 全球收费和创意营销让投保良好(或富有)的外国人填满了美国的病床。
Pub Date : 1998-09-01
D O Weber
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引用次数: 0
Integrated system or focused factory. Which strategy is best for your organization? 集成系统或集中工厂。哪种策略最适合你的组织?
Pub Date : 1998-09-01
S Valentine, B Zoller
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引用次数: 0
Orphaned public hospital competes for patients. 孤儿公立医院争夺病人。
Pub Date : 1998-09-01
T J Rynne
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引用次数: 0
PSO vs. HMO: some pros and cons of entering the Medicare-risk market. PSO vs. HMO:进入医疗保险风险市场的利弊。
Pub Date : 1998-08-01
R C Coile
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引用次数: 0
期刊
The healthcare strategist
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