Pub Date : 2021-04-30DOI: 10.46222/ajhtl.19770720.114
Hennie Visser
Despite the benefits that market segmentation could provide to marketers, it is uncertain to what extend market segmentation research informs decisions about marketing strategy in the tourism industry in Africa. The purpose of this paper is to appraise the incidence of market segmentation research in this context. Market segmentation is used to demarcate a broad market into smaller segments to enable the formulation of marketing strategies based on segment needs. A review of journal articles with market segmentation in the tourism industry in the African context as focus area is provided. While research in this context is available, recommendations are made about possible market segmentation research focus areas in the tourism industry in an African context.
{"title":"The Prevalence of Market Segmentation Research in the Tourism Industry in Africa","authors":"Hennie Visser","doi":"10.46222/ajhtl.19770720.114","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.114","url":null,"abstract":"Despite the benefits that market segmentation could provide to marketers, it is uncertain to what extend market segmentation research informs decisions about marketing strategy in the tourism industry in Africa. The purpose of this paper is to appraise the incidence of market segmentation research in this context. Market segmentation is used to demarcate a broad market into smaller segments to enable the formulation of marketing strategies based on segment needs. A review of journal articles with market segmentation in the tourism industry in the African context as focus area is provided. While research in this context is available, recommendations are made about possible market segmentation research focus areas in the tourism industry in an African context.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90626888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.46222/ajhtl.19770720-128
Mavis Chamboko-Mpotaringa, T. Tichaawa
Owing to the unprecedented advancements in digital technologies adopted for use in marketing tourism, their use in tourism is expected only to gain momentum. The purpose of this paper is to systematically review literature published in tourism-related journals on digital marketing tools in tourism from 2016-2020, and to discuss future trends. The analysis reveals that the increased adoption of digital marketing tools has disrupted the status quo of the tourism industry. Findings also highlight a growing and broad digital marketing tools terrain that is thematically diverse. Tourism marketers have to ensure that they understand the trends in the digital marketing domain and be able to adapt to the changes in order to remain competitive. Based on literature synthesis, the study provides insights into practical managerial implications and provides the groundwork for future studies.
{"title":"Tourism Digital Marketing Tools and Views on Future Trends: A Systematic Review of Literature","authors":"Mavis Chamboko-Mpotaringa, T. Tichaawa","doi":"10.46222/ajhtl.19770720-128","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720-128","url":null,"abstract":"Owing to the unprecedented advancements in digital technologies adopted for use in marketing tourism, their use in tourism is expected only to gain momentum. The purpose of this paper is to systematically review literature published in tourism-related journals on digital marketing tools in tourism from 2016-2020, and to discuss future trends. The analysis reveals that the increased adoption of digital marketing tools has disrupted the status quo of the tourism industry. Findings also highlight a growing and broad digital marketing tools terrain that is thematically diverse. Tourism marketers have to ensure that they understand the trends in the digital marketing domain and be able to adapt to the changes in order to remain competitive. Based on literature synthesis, the study provides insights into practical managerial implications and provides the groundwork for future studies.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87526186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.46222/ajhtl.19770720-112
J. N. Weru
Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure tourism market despite the rich and unique natural touristic resources. The continents’ MICE tourism, however, has been on the growth path before COVID 19 pandemic. This study, therefore, investigated the influence of perceived destination image by international MICE visitors on their post-visit behaviour. The study was carried out in the Kenyan capital city, Nairobi. The study followed a convenience sampling method with a total sample of 335 respondents. A model on destination image and post-visit behaviour was developed and tested. A blindfolding procedure in PLS showed the model had predictive relevance. Findings indicated that the cognitive image dimension had a positive and significant influence on affective image, overall image, and post-visit behaviour. Affective image positively influences overall image but not post-visit behaviour. Overall destination image had the greatest effect on post-visit behaviour. Destination Marketers in Kenya should pay particular attention to the destination’s cognitive image. The study provides valuable information for policymakers and destination marketers in developing actionable positioning strategies to enhance the destination’s image and competitiveness.
{"title":"Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective","authors":"J. N. Weru","doi":"10.46222/ajhtl.19770720-112","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720-112","url":null,"abstract":"Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure tourism market despite the rich and unique natural touristic resources. The continents’ MICE tourism, however, has been on the growth path before COVID 19 pandemic. This study, therefore, investigated the influence of perceived destination image by international MICE visitors on their post-visit behaviour. The study was carried out in the Kenyan capital city, Nairobi. The study followed a convenience sampling method with a total sample of 335 respondents. A model on destination image and post-visit behaviour was developed and tested. A blindfolding procedure in PLS showed the model had predictive relevance. Findings indicated that the cognitive image dimension had a positive and significant influence on affective image, overall image, and post-visit behaviour. Affective image positively influences overall image but not post-visit behaviour. Overall destination image had the greatest effect on post-visit behaviour. Destination Marketers in Kenya should pay particular attention to the destination’s cognitive image. The study provides valuable information for policymakers and destination marketers in developing actionable positioning strategies to enhance the destination’s image and competitiveness.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73697094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.46222/ajhtl.19770720.119
P. N. Acha-Anyi, Robson Masaraure
This study assesses motivational preferences of employees in a multinational context in Sub Saharan Africa. Using the Grundfos group operating sites in Ghana, Kenya and South Africa as a case study, the study explores quantitative data on possible differences in employee motivational factors based on selected variables such as location, length of service and managerial status. Questionnaires were employed in collecting data from 131 participants from the three locations of Grundfos Sub Saharan Africa (SSA). Results of the study reveal that the factor “equal treatment of employees” is considered most important among the respondents. It is also noted that there were no significant statistical differences among the participants based on the examined variables. Policy and practical implications of the findings of this study are discussed, particularly around the development and implementation of Human resources policies that address employee perceptions of equity. This study makes a contribution to existing literature on employee motivation in multinational settings.
{"title":"An Analysis of Employee Motivation in a Multinational Context in Sub Saharan Africa","authors":"P. N. Acha-Anyi, Robson Masaraure","doi":"10.46222/ajhtl.19770720.119","DOIUrl":"https://doi.org/10.46222/ajhtl.19770720.119","url":null,"abstract":"This study assesses motivational preferences of employees in a multinational context in Sub Saharan Africa. Using the Grundfos group operating sites in Ghana, Kenya and South Africa as a case study, the study explores quantitative data on possible differences in employee motivational factors based on selected variables such as location, length of service and managerial status. Questionnaires were employed in collecting data from 131 participants from the three locations of Grundfos Sub Saharan Africa (SSA). Results of the study reveal that the factor “equal treatment of employees” is considered most important among the respondents. It is also noted that there were no significant statistical differences among the participants based on the examined variables. Policy and practical implications of the findings of this study are discussed, particularly around the development and implementation of Human resources policies that address employee perceptions of equity. This study makes a contribution to existing literature on employee motivation in multinational settings.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82003582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.46222/ajhtl.19970820-132
Vitalis Basera, J. Mwenje
This paper aims at highlighting factors contributing to late adoption of quality management systems (QMS) in the Zimbabwe hotel industry. The research answered questions on: What are the internal factors affecting adoption of QMS in hotels; What are the external factors affecting adoption of QMS in the hotels. Hotel managers and key stakeholders in the hotel industry were interviewed to get data. Focus group discussions was used to get data from hotel staff members. Directed content analysis was used to analyse data. Some of the internal factors affecting adoption of QMS in the hotel industry in Zimbabwe identified are high staff and management turnover, absence of specialised quality function, poor remuneration of hotel employees and lack of financial resources. While some of the external factors identified are high taxes and licensing fees, industry over regulation, hyperinflation, and poor industry supporting infrastructure. The study recommended for creation of hotel industry stakeholder platform to enhance adoption of QMS in the hotel industry looking at how best to ease the identified factors. There is need for a review of hotel industry operating environment from regulator perspective so as to ease the operating environment which can improve the hotels sustainability.
{"title":"Factors Affecting the Adoption of Quality Management Systems in Zimbabwean Hotels","authors":"Vitalis Basera, J. Mwenje","doi":"10.46222/ajhtl.19970820-132","DOIUrl":"https://doi.org/10.46222/ajhtl.19970820-132","url":null,"abstract":"This paper aims at highlighting factors contributing to late adoption of quality management systems (QMS) in the Zimbabwe hotel industry. The research answered questions on: What are the internal factors affecting adoption of QMS in hotels; What are the external factors affecting adoption of QMS in the hotels. Hotel managers and key stakeholders in the hotel industry were interviewed to get data. Focus group discussions was used to get data from hotel staff members. Directed content analysis was used to analyse data. Some of the internal factors affecting adoption of QMS in the hotel industry in Zimbabwe identified are high staff and management turnover, absence of specialised quality function, poor remuneration of hotel employees and lack of financial resources. While some of the external factors identified are high taxes and licensing fees, industry over regulation, hyperinflation, and poor industry supporting infrastructure. The study recommended for creation of hotel industry stakeholder platform to enhance adoption of QMS in the hotel industry looking at how best to ease the identified factors. There is need for a review of hotel industry operating environment from regulator perspective so as to ease the operating environment which can improve the hotels sustainability.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87800459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lekshmy M, Shuchi Mitra, Yadevendra Yadav, K. Sharma
Acne vulgaris is a chronic inflammatory disease mainly affecting the teenagers. As it is chronic and affects face mainly, it always causes negative psychological impact on human life. In a study conducted in 2015 acne affected 650 million people globally making it the most common skin disease worldwide. In a study of “Global burden of disease” it is revealed that acne was the 8th common prevalent disease worldwide. In Ayurveda the features of Mukhadusika or Yuvanapidika can be correlated with Acne vulgaris. In modern medicine anti-biotics are mainly used for the treatment of acne. Due to increasing resistance of anti-microbial agents, side effects, and sometimes high cost of treatment, it is necessary to find herbal remedy for the cure of acne. In this article a review of efficacy of 5 potential herbal drugs for acne is done. These herbal drugs are Manjishta, Shalmali, Ghrit kumari, Daruharidra, and Yashtimadhu. Keywords: Yuvanapidika, Mukhadushika, Manjistha, Shalmali, Daruharidra, Ghritakumari, Yasthimadhu
{"title":"EFFICACY OF SOME INDIGENOUS HERBS ON YUVANAPIDIKA W.S.R. TO ACNE VULGARIS: A REVIEW","authors":"Lekshmy M, Shuchi Mitra, Yadevendra Yadav, K. Sharma","doi":"10.46607/iamj2509042021","DOIUrl":"https://doi.org/10.46607/iamj2509042021","url":null,"abstract":"Acne vulgaris is a chronic inflammatory disease mainly affecting the teenagers. As it is chronic and affects face mainly, it always causes negative psychological impact on human life. In a study conducted in 2015 acne affected 650 million people globally making it the most common skin disease worldwide. In a study of “Global burden of disease” it is revealed that acne was the 8th common prevalent disease worldwide. In Ayurveda the features of Mukhadusika or Yuvanapidika can be correlated with Acne vulgaris. In modern medicine anti-biotics are mainly used for the treatment of acne. Due to increasing resistance of anti-microbial agents, side effects, and sometimes high cost of treatment, it is necessary to find herbal remedy for the cure of acne. In this article a review of efficacy of 5 potential herbal drugs for acne is done. These herbal drugs are Manjishta, Shalmali, Ghrit kumari, Daruharidra, and Yashtimadhu.\u0000Keywords: Yuvanapidika, Mukhadushika, Manjistha, Shalmali, Daruharidra, Ghritakumari, Yasthimadhu","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75778574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tobacco consumption is a major social health problem in India as well as throughout the world, because it harms both health and wealth of an addict. Tobacco is a Sthavara Patra Visha received from the plant Nicotiana tobacum/ Nicotiana rusticum leaves by curing them. Tobacco contains an alkaloid nicotine in abundant amount, which is sufficient to make addict like alcohol, cocaine and morphine. There are so many different forms of smoking and smokeless tobacco in India, like cigarette, bidi, gutka, jarda, pan masala etc. Long timed use of Tobacco like adductive products by oral route, acts as a slow poison (Dushi Visha) induces chronic toxicity to the gastrointestinal tract like oral diseases, gingivitis and periodontitis, Leukoplakia (precancerous stage), and may lead to cancer also in advance stage. This chronic toxicity affects cardiovascular system and results as increasing coronary blood flow, heart rate and blood pressure which may trigger the chances of heart attack rate in addict person. Before we can do any effort for reducing toxicity produced by tobacco products its mandatory to knowing the basic knowledge of tobacco products, their chemical composition, their mechanism of action with comparative toxicity and specific tobacco product related to a specific mouth part cancer. Because we can’t stop a person to start tobacco use but we can circulate the knowledge of tobacco products in adolescent groups so that when the beginner chose a tobacco product, he will be aware about the toxicity and affecting organ because of its use. So that, the toxicity can be minimised. Keywords: Tobacco consumption, nicotine, slow poison, cancer, comparative toxicity
{"title":"TOBACCO PRODUCTS: CHEMICAL ANALYSIS AND COMPARATIVE HARMFULNESS","authors":"S. Bijarniya, Ritu Kapoor, Manoj Adlakha","doi":"10.46607/iamj1409042021","DOIUrl":"https://doi.org/10.46607/iamj1409042021","url":null,"abstract":"Tobacco consumption is a major social health problem in India as well as throughout the world, because it harms both health and wealth of an addict. Tobacco is a Sthavara Patra Visha received from the plant Nicotiana tobacum/ Nicotiana rusticum leaves by curing them. Tobacco contains an alkaloid nicotine in abundant amount, which is sufficient to make addict like alcohol, cocaine and morphine. There are so many different forms of smoking and smokeless tobacco in India, like cigarette, bidi, gutka, jarda, pan masala etc. Long timed use of Tobacco like adductive products by oral route, acts as a slow poison (Dushi Visha) induces chronic toxicity to the gastrointestinal tract like oral diseases, gingivitis and periodontitis, Leukoplakia (precancerous stage), and may lead to cancer also in advance stage. This chronic toxicity affects cardiovascular system and results as increasing coronary blood flow, heart rate and blood pressure which may trigger the chances of heart attack rate in addict person. Before we can do any effort for reducing toxicity produced by tobacco products its mandatory to knowing the basic knowledge of tobacco products, their chemical composition, their mechanism of action with comparative toxicity and specific tobacco product related to a specific mouth part cancer. Because we can’t stop a person to start tobacco use but we can circulate the knowledge of tobacco products in adolescent groups so that when the beginner chose a tobacco product, he will be aware about the toxicity and affecting organ because of its use. So that, the toxicity can be minimised.\u0000Keywords: Tobacco consumption, nicotine, slow poison, cancer, comparative toxicity","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84533336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
R. Sharma, K. Rao, Reetesh Ramnani, Mukesh A. Chaudhari
Rasa Ratna Samucchaya was written by Rasa vagbhatta. Deepika teeka of Rasa Ratna Samucchaya written by Pandit Hazari Lal Shukla. This teeka founds in two parts first part is from chapter 1st to 11th. and Second part is from 12th to 30th chapter. In present study only 11 chapters described. 1st part which mainly comprises classical aspects of Rasashastra. 2nd Part of the Samucchaya is mainly focused on clinical aspects of Rasayoga. Thus,deepikateeka of Rasa Ratna samuchaya is an essential and mandatory book for those who aspire to gain basic and thorough knowledge about Rasa shastra and considered to be one among the indispensable reference books. In this Teeka, many instances, Teekakara has tried to clarify the doubts of reader by giving special notes eg. Types of Abhraka. Also, he has added some points out of his experience, from the knowledge of contempo- rary science as well as from the knowledge of other Rasashastra books. The commentator has emphasized to ex- plain many anukta concepts and has given a critical view on certain controversial topic. Thus, Rasa Ratna samuc- chaya is an essential and mandatory book for those who aspire to gain basic and thorough knowledge about Rasashastra and considered to be one among the indispensable reference books. Keywords: Rasa Ratna Samucchaya, Rasa vagbhatta, Deepikateeka, Pandit Hazari Lal Shukla
{"title":"CRITICAL REVIEW OF RASA RATNA SAMUCCHAYA W.S.R. TO ITS DEEPIKA TEEKA","authors":"R. Sharma, K. Rao, Reetesh Ramnani, Mukesh A. Chaudhari","doi":"10.46607/iamj3409042021","DOIUrl":"https://doi.org/10.46607/iamj3409042021","url":null,"abstract":"Rasa Ratna Samucchaya was written by Rasa vagbhatta. Deepika teeka of Rasa Ratna Samucchaya written by Pandit Hazari Lal Shukla. This teeka founds in two parts first part is from chapter 1st to 11th. and Second part is from 12th to 30th chapter. In present study only 11 chapters described. 1st part which mainly comprises classical aspects of Rasashastra. 2nd Part of the Samucchaya is mainly focused on clinical aspects of Rasayoga. Thus,deepikateeka of Rasa Ratna samuchaya is an essential and mandatory book for those who aspire to gain basic and thorough knowledge about Rasa shastra and considered to be one among the indispensable reference books. In this Teeka, many instances, Teekakara has tried to clarify the doubts of reader by giving special notes eg. Types of Abhraka. Also, he has added some points out of his experience, from the knowledge of contempo- rary science as well as from the knowledge of other Rasashastra books. The commentator has emphasized to ex- plain many anukta concepts and has given a critical view on certain controversial topic. Thus, Rasa Ratna samuc- chaya is an essential and mandatory book for those who aspire to gain basic and thorough knowledge about Rasashastra and considered to be one among the indispensable reference books.\u0000Keywords: Rasa Ratna Samucchaya, Rasa vagbhatta, Deepikateeka, Pandit Hazari Lal Shukla","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85422555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main objective of this review is to understand the pathophysiology of Hypertension in view of Ayurveda. Vyana Vayu, Apana Vayu, Sadhaka Pitta and Rasa Dhatu play an important role in pathogenesis of Hypertension. Raised BP remains the leading cause of death globally. In this article an attempt is made to explain the pathophysiology of Hypertension in the view of Ayurveda and its relevance in various Ayurvedic pathological conditions. It is not advisable to co-relate Hypertension to only Raktagata Vyadhis. Wide Literature Review is done to find the relation of Hypertension in pathologies other than Raktagata Vyadhis. Keywords: Hypertension, Vyana Vayu, Apana Vayu, Sadhaka Pitta, Rasa Dhatu, Raktagata Vyadhis, Pathophysiology.
{"title":"CRITICAL UNDERSTANDING OF HYPERTENSION IN AYURVEDA","authors":"Yadav Pooja Shivshankar, Madhava Diggavi","doi":"10.46607/iamj2109042021","DOIUrl":"https://doi.org/10.46607/iamj2109042021","url":null,"abstract":"The main objective of this review is to understand the pathophysiology of Hypertension in view of Ayurveda. Vyana Vayu, Apana Vayu, Sadhaka Pitta and Rasa Dhatu play an important role in pathogenesis of Hypertension. Raised BP remains the leading cause of death globally. In this article an attempt is made to explain the pathophysiology of Hypertension in the view of Ayurveda and its relevance in various Ayurvedic pathological conditions. It is not advisable to co-relate Hypertension to only Raktagata Vyadhis. Wide Literature Review is done to find the relation of Hypertension in pathologies other than Raktagata Vyadhis.\u0000Keywords: Hypertension, Vyana Vayu, Apana Vayu, Sadhaka Pitta, Rasa Dhatu, Raktagata Vyadhis, Pathophysiology.","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87610900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Artava Kshaya is the most common disease among women nowadays. Its prevalence is increasing day by day due to present lifestyle, food habits, stressful lifestyle and many other endocrine and other causes. This is a case study of a female patient who was suffering from delayed menstruation since 1.5 year. She was interrogated for the de- tailed history and all necessary routine, hormonal and other investigations were done. Then the treatment was planned according to her presenting complaint. She was treated with Shatapushpa kalpa and Shatapushpa Taila Matra Basti for 2 consecutive cycles. She got her menstruation at regular interval while taking medicines and then she was kept on 2 months of follow up after cessation of medicine. She still continued to have her menstruation regularly without medicine. Keywords: Artava kshaya, Shatapushpa Kalpa, Shatapushpa taila matra basti, Oligomenorrhoea
{"title":"A CASE REPORT ON THE MANAGEMENT OF ARTAVA KSHAYA WITH SHATAPUSHPA KALPA AND SHATAPUSHPA TAILA MATRA BASTI","authors":"P. Kumari, Poonam Choudhary, S. Sonu, H. Dave","doi":"10.46607/iamj4109042021","DOIUrl":"https://doi.org/10.46607/iamj4109042021","url":null,"abstract":"Artava Kshaya is the most common disease among women nowadays. Its prevalence is increasing day by day due to present lifestyle, food habits, stressful lifestyle and many other endocrine and other causes. This is a case study of a female patient who was suffering from delayed menstruation since 1.5 year. She was interrogated for the de- tailed history and all necessary routine, hormonal and other investigations were done. Then the treatment was planned according to her presenting complaint. She was treated with Shatapushpa kalpa and Shatapushpa Taila Matra Basti for 2 consecutive cycles. She got her menstruation at regular interval while taking medicines and then she was kept on 2 months of follow up after cessation of medicine. She still continued to have her menstruation regularly without medicine.\u0000Keywords: Artava kshaya, Shatapushpa Kalpa, Shatapushpa taila matra basti, Oligomenorrhoea","PeriodicalId":8309,"journal":{"name":"April 2021","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82928912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：