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The healthcare strategist最新文献

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Marketing best practices in alternative medicine. 替代医学的营销最佳实践。
Pub Date : 2000-03-01
L Cunningham

Healthcare organizations throughout the country are endeavoring to select the best strategy to pursue in the area of alternative medicine. In an effort to define and clarify choices, the Alliance for Healthcare Strategy and Marketing has just released the second in its series of Marketing Best Practices research reports. This report documents the marketing "best practices" of 15 organizations or alternative medicine consultants throughout the country (see figure 1). The study revealed some distinct trends and practices that can be a predictor of success for other programs.

全国各地的医疗机构都在努力选择替代医学领域的最佳战略。为了努力定义和澄清选择,医疗保健战略和营销联盟刚刚发布了其营销最佳实践系列研究报告的第二份。这份报告记录了全国15个组织或替代医学顾问的营销“最佳实践”(见图1)。该研究揭示了一些独特的趋势和实践,可以预测其他项目的成功。
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引用次数: 0
The working uninsured: a lucrative market for innovative providers. 没有保险的在职人群:创新供应商的利润丰厚的市场。
Pub Date : 2000-03-01
D O Weber
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引用次数: 0
Innovative approaches to Medicare and commercial membership retention. 医疗保险和商业会员保留的创新方法。
Pub Date : 2000-02-01
K Southwick
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引用次数: 0
Direct-to-consumer models offer important revenue opportunities. 直接面向消费者的模式提供了重要的盈利机会。
Pub Date : 2000-02-01
S G Hillestad
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引用次数: 0
Analyzing the multiple indicators of customer loyalty. 分析顾客忠诚度的多个指标。
Pub Date : 2000-01-01
M D Lain, S R Steiber, J Edge
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引用次数: 0
Addressing the new healthcare superpower. 应对新的医疗超级大国。
Pub Date : 2000-01-01
L Pavia, J E Starr
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引用次数: 0
Health plans must act now for employer-based insurance devolution. 健康计划现在必须采取行动,以雇主为基础的保险权力下放。
Pub Date : 1999-12-01
S T O'Dell
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引用次数: 0
Medicine at the mall. 在商场买药。
Pub Date : 1999-12-01
D O Weber
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引用次数: 0
Strategic issues in marketing and branding centers of excellence. 卓越的市场营销和品牌中心的战略问题。
Pub Date : 1999-12-01
K G Herrod
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引用次数: 0
New-generation marketing thrust grows in competitive southern CA. 新一代的营销推力在竞争激烈的南加州增长。
Pub Date : 1999-11-01
K Southwick
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引用次数: 0
期刊
The healthcare strategist
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